Maxus is a global advertising agency with over 40 offices worldwide and is part of GroupM, the world's leading media group. As part of GroupM, Maxus benefits from immense resources and clout while providing innovative and personalized services. Relationship Media is Maxus's approach, which combines customer relationship marketing with mass media reach by developing holistic communication plans that unite different marketing activities and focus on converting prospects into loyal customers profitably. Maxus's proprietary Live system monitors business performance and evaluates campaign effectiveness to optimize future investment.