ITC Limited was incorporated in 1910 as Imperial Tobacco Company of India Limited and has since diversified into various business segments including FMCG, hotels, paperboards, packaging, agri-business, and IT. ITC Hotels was launched in 1975 and pioneered the concept of responsible luxury hospitality in India, with all 10 of its luxury hotels certified as LEED Platinum. ITC Hotels operates several hotel brands across price segments with over 100 hotels in 70 locations, and continues to expand both within India and internationally.