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Marketing plan for a new product.
The document outlines a project for 'Exquisite Soap', a customized soap brand offering a variety of soaps tailored to individual preferences, including options for different shapes, sizes, colors, and fragrances. It includes a marketing plan that highlights the product's core features and pricing strategies, targeting various demographics and utilizing promotional tactics such as distribution at gyms and salons with unique codes for giveaways. The project also addresses strengths, weaknesses, opportunities, and threats in the market.
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Marketing plan for a new product.
- 1. Project by: ABHISHEK KYAL|AKASH AMAL |BHUMIT KOTHARI |NISHANT NAGDA PROJECT ON CUSTOMISED SOAP
- 3. Exquisite soap isa customised soap brand which provide you soaps of your preference different shapes, sizes ,colour ,fragrance ,flavour with feature such as beauty ,deo, moisturiser and antiseptic soaps etc. Product concept
- 4. Marketing Plan Product Strategy CoreProduct: Customized Soaps Actual Product: Soaps Expected Product: Packaging, Appeal Augmented Product: Skin Care & Health Tips Potential Product: Bathing Accessories
- 5. High Price Low Price Premium Mass Market Olay Nivea Dove cinthol Dettol lifebuoy Amwaypersona Khadi tulsi Fiama di wills Exquisite Petra Toria pilar Mysore sandal millemium
- 6. Strength Weakness Opportunities Threats •Limited market • Attract competition• Line Extension • Customer preference • Quality • Pioneers in segment • Monopoly
- 7. KIDS AYURVEDIC ESTEEM BUYERS SPECIAL GIFTS AGE1-5 45-60 20-50 1-50 SEX MALE FEMAL E MALE FEMAL E MALE FEMALE MALE FEMALE INCOME - - High High High High High High SEGMENT AWARENESS Low Low Med Med High High High High SEGMENT ATTRACTIVEN ESS High High High High High High High High
- 8. Place • The productwill be sold and marketed at malls and outlets • Stands will be put in mall with fliers distributed. Promotion • Promotion will be done at gymnasiums, salons and spa. • Samples will be provided to people who come at the these places. • One out this soap will have a unique code, sms and lucky winner will get 3 soaps of their wish.
- 9. pricing • Premium pricing:-soaps will be charged with high premium price. as its demand generated.
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