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Maxus Hungary Credentials
2012
Introducing the global agency the industry is watching




                          Campaign’s global media
                          network of the year 2011

                          Fastest-growing global
                         media agency last 3 years
                               Recma 2012

                           One of Advertising Age’s
                         ‘Agencies to Watch in 2012’

                          The youngest and most
                         agile of WPP’s four media
                                  agencies




     Maxus Credentials
2
A young agency with world-class heritage



                                                          #1 global marketing
                                                         communications group
                          Campaign’s global media
                          network of the year 2011
                                                        World-class intelligence,
                                                         insight and resource
                          Fastest-growing global
                         media agency last 3 years
                                                         Launched Maxus as an
                               Recma 2012
                                                       agency ‘built for the future’
                           One of Advertising Age’s
                         ‘Agencies to Watch in 2012’

                          The youngest and most
                                                       Best media at the best price
                         agile of WPP’s four media
                                  agencies
                                                       Continuous investment in
                                                       ground-breaking tools and
                                                              technology




     Maxus Credentials
3
Access to GroupM buying clout and investments related to over
one third of the world’s bought media every day


                                  Top 5 Europe
                                     33.5%

                 Americas                                Asia Pacific
                  22.7%                 Other EMEA         33.0%
                                           30.4%




     Source: Recma 2012     Trading, Tools & Expertise
     Maxus Credentials
4
A global footprint covering all regions and all key markets


                                                   Maxus Europe
                                      Austria, Belgium, Czech Rep, Denmark,
                                 Finland*, France, Germany, Greece*, Hungary,
                                     Ireland, Italy (x2), Netherlands, Norway,
     Maxus North                 Poland, Portugal, Russia, South Africa*, Spain,
       America                      Sweden, Switzerland, Turkey, Ukraine, UK
     Canada, USA                                                                      Maxus Asia Pacific
         (x5)                                                                            Australia (x2),
                                                                                    Bangladesh, China (x4),
                                                                                     Hong Kong, India (x6),
                                                  Africa & Middle East*               Indonesia, Japan*,
                                              Key markets: Bahrain, Egypt,         Malaysia, New Zealand*,
                                                Iraq, Jordan, Kenya, KSA,          Pakistan (x2), Philippines,
     Maxus South America                       Kuwait, Lebanon, Nigeria,             Singapore, Sri Lanka,
    Argentina, Brazil*, Chile,                    Oman, Qatar, UAE (x2)               Thailand, Vietnam
    Colombia, Mexico, Peru,                 Existing Maxus client businesses
            Uruguay                         coordinated in: 30+ African and
                                             20+ Middle Eastern countries

                                                 *with WPP agency partners




        Maxus Credentials
5
A planning philosophy focused on driving deeper
relationships between our brands and their consumers

         Mining the Complexity
         Use data to define and
           understand discrete               Make the Simple Magical
            audience segments                Develop unique media
                                             ideas that are in line with
                                             the objectives




                                             Make the Magical Live
                                             Monitor campaign process
     Making the Complex Simple
                                             and course correct as
    Build strategies to address the
                                             necessary
         objectives and set a clear
        communications platform



           Maxus Credentials
6
The fastest-growing agency network for 3 consecutive years
    Rank      Media Network                    2011 vs. 2010   2010 vs. 2009   2009 vs. 2008
      1       Maxus (WPP/GroupM)                  +43.6%          +28%             +19
      2       PHD (Omnicom)                       +17.5%           +19              -2
      3       Zenith Optimedia (Publicis)         +11.1%           +16              +4
      4       Carat (Aegis)                       +10.1%           +13              +5
      5       OMD (Omnicom)                       +9.8%            +10              +2
      6       MediaCom (WPP/GroupM)               +9.2%             +9              +7
      7       Starcom MediaVest (Publicis)        +9.0%            +14              +4
      8       MPG including Arena (Havas)         +8.7%            +14              +9
      9       Vizeum (Aegis)                      +8.7%            +10             +17
      10      Mindshare (WPP/GroupM)              +5.2%            +13              -1
      11      Universal McCann (Interpublic)      +4.9%            +23              +2
      12      Mediaedge:cia (WPP/GroupM)          +3.3%            +14              +7
      13      Initiative (Interpublic)            +3.3%            +13              +3
    Source: Recma 2012

            Maxus Credentials
7
In Hungary Maxus…



    …was established on the 1st         November 2010 in Budapest

                on the basis of a 10 years old former MEC brand MediaZone



& like in anywhere of the world we         are part of




      Maxus Credentials
In Hungary GroupM is N°1
 Agency Groups’ Media Expenditure 2011

250000000                                                                                              40%


                                                                                             35%
                                        Spending                                                       35%


200000000

                                                                                                       30%
                                        Shr% of Agency Market


                                                                                                       25%
150000000



                                                                                                       20%
                                                                                       18%
                                                                                 17%

100000000
                                                                                                       15%

                                                                        11%

                                                                8%                                     10%

50000000
                                             5%
                                   4%                                                                  5%

               2%

       0                                                                                               0%
                                              MPG




                                                                                 IPG




                                                                                             Group M
                Others




                                 IMG




                                                                        Vivaki




                                                                                       OMG
                                                                Aegis




            Maxus Credentials
            Sorce: Kantar Media 2011
Our 5 core strengths


             1           International network background


             2           Small agency – flexible, client focused, creative


             3           Huge buying power through GroupM - Transparency


             4           Unique Philosophy through Relationship Media


             5           Integrated use of tools to deliver ROI




     Maxus Credentials
10
We offer




     Maxus Credentials
we’d love to work with you too


See: www.maxusglobal.hu
CEO: Marcell Tamás Nagy
Email: marcell.nagy@maxusglobal.com
Tel: +3630-816-3964

     Maxus Credentials

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Maxus credentials

  • 2. Introducing the global agency the industry is watching Campaign’s global media network of the year 2011 Fastest-growing global media agency last 3 years Recma 2012 One of Advertising Age’s ‘Agencies to Watch in 2012’ The youngest and most agile of WPP’s four media agencies Maxus Credentials 2
  • 3. A young agency with world-class heritage #1 global marketing communications group Campaign’s global media network of the year 2011 World-class intelligence, insight and resource Fastest-growing global media agency last 3 years Launched Maxus as an Recma 2012 agency ‘built for the future’ One of Advertising Age’s ‘Agencies to Watch in 2012’ The youngest and most Best media at the best price agile of WPP’s four media agencies Continuous investment in ground-breaking tools and technology Maxus Credentials 3
  • 4. Access to GroupM buying clout and investments related to over one third of the world’s bought media every day Top 5 Europe 33.5% Americas Asia Pacific 22.7% Other EMEA 33.0% 30.4% Source: Recma 2012 Trading, Tools & Expertise Maxus Credentials 4
  • 5. A global footprint covering all regions and all key markets Maxus Europe Austria, Belgium, Czech Rep, Denmark, Finland*, France, Germany, Greece*, Hungary, Ireland, Italy (x2), Netherlands, Norway, Maxus North Poland, Portugal, Russia, South Africa*, Spain, America Sweden, Switzerland, Turkey, Ukraine, UK Canada, USA Maxus Asia Pacific (x5) Australia (x2), Bangladesh, China (x4), Hong Kong, India (x6), Africa & Middle East* Indonesia, Japan*, Key markets: Bahrain, Egypt, Malaysia, New Zealand*, Iraq, Jordan, Kenya, KSA, Pakistan (x2), Philippines, Maxus South America Kuwait, Lebanon, Nigeria, Singapore, Sri Lanka, Argentina, Brazil*, Chile, Oman, Qatar, UAE (x2) Thailand, Vietnam Colombia, Mexico, Peru, Existing Maxus client businesses Uruguay coordinated in: 30+ African and 20+ Middle Eastern countries *with WPP agency partners Maxus Credentials 5
  • 6. A planning philosophy focused on driving deeper relationships between our brands and their consumers Mining the Complexity Use data to define and understand discrete Make the Simple Magical audience segments Develop unique media ideas that are in line with the objectives Make the Magical Live Monitor campaign process Making the Complex Simple and course correct as Build strategies to address the necessary objectives and set a clear communications platform Maxus Credentials 6
  • 7. The fastest-growing agency network for 3 consecutive years Rank Media Network 2011 vs. 2010 2010 vs. 2009 2009 vs. 2008 1 Maxus (WPP/GroupM) +43.6% +28% +19 2 PHD (Omnicom) +17.5% +19 -2 3 Zenith Optimedia (Publicis) +11.1% +16 +4 4 Carat (Aegis) +10.1% +13 +5 5 OMD (Omnicom) +9.8% +10 +2 6 MediaCom (WPP/GroupM) +9.2% +9 +7 7 Starcom MediaVest (Publicis) +9.0% +14 +4 8 MPG including Arena (Havas) +8.7% +14 +9 9 Vizeum (Aegis) +8.7% +10 +17 10 Mindshare (WPP/GroupM) +5.2% +13 -1 11 Universal McCann (Interpublic) +4.9% +23 +2 12 Mediaedge:cia (WPP/GroupM) +3.3% +14 +7 13 Initiative (Interpublic) +3.3% +13 +3 Source: Recma 2012 Maxus Credentials 7
  • 8. In Hungary Maxus… …was established on the 1st November 2010 in Budapest on the basis of a 10 years old former MEC brand MediaZone & like in anywhere of the world we are part of Maxus Credentials
  • 9. In Hungary GroupM is N°1 Agency Groups’ Media Expenditure 2011 250000000 40% 35% Spending 35% 200000000 30% Shr% of Agency Market 25% 150000000 20% 18% 17% 100000000 15% 11% 8% 10% 50000000 5% 4% 5% 2% 0 0% MPG IPG Group M Others IMG Vivaki OMG Aegis Maxus Credentials Sorce: Kantar Media 2011
  • 10. Our 5 core strengths 1 International network background 2 Small agency – flexible, client focused, creative 3 Huge buying power through GroupM - Transparency 4 Unique Philosophy through Relationship Media 5 Integrated use of tools to deliver ROI Maxus Credentials 10
  • 11. We offer Maxus Credentials
  • 12. we’d love to work with you too See: www.maxusglobal.hu CEO: Marcell Tamás Nagy Email: marcell.nagy@maxusglobal.com Tel: +3630-816-3964 Maxus Credentials