ITC Limited was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into various business segments including hotels. ITC Hotels was launched in 1975 and pioneered the concept of 'Responsible Luxury' in hospitality. ITC Hotels operates several brands including ITC Luxury Collection, WelcomHotels, Fortune Hotels and WelcomHeritage. It is committed to sustainable practices and all its hotels are LEED Platinum certified, making it the greenest luxury hotel chain globally.

2. ITC was incorporated on August 24, 1910 under the
name Imperial Tobacco Company of India Limited.
 The name of the Company was changed from Imperial
Tobacco Company of India Limited to India Tobacco
Company Limited in 1970 and then to I.T.C. Limited in
1974.
 Fast Moving Consumer Goods comprising Foods,
Personal Care, Cigarettes and Cigars, Branded Apparel,
Education and Stationery Products, Incense Sticks and
Safety Matches, Hotels, Paperboards & Specialty Papers,
Packaging, Agri-Business and Information Technology.
On September 18, 2001 it changed to 'ITC Limited,’
India Tobacco Company

3. THE ITC VISION » Sustain ITC's position as one of India's most
valuable corporations through world class performance, creating
growing value for the Indian economy and the Company's
stakeholders.
Commitment beyond the market.
Fulfillment of the need of the society.

4. THE ITC MISSION » To enhance the wealth generating
capability of the enterprise in a globalizing environment,
delivering superior and sustainable stakeholder value.

5. The first six decades of the Company's existence were primarily devoted to the
growth and consolidation of the Cigarettes and Leaf Tobacco businesses.
1925: Packaging and Printing.
1975: Entry into the Hospitality Sector .
1990: Agri Business - Strengthening Farmer Linkages.
2002: Education & Stationery Products - Offering the Greenest products
2000: Lifestyle Retailing - Premium Offerings.
2000: Information Technology - Business Friendly Solutions.
2001: Branded Packaged Foods - Delighting Millions of Households.
2002: Agarbattis & Safety Matches - Supporting the Small and Cottage Sector.
2005: Personal Care Products - Expert Solutions for Discerning Consumers.
2010: Expanding the Tobacco Portfolio.

7. Launched in 1975, ITC Hotels, India's
premier chain of luxury hotels.
It pioneered the concept of 'Responsible
Luxury' in the hospitality industry
It exemplary sustainability practices.
It introduces world-class green practices
with contemporary design elements to
deliver the best of luxury in the greenest
possible manner.

8. Blends elements of nature to deliver a unique value proposition to
guests, conscious of their responsibility to be planet positive.
The greenest luxury hotel chain in the world with all its ten
premium luxury hotels LEED (Leadership in Energy and
Environmental Design) Platinum certified.
With more than 100 hotels in over 70 destinations, ITC Hotels has
set new standards of excellence in the hotel industry in
Accommodation, Cuisine, Environment and Guest Safety.

9. The Company launched its Hotels business with the acquisition
of a hotel in Chennai which was rechristened 'ITC-Welcomgroup
Hotel Chola' (now renamed My Fortune, Chennai)
The objective of ITC's entry into the hotels business was rooted in
the concept of creating value for the nation. ITC chose the Hotels
business for its potential to earn high levels of foreign exchange,
create tourism infrastructure and generate large scale direct and
indirect employment..
ITC Hotels recently took its first step toward international
expansion with an upcoming super premium luxury hotel
in Colombo, Sri Lanka. In addition, ITC Hotels also recently tied
up with RP Group Hotels & Resorts to manage 5 hotels in Dubai
and India under ITC Hotels' 5-star 'WelcomHotel' brand and the
mid-market to upscale 'Fortune' brand.

10. •Development of infrastructure by the Government.
•India’s emergence as an outsourcing hub.
•Success of “Incredible India” campaign and other tourism
promotion measures.
•India’s growing recognition as an exciting place to visit (‘The
Readers Travel Awards2006’, conducted by Condé Nast
Travellers has recently placed India at number four among the
world’s must-see countries, up from number nine in 2003) has
helped boost its image as a leisure destination

11. The Oberoi Group
Indian Hotel
Hotel Leela
Asian Hotel
Japyee Hotels
Oriental Hotels
Taj GVK hotels
Royal Orchid
Advani Hotels
Site and location
Positioning and guest
profile
Financial strength
Brand recognition
Yeild management
Differential pricing

13. 1.BARGAINING POWER OF
SUPPLIERS:
The hotels customers are fragmented,
so they have to reduce their
bargaining power to attract the
customers.
2 . BARGAINING POWER OF
CUSTOMERS
If the hotel price changes are
moderate, the Customers have low
margins and are price-sensitive.
3.THREAT OF NEW ENTRANTS
new entrants could change
major determinants of the market
environment (e.g. market shares,
prices, customer loyalty) at any time
4.THREAT OF SUBSTITUTES
A threat from substitutes exists if there
are alternative products with lower
prices
of better performance parameters for th
e same purpose.

14. ITC hotels has an exclusive tie- up with Starwood Hotels &
Resorts in bringing its premium brand the “Luxury Collection”
to India. The hotels which are part of this collection are: ITC
Grand Chola in Chennai, ITC Maurya in Delhi, ITC Maratha in
Mumbai, ITC Sonar in Kolkata, ITC Grand Central in Mumbai,
ITC Windsor & ITC Gardenia in Bengaluru, ITC Kakatiya in
Hydrabad , ITC Mughal in Agra and ITC Rajputana in Jaipur.

15. WelcomHotels offer five-star hospitality for the discerning
business and leisure traveller. Currently there are three hotels
under this brand namely, WelcomHotel Rama International
Aurangabad, WelcomHotel Vadodara and WelcomHotel Grand
Bay Vishakhapatnam. Two other WelcomHotel Sheratons -
Sheraton Park Hotel and Towers, Chennai and Sheraton New
Delhi offer warm, comforting services to the global traveller
and a chance to connect.

16. Fortune Hotels operates mid-market to upscale properties in the
first-class, full-service business hotel segment all over India, in major
metros, mini metros, state capitals and business towns, promising
business and leisure travelers a wide choice of destinations and
accommodation.
WelcomHeritage brings together a chain of palaces, forts, havelis
and resorts that offer a unique experience. WelcomHeritage
endeavours to preserve ancient royal homes and the historical
Indian grandeur and opulence for the future Indian generations.
WelcomHeritage provides a fine range of hotel services inside these
architectural legacies present across India.

17. ITC Hotels has set standards for excellence in the hotel
industry by pioneering the concept of branded
accommodation. The chain has developed three brands of
accommodation ITC One', 'Towers' and the 'Executive
Club' to differentiate between the needs of various travelers
and provide the highest levels of service.

18. ITC is the first to introduce branded cuisine WelcomCuisine - in India. The
Bukhara and Peshawri restaurants give epicures the rugged, outdoor cuisine
of the Northwest Frontier Province. Dakshin has brought together the highly
evolved cuisines of the four southern states .Dum Pukht is a unique
restaurant dedicated to a 200-year old culinary tradition of slow
cooking food, in sealed deghs. The fragrance of the meal becomes an
invitation befitting royalty.
Rated high by food connoisseurs all over the world, ITC Hotels takes
exceptional pride in showcasing its internationally renowned cuisine. West
View brings a careful selection of western cuisine s from the remote France
chateaux, grill houses on the East and West coasts of America, rosy
kitchens of English manors, leisurely Mediterranean villas and bustling
German marketplaces. The Pan Asian serves specialties from China,
Thailand, Mongolia, Japan, Indonesia, Vietnam and Malaysia.

19. Kaya Kalp (meaning rejuvenation of mind, body and soul
in Sanskrit) spas are class apart for those who seek to
combine luxury with an exclusive and enriching experience
that uplifts the mind, body and soul. Kaya Kalp Spas offer
indigenous and well-known therapies from across the world, to
deliver a memorable spa experience. The Kaya Kalp Spa
experience is available at all the ITC Luxury Collection Hotels.

20. Strength
A manpower cost in the
Indian hotel industry is one
of the lowest in the world.
India offers a readymade
tourist destination with the
resources
Natural and cultural
diversity
Government support
Increase in the market
share
Weakness
oThe cost of land in India is high
at 50% of total project cost as
against 15% abroad.
oThe hotel industry in India is
heavily staffed.
oHigh tax structure in the industry
makes the industry worse off tha
n its international.
oOnly 97,000 hotel rooms are
available in India today.
oOnly limited value added
services
oPoor support infrastructure
oSlow implementation
oSusceptible to political events.

21. Oppurtunities
Demand between the
national and
the inbound tourists
can be easily managed
due to difference in the
period of holidays.
In the long-term the hotel
industry in India has latent
potential for growth.
Unique experience in
heritage hotels.
Rising income.
Threats
Guest houses replace the
hotels.
Political turbulence in the
area reduces tourist traffic and
thus the business of the
hotels.
The economic conditions of
a country have a direct impact
on the earnings in hotel
industry.
Lack of training man power
in the hotel industry.
Fluctuations in international
tourist arrivals.
Increasing competition

22.  ITC Grand Chola awarded 'Best Business Hotel' in India, at the
Lonely Planet Travel Awards 2014 - June 2014.
 Bukhara, New Delhi awarded the coveted 'Best in Country' award at
the S. Pellegrino Top 50 Restaurants in Asia Awards held in
Singapore - February 2014.
 Dum Pukht, recognised among the Top 50 Restaurants in Asia at the
S. Pellegrino Top 50 Restaurants in Asia Awards held in Singapore
on February 2014.
 ITC Maurya wins Ministry of Tourism - Government of India, National
Tourism Award for 'Best Eco Friendly Hotel' in India - February 2014.

24. ITC is also actively involved in the preservation and promotion of India's rich
cultural heritage.
ITC established the prestigious ITC Sangeet Research Academy (ITC-SRA)
at Kolkata in 1978 with the objective of preserving and promoting Hindustani
Classical Music.
'WelcomTheatre', launched more than a decade ago, showcases the best of
Indian theatre productions, especially at the experimental stage.
ITC also supports contemporary Indian art under the banner of 'WelcomArt'.
The Shristi art galleries located at various ITCWelcomgroup hotels regularly
sponsor the works of upcoming Indian artists.
WelcomHeritage represents some of the best traditions of heritage
hospitality and tourism in India. ITC has supported and assisted the
restoration of over 45 exclusive heritage destinations, ranging from grand
palaces to traditional havelis and magnificent forts; from adventure-filled
jungle lodges to tea garden homes and quiet nature resorts.

25. ITC Hotels has taken a positive step in this direction by
employing people who are differently-abled across its hotels. ITC
Hotels believes that everyone should be treated with sensitivity
and empathy. many differently abled have been employed in
diverse functions like housekeeping, teleworking, bakery and as
musicians.
Welcom Jawan: Re-deploying ex-servicemen, it assist the
national effort by offering a platform for their rehabilition into
productive civilian life.

26. WelcomEnviron defines ITC hotels active commitment to the
environment. The need for maintaining an ecological balance
and working towards that goal as a concerned “Corporate
Citizen” is a high priority for the company. Each hotel thus
operates in harmony with nature. “Reduce, Re-use and
Recycle” is the Environmental message sent out by every ITC
Hotel.