The document provides information about MindShare, a media investment management company that is part of the WPP Group. It discusses that MindShare operates in 96 cities globally and aims to raise standards in media accountability, implementation, client service, creativity and scale. It also includes an analysis of MindShare using BCG matrix, SWOT analysis and PESTEL factors.

2. Dinesh Kamde MEDIA Preity Ochani Akash Sharma Vidita Sharma Vivek Sharma Amit Narnoli Presented By : Group No. 3

3. PART-1 INTRODUCTION

4. MEDIA INDUSTRY a perfect blend of creativity and commerce and provides vast investment opportunities. Industry growth rate- 18.6% The industry is estimated to be worth INR 43,700 crore currently.

5. Leading Global media Investment Management Operation. Parent Company to WPP agencies like MAXUS,MediaCom,Mediaedge & MindShare Created in 2003

6. World Leader In Marketing Communications One of the World’s Largest Communications Services Group Comprises of-

7. Single Largest Media Agency in India Part of GroupM, the media parent company of WPP Active in 96 cities across the globe MOTIVE-To raise the bar in the industry for media accountability, 360 media Implementation, client servicing, creativity & leverage scale THEME-Making clients brands famous & help them in accelerating profits the media investment management company of the WPP Group

8. PART-2 BCG MATRIX

9. HIGH Business Growth rate LOW HIGH LOW Relative Position (Market Share) 18.6% MARKET LEADER Lintas and Partners

10. PART-3 ENVIRONMENTAL ANALYSIS

11. MICRO ENVIRONMENT EMPLOYEES MindShare Aspire Industry Expertise Training Media Boot Camp

12. Preity MACRO ENVIRONMENT COMPETITORS Carat OMD Starcom

13. CLIENTS PROFILE Some of the major clients -

14. DEMOGRAPHIC NATURAL ENVIRONMENT

15. TECHNOLOGY Innovations 3D- a media strategy tool Purple GRPs Target Group Index Mindset IntelXeon

16. STRENGTHS:- GLOBAL CLIENTS SCALE OF OPERATION BENCH STRENGTH WEAKNESS HIGH ATTRITION RATE LOW MARKET SHARE IN INDIA SWOT ANALYSIS

17. OPPORTUNITIES SCOPE OF INCREASING ITS MARKET SHARE THREATS BLACK ECONOMIC ENVIRONMENT SWOT CONTD...

18. THANK YOU