This document discusses using gamification to enhance user experience. It provides the example of gamification elements like achievements, points, badges and leaderboards being used in a university course to motivate student participation. It outlines benefits of gamification like fun, focus, and tapping multiple motivations. The document concludes that thoughtful gamification can be effective and there are multiple WordPress plugin options available.

1. Gamification for a Funtastic User Experience Steven L. Johnson Assistant Professor Director Social Media Programs and Research Temple University Fox School of Business Follow me: @StevenLJohnson xeeme.com/StevenLJohnson

2. How did I get here?

3. just one more turn http://xkcd.com/386/ http://mssv.net/2010/08/16/one-more-turn/

4. ga  mi  fi  ca  tion using game elements in other stuff

5. Example Temple University MIS3538 Achievements, Points, Badges, Leaderboard, Levels WordPress Achievements Plug-in Careful incentive design http://community.mis.temple.edu/social/

6. Demonstration http://community.mis.temple.edu/social/

7. Does it work?

8. Spring 2011: Course Blog (10 wks)

9. Fall 2011: Course Blog (9 wks)

10. Fall 2011: Student Blog (9 wks)

11. Does it work? Let’s ask the students...

12. Benefits Fun Provides focus Taps multiple motivations Competition Recognition and rewards Social comparison Feedback

13. Technology Alternatives WordPress Achievements cubepoints BigDoor Not WordPress Bunchball Badgeville My review at: http://bit.ly/gamifywp

14. Conclusions Thoughtful gamification can work You get what you reward Multiple WordPress options

15. Question and Answer Steven L. Johnson Assistant Professor Director Social Media Programs and Research Temple University Fox School of Business Follow me: @StevenLJohnson Like: Prof. Johnson's Social Media Innovation Course xeeme.com/StevenLJohnson

16. Get Your Badge! http://bit.ly/wcphilly10fun I attended a funtastic presentation by Prof. Johnson