Gwen Morrison is the CEO of The Store, WPP's retail expertise division. The Store facilitates retail initiatives and shares best practices in areas like format development, customer marketing, brand visibility, and digital technology in retail. Recent events highlighted how technology is transforming the retail experience through mobile, social, and cross-channel shopping. WPP aims to invest in digital capabilities across its businesses through training, recruitment, acquisitions, and partnerships with digital leaders. This will allow WPP to better serve clients in an increasingly data-driven marketing environment dominated by digital and emerging markets.
Given that in 2013 the industry drove some 10% of the
UKâs eCommerce traffic and commanded a marketing
spend of ÂŁ1bn according to the PwC / IAB OPM study
(see page 6), itâs a permanent (and growing) feature
of integrated digital marketing programmes. In
fact itâs a channel that exemplifies just how digital
is merging marketing and sales channels.
Affiliate Marketing is not a âchannelâ. Rather itâs an
advertising objective. Affiliate campaigns deploy
most digital advertising and marketing disciplines
including email, display, content, search, social
media and audience targeting. It works across mobile
platforms, uses programmatic methods and is now
establishing exciting offline opportunities for digital
marketers. Affiliate data is packed with audience
and customer insight providing marketers with
customer journey and point-of-sale perspectives
that enrich standard advertising analytics.
This handbook, the work of the IABâs Affiliate Marketing
Council, exposes the industryâs diversity and even
if you thought you knew affiliate marketing, youâll
probably be surprised by some of the marketing
opportunities mapped out in these pages. If
youâre new to digital or havenât used affiliate
marketing before, this handbook will help you
understand the industryâs value and mechanics.
Overall, this handbook represents one of the fastest
growing digital marketing channels which many of
the UKâs top advertisers recognise as highly effective
and are thus increasing their investment in. This
isnât simply because its yields are extraordinarily
high (14:1 ROI); itâs also because itâs a flexible
and creative space to work within that touches
customers throughout the marketing funnel.
This deck is a sample from the Jackdaw Research Quarterly Decks Service, which includes similar deck for around a dozen companies and industry sectors. You can learn more and sign up for the service at: https://jackdawresearch.com/quarterly-company-decks/.
Given that in 2013 the industry drove some 10% of the
UKâs eCommerce traffic and commanded a marketing
spend of ÂŁ1bn according to the PwC / IAB OPM study
(see page 6), itâs a permanent (and growing) feature
of integrated digital marketing programmes. In
fact itâs a channel that exemplifies just how digital
is merging marketing and sales channels.
Affiliate Marketing is not a âchannelâ. Rather itâs an
advertising objective. Affiliate campaigns deploy
most digital advertising and marketing disciplines
including email, display, content, search, social
media and audience targeting. It works across mobile
platforms, uses programmatic methods and is now
establishing exciting offline opportunities for digital
marketers. Affiliate data is packed with audience
and customer insight providing marketers with
customer journey and point-of-sale perspectives
that enrich standard advertising analytics.
This handbook, the work of the IABâs Affiliate Marketing
Council, exposes the industryâs diversity and even
if you thought you knew affiliate marketing, youâll
probably be surprised by some of the marketing
opportunities mapped out in these pages. If
youâre new to digital or havenât used affiliate
marketing before, this handbook will help you
understand the industryâs value and mechanics.
Overall, this handbook represents one of the fastest
growing digital marketing channels which many of
the UKâs top advertisers recognise as highly effective
and are thus increasing their investment in. This
isnât simply because its yields are extraordinarily
high (14:1 ROI); itâs also because itâs a flexible
and creative space to work within that touches
customers throughout the marketing funnel.
This deck is a sample from the Jackdaw Research Quarterly Decks Service, which includes similar deck for around a dozen companies and industry sectors. You can learn more and sign up for the service at: https://jackdawresearch.com/quarterly-company-decks/.
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
Â
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Todayâs marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the worldâs leading brands.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV â influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced âMusic in Storiesâ and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
Millward Brown 2015 Digital and Media PredictionsKantar
Â
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
Â
What is the speed at which digital is and will change our world?
How is Europe performing in digital compared to the United States? Where is the progress? And where is the paralysis?
What some of the challenges and risks of digital â its potential to divide business and society â between the highly digitized: the âhave-mores,â and the âhaves:â those who are not able or willing to adapt fast enough.
And what is our share our vision with you for how Europe needs to capture the huge digital prize. What can start-ups, companies, public authorities â everyone in this room â do, to make it happen?
Travel Planning 2020: The Journey Toward Market ProsperityCognizant
Â
By harnessing Code Halo thinking, travel and hospitality companies can transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry.
E marketer mobile_content_activities_roundupIrene Ventayol
Â
The audiences for mobile content are hugeâfrom video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasnât replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'Êconomie, la sociÊtÊ et l'humanitÊ toute entière...
DÊcouvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
Â
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
See above for our H1 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
Â
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Todayâs marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the worldâs leading brands.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV â influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced âMusic in Storiesâ and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
Millward Brown 2015 Digital and Media PredictionsKantar
Â
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
Â
What is the speed at which digital is and will change our world?
How is Europe performing in digital compared to the United States? Where is the progress? And where is the paralysis?
What some of the challenges and risks of digital â its potential to divide business and society â between the highly digitized: the âhave-mores,â and the âhaves:â those who are not able or willing to adapt fast enough.
And what is our share our vision with you for how Europe needs to capture the huge digital prize. What can start-ups, companies, public authorities â everyone in this room â do, to make it happen?
Travel Planning 2020: The Journey Toward Market ProsperityCognizant
Â
By harnessing Code Halo thinking, travel and hospitality companies can transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry.
E marketer mobile_content_activities_roundupIrene Ventayol
Â
The audiences for mobile content are hugeâfrom video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasnât replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'Êconomie, la sociÊtÊ et l'humanitÊ toute entière...
DÊcouvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
Â
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
See above for our H1 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
Presentation from
Serge Hanssens, Advisory Director, PwC Luxembourg, delivered at the Dynamic Business Event organized by Nerea & Microsoft on April 16th 2013 in Luxembourg
As part of my studies, I had to make a pitch for the launch of a new product offering in the form of an executive presentation to the Senior Management Team of âSAMSUNGâ. The aim of the Pitch is to help Senior Management to decide on its future Marketing Strategy in China.
Digital Australia Monthly Update Session - February 2014Damus Chu
Â
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
OTOP Philippines: Enhancing the competitiveness of rural enterprisesFelix Tonog
Â
Micro, small and medium enterprises (MSMEs) dominate the Philippine business sector particularly in the rural areas. The Philippine government adapted the One Town, One Product (OTOP) program as a job generation and poverty reduction strategy to promote the creation and growth MSMEs. The study reveals that after six years of implementing the program, it has generated positive results in terms of investments, sales, enterprises assisted and jobs generated. Despite certain limitations and misgivings in its implementation, the study concludes that the program was successful in upgrading rural enterprises and linking them with the mainstream market. Conversely, the entrepreneurs deem the OTOP-Philippines very useful and they are satisfied with the kind of support that their businesses are receiving through the program. Some observations and recommendations for reforms were put forward to make the program more relevant and effective.
Friesland campina - How brands grow? Our journey at FrieslandCampinaBigDataExpo
Â
Ashkan Roshanayi will tell you how FrieslandCampina used online public data as a proxy to understand the offline behavior of their end users in Asia and unlocked a %25+ growth opportunity using that insight.
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...Social Samosa
Â
Adobe released the second annual Adobe APAC Digital Marketing Performance Dashboard, in partnership with Adobe. A six-month in-field program comprising quantitative and qualitative surveys, the study benchmarked the levels of adoption, traction and success of digital marketing
Technology, Media & Gaming - Presentation by Peter WĂźrtenberger, CEO of upday at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
MRM Seattle Digital Immersion Lab: Just Measure It!wbeemer
Â
Analytics expert Vipin Mayar of MRM Worldwide discussed how aligning measurement strategies with company objectives can drive business intelligence. Once those strategies are set, marketers can adjust their channel mixâa simple, cost-effective way to boost results. Mayar and panelists from Meteor Solutions, Microsoft, and Forrester Research also addressed measuring social media and mobile marketing campaigns.
MRM Seattle Digital Immersion Lab: Just Measure It!MRM Seattle
Â
Analytics expert Vipin Mayar of MRM Worldwide discussed how aligning measurement strategies with company objectives can drive business intelligence. Once those strategies are set, marketers can adjust their channel mixâa simple, cost-effective way to boost results. Mayar and panelists from Meteor Solutions, Microsoft, and Forrester Research also addressed measuring social media and mobile marketing campaigns.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Memorandum Of Association Constitution of Company.pptseri bangash
Â
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
Â
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
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This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Â
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. The Store
ď§ a Portal to WPPâs retail
expertise
ď§ a Facilitator for Retail
Initiatives
3. The Store Shares Best Practice and Innovation in Retail
ď§ Format development & retailer strategies
ď§ The multi-model shopper
ď§ Customer marketing best practice
ď§ Brand visibility on shelf
ď§ Future growth drivers
ď§ Digital technology at retail
ď§ Digital âs impact on Path to Purchase
4. Retailing in Emergent
Markets: Strategic
Foundations & Best
Practices
Coca-Cola Retailing Research Council, Latin
America, 2010
5. Recent Events â Fast Track Briefing, Seattle â June 2010
With the intersection of mobile marketing, social networking,
and shopping, the definition of cross-channel retail is exploding.
Please join us for a 90 minute discussion on where technology is
taking the retail experience.
Speakers include:
Mike Lundgren â VML
Shane Atchison â ZAAZ
Alex Norman - Schematic
6. BUSINESS MODEL CHANGES IN COMMUNICATION INDUSTRY
Trends and changes that WPP observes in the business model of media organizations,
How to obtain profits from the new experiences that recent technologies offer,
How do you follow behavioral changes,
STRATEGIES TO FACE CHANGES
Which are the organizational initiatives that WPP would encourage along the company,
What are you going to keep doing, to increase, to avoid and to introduce
LEADERSHIP
Which are your concerns and opportunities and as a leader of a business unit,
Capabilities that you think would be necessary to lead a creative team in the next years.
May 21, 2010
7. Two Sections:
ď§WPP
Outlook for Growth: New
Media and Markets
ď§GroupM
View of Future Media
Connected Consumer,
Connected Media
9. New Markets, New Media and Consumer Insight
Today
1Includes AKQA on pro forma full year basis
1: New Markets
Today 30%
UK & Western
Continental Europe
Media
North America
2: New Media
Today 33%1
Traditional
Traditional Media
New Media
3: Quantitative
Today 50%
Qualitative
Quantitative
UK & Western Continental Europe
Asia Pacific, Latin America, Africa & Middle East,
Central & Eastern Europe
10. 1: New Markets
Target 35-40%
UK & Western
Continental Europe
Media
North America
2: New Media
Target 35-40%
Traditional
Traditional Media
New Media
3: Quantitative
Target 50%
Qualitative
Quantitative
UK & Western Continental Europe
Asia Pacific, Latin America, Africa & Middle East,
Central & Eastern Europe
39
New Markets, New Media and Consumer Insight
Tomorrow
11. % Share of Global GDP
1.
2.
Prof Angus Maddison - The World Economy 1870 - 1998: OECD
Conference Board Global Economic Outlook 2011 - 2025: January 2012
30
1820 1870 1913 1950 1973 1998 2011 2025
India
China
20
10
0
New Markets
Back to the Future
60
50
Share of Global GDP 1870 - 2025
40
12. Revenue ($'bn)
4
New Markets
Revenues in Faster Growing Markets 2004-2012
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
2004 2005 2006 2007 2008 2009 2010 2011 2012
WPP OMC PUB IPG
1.
2.
3.
WPP reportable US$âs per WPP results and peer $ revenues as shown in annual results presentations
Peer data sourced from annual results translated at average exchange rate for the year (IPG, Publicis and Omnicom)
OMC assumes ânon-euro currencyâ Europe, ie Switzerland, Turkey, Norway, Denmark, Sweden and Eastern Europe are 3% of revenue and
Canada 1.5%
13. 0
2000 2011 2012 2000 2011 2012 2000 2011 2012 2000 2011 2012
Greater China (including
Hong Kong & Taiwan)
Brazil India Russia
New Markets
WPPâs Performance Strong in BRIC Markets
Revenue $'m
1,400
12 year CAGR 16%
1,200
Associates @ 100%
1,000
12 year CAGR 13%
800
600
12 year CAGR 12%
400
12 year CAGR 48%
200
14. New Markets
WPP in Faster Growing Markets
1Source RECMA 2011 overall billings as issued July 2012
2Year to 31 December 2012 including associates, people at 31 December 2012
3China, Hong Kong and Taiwan
4WPP estimate
5Africa is South Africa only
Region Market Billings1
$bn
% Share1 Rank1 12 month2
Rev $bn
People2
â000
Asia Pacific: Greater China3
India
Thailand
6.7
2.4
0.9
33%
42%
40%
1
1
1
1.3
0.5
0.1
14
12
2
LatAm:
Other:
Brazil
Mexico
Argentina
Africa5/Middle East
Poland
Russia
n/a
0.6
0.4
2.2
1.0
1.8
n/a
22%
25%
29%
34%
23%
14
3
2
1
1
1
0.8
0.2
0.2
0.9
0.1
0.3
5
3
2
26
1
2
15. 40
35
30
25
20
15
10
5
0
Americas Europe Asia Pacific Worldwide
WPP Omnicom Publicis IPG Aegis Havas
New Markets
Media Billings by Geography
Worldwide Ranking by Group as % of the Six Groups
%
45
Source: RECMA July 2012 billings report, based on 2011 data
16. 7%
43%
26%
10%
25%
11%
42%
22%
10%
5%
0%
15%
15%
25%
20%
40%
35%
30%
50%
45%
Print Radio TV Internet Mobile
Time Spent Ad Spend
~$20bn
Opportunity
in USA
New Media
Media time spent vs. ad spend not aligned
Internet / Mobile (upsideâŚ) vs. Print (downside...)
% of Time Spent in Media vs. % of Advertising Spending, USA 2011
Source: (KPCB 2012)
Note: Print includes newspaper and magazine. $20bn opportunity calculated assuming Internet and Mobile ad spend share equal their respective time spent share. Source:arketer 12/11
1%
1%
17. 37
49
59
64
135
114
99
85
75
154
176
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Worldwide digital
advertising spend
(US$ billions)
CAGR
2006-2012: 18%
2012-2017: 14%
Source: GroupM December 2012
New Media
Little Slowdown Predicted in Growth of Digital Advertising Expenditure
194
18. 2006 2011
30%
Target in
5 years
21%
12%
40%
New Media
Revenue Share Continues to Increase
WPP Share of Digital Revenue
35%-
2012
33%š
2000
1Including AKQA Pro Forma
19. 1. Digital
Everywhere
2. Specialist
Digital
Expertise
3. Data and
Technology
4. Partner
with digital
leaders
â˘
â˘
â˘
â˘
â˘
Invest in digital in all of our businesses through training,
recruitment, acquisitions, etc.
Develop new services beyond traditional advertising, e.g,
web development, DSPs, mobile, social, eCommerce and
eShopper, etc.
Establish a proprietary technology platform â based on
own and licensed technologies.
Invest in ability to control and use data for WPP and client
benefit.
Build strong partnerships with leaders such as Microsoft,
Google, Facebook, Apple, Twitter.
New Media
WPPâs Digital Strategy
20. ď§ WPPâs proprietary platform integrates 24/7 Mediaâs core technology with best of breed
partner technologies to create unique digital marketing platform that provides a
competitive advantage to WPP advertising clients.
ď§ Opportunities for enhanced collaboration with clients by leveraging data and technology.
ď§ Peers reliance on Googleâs technology enables Googleâs disintermediation strategy; all
data and technology strategies must pass through competitorâs platform.
New Media
Proprietary Digital Technology Platform â WPP Advantage
49
21. In WPP Direct, Digital and Interactive Networks
$âm People
1,000
950
350
300
200
150
150
6,500
6,500
1,000
2,000
1,000
1,000
1,000
1
2In GroupM Digital
New Media
Two Major Global Networks â Supported by Strong Specialist Offer
WPPAdvantage
Revenue
1
1
1,2
1
1
1
1
(F)
(F)
(F)
(F)
(F) Forrester Digital Leader
Publicis Groupe Digitas/LBi $820m of revenue and 5,000 people
22. New Media
Dominant position in BRIC Markets
WPP Advantage
Brazil
Revenue $200m
People ~ 1,400
India
Revenue $50m
People ~ 1,200
Russia
Revenue $60m
People ~ 600
China
Revenue $200m
People ~ 2,500
23. New Media
XAXIS â WPP Advantage
ď§
ď§
ď§
ď§
ď§
ď§
ď§
ď§
ď§
Billings of c. $270 million.
200 employees in 19 markets.
Over 318 billion impressions annually.
1,000+ clients.
5,000+ campaigns since inception.
30% revenue growth year over year.
5 channels: display, video, mobile, social, radio.
1 technology platform, 50 integrated partnerships.
1 Vision: Be the No. 1 Global Audience Buying
Company.
25. Consumer Insight and Quantitative Disciplines
WPP Advantage
ď§ Marketing becoming more data driven.
ď§ Clients need simplified better utilisation of existing data and help in
managing explosion of new data.
ď§ Digital campaigns driven by data analytics and feedback to shape
new activity.
ď§ Ability to provide âcontinuous updated data ready for real time
decisions and actionsâ.
ď§ WPP has unique combination of assets in research, audience
measurement, data management and digital media.
28. Horizontality
Current Country Managers â People, Clients, Acquisitions
Andina
Portugal
India
Greater
China
South
Korea
Vietnam
Indonesia
Australia
New Zealand
Italy
ME & N Africa
Mexico
29. ď§ People, clients, acquisitions.
ď§ Ensure our people work across our businesses and geographies to
deliver best resources to clients.
ď§ Deliver specialist skills (eg digital, shopper, analytics, sustainability,
retailing, internal communications and âmedia and entertainmentâ) to
clients irrespective of lead agency.
ď§ Focus on client needs and business issues.
ď§ Recent Team wins - Bank of America, IHG, Team Chemistry (J&J),
MillerCoors, News Corp. and Team Pfizer.
Horizontality
30. Faster growing markets
30%
of revenue
Digital
32%
of revenueš
Digital in faster growing markets
8%
of revenue
Digital and Faster Growing Markets
Two Key Long-Term Growth Drivers
ď§ Overall 54% of 2012 FY Actual Revenues
133% including AKQA with minimal impact on overlap implying 55% combined
32. Key Objectives
We Continue to Focus on Our Key Objectives
ď§ Improving operating margins.
ď§ Increasing flexibility in the cost base.
ď§ Using free cash flow to enhance share owner value and improve
return on capital employed.
ď§ Developing the role of the parent company.
ď§ Emphasising revenue growth more as margins improve.
ď§ Improving the creative capabilities and reputation of all our
businesses.
33. 41?29! Media (Turkey)
Acceleration (S Africa, UK, USA)
ASTUS (HONG KONG)
Barrows (S Africa)
Cadem (Chile)
Carnation (Hungary)
Ace Metrix (USA)š,²
ADGOOROO (USA)
Affectiva (USA)š,²
Activeark Oy (Finland)
AKQA (WORLDWIDE)
BIENALTO (AUSTRALIA)
GIIR (S Korea)š CBC (China) š,² Corda (USA)² Press Index SA (France)
Raine (USA)š,²
Video Egg (USA)š,²
VIDEOLOGY (USA)²
Visible Technologies (USA)š
ZEG (Germany)š
IDEA (Jordan)
Istropolitana (Slovakia)
Manajans/JWT (Turkey)š
PBN (Russia)š
Today (Myanmar)
Union Media (Israel)
CIC Data (China)
Converge (Pakistan)
CROSSMEDIA (MEXICO)
FILMWORKS (CHINA)
Foster (Brazil)
GME (Dubai)
Grape (Russia)
Hungama (India)
Oasis Insights (Pakistan)
PT Magnivate (Indonesia)
Qais (Singapore)
Smollan (S Africa)š
Core (Sweden)š
DTDigital (Australia)
Enprecis (USA)²
EffectiveUI (USA)
EYE (AUSTRALIA)
First Loom (USA)
Fortune Cookie (UK)
Frey G2 (Germany)š
Hogarth (UK)š
IMAGINA (SPAIN)š,²
KKLD* (Germany)
K102 (GERMANY)
Wisereach (China)
Faster Growing
Markets
ARTM (CHINA)
Quantitative &
Digital
MySupermarket.com (UK)²
Predictys (France)
Key Objectives
Acquisitions and Investments During 2012
š Step-ups in investments, associates and subsidiariesâ equity ² Investment CAPITALS ARE Q4 ACQUISITIONS
35. âLove,â âTreasure,â âAdoreâ
words you never thought would be used to describe
technology
A behavioral and psychological shift
fundamentally changing adoption of - and behaviors
with - technology and media platforms
36. âŚhow we consume and experience media
(and brands) most certainly hasâŚ
Yesterday, this was confined to the
computer. Today, we see it extending to
multiple platforms. Tomorrow, it will
surround us
37. âŚhow we consume and experience media
(and brands) most certainly hasâŚ
Passive Active Participating
Sharing,
curating
Creating
38. The next generation will be characterized by the
symbiotic relationship of the best of the traditional and
the best of the revolution in telling stories and sharing
brand experiences
39. Underwriting this evolution will be social, mobile,
search and data â acting as the infrastructure that
enables connected consumers (to devices & each other),
connected communications (content distributed &
connected across platforms), and driving a new balance
between the delivery & discovery of content
40. For today
New world meets
old world
Digital world
meets physical
world
Building (data)
bridges
4 big issues, 3
giants with an
agenda,
5 practical steps
41. New world meets old
world
The new digital infrastructure and
how it will underpin all media and
communications moving forward.
42. As the features &
benefits of technology
become untethered
from PCâs, weâre seeing
the beginning of the
end of the digital
distinction and a
change in consumerâs
expectations of media
43. From the âsocial webâ to social as a feature of all
communications. New worldâŚ
The whole web is social Fb is becoming the anchor Social is mobile
25% of all online
time spent
80% of US top 100
sites with social plugins
(2.5m+ globally)
eCommerce
experience is
becoming
socialized
80% of US internet
users accessing social
sites
~50% of US
population are
active users (~25%
log on daily)
No. 1 source of
traffic for portals,
growing for others
Fb is largest single
mobile property
Integrations
with devices and
apps
3rd most popular
downloaded apps
44. Mobile â the essence of technology
benefiting our lives. New worldâŚ
The irony of mobile
empowerment
Rapid growth in mobile
media consumption
Mobile is social
45. Mobile will empower the future of print and OOH
Must improve design
& storytelling
Must reconcile cost
models Location awareness NFC & visual
recognition
but⌠fueled byâŚ
âŚmeets old world. Helping empower
traditional media for the future
46. âŚmeets old world â Disrupting traditional media
players across the board
In âradioâ In print In TV
47. MTV and the Grammyâs have both used social
conversation and visualization around their event
TV shows
And to transform programing itself
48. The biggest digital
trends and success
stories tend to be
modern versions of
old human
habitsâŚsocial media,
IM and texting are no
different
Social media is the latest
participatory layer of TV
viewing.
The power of TV is
enhanced by social media,
and mobile devices are
the primary access point
to that
âŚmeets old world â Social & TV â fuel for each otherâs
fire
49. Social & TV â fuel for each otherâs fire
⢠Grammyâs, Oscars, Super Bowl all received their highest ratings in decades in 2011.
⢠The MTV Video Music Awards generated 11m viewers and 2.3m tweets this year.
⢠When Fox airs Glee, Twitter traffic increases 30x and maintains that rate until the
show is over
Coincidence?
50. Nielsen Media-sync IntoNow (Yahoo) Shazam
While currently 3+ companies are offering audio syncing technology between TV and
mobile devices
And finally making TV interactive with new ways of
synchronizing the experienceâŚ
52. Content strategy crucial
for SEO and discovery
And of course, the more media becomes digitized and
fragmented, the greater the need for quality search
enginesâŚNew world meets old world
Search & TV content
discovery
Indexing social
preferences to influence
decision making
53. Digital world meets
physical world
At the same time the media we
consume is becoming digitized, so
too is so much of the physical world
we inhabit â bringing with it new
opportunities for incredible
consumer experiences and seamless
integration with media platforms.
54. Mobile â the connecting point of the coming
together of our digital and physical worlds
Mobilityâs fundamental future role in shopping & retail
Macyâs mobile backstage
pass
Home Depot Scan life SK Telecom Q-store
55. âSocializingâ the event and retail experience
Nikeâs interactive store window Coca Cola Israel Yahooâs Bus Stop Derby
56. Mobile â all the way from communication to transaction
Mobilityâs fundamental future role in shopping & retail
Shopping & buying on device Buying with device
Enabling a seamless connection from media to retail
57. Best Buyâs Twelpforce Dieselâs Fb Connect fitting
rooms
Baker tweet
And of courseâŚCheck Inâs
âSocializingâ the Customer Service Experience
58. Mobile search is
significant now and will
continue to grow in
influence â more local
and more immediate
Search and Discovery remain a key but changing
connector in this ecosystemâŚeffected by social behavior &
mobile technology
Voice and visual search
on mobile to become
commonplace
Information &
Affirmation
59. Building (data) bridges
As all media (and retail) becomes
connected, we will increasingly be
able to connect the dots between
channels/devices to deliver &
measure a coherent brand story.
60. Proliferation of addressable media
platforms
The increasing availability and importance of data sources in
connecting the dots between channels/devices to deliver &
measure a coherent brand story
To micro-
geography
With media and messages delivered
with relevance at scale
To the home
To the
individual
61. 4 big issues
3 giants with an agenda
5 practical steps
As we face this evolving media future,
there are some clear and immediate
steps we can take to address whatâs
coming.
62. A confluence of interesting events
SOCIAL
DATA
DIGITAL
EVERYWHERE
CONTENT
ANYWHERE MEDIA
63. FACTS
⢠1B+ Users
⢠Facebook
⢠LinkedIn
⢠QQ
⢠Social plug-ins everywhere
Implications
⢠Empowered consumers
⢠Amplified opinions
⢠Content by discovery
Actions
⢠Learn to listen
⢠Separate signal from noise
⢠Embrace the reality of liquid content
⢠MIXI
⢠Google+
64. 6
4
FACTS
⢠Big data everywhere
⢠Capturable and actionable
⢠Algorithms determine visibility
Implications
⢠New sources of insight
⢠New mechanisms to value inventory
⢠Measures delivery in real time
Actions
⢠Build a warehouse
⢠Unify collection
⢠Our data and your data
⢠Apply to models and media execution
on and offline
65. FACTS
⢠2B+ Broadband users
⢠4B+ Mobile users
⢠Old media, new devices
⢠New services, new devices
Implications
⢠Explosion of touch points
⢠Implosion of simultaneous reach
⢠Always-on
⢠Merging of marketing channels, channels
to market and
customer service
Actions
⢠Create assets to watch,
use and share
⢠Across device, time and place
⢠Focus equally on delivery and discovery
66. FACTS
⢠Unlimited supply
⢠Unlimited suppliers
⢠Old pros, new pros,
non-pros with a voice
Implications
⢠Can premium still be defined?
⢠Follow the content or follow the
audience?
⢠Can you create?
⢠Can you curate?
Actions
⢠Data rights as well as exposure
guarantees
⢠Find influence and make it popular
rather than find popular and hope
for influence
67. Central to this are 3 powerhouses of the digital
world - all with big ambitions and all with
different approaches to achieving them
68. Not so long ago, you could sum up each company
quite easily
Apple made consumer
electronics
Facebook was a social
network
Google ran a search
engine
Now itâs not quite so clear
69. What Facebook says it wants, and what we think they
really want
Facebookâs mission is to give
people the power to share
and make the world more
open and connected.
Facebookâs mission is to
become a social monopoly
and monetize peer to peer
recommendation through
the sale of advertising,
and a share of transactions
through the development of
social currency.
70. What Apple says it wants, and what we think they
really want
Apple is committed to
bringing the best personal
computing experience to
students, educators, creative
professionals and consumers
around the world through its
innovative hardware,
software and Internet
offerings.
Apple wants to achieve a
massive market share of
desirable & interconnected
premium devices and a large
financial share as the
distributor of the worldâs
premium content
71. What Google says it wants, and what we think they
really want
Googleâs mission is to
organize the worldâs
information and make
it universally
accessible and useful.
Googleâs mission is to
collect data from every
digital touch point and
from every screen to
optimize the price and
value of connecting
consumers to transactions
72. And at the heart of winning the discovery
revolution is an algorithmic struggle
Google Page Rank and Facebook Edge Rank may
be the two most significant pieces of code that
marketers have to outsmart
73. What should we be aiming for?
As an innovators, leaders and visionaries, we should push
the boundaries of what is possible, whilst pulling the old
world into the future at the same time.
A completely connected brand and retail
experience â digitized communications and
commerce capabilities across platforms and in-
store
74. Step 1
Focus on immersive,
interactive
communications with
publishers (new & old)
who are leading their
industry â esp.
increased mobile, tablet
and DOOH
75. Step 2
Make every asset
socially enabled in its
own way + prioritize
media programs that
have high social value
(be present in the
conversation as well
as the program)
76. Step 3
Further development of
audience-based buying
across connected
platforms â adding in
TV and mobile when
ready
Molson.com
data
77. Step 4
Maximize presence
during digital research
process (ZMOT) and
implement broad
mobile strategy to
capture intent and win
locally
78. Step 5
Facilitate incredible
consumer connections to
premier partnerships
utilizing the digital
infrastructure weâve
outlined and across
platforms (incl. TV)
79. Never has the need to balance the art and science of Marketing
been more pronounced than it is today. Having the right infrastructure
in place is of course crucialâŚ
80. âŚbut what you build on top of that infrastructure and how it
works seamlessly together is what sets it apart and what people
remember
81. In the future, great marketing communications will be built on this
digital infrastructure and layered with incredible brand stories &
content that fully integrate those features
82. Middle
Class
Thinking
Gender
Shift
Relocating
Labor
Consumption
Seaboard
Inland
Penetration
Marketing to
Androids
The Six to Watch: Bigger Data
82
Bigger Data
Bigger Answers
Big Data has been making news around the world but often confused as
Big Storage
The real uses of the bigger data and complex business intelligence is to
create Bigger Answers for use in unexpected ways
This is changing the landscape of all activities that touch information
which in the 21st Century really is All
83. Very Large Data is What we Know
Big Data is Trying to Use the Changing Unknown
83
Data Storage
Data Sources
Data Use and
Interactions
Source: KantarRetailiQ research
Data Sources
Data Storage
Data Use and
Interactions
84. A Big Data Look at Social Media
Picture are needed for a Billion Words
Source: LinkeInLabs, Kantar Retail Research
84
You are here
A Process related to Big
Data thinking
85. Digital makes Big Data Happen
The Global Movement and Storage of data
85
Movement
Global
Fiber
Network
Generation
and Storage
Source: Slate.com, Google Corperate, KantarRetailiQ reserach
Win
Digital
with
Internet
Wireless
Social
Media
Games
eCommerce
Multi-
Channel
Fulfillment
Big Data