- ITC Hotels is India's premier chain of luxury hotels launched in 1975 that pioneered the concept of 'Responsible Luxury'. - It has properties classified under four brands: ITC One, Towers, Eva, and Executive Club. - The document discusses ITC Hotels' products, pricing, promotion, locations, target customers, employees, processes, and physical evidence.

1. SAMEER RANE
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BY:

2. • ITC Hotels, India's premier chain of luxury hotels was launched in 1975
• ITC Hotels pioneered the concept of 'Responsible Luxury‘
• ITC Hotels properties are classified under four distinct brands
• Branded Accommodation- ITC One, Towers, Eva and the Executive Club
• Branded Cuisine- Bukhara, DumPukht, Dakshin
INTRODUCTION

3. PRODUCT
• Airport transfers
• Wellness- Kaya Kalp, Salon Di Wills, Fitness Centre, Swasthya Restaurants & Bar
• Travel Desk
• Child Care

4. PRICE
• Adopted a premium pricing strategy
• policy is value-added as it is offering best possible value for money
• Price range starts from 7,799 onwards
• Prices are being charged according to the facilities
• The charges vary from Hotel to hotel
PROMOTION
• Green Points
• Club ITC Programmes & Club ITC Culinaire
• Welcomlink
• ETVP
• Giving recognition awards to attract old customers
• Social media, Media reports, Media release, Media

5. PLACE
• Strategic Locations
• Metropolitan cities
• Business hubs
• Tourist places
• Heritage areas
CITIES
• Mumbai
• Bengaluru
• Kolkata
• Hyderabad
• Jaipur
• Vadodara
• Delhi

6. PEOPLE
• Higher income families
• Couples both Indians and foreigners
• Business & Global travelers
• Upscale Segment
EMPLOYEES
• Waiter
• Receptionist
• Security
• Butlers
• Managers
• Assistants for guests
• Recruitment

7. PROCESS
• Guiding customers in every activities
• Conducting monthly Survey.
• Suggestion boxes and feedback internal customers i.e.,
the employees
• Employing Mystery Customers.
• CRM software
• Efficient system of complaints handling
• More personalized and empathic services -- satisfied
and return customers
• Guest booking
• Check in & Check out
• Consuming services

8. PHYSICSL EVIDENCE
• Welcoming a guest with utmost respect in the Indian psyche with
“Namaste”
• Follows the culture and ethos of the region that they are located in
• The brand features opulent accommodations, state-of-the-art
business facilities, renowned signature cuisine and award-winning
wellness experiences is the physical evidence of hotels of ITC

9. THANK YOU