The Consumer is control and ignores standard Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling with finding the right way to reach and engage them in a meaningful manner. Measuring this engagement is another challenge. The presentation will highlight key consumer trends, their online behavior and illustrate a way forward.
Presented on 17.07.09 at the Asian Publishing Convention in Manila, Philippines
This edition’s topic states Multi Channel Networks (MCNs) and their business models and the way they disrupt the digital video and television markets, mostly via YouTube.
TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, Comcast Spotlight provides some insight on how marketers can navigate the new, increasingly complex reality of TV.
I had done this project on Orange Telecom while studying at IE Business School which is among the top 6 global business schools in the world.
The marketing objective was to launch the multimillion dollar campaign in 26 major markets in the world; primarily focusing at EMEA markets (Europe, Middle East & Africa).
The MarCom is primarily focusing at digital media marketing and I had called it SAM strategy. SAM represents Social Media Infiltration, Advergaming, Metaverses.
I am going forward to read your comments on this humble attempt.
This edition’s topic states Multi Channel Networks (MCNs) and their business models and the way they disrupt the digital video and television markets, mostly via YouTube.
TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, Comcast Spotlight provides some insight on how marketers can navigate the new, increasingly complex reality of TV.
I had done this project on Orange Telecom while studying at IE Business School which is among the top 6 global business schools in the world.
The marketing objective was to launch the multimillion dollar campaign in 26 major markets in the world; primarily focusing at EMEA markets (Europe, Middle East & Africa).
The MarCom is primarily focusing at digital media marketing and I had called it SAM strategy. SAM represents Social Media Infiltration, Advergaming, Metaverses.
I am going forward to read your comments on this humble attempt.
In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead.
How do distinct cultural values align with:
- consumer perceptions of brands?
- brand positioning?
- purchasing path in Japan?
- the sale of life insurance?
- adoption of innovative products?
This presentation is based on:
de Mooij, Marieke and Hofstede, Geert
“Cross-Cultural Consumer Behavior: A Review of Research Findings” in Journal of International Consumer Marketing 23:181–192 (2011)
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Md. Abdur Rakib
The report include the last part Chapter 3: Cultural Foundations from Global Marketing Book by Jhonny K. Johansson. Global culture, culture across countries,global culture,global marketing,meaning of culture,self-reference criterion,silent language,SRC are the discussion topic
Questions
1. How has IKEA successfully sold its home furnishing
products in so many countries around the world?
Do global customer segments truly exist?
2. How important is the role of IKEA’s Swedish brand
image? What are the implications for marketing?
3. To what extent has IKEA practised a standardised
strategy versus an adapted strategy in its
global marketing? What are the advantages and
disadvantages of this approach?
4. Some say communications, especially the Internet
and television, enable a global culture to be
broadcast to all societies. Are the cultures of the
world becoming more similar or more different?
2015 State of Native Advertising - Trends and Best Practices TripleLift
Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment.
The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.
This presentation offers an approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. Understanding international diversity in consumer behaviour, advertising, sales and marketing management becomes the central objective for an international marketing.
Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09.
In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis.
Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace.
Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.
In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead.
How do distinct cultural values align with:
- consumer perceptions of brands?
- brand positioning?
- purchasing path in Japan?
- the sale of life insurance?
- adoption of innovative products?
This presentation is based on:
de Mooij, Marieke and Hofstede, Geert
“Cross-Cultural Consumer Behavior: A Review of Research Findings” in Journal of International Consumer Marketing 23:181–192 (2011)
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Md. Abdur Rakib
The report include the last part Chapter 3: Cultural Foundations from Global Marketing Book by Jhonny K. Johansson. Global culture, culture across countries,global culture,global marketing,meaning of culture,self-reference criterion,silent language,SRC are the discussion topic
Questions
1. How has IKEA successfully sold its home furnishing
products in so many countries around the world?
Do global customer segments truly exist?
2. How important is the role of IKEA’s Swedish brand
image? What are the implications for marketing?
3. To what extent has IKEA practised a standardised
strategy versus an adapted strategy in its
global marketing? What are the advantages and
disadvantages of this approach?
4. Some say communications, especially the Internet
and television, enable a global culture to be
broadcast to all societies. Are the cultures of the
world becoming more similar or more different?
2015 State of Native Advertising - Trends and Best Practices TripleLift
Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment.
The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.
This presentation offers an approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. Understanding international diversity in consumer behaviour, advertising, sales and marketing management becomes the central objective for an international marketing.
Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09.
In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis.
Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace.
Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.
Presentation outlining:
Is the digital model we currently use flawed/
Content and brand selection
Platform evolution
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Building an AI-powered marketing assistant in the cloud with AdstreamAdstream
Adstream, the leading global provider of digital asset management, creative logistics and analytics solutions, today is launching a new project that aims to reduce an estimated $80 billion of inefficiencies in the advertising and marketing industries. These inefficiencies are caused by the current labour intensive, highly-manual ad campaign workflows of TV, online, radio, cinema, outdoor and print.
To help marketers manoeuvre through the world of advertising, Adstream’s new project will hand workflows and their day-to-day management entirely over to autonomous AI-powered marketing assistants running in the cloud. This stands in contrast to the traditional SaaS approach of adding more products, UI/UX, and cross-platform integrations.
Contact us via www.adstream.com
With so many social media tools to choose from, which one should you choose for your business? If you're new to social media, you may not realize what tools exist.
With so many social media tools to choose from, which one should you choose for your business? If you're new to social media, you may not realize what tools exist.
How IBM is Unifying the Customer Journey with PersonalizationOptimizely
When IBM started using Optimizely in late 2015, they were running less than a hundred experiments a year. Fast forward to today and they’re on track to run well over 3,000 a/b tests and personalization campaigns this year. In this webinar you’ll get a behind the scenes look at how the testing Center of Excellence (COE) at IBM empowers one of the world’s largest marketing organizations to achieve digital excellence.
The Power Of Ecosystems - Why 2016 Is The Year Of The Automotive EcosystemCloudMade
The consumer electronics world is defined by companies which have ecosystems and those which don't. The haves, like Google and Apple, lead the world in value, revenue and profitability. The have nots like Samsung and Yahoo struggle to achieve valuations, revenues and profits that match the competition.
As cars become connected, ecosystems will play just as important a role in defining the winners and losers of the connected car market is they have done in the mobile phone market.
This presentation presents analysis and insights into the role that ecosystems will plan in defining success within the connected car market.
The Billion Dollar Question: How to Monetize the Digital Opportunity?
Despite high viewership for prime-time shows online and the early success of program aggregation services like Hulu and Veoh, advertising revenue for video on the Web remains a tiny fraction of television advertising revenue. There’s plenty of confusion about what types of online ads work best: pre-rolls, in-stream, in-page, banners, branded ads or sponsorships? What are the most successful revenue models? Is there an organizing framework that allows stakeholders to think about where the future might be? What will be required to win?
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Advertising (BRAND BUILDING AND SPECIAL PURPOSE ADVERTISING)Dr Vijay Vishwakarma
Brand Building: The Communication Process, AIDA Model, Role of advertising in developing Brand Image and Brand Equity, and managing Brand Crises. • Special purpose advertising: Rural advertising, Political advertising-, Advocacy advertising, Corporate Image advertising, Green Advertising – Features of all the above special purpose advertising. • Trends in Advertising: Media, Ad spends, Ad Agencies, Execution of advertisements
Similar to Digital Advertising Trends - Asian Publishing Convention (20)
Branded Content (in Mobile) by Chris SchaumannChris Schaumann
Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime.
The pace of change in the Advertising & Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it's fluidity should be curated to ensure it's most wanted.
This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm.
Presented at University of Tallinn, Estonia (the home of Skype)
Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market.
Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways.
Transforming Nokia’s Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.
Nokia Southeast Asia & Pacific's view on the digital marketing opportunity, the new marketing model and these changes can be operationalized across bought, owned and earned media.
In an age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, participate and co-create brands. Thriving with your brand in this challenging environment requires re-thinking a couple of things: the marketing model, your platform approach, media and your brand assets.
Making sense of the various elements and platforms of Social Media, this chart takes into account recent developments of Social Network features and activities.
The Consumer is control and ignores Advertising. He spends most of his time online and the online populations in Asia are exploding. Advertisers are trying to keep up and struggling on the right way to reach them and engage them in a meaningful way. Measuring this engagement is another challenge. The presentation will highlight key trends and illustrate a way forward.
The emancipation of the consumers powered by global communication platforms (over 1.3b online users) and advances in software services as well as consumer electronics have given way to digital social networking, blogging/citizen journalism and prosumerism.
The presentation will explorer Web 2.0 statistics/trends and showcase successful advertising examples using rich internet applications, gadgets and social networking apps which engage consumers in an immersive, interactive and participatory manner.
The disparity between consumer media consumption and advertiser media spend demonstrates the gap between the digital reality and - to quote Jim Stengel, GMO P&G – the “antiquated thinking to a new world of possibilities.”
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
32. The top Brands that will be those whose Consumers... ...tell the best Stories
33. Brands with themost Recommendation in theirCategory grow 4x faster than theCategory Average.Increasing recommendation by12% doubles sales growth. Source: London School of Economics Source: Bain Consulting