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Social Graces (January 2009)

This document discusses the importance of conversational marketing and social media engagement. It provides examples of how brands can start and participate in online conversations to build connections with customers. The key aspects highlighted are that traditional marketing is less effective today, and that brands must engage customers through community, dialogue and partnership in order to be successful.

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Social Graces (January 2009)
Social Graces (January 2009)
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