FabCom is a full-service strategic marketing, PR, and advertising firm located in Scottsdale, Arizona with 25 employees and $30.7 million in annual billings. It provides end-to-end solutions from strategic planning and creative development to implementation across various marketing channels. FabCom's areas of expertise include branding, advertising, public relations, digital marketing and data analytics. It has over 20 years of experience working with clients across various industries and prides itself on delivering guaranteed results through accountability.

1. BRAINFOOD
INNOVATIONS FROM THE CONVERGENCE OF
BUSINESS, MARKETING AND CREATIVE STRATEGIES
WITH LEADING TECHNOLOGY
Who is FabCom?
1 End-to-end solutions
H IGH L IGH T S
2 Areas of expertise
3 What’s New at FabCom
4 History

2. end-to-end solutions
for strategic, accountable marketing and advertising
Who We Are its future growth and your success. With more than
20 years of marketing and advertising experience as
FabCom is an elite team of strategists and creative
president of one of the top advertising agencies in the
implementation experts powering best-of-class
Southwest, Brian’s background and groundbreaking
marketing technology to help clients grow their
development of this new science have helped clients
businesses and increase revenues.
all over the country begin to change the way they think
We deliver innovations derived from the convergence about branding and the human brain.
of business, marketing, and creative strategies with Profile
leading technology. We produce results. Guaranteed.
Founded in 1992, FabCom specializes in a hybrid
NeuromarketologyTM strategic methodology, accountable marketing and
advertising, and end-to-end solutions from idea to
Harnessing the power of brand and positioning is
campaign implementation. Real-time measurements
only half the battle. This new
and accountability are crucial components of all
Industry Leading book by
strategies created by FabCom. This has enabled us to
FabCom founder, Brian Fabiano,
be the first in our industry to offer clients a guarantee
complements your strategic
of results.
plan and shows you how to map
your brand attributes directly
to the new divergent markets.
Accomplishing this right the first
time is critical to your business,
FabCom is a full-service strategic marketing, PR, and advertising firm
Principal: Brian Fabiano Location Contact
Number of Employees: 25 7819 East Greenway Road phone (480) 478-8500
Local Area Billings: $30.7 Million* Suite 5 fax (480) 478-8510
Scottsdale, AZ 85260 www.fabcomlive.com
*Amortized for media billings as calculated in the Phoenix Business Journal Book of Lists.
1 FabCom White Paper

3. Areas of Expertise
• Strategic Planning: Corporate Strategy, Marketing • Premium and Incentive Marketing
Strategy, Creative Strategy
• Event Marketing
• Advertising
• Public Relations
• Branding/Positioning
• Sales Planning/Promotions
• Corporate Identity
• Database/Client Relationship Marketing
• Website Design and Development
• 1-to-1 Direct and Dynamic Marketing
• Marketing Communications
• Custom Analytics
• Website and e-Commerce Development
• Real-Time Dashboard Reporting
• eMarketing Campaigns
• Research
• Sales Force Automation
• Cross-Channel Integration
• Media Planning and Buying
• All Traditional and New Media Platforms
• Call Center Integration
Revolutionary Business Learn more about Scottsdale Interactive (CLICK HERE)
TM
Scottsdale Interactive is the division of FabCom
TM
powering world-class marketing technology to grow
businesses and increase revenue. We bring the small
and mid-sized marketer the leading technologies
which, in the past, only Fortune 100 companies could
afford to implement. We teach you how to dominate
your market using the resources you already possess.
2 FabCom White Paper

4. What’s New at FabCom
One To One Data Mining and A Trade Organization for
Segmentation Marketers on the Leading Edge
The future of marketing is personally relevant content The1to1.org is a users’ group of content owners and
combined with real time dynamic messaging. In other content-generating organizations. The objective:
words, mass individual customization. Opening up a advanced one-to-one, integrated, cross-platform, mutli-
true one-to-one dialog with customers and prospects channel marketing. This includes database marketing,
is only possible when you can effectively manage and dialogue marketing, personalized variable messaging;
manipulate typically siloed data resources. event, trigger and transactional marketing, push and
pull marketing, and all technologies that promote
FabCom’s Data Division, DataSegmentation.com, has or utilize advancing personalized communications,
the capabilities to generate surprising new activity from integrated across multiple marketing media/platforms to
the analysis and segmentation of your existing data elicit higher ROI from advertising campaigns.
no matter how divergent. CRM, call center, enterprise,
accounting, shopping cart, Lifetime Value Analysis... Online community launch - January 2013
the data goes on and on. We provide the resources to
seamessly deploy all of it in real time.
3 FabCom White Paper

5. History
FabCom, a full service Integrated Advertising and nationally-recognized business innovator and leader
Marketing Agency, is led and staffed by a team in dynamic marketing whose expertise and insight in
of professionals who possess integrity, dedication marketing, corporate identity, positioning, branding,
and expertise. These team members are not only sales optimization and strategic planning are sought
experienced in all aspects of marketing, public relations after by for-profit and not-for-profit corporations
and advertising, they are dedicated and passionate worldwide. FabCom has extensive knowledge in
about their work. As a mid-sized, strategically-centered numerous areas, including the intricacies of mergers,
agency, we practice Holistic Marketing. We create acquisitions and product introductions, as well as
alignment between your opportunities, your markets finance and strategic planning. On the operations side,
and your capabilities. FabCom focuses on teamwork FabCom has developed and implemented enterprise-
with both our clients and our internal associates. wide sales force optimization programs, database
marketing platforms and real-time fulfillment systems
Today, FabCom has grown into a top online full-service for information and hard goods.
branding and positioning agency. The agency is a
Client Experience
American Heart Association CSK Auto, Inc. Kellogg’s Proctor and Gamble
America West Airlines Dee Howard Air Craft Kragen Auto Parts Qwest
Arizona Cardiology Group Del E. Webb Memorial Hospital Marie Callender’s Schuck’s Auto Parts
Arizona State Savings Disney Mattel, Inc. St. Luke’s Medical Center –
and Credit Union Barrow Heart Lung Center
Ed Moses Dodge Mazda
A.T. Still University Sun Chlorella USA
Fairmont Hotels Mercy Care Plan
Bank One Sun Health
FedEx MGM Grand
Barnet-Dulaney Eye Center Tempe St. Luke’s Hospital
Guinness Morey McQueeney
Bombardier Aerospace Eye Centers Tucson Medical Center
Harley Davidson
Boswell Memorial Hospital Motorola United Blood Services
HBO
Catholic Healthcare West Net Solutions United Concordia
Hypercom
Charles Schwab Novartis University of Advancing
Hyatt Regency
Technology
Checker Auto Parts PayTech, Inc.
IBM
Up Networks
Cisco Pride Printing
IntelliQuick Delivery
Volkswagen
Citibank Primarion
Inter-Tel
4 FabCom White Paper