ITC Hotels is India's second largest hotel chain with over 100 hotels. It is part of the ITC Limited group of companies and is the exclusive franchisee of The Luxury Collection brand of Starwood Hotel and Resorts in India. ITC Hotels focuses on lodging and boarding services and creates value through quality food and service offerings, marketing and sales efforts, and online booking options to attract tourists, urban populations, and organizations as customers.

1. Prepared by- Asgar Hussain Inamdar

2. ITC Hotels
ITC Hotels is India's second largest hotel chain with
over 100 hotels. Based in the Hotels Division
Headquarters at the ITC Green Centre in Gurgaon,
New Delhi, ITC Hotels is also the exclusive franchisee
of The Luxury Collection brand of Starwood Hotel
and Resorts in India. It is part of the ITC
Limited (formerly India Tobacco Company) group of
companies. ITC Hotels is regularly voted amongst the
best employers in Asia in the hospitality sector.

3. Key Resources
1.Human Resources
2.Infrastructure
3.Capital
4.Utilities
5.Raw Material of food

4. Key Activities
1.Lodging
2.Boarding

5. Key Partners
1 Logistic Partners
2 Legal Partners
3 Investors
4 Audit/Financial partner
5 Cox & Kings

6. Value Creation
1 Food of all cuisine
2 Quality of food
3 Combo offers
4 Offers on weekdays
5 Good Service for guests
6 Better Room Service

7. Value Proposition
1 Value for money
2 Marketing and sales via newspaper and tv
3 Best Services in proposed charges
4 Online bookings

8. Customer Segment
1 Tourists
2 Urban Population
3 Organizations

9. Customer Channel
1 Advertising in newspaper
2 Advertising on tv channels
3 Social Networking sites
4 References

10. Customer Relationship
1 Customer Care Service
2 Offers/Discounts
3 Loyalty points
4 Good Service
5 Fast Service

11. Cost Structure
Cost involved in all the parts of business
model

12. Revenue Stream
1 Lodging
2 Boarding
3 Other Rentals(Banquet Hall,etc)