The Blueflower Value Proposition

lueflower Limited offers strategic communication architecture and solutions to
helpdiscerningorganizationsachievemanagementobjectives.
BCommunication is emerging in the modern information Age as a key success factor for
effective management of organizations. Discerning firms understand and utilize
communicationtorallyallstakeholders totheircause.
We believe at Blueflower Limited in helping companies emerge on the winning side in the
Communication Darwinism of today. Everything communicates, the stated and the
unstated, and companies must define themselves or have various publics define them at
will.
Our primary tool is public relations and our overall goal is creating and enabling
environment for overall business success of our clients through a climate of stakeholder
favourabilityandrightperceptions.
To be a preferred partner for communication
strategy and execution to leading firms in our
key markets and specialities.
VISIONMISSION
WE AREWHO
1
Helping companies emerge on the winning side of
the Communications Darwinism of the
Information Age where everything communicates,
stated as well as unstated.

CorporateCommunication
In the era of enlightened stakeholders, effective communication with all constituent
publics of companies and institutions is not only a desideratum but also requires skillful
management.
Blueflower Limited provides strategic counsel and skilled execution of stakeholder
engagement programmes that enable companies relate well with their stakeholders. We
offer a range of services from development of corporate communication strategy,
content development (position papers, speech writing and documentation) to reputation
andidentitymanagement.
GovernmentRelations&PublicAffairs
Harmonious relations with government has emerged as a critical success factor for
various businesses and institutions in Nigeria. Government is a ubiquitous presence,
operatingatthreetiers oflocal,stateandfederalgovernment.
The presence of legislative arms at all levels has increased the layers of interaction. We
help companies simplify and manage the interface with government and regulatory
agencies as well as prepare advocacy on key issues and a role in the formation of public
policiesthataffectthem.
ConsumerPublicRelations
Blueflower Limited builds and supports brands through the various stages in their life
cycle with through-the-line support in publicity, events, and public information material
that engenders awareness, acceptance, and trust between brands and their users. We
have developed various strategies that ensure appropriate visibility and share of mind for
thebrandsthatwemanage.Allittakesisabrieffromtheclient.
IssuesManagement
With active engagementin mediamonitoringand public affairs, Blueflower Limited works
with clients to track and agendarise the issues of importance to them. Our media
monitoring service provides early identification of issues of strategic or tactical
importance and continuous tracking of such issues. We then work to develop content,
advocacy as well as media relations or public communication and interface plans to
ensure that the organizational response aligns with and influences the expectation of key
stakeholderpublics.
Custom PublishingandPublicationsManagement
Companies and brands seek platforms for engagement with stakeholders. Through our
custom publishing service, Blueflower Limited produces various types of journals
–consumer magazines, institutional newsletters, corporate brochures- that meet the
strategic objectives of clients as communication and marketing tools. Custom publishing
isourspecialistservicedrawingontheexperience,traningandexposureofourteam.
Blueflower Limited offers services in these core areas
PRACTICES & SPECIALTIES
2

Blueflower works with companies to produce communication materials that are strong on
strategyandexecution.
Weofferafullrangeofserviceincustompublishingcovering
- Editorialconsulting-fromgenerationofreportstocopyediting
- Designandcompletepre-press
- Photography
- Distributionandadvertisingsupport
We parade a complete suite of digital equipment to provide first-rate design solutions and
the most important component of a team of reporters and writers on call to execute major
publishingassignmentsacrossthecountry.
SocialMarketing &NotforProfit
The growing presence of a large not for profit sector provides distinct communication
challenges of executing so much with so little resources. Stakeholders are multifarious
andbudgetsrestrictive.Skillisatapremium.
Blueflower works with the not for profit sector to design and implement information,
education and communication programmes that evoke desired response in awareness,
attitudesandbehaviorchange.
Our arsenal of tools range from core communication to peasant theatre, live events and
communityoutreaches.
MediaEngagement &Monitoring
Blueflower Limited actively engages the media on behalf of clients to ensure appropriate
placement of information material for publishing and broadcasting. We draw on an
extensive database, and thorough knowledge of the media process and professionals
withthegoalofensuringmediafavourabilityforclients.
Studies show that media favourability often translates to positive perceptions. Our work in
media engagement draws from a strong research desk that monitors the media on a
consistent basis to track issues, events and persons. We provide daily, weekly and
monthly tracking reports; competitive intelligence as well as analyses that help clients
makeprofounddecisions.
Investor Relations&FinancialPublicRelations
Helping clients grow and prosper is our passion. Our investor relations & financial PR
programmes integrate finances, communications and marketing to effect
communicationsbetweenthecompanyanditsstakeholders.
3

4
VALUESOUR
Strategic Orientation and Creativity: Blueflower Limited brings to
assignments a strategic orientation that emphasises project
management approach to each assignment. We see beyond the
ordinary, providing creative touches to our work.
Media Knowledge and Contacts: While this is normal for a public
relations firm, Blueflower limited brings to media engagement an
uncommon knowledge of the processes, personnel and institutions of
the media in Nigeria and the nuances and norms necessary for effective
outcomes.
Best Practice Experience:
accountability standards like the UN system and understand the
corporate governance concerns in the deployment of public relations.
We have served clients with stringent
Management Alignment: A clear understanding of management's
perspective in engaging public relations and focus on achieving the goals
of management for each task.
Strategic Orientation and focus on PR outcomes rather than mere PR
outputs, in other words, results orientation.
Blueflower brings to bear to client briefs

Nutricima Ltd
Full range of
PR services Bio- Organics
Nutrient System
PR Services
The Society for
family Health
PR Counsel
University of
Nigeria
PR Counsel
Federal Ministry of
Information
Inkastrans
Limited
PR Counsel
Nigerian Export
Promotion Council
Full range of
PR services
Airtel Nigeria
Editorial Consultancy,
design, production &
marketing of Nigerian
Monthly, official
journal of
Nigeria
Wiko Mobile
PR Services
Business
School
Netherlands
(BSN)
PR Services
Sapid Holding
Limited
Content
Development
Bureau of
Public
Enterprises
Production of
Privatization
Digest
Editorial Consultancy,
design &
production of
Export Nigeria
Blueflower Limited continues to render best-in-class service to a growing
list of satisfied clients.
12
CLIENTSOUR

15
13
PUBLICATIONS
& CONTENT
DEVELOPMENT
WORKSOUR

Nigeria-The Guardian- August 28, 2014
Senior lecturer, Building Department, Federal Polytechnic Unwana, Afikpo, Ebonyi State, Chukwuji C.F.M
(left); with the Zonal Business Manager, South Central Zone, Afikpo, Edward Gbargar, during the official
kick-off of Airtel’s ICT Tour in rural areas across Nigeria.
14
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MEDIA ENGAGEMENT
& MONITORING

Nigeria-National Mirror- August 28, 2014
Nigeria-West Africa Business News-September 1, 2014
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MEDIA ENGAGEMENT
& MONITORING

16
MEDIA ENGAGEMENT
& MONITORING
WORKSOUR

Nigeria-Vanguard-October 24, 2014(p. 16)
Nigeria - West Africa BusinessNews - Monday, October 27, 2014(p. 34)
17
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MEDIA ENGAGEMENT
& MONITORING

Nigeria-BusinessDay –Friday, November 07, 2014. (p.18)
Nigeria - Manufacturing Today - Monday, November 03, 2014 (p.7)
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MEDIA ENGAGEMENT
& MONITORING

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20
WORKSOUR
Category Marketing Manager(Sandard
Milk), Nutricima Limited, Mr. Raphael
Agbaje and Peter Okoye of Psquare,(Blue
Santa) Olympic Milk Brand Ambassador
presenting an autographed shirt and
cartons of Olympic Milk to a winner of
Blue Santa Selfie Challenge, Tunde
Popoola, as part of Nutricima Limited's
activity to celebrate Xmas with its
teeming consumers in Lagos.
1 Winner of Blue Santa Selfie Challenge,
YetundeIfakoya, looking at her autographed
shirt in excitement as Peter Okoye of
Psquare,(Blue Santa) Olympic Milk Brand
Ambassador presents her an autographed
shirt and cartons of Olympic Milk at her
residence as part of Nutricima Limited's
activity to celebrate Xmas with its teeming
consumers. With them is the Category
Marketing Manager(Sandard Milk), Nutricima
Limited, Mr. Raphael Agbaje.
Peter Okoye of Psquare,(Blue Santa) Olympic Milk
Brand Ambassador presenting an autographed
shirt and cartons of Olympic Milk to a winner of
Blue Santa Selfie Challenge, Joy Orji,Quality
Controller at BIC Biro as part of Nutricima
Limited's activity to celebrate Xmas with its
teeming consumers. With them is the Category
Marketing Manager(Sandard Milk), Nutricima
Limited, Mr. Raphael Agbaje.
4&5
2&3
1 2
4
3
Blue Santa Challenge Winners
5

agos, Nigeria; December 11th, 2013:The
Imo State government has lauded Airtel
LNigeria for providing sustainable
platforms to uplift under-privileged children in
the society and for its enormous contributions
tothedevelopmentofeducationintheState.
Speaking recently at the commissioning of the
Airtel adopted Community Primary School in
Amumara, Ezinihitte, Local Government Area,
the State's Commissioner for Education, Dr.
Uche Ejiogu, commended Airtel for partnering
withthestatetodeveloptheschoolaspartofits
CorporateSocialResponsibility.
According to the Commissioner, “the initiative
is a high powered show of patriotism that has
brought development to Imo State. Therefore,
the government has opened the doors to Airtel
more than ever before, for more business
relations geared towards expanding your
reachtothebenefitofImopeople.”
In her address, she noted that the partnership
will not only guarantee positive business
networking and development of human and
material resources, it will also complement the
effortsofthestategovernment.”
While showering encomiums on the leading
telecoms operator, the commissioner
encouraged the pupils of the school to focus on
their studies and make good use of the
materials and opportunities provided for them
byAirtel.
Members of Amumara community also joined
in praising Airtel for transforming the school to
an enviable state by providing water borehole,
good classrooms with furniture, text books,
uniform, school bags and other educational
materialsforpupils.
An elder in the community, Mr. Patrick
Chukwuma, expressed happiness at the
rehabilitation of the school which he said was
founded in 1934. “The condition of the school
had deteriorated over time but we thank God
today that immediatelyAirtel intervened, things
havechangedforthebetter,”hesaid.
He also pointed out that “the school has now
become one of the most sought-after schools
in this community and every parent wants to
enroll their children in the school due to the on-
going transformation. There are now good
classrooms, text books, note books, uniforms
andcleanwater.Alloftheseattractpupilstothe
school.”
The Head Teacher of Community Primary
School, Mrs. Felly Wulotu, who was visibly
elated at the event, confessed that the
teachers and pupils were very happy to feel the
impact ofAirtel in the school. She praisedAirtel
for transforming the school and providing the
pupils with needed learning materials,
boreholeandfurnishedclassrooms.
“Parents are now happy to bring their children
to this school because of the development they
see here. There are good classrooms, text
books, note books, uniforms, school bags and
borehole with clean water. We appreciateAirtel
for this generous contribution to our school,”
shesaid.
The Telco said the rehabilitation of Community
Primary School, Amumara, Imo State as well
as the donation of borehole and educational
items to the primary school underscore its
commitment to providing first-rate educational
ImoCommendsAirtel'sRoleinEducationalDevelopment
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& MONITORING
(Continurd on page 23)

opportunities for underserved communities
acrossthecountry.
SpeakingonitsAdopt-a-Schoolinitiative,the
Chief Executive Officer and Managing Director
of the company, Segun Ogunsanya, said the
company is passionate about creating real
value for under-served communities, its
customersandotherstakeholders.
“At Airtel, we seek to connect with our
customersinvariouswaysandourintervention
in Community Primary School, Amumara, Imo
State attests to our commitment to provide
empowerment for under-served communities
and also contribute to the development of our
country,”hesaid.
Ogunsanya who was represented by the
company's Regional Operations Director,
South Region, Godfrey Efeurhobo, said Airtel
will continue to look for opportunities to partner
with governments at various levels in the
developmentoftheeducationsector.
The commissioning ceremony was attended
by Sole Administrator, Ezinihitte L.G.A, Dr.
Kelechi Osuagwu; His Royal Highness, Eze
Ositadinma Benneth Nwokocha; Chairman,
Imo State Universal Basic Education Board,
Mrs. Gertrude Oduka; Executives of Imo State
National Union of Teachers (NUT); Dipo
Jolaosho,RegionalMarketingManager,
South, Airtel Nigeria; Chinda Manjor, CSR
Manager, Airtel Nigeria and Erhumu
Bayagbon, Media Relations Manager, Airtel
Nigeria.
As part of its Adopt-a-School programme,
Airtel has renovated and commissioned
schools in Lagos, Ogun and Cross Rivers
states and also donated educational materials
and other facilities such as borehole and
generatingsets.
Airtel'sAdopt-a-School programme is a robust
initiative that offers underprivileged children
access to quality education in a conducive
environment. It also provides them with all the
materials for learning and study.As part of the
programme, Airtel organizes trainings for
teachers of its adopted schools to ensure that
ahighteachingqualityisalwaysmaintained.
arely two months after the official
rebranding of Olympic Milk, Nutricima
BLimited, makers of Nunu, Coast, Yo
Yoghurt and Bliss have rewarded its teeming
consumers in a Facebook competition tagged
'BlueSantaSelfieChallenge'.
Participants of the challenge were required to
take creative poses imitating Peter Okoye's
pose with any of the recently launched Olympic
Powdered Milk or Apple Flavoured Olympic
drink.
Winners were selected based on the number of
likes and how creative the poses were. Peter
Okoye of Psquare paid the 10 winners who
emerged from the competition surprise visits in
their homes, giving them memorable moments
to cherish for Christmas. Most of the winners
expressed excitement, throwing themselves at
Peterassoonastheysawhim.
Yetunde Ifakoya, a resident of Ibadiran Street,
Maryland, couldn't contain her joy as soon as
Olympic, Peter Okoye shares good tidings
to consumers at Christmas
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MEDIA ENGAGEMENT
& MONITORING

she saw Peter. Despite the heavy downpour
on Sunday, Peter made sure he entered the
rain to fulfil the brand's promise, presenting
her an autographed branded v-neck shirt,
cartons of Olympic evaporated Milk and
AppleflavouredOlympicdrink.
Inherwords,“IneverbelievedIwillgetaprize
not to talk of seeing Peter himself in my
house. “Though, I got a call from one of the
staff at Nutricima, I still told myself until I see it
happening, I won't bother,” she said gleefully.
For Joy Orji, a quality control staff at BIC Biro,
Blue Santa visited her at work because she
wasonduty.
The excitement was epic. She was asked to
face the wall and turn at the count of ten.
Immediately she turned, she ran to give Peter
Okoye a bear hug, overwhelmed with
excitement, she couldn't speak for few
minutes as it took some time to regain her
voiceattheoverwhelmingexcitement.
According to her, she believed it from the
outset but thought she might have to forfeit
the surprise visit since she had to be at work
on Sunday. Still in the showers, Nutricima
called her to ask for her office address to fulfil
itspromise.
She said this was her best Christmas gift
considering the nature of her job and her
quiet mien; which does not allow her attend
clubs or shows where she would have
affordedhertheopportunitytoseePeter.She
said this was once in a lifetime opportunity
andthankedNutricimaformakingBlueSanta
available. She hurriedly asked her
colleagues to take as many shots as possible
with her phone.Tunde Popoola, the first male
winner visited by Blue Santa works as a site
manager/storekeeperandresidesinEgbeda
area of Lagos. He was so excited that he
invited Peter Okoye into his living room and
served him a bottle of Apple flavoured
Olympic drink. He took selfies with Peter
screaming at the top of his voice “this is real,
Peter Okoye in my house, on my settee!
Taking as many selfies as possible, he stated
thathewillpostitonhissocialmediapagesto
prove to people that they are not Photoshop
pictures.
Olympic Blue Santa also visited Darlington
Nnamani at Abule Egba. Though it was
already dark, his family members trooped out
togetahugfromPeterOkoye.
Speaking on the reason behind this initiative,
Category Marketing Manager, (Standard
Milk), Nutricima, Mr Raphael Agbaje, stated
that Christmas is a season for caring and
sharing, the brand decided to give gifts that
will make the season memorable for its
consumers.
He added that Peter Okoye, the Blue Santa,
was basically the surprise gift for the winners
who wouldn't have believed that he will go
door-to- door to pay them a visit with some
cartonsofOlympicproducts.
Wishing the consumers a Merry Christmas
and a Prosperous NewYear,Agbaje enjoined
them to look out for more pleasant and
rewardingactivitiesin2015.
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MEDIA ENGAGEMENT
& MONITORING

Wiko Mobile enters Nigerian smartphone market
...introduces Bleen colour
urope's fastest growing phone brand
Wiko, has made its debut into the
ENigerian smartphone market following a
successful launch on Wednesday, October 22,
atEkoHotel&Suites,VictoriaIsland,Lagos.
Creatively designed and well packaged, Wiko
came with 10 models from its extensive range of
smart and feature phones to suit the needs and
lifestylesoftheusersacrossthecountry.
Wiko comes in seven different vibrant colours
that have the capacity to evoke energy among
smartphone users. The Rainbow model comes
in varieties of appealing colours packed full of
good cheer. The RAINBOW's five-inch high-
definition screen displays a brilliant picture
qualityforauthenticcolours,justthewayitsuites
you.
Speaking with the press at the event, Director of
InternationalBusiness,WikoMobile,MarcelVan
De Pas, expounded that Wiko mobile has come
to stay in Nigeria to provide more options for the
smartphone users in the country to choose from
in order to enhance their lifestyle and fashion
sense.
Explaining the concept behind the Wiko colours,
Van De Pas said that Wiko colours reflect
outstanding and aesthetic appeal which
distinguished the brand from its competitors.
According to him, “We are not blue, neither
green, but a combination of both colours which
translateto“bleen”.
According to him, The Wiko mobile brand
positioning represents a perfect match with
Nigeria's predominantly young population as
wellastheappealoftheNigerianmarket,adding
that the brand is uniquely designed to give
exceptionalvalueandgratificationtotheusers.
On the brand name Wiko, Van De Pas explained
that, the brand name originated from “We
Company” stressing that they believe in working
together to deliver good and quality results that
is geared towards adding value and meeting the
needsoftheirnumerouscustomers.
While speaking further, Mr. Van De Pas
disclosed that Wiko brand is targeting 10 per
cent of the market share within a given period
and it has entered into partnership with some e-
commerce platforms such as Jumia, Konga etc
toenhancequalityservicedelivery.
In response to the company's strategy to drive
media engagement with the Nigerian market,
Director of Marketing, Gareth Abel said, “This is
a large and growing market; we believe that our
proposition and combination of stylish designs,
latest technology, high product technology and
affordable prices will be very attractive to the
market in Nigeria. We know that there is a large
number of consumers who are exactly our target
audience, young and young at heart interested
in technology who are aware that phone is the
centreofdigitallives,whowanttolivelifeontheir
own, so we feel our brand will appeal to these
people and we feel there is a huge opportunity
forourbrandsinthismarket''.
Models of the Wiko brand launched into the
Nigerian market are Highway, its flagship,
Rainbow, Bloom, Lenny, Sunset and Goa, all
smart phones.The feature phones are Kir-3, Riff
andLubi-3.
Flagship model Wiko Highway is one of the first
smartphones to use 2.0 GHz Octa-Core
technology. The Highway's exceptional features
includeaGorillaGlassbody,superbright5”FHD
screen, 16MP back camera and 8MP front
camera.Asmartphone that guarantees superior
speedandperformance,WikosaystheHighway
is one of the best-in-class smartphones
availableinNigeria.
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MEDIA ENGAGEMENT
& MONITORING

Bio-Organics
Wiko Mobile
BSN
25
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DIGITAL MEDIA

Documentary on
Curbing Insurgency
in Nigeria
(Northern Nigeria)
– Lessons from the
Presidential Amnesty
Programme
Jingles
Hypes for clients
Radio programmes
O t h e r s a r e :
TV coverage and
broadcast for
Airtel Rising Star(ARS)
Championship
26
BROADCAST
WORKSOUR

witter
acebook
27
MEDIA
SOCIAL
WORKSOUR

Managing the perceptions that condition your reality
14, Eleruwa Street, Wemabod Estate, Ikeja, Lagos
Suite 5, Plot 1138 Canal Plaza, Aborgo Largema Street,
by Churchgate Towers, Central Business District, Abuja, FCT, Nigeria
info@blueflowerafrica.com, infoblueflower@gmail.com
Web: www.blueflowerafrica.com
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

The Blueflower Value Proposition

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