The document outlines key slides from a course on information technology management, covering topics such as IT strategy, business process improvement, and case studies on companies like Google. It details agendas for the first three weeks, including discussions on Google’s business model and group projects analyzing innovative technologies. The course emphasizes the role of IT as a business enabler and includes assignments aimed at engaging students with practical case studies and in-class exercises.

1. MIS5001.401: Information
Technology Management
Key Slides Weeks 1-3
PROF. STEVEN L. JOHNSON
Twitter: @StevenLJohnson
http://stevenljohnson.org
http://community.mis.temple.edu/mis5101fall10/

2. Week 1: Agenda
 Introduction to...
 Content
 Format
 Expectations
 In Class Exercises
 Syllabus Review
Photo by conorwithonen

3. Information Technology Management
MIS5001 MIS5102 MIS5108
MIS5101
Management Business Information
Business
Information Process Systems
Intelligence
Systems Improvement Strategy
Understand issues in implementing Introduction to Fundamentals of Strategic Value of Data, Information
successful IT strategy (process, Information Business Process Information and Knowledge
organization, incentives) Technology Analysis Technology management
Apply business
Evaluate IT investments and IT-enabled Understand role of Identify and
intelligence
IT in improving N/A evaluate strategic
business opportunities. firm performance value of IT
solutions to solve
business problems
Learn common Communicate IT Develop business
Form a business case for a technology justifications for IT value to business case for IT-related N/A
initiative. initiatives audience initiative
Learn business Integrate data
Analyze a current business process and N/A analysis and N/A across multiple
improve it (BPM). consulting skills sources
Analyze Develop
Create a plan for transitioning from requirements for
Develop a plan for
information
N/A organization
existing systems to new systems and IT-enabled
change
security policies
processes. business change and plans

4. Coming Attractions
 Check website: discussion question in next 24-48
hours
 Post a response
 Read and reply to other’s comments, too
 Read assigned readings and consider the discussion
questions in syllabus
 Bring written notes to class with
 one copy to turn in
 one copy to keep

5. Week 2: Agenda
 Case Discussion
 Reading
 Recap: Blog Discussion Question
 Upcoming Assignments
 Case Study Analysis
 Group Project

6. Case: Google, Inc.
First (and primary) product is: algorithmic search
Other major products include:
Maps, Gmail, Books, Finance, Docs, Calendar, Checkout, YouTube, DoubleClick,
NexusOne
Founder background: engineers
Google governance structure: two stock classes
Work allocation % is (XX/XX/XX): 70/20/10
Determinants of paid listing revenues are:
coverage, click-through, average CPC, revenue splits
Values + Golden Rules:
Don’t be evil; technology matters; make our own rules.
Make coordination easy; eat your own dog food; don’t be evil;
data drive decisions; communicate effectively.

7. Case Discussion Questions
 The case describes several of Google’s
“products” (i.e., Search, Gmail, Google Earth). What
do they have in common? What line of business is
Google in?
 How does Google make money? Who are its
customers? With this in mind, what is Google’s real
product?
 Based on the material in the case, how would you
describe Google’s strategy? Do they have one?
 See case p. 13: “What Should Google Do?”
What do you think Google should do? Why?

8. Case Study Analysis
 How
 Pick a case from weeks #3-7
 Pick ONE discussion question
 Write a one-page answer
 See syllabus for format, advice and evaluation criteria
 When
 First from weeks #3-7; Second from weeks #8-13
 Email to Prof. by Saturday at 5pm
(2-days prior to class discussion)
 Post to blog between Saturday at 5pm and Monday at 8am

9. Individual and Group Project
 How
 4 groups of 4 members each
 Analyze a technology, application, or project that involves an
innovative information-intensive technology
 When
 Week #3 (9/20) – Deadline to Form Groups
 Week #4 (9/27) – Deadline to Propose Individual and Group
Project Topics
 Week #9 (11/1) – Individual Project Due
 Week #14 (12/6) – Group Project Due, Group Presentations

10. In-Class Exercise
 Divide into 4 teams
 6 minutes: brainstorm to identify 10 examples of
technologies, applications, or technology vendors
that are innovative information-intensive
technologies
 Report 3 examples back to the class
 4 minutes: pick 3 high-level examples and identify
4-5 individual related components

11. Week 3: Agenda
 Announcements: Assignment Details
 Case Discussion
 Recap: Blog Discussion Question
 Systems Thinking

12. STARS Air Ambulance
 What “business” is this organization in?
 What is their funding model?
 If you were a manager at STARS, how would you
recruit new employees?

13. Case Discussion Questions
 What should the role of IS and IT be at STARS?
 How should the new CIO proceed to gain the trust
and co-operation of the other senior managers and
the CEO?
 How should the new CIO handle the proliferation
of consultants and IT projects at STARS?
 How should the CIO deal with the “distributed”
nature of IS work at STARS?

14. Summary of Other Reading
 Business process is “collection of related, structured
activities or tasks that product a specific service or product
for a particular customer.” (Wikipedia)
 “IT in many companies is looked at as a cost center rather
than as a strategic partner.” “We in IT could... [define]
ourselves as “business enablers” rather than “information
technologists.”” (TLB, Computerworld)
 “In every feedback loop... information about the result of a
transformation or an action is sent back to the input of the
system in the form of input data.” (Principia Cybernetica Web)

15. In-Class Exercises
 Systems: Virtuous and Vicious Cycles
 Butterfly Effect
 Self-Regulating System

16. Ad-supported Search Engine Model
Traffic
Web
Advertisers
Crawling
IT
Revenue
Resources

17. For More Information
PROF. STEVEN L. JOHNSON
EMAIL: STEVEN@TEMPLE.EDU
Twitter: @StevenLJohnson
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/