SlideShare a Scribd company logo
Satish
Joishar
Gaurang
Makvana
Alpesh
Mehta
Dharmendra
Chauhan
1. ROOM 2. RESTAURANT AND BAR
3. MEETING ROOM AND BANQUET
FACILITY
4. AMENITIES
5. SERVICES 6. SAFE DEPOSIT BOX
 Courier
 Child Care
 Laundry
 Pet
 Internet
 Travel Desk
 Babysitting
 Wake-up Call
 Barber shop
Continues……..
 Boutiques
 Currency exchange
 In room telephone
service
 Express check -in
and out
 Florist
 Front desk 24 – hour
 Gift shop
 Maid service
 Taj hotel has set its price of the room on the
basis of Business, Leisure and Luxury class.
Continues……..
Particular 2 person 1 person Tax
Superior King Room with SeaView 16000 14500 17.42%
Superior King Room with CityView 13750 12250 17.42%
Deluxe King Room with SeaView High Floor 17250 15750 17.42%
Luxury Grand King Room with CityView 23750 22250 17.42%
Luxury Grand King Room with SeaView 25750 24250 17.42%
Club King Room with CityView 27750 26250 17.42%
Club King Room with SeaView 29750 28250 17.42%
Executive Suite with CityView 49000 -- 17.42%
Luxury Suite 69000 -- 17.42%
Grande Luxury Suite with SeaView 102000 -- 17.42%
CHECK IN
DATE
21.03.2015
CHECK OUT
DATE
22.03.2015
SOURCE:-http://www.booking.com/hotel/in/the-taj-mahal-palace-tower.en
gb.html?aid=357026;label=gog235jc-hotel-XX-in-theNtajNmahalNpalaceNtower-unspec-in-com-L%3Aen-
O%3Aunk-B%3Aunk-N%3AXX-
S%3Abo;sid=db1815661e71e6189f8dfc77cdc3034c;dcid=4;dist=0&type=total&
 Taj Lands End is a boutique hotel at Bandra in Mumbai, and
offers easy accessibility to the rest of the metro city. Guests
wishing to take in the sights of the maximum city can visit
proximate tourist spots like Band Stand (Approx 1km), Mount
Mary Church (Approx 1km),Joggers Park (Approx 3km).
Distance from International Airport: Approx:- 05km
Distance from Domestic Airport: Approx:- 10km
Distance from CST Railway Station: Approx.:- 57km
Distance from Mumbai Central Railway Station: Approx:- 15km
 Free! Wi-Fi is available in the hotel rooms and is free of
charge.
 Free! Free private parking is possible on site (reservation is
not needed).
 Free! All children under 10 years stay free of charge when
using existing beds.
 Cancellation and prepayment facility available.
 Advertisement:-
Magazines like THE OUT LOOK TRAVELAR,GO NOW and TRAVEL.
 Lobby
 Festival
 Conference Room
Major service encounter that extremely delighted or
disappointed are:
1. Check – in.
2. Bell person carrying luggage to the room.
3. Food.
4. Wake up call
5. Check out.
HOTEL TAJ
 Waiter
 Receptionist
 Security
 Room Service Staff
 Other Service Staff
CUSTOMER
 Skilled person
 Professional person
 Personal Agents
 Technological person
 Travel agents
Continues……..
INTERNATIONAL
Air India Air India Express
Air China All Nippon Airways
British Airways Bhutan Airlines
China Eastern Airlines China Southern Airlines
Dragon Air Druk Air
El Al Eva Air Cargo
Emirates Ethiopian Airlines
Finnair Indigo
Iran Air Iraqi Airways
Indian Airlines Japan Airlines
Jet Airways Kenya Airways
Kam Air Korean Air
Malaysia Airlines Maldivian
Oman Air Qatar Airways
Royal Jordanian Saudi Airlines
Silk Air Singapore Airlines
Singapore Airlines (Cargo) Spice Jet
United Parcel Services Air Costa
Domestic
Air India
Go Air
Indigo Airlines
Jet Airways Konnect
Spice Jet
Alliance Air
Indian Airlines
Jet Airways
Jetlite
Continues……..
 Patrick Cescau  Paul Polman
 “It was my
responsibility….I may
have been the youngest
person in the room, but
I was still doing my
job”
- Jagad
 “Son, do your duty. Do
not desert your post.”
Kang replied, “If it [the
hotel] goes down, I will
be the last man out.”
- karambir Singh
8 P's of Service Marketing On Taj hotel

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8 P's of Service Marketing On Taj hotel

  • 2.
  • 3. 1. ROOM 2. RESTAURANT AND BAR
  • 4. 3. MEETING ROOM AND BANQUET FACILITY 4. AMENITIES
  • 5. 5. SERVICES 6. SAFE DEPOSIT BOX
  • 6.  Courier  Child Care  Laundry  Pet  Internet  Travel Desk  Babysitting  Wake-up Call  Barber shop Continues……..
  • 7.  Boutiques  Currency exchange  In room telephone service  Express check -in and out  Florist  Front desk 24 – hour  Gift shop  Maid service
  • 8.  Taj hotel has set its price of the room on the basis of Business, Leisure and Luxury class. Continues……..
  • 9. Particular 2 person 1 person Tax Superior King Room with SeaView 16000 14500 17.42% Superior King Room with CityView 13750 12250 17.42% Deluxe King Room with SeaView High Floor 17250 15750 17.42% Luxury Grand King Room with CityView 23750 22250 17.42% Luxury Grand King Room with SeaView 25750 24250 17.42% Club King Room with CityView 27750 26250 17.42% Club King Room with SeaView 29750 28250 17.42% Executive Suite with CityView 49000 -- 17.42% Luxury Suite 69000 -- 17.42% Grande Luxury Suite with SeaView 102000 -- 17.42% CHECK IN DATE 21.03.2015 CHECK OUT DATE 22.03.2015 SOURCE:-http://www.booking.com/hotel/in/the-taj-mahal-palace-tower.en gb.html?aid=357026;label=gog235jc-hotel-XX-in-theNtajNmahalNpalaceNtower-unspec-in-com-L%3Aen- O%3Aunk-B%3Aunk-N%3AXX- S%3Abo;sid=db1815661e71e6189f8dfc77cdc3034c;dcid=4;dist=0&type=total&
  • 10.  Taj Lands End is a boutique hotel at Bandra in Mumbai, and offers easy accessibility to the rest of the metro city. Guests wishing to take in the sights of the maximum city can visit proximate tourist spots like Band Stand (Approx 1km), Mount Mary Church (Approx 1km),Joggers Park (Approx 3km). Distance from International Airport: Approx:- 05km Distance from Domestic Airport: Approx:- 10km Distance from CST Railway Station: Approx.:- 57km Distance from Mumbai Central Railway Station: Approx:- 15km
  • 11.  Free! Wi-Fi is available in the hotel rooms and is free of charge.  Free! Free private parking is possible on site (reservation is not needed).  Free! All children under 10 years stay free of charge when using existing beds.  Cancellation and prepayment facility available.  Advertisement:- Magazines like THE OUT LOOK TRAVELAR,GO NOW and TRAVEL.
  • 15. Major service encounter that extremely delighted or disappointed are: 1. Check – in. 2. Bell person carrying luggage to the room. 3. Food. 4. Wake up call 5. Check out.
  • 16. HOTEL TAJ  Waiter  Receptionist  Security  Room Service Staff  Other Service Staff CUSTOMER  Skilled person  Professional person  Personal Agents  Technological person  Travel agents
  • 18. INTERNATIONAL Air India Air India Express Air China All Nippon Airways British Airways Bhutan Airlines China Eastern Airlines China Southern Airlines Dragon Air Druk Air El Al Eva Air Cargo Emirates Ethiopian Airlines Finnair Indigo Iran Air Iraqi Airways Indian Airlines Japan Airlines Jet Airways Kenya Airways Kam Air Korean Air Malaysia Airlines Maldivian Oman Air Qatar Airways Royal Jordanian Saudi Airlines Silk Air Singapore Airlines Singapore Airlines (Cargo) Spice Jet United Parcel Services Air Costa Domestic Air India Go Air Indigo Airlines Jet Airways Konnect Spice Jet Alliance Air Indian Airlines Jet Airways Jetlite Continues……..
  • 19.
  • 20.  Patrick Cescau  Paul Polman
  • 21.  “It was my responsibility….I may have been the youngest person in the room, but I was still doing my job” - Jagad
  • 22.  “Son, do your duty. Do not desert your post.” Kang replied, “If it [the hotel] goes down, I will be the last man out.” - karambir Singh