This document discusses the audiences that the National Network for Manufacturing Innovation (NNMI) needs to engage with and how they relate to each other. It defines key audiences for NNMI as the general public, media, policymakers, manufacturing community, institute organizers, members, and funding agencies. It presents these audiences as existing across different stages from unaware to participating. The goal is to strategically move audiences along this path in order to increase awareness, foster participation, and grow the NNMI program by engaging the right audiences and understanding what participation means for each group. The document prioritizes these audiences, with the manufacturing community, policymakers, and general public seen as the top three audiences to focus engagement efforts on.
Media planning has evolved into specialised skill in the marketing communication industry , moving away from the conventional support services slot it occupied during the reign of full service agency. Therefore the briefing to utilize or motivate or inspire particular skill sets need to be relooked.
This is a presentation about opportunities and challenges in the media sector. Held by Alf Lande, Lac 2.0 AS, at the conference Oslo Content Marketing Camp, May 20., 2015 - at Rockefeller Music Hall.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Building a PR Campaign for the Digital World 8.10cristinalepore
You practice traditional public relations, you’re aware of Web 2.0 and social media, you want to get ahead of competitors in the digital space, but you don’t understand how it all mixes together. More importantly, you’re worried about wasting resources by getting involved with digital PR campaigns. This workshop can help!
August's workshop will take a close look at current statistics, and several examples of both B2B and B2C companies that have built successful digital PR campaigns, as well as those that have failed. The pros at 451 Marketing will provide attendees with a preliminary plan to formulate a PR campaign for the digital world.
Media planning has evolved into specialised skill in the marketing communication industry , moving away from the conventional support services slot it occupied during the reign of full service agency. Therefore the briefing to utilize or motivate or inspire particular skill sets need to be relooked.
This is a presentation about opportunities and challenges in the media sector. Held by Alf Lande, Lac 2.0 AS, at the conference Oslo Content Marketing Camp, May 20., 2015 - at Rockefeller Music Hall.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Building a PR Campaign for the Digital World 8.10cristinalepore
You practice traditional public relations, you’re aware of Web 2.0 and social media, you want to get ahead of competitors in the digital space, but you don’t understand how it all mixes together. More importantly, you’re worried about wasting resources by getting involved with digital PR campaigns. This workshop can help!
August's workshop will take a close look at current statistics, and several examples of both B2B and B2C companies that have built successful digital PR campaigns, as well as those that have failed. The pros at 451 Marketing will provide attendees with a preliminary plan to formulate a PR campaign for the digital world.
Emoderation: How to manage social media at scaleEmoderation
Tamara Littleton, CEO, and Blaise Grimes-Viort, VP of Social Media Services, at Emoderation explain how to successfully launch, manage and run global social media campaigns for multinational brands. Head of Languages, Richard Simcott, explains the difference between translation and localisation, while Wendy Christie, Chief Production Officer, advises on quality assurance processes for major social media projects.
Nowadays, social networks are now important part and parcel of business and life of everyone. Therefore, you, as a business owner, should take their presence seriously, look at it smartly, and have a plan to use them to achieve sales and marketing goals. Like other "Smart Business" books, this book is based on a smart look; It means looking at existing standards and realities from different angles so you can succeed at what you do. Based on this, you will learn how to use social networks smartly in business.
Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.
Marketing Day 2012: the new media mix: the new rules of marketing & media pla...Bisnode Belgium
Marketing communications and media planning have been fundamentally altered by the explosive growth of digital media and mobile technologies. Although traditional channels like email and print media are not going away anytime soon, consumers increasingly demand that companies also interact with them on social networks, via tablets and mobile devices, and in ways that were not
possible just a few years ago.
MARKETING COMMUNICATION PLAN
Case DNA Finland Ltd: How to Gain More Russian Prepaid
Subscription Customers?
Lahti University of Applied Sciences
Degree Programme in International Business
JENNI-MARI LAITINEN: Marketing Communication Plan
Case DNA Finland Ltd: How to Gain
More Russian Prepaid Subscription
Customers?
Thesis for International Business 61 pages, 5 appendixes
Spring 2009
ABSTRACT
This thesis is about marketing communications. The objective is to define the
parts, which especially need to be considered in the functional and cost-effective
promotion planning process, and then apply these features to the case company’s
plan. The research question tries to solve the problem on what the case company
must observe in their promotion process when trying to gain more Russian
prepaid subscription customers.
The study is divided into theoretical and empirical parts. The theory part
introduces marketing on a general level; marketing planning, the marketing mix,
the 4P model and the basics of the marketing communication. Promotion planning
is handled stage-by-stage by using the MCPF theory. The empirical part applies
theory to practice by developing a marketing communication plan for the case
company.
The research offers feasible ideas to accomplish promotion towards the target
segment. Therefore it is not to be a precise and detailed plan. Only prepaid
subscriptions and consumers are handled.
The qualitative study consists of multiple methods. The information is gathered
widely from different marketing and marketing communication textbooks,
magazine articles, web pages and by interviewing representatives of the case
company.
Marketing communication planning process is a versatile process, which requires
many resources from the company in order to be executed successfully. This study
offers the theoretical framework and an empirical paradigm for the person who
operates with marketing communication process. The result of the study is the
marketing communication plan for the case company. It helps the implementation
of the planning process and offers comprehensive information about the subject.
An online branding campaign ran on Lithuanian publisher, Delfi.lt, resulted in positive impacts on brand awareness, ad recall, brand evaluation and purchase intent.
Under the patronage of the UAE’s President, HH Sheikh Khalifa bin Zayed Al Nahyan, and hosted by the Ministry of Energy, the 3rd GCC Petroleum Media Forum was held on 19-20 April at the Rosewood Abu Dhabi. #GCCPMF
At the forum, I ran a session on developing winning digital communication strategies. The communications landscape has changed drastically, and organizations are pressured to adapt to this change in order to meet customer demands and build and protect their brands. We discussed foundations of digital communication strategy, measurement frameworks, content marketing, audience insights and a number of other topics.
www.gccpmf.com
Digital Media strategy for a production houseConsultant
What happens when a production house decides to launch their online media presence? Maybe after a hiatus?
Well, do not worry. We have you covered here.
Commissioned work.
Copyright belongs to the agency.
For information only.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
Alan is a niche-global innovation consulting firm based in EU and USA leveraging 20 years of experience of the founding partners in IT market innovations and International R&D management.
Organisations are increasingly realising the power of networks to create the greatest impact for society. Working collaboratively with a network of partners can increase your reach, generate efficiencies and stimulate innovation.
Yet, approaches to working in networks vary widely and each approach has a unique set of associated challenges. In our latest Briefing Paper, Aleron brings together the insight of expert practitioners in the field to bring clarity to the complex area of network working in the social sector.
Emoderation: How to manage social media at scaleEmoderation
Tamara Littleton, CEO, and Blaise Grimes-Viort, VP of Social Media Services, at Emoderation explain how to successfully launch, manage and run global social media campaigns for multinational brands. Head of Languages, Richard Simcott, explains the difference between translation and localisation, while Wendy Christie, Chief Production Officer, advises on quality assurance processes for major social media projects.
Nowadays, social networks are now important part and parcel of business and life of everyone. Therefore, you, as a business owner, should take their presence seriously, look at it smartly, and have a plan to use them to achieve sales and marketing goals. Like other "Smart Business" books, this book is based on a smart look; It means looking at existing standards and realities from different angles so you can succeed at what you do. Based on this, you will learn how to use social networks smartly in business.
Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.
Marketing Day 2012: the new media mix: the new rules of marketing & media pla...Bisnode Belgium
Marketing communications and media planning have been fundamentally altered by the explosive growth of digital media and mobile technologies. Although traditional channels like email and print media are not going away anytime soon, consumers increasingly demand that companies also interact with them on social networks, via tablets and mobile devices, and in ways that were not
possible just a few years ago.
MARKETING COMMUNICATION PLAN
Case DNA Finland Ltd: How to Gain More Russian Prepaid
Subscription Customers?
Lahti University of Applied Sciences
Degree Programme in International Business
JENNI-MARI LAITINEN: Marketing Communication Plan
Case DNA Finland Ltd: How to Gain
More Russian Prepaid Subscription
Customers?
Thesis for International Business 61 pages, 5 appendixes
Spring 2009
ABSTRACT
This thesis is about marketing communications. The objective is to define the
parts, which especially need to be considered in the functional and cost-effective
promotion planning process, and then apply these features to the case company’s
plan. The research question tries to solve the problem on what the case company
must observe in their promotion process when trying to gain more Russian
prepaid subscription customers.
The study is divided into theoretical and empirical parts. The theory part
introduces marketing on a general level; marketing planning, the marketing mix,
the 4P model and the basics of the marketing communication. Promotion planning
is handled stage-by-stage by using the MCPF theory. The empirical part applies
theory to practice by developing a marketing communication plan for the case
company.
The research offers feasible ideas to accomplish promotion towards the target
segment. Therefore it is not to be a precise and detailed plan. Only prepaid
subscriptions and consumers are handled.
The qualitative study consists of multiple methods. The information is gathered
widely from different marketing and marketing communication textbooks,
magazine articles, web pages and by interviewing representatives of the case
company.
Marketing communication planning process is a versatile process, which requires
many resources from the company in order to be executed successfully. This study
offers the theoretical framework and an empirical paradigm for the person who
operates with marketing communication process. The result of the study is the
marketing communication plan for the case company. It helps the implementation
of the planning process and offers comprehensive information about the subject.
An online branding campaign ran on Lithuanian publisher, Delfi.lt, resulted in positive impacts on brand awareness, ad recall, brand evaluation and purchase intent.
Under the patronage of the UAE’s President, HH Sheikh Khalifa bin Zayed Al Nahyan, and hosted by the Ministry of Energy, the 3rd GCC Petroleum Media Forum was held on 19-20 April at the Rosewood Abu Dhabi. #GCCPMF
At the forum, I ran a session on developing winning digital communication strategies. The communications landscape has changed drastically, and organizations are pressured to adapt to this change in order to meet customer demands and build and protect their brands. We discussed foundations of digital communication strategy, measurement frameworks, content marketing, audience insights and a number of other topics.
www.gccpmf.com
Digital Media strategy for a production houseConsultant
What happens when a production house decides to launch their online media presence? Maybe after a hiatus?
Well, do not worry. We have you covered here.
Commissioned work.
Copyright belongs to the agency.
For information only.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
Alan is a niche-global innovation consulting firm based in EU and USA leveraging 20 years of experience of the founding partners in IT market innovations and International R&D management.
Organisations are increasingly realising the power of networks to create the greatest impact for society. Working collaboratively with a network of partners can increase your reach, generate efficiencies and stimulate innovation.
Yet, approaches to working in networks vary widely and each approach has a unique set of associated challenges. In our latest Briefing Paper, Aleron brings together the insight of expert practitioners in the field to bring clarity to the complex area of network working in the social sector.
Organisations are increasingly realising the power of networks to create the greatest impact for society. Working collaboratively with a network of partners can increase your reach, generate efficiencies and stimulate innovation.
Yet, approaches to working in networks vary widely and each approach has a unique set of associated challenges. In our latest Briefing Paper, Aleron brings together the insight of expert practitioners in the field to bring clarity to the complex area of network working in the social sector.
Estudio: Presencia de las gestoras de fondos en las redes socialesFinect
Interesante este estudio realizado por Caceis Investor Services y PwC sobre el comportamiento en redes sociales de 104 grandes gestoras de Estados Unidos, Europa y Asia.
Cluster Management Services - From a Singular Approach Towards a Service Port...Gerd Meier zu Koecker
Business support services offered by cluster organizations is nothing new and basically well established. However, most cluster organizations suffer to offer an entire spectrum of service, which is well aligned and integrated in an overall approach
Fed ex / Ketchum Social Media Study Findings ReportMauricio Godoy
Findings and insights from the 2010 FedEx/Ketchum Social Media Benchmarking Study—a comprehensive exploration of how social media impacts today’s communications landscape. This document reflects the input of leaders from over 60 top global organizations across most major industries.
This is available from the Global Solutions Networks site: http://gsnetworks.org/research_posts/global-standards-networks/
Global Standards Networks create the frameworks for common operations, transparency and interoperability across private, public and civic sectors worldwide. they create common designs that commercial organizations can implement as products or services to offer to end-customers. they organize collective best practices into common approved sets to elevate an overall sector or industry. they find the balance between theoretical ideals and practical needs to meet market demand. And they drive global adoption of these standards using free- market forces, rather than governmental regulation.
An expert in user engagement, Rachel Weatherly joined the SREB Go Alliance for their webinar series to outline key characteristics that define Generation Z, how these students differ from Millennials, how to communicate effectively with these students, and how to help them meet their post-secondary goals.
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Up the Ratios Bylaws - a Comprehensive Process of Our Organizationuptheratios
Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking.
At Up the Ratios, we believe that every student, regardless of their socio-economic background, should have access to the tools and knowledge needed to succeed in today's technology-driven world. To achieve this, we host a variety of free classes, workshops, summer camps, and live lectures tailored to students from underserved communities. Our programs are designed to be engaging and hands-on, allowing students to explore the exciting world of robotics and STEM through practical, real-world applications.
Our free classes cover fundamental concepts in robotics, coding, and engineering, providing students with a strong foundation in these critical areas. Through our interactive workshops, students can dive deeper into specific topics, working on projects that challenge them to apply what they've learned and think creatively. Our summer camps offer an immersive experience where students can collaborate on larger projects, develop their teamwork skills, and gain confidence in their abilities.
In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators.
Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM.
Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference.
We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
4. If you talk to everyone,
you will talk to no one.
The “Anyone” Approach
5. 5
Often referred to as “Valley of Death,” the gap
between a great idea and its commercial
application is significant, especially in the
complex ecosystem of manufacturing. The
technology supporting the new processes and
new materials needed to make new products, as
well as the talent to produce and operate the
entire supply chain faces huge hurdles.
NNMI seeks to not only build a bridge between
TRL/MRL 4 and TRL/MRL 7, but also to put
rocket boosters on the travelers to accelerate
their journey.
Our Audiences’ Reality
Diffusing Research into Commercial Good:
The Chasm amid Government, Universities
and the Private Sector
6. 6
Our Audiences’ Reality
Original Equipment Manufacturers and Tier
1 and 2 Suppliers (OEM/T1/T2) are
primarily large private sector organizations.
They dictate designs based on their needs
for production. They drive the NEED for
innovation. It’s often difficult for them to
actually innovate because they’re so big.
They have the resources are less nimble
than their smaller counterparts.
Tier 1 Academia has a lot of great ideas,
but getting research into the market place
is a challenge. They need real-world
application for testing and investment in
development to get technology out of the
lab and onto the factory floor. Tier 2
Academia is most interested in workforce
development and training.
Small and Medium-sized Enterprises
(SMEs) compete for every scrap in the
market, which leads to new and innovative
materials and approaches to solving the
challenges presented by design demands
from further up the supply chain. SME’s
drive innovation through competition. They
can move faster because they are smaller.
NGOs are concerned with the welfare of
their members, whether it’s individuals in
professional associations, companies in
trade associations, or community consortia
of businesses. They support their members
and their immediate ecosystem.
8. 8
Network
The federal program consisting of the funding agencies, the entire collection of institutes, and the
members of the discreet institutes and focused on the big picture of advanced manufacturing.
Institute(s)
Individual organizations (public/private partnerships) focused on a specific aspect of manufacturing
or technology development.
Organizers
The entity that responds to and wins the RFP for running an institute, generally a consortia
organizations coming together as an NGO.
Members
Participants of a single or multiple institutes. These are generally government (federal, state, and
local), industry (small to large), academic (small to large), and NGO’s.
Audience
The groups NNMI must address, organized by their function or role in relationship to NNMI
(manufacturing community, policy, general public, etc.).
Brand
Identifying name, tagline, and marks with supporting messaging.
Common Vocabulary
9. 9
A policy-level authority for
funding and administering
the creation of Institutes.
The Program includes the
Institutes and the
connections between the
Institutes that form a
Network.
Individual entities
focused on specific areas
of advanced
manufacturing.
The new identity should
represent the Program,
communicate the
collaborative nature of
the network, and seek to
make a family of the
Institutes. For clarity, the
terms "NNMI" and
"Network" should be
taken to refer to the
"Program."
Common Vocabulary
The Network is not an
entity in and of itself. It
is a tool for breaking
down silos and
facilitating collaborative
efficiencies in service
of meeting Program
and Institute missions.
Network
11. 11
• Interviews with stakeholders and analysis of the existing NNMI landscape helps us understand
the players involved and that individual players can play more than one role.
• For simplicity and to create a more actionable dataset, we define audiences not by who they
are, but their roles in or relationships with the Network or Institute(s).
• No program can be all things to all people. Targeting specific audiences to achieve
measurable goals is crucial to defining success.
• Each interviewee sees through a lens that’s created by their own personal experience and that
informs their perspective, biases their priorities, and influences their attitudes.
• Based on the landscape and the perspectives we’ve discovered, key audiences for NNMI have
surfaced.
Audience Landscape (1 of 2)
SOURCE: Sapient Analysis
12. 12
Audience Landscape (2 of 2)
SOURCE: Sapient Analysis
Audience Landscape
NNMI
Institute
Organizers
Institute
Members
Funding
Agencies
Legislative/
Executive
Manufacturing
Community
Industry
Academia
NGO
Government
Policy
Federal
State/Local
Media
Niche
Mass
Public
Tax Payers
Workers
Audiences
Defined by roles
and
relationships
Players
Defined by
individual
stakeholders that
may fit into more
than one
audience
(i.e. Various
government
entities play a role
in NNMI,
Manufacturing
Community, and
Policy
Audiences.)
15. 15
Path to Participation
PARTICIPATING
Unaware
Viewed through a traditional marketing funnel, the path an audience must take for us to engage
with them comes alive. Everyone starts at “Unaware,” and we move them along the funnel with
the goal of getting them to “Participating.” After that, we plan to pull them into the second half of
the funnel where their participation increases our influence on other potential participants.
PUBLIC
MEDIA
POLICY
MANUFACTURING
COMMUNITY
NNMI
Each of these audiences exists across all the
stages of the funnel. How do we meet their needs
to move them towards our goal of “Participating”?
CREATE AWARENESSS
Prioritize audiences and
target efforts to engage with
them strategically to get the
most return on investment.01
FOSTER
PARTICIPATION
Participation looks
different for each
audience segment, but
it’s essential to know the
goals you have for them
and the results you
expect to direct strategic
02
GROW PROGRAM
Amplify your impact while
growing the network by
playing on strategic
themes, tactically
communicated through
targeted messaging.
03
16. 16
Audience Prioritization for NNMI Identity
What does participation
look like
for each audience?
What are the mutually
beneficial
results for participation?
Approved Audience
Prioritization
Ranking
• Invest/Get involved
• Buy into the U.S. Advanced
Manufacturing
• Drives Jobs/Economy
• U.S. competitiveness
• Institute sustainability
1
• Pave the way for funding and
resources
• New Institute funding
• Drive policy agenda
• Program/Network
sustainability
2
• Hold program accountable
• Show the successes
• Amplify reach
• Holding program accountable
• Drive public debate 3
• See the value of public
involvement
• See THEIR future in
manufacturing
• Spread the word
• Economic Opportunities/Jobs
• Public trust
• Drive public agenda
3PUBLIC
MEDIA
POLICY
MANUFACTURING
COMMUNITY
Editor's Notes
No program can be all things to all people. Targeting specific audiences to achieve measurable goals is crucial to defining success.
Based on the ecosystem and the perspectives we’ve discovered, key audiences for NNMI have surfaced.
These audiences are not defined by who they are, but the role they play to the Network or Institute.
No program can be all things to all people. Targeting specific audiences to achieve measurable goals is crucial to defining success.
Based on the ecosystem and the perspectives we’ve discovered, key audiences for NNMI have surfaced.
These audiences are not defined by who they are, but the role they play to the Network or Institute.