1. LATASHA OWENS HOBDY
97 Riverbend Drive | North Brunswick, NJ 08902 | 908.255.0199 | latashahobdy@gmail.com
Highly creative and decisive leader accomplished in driving continued growth across competitive markets for Verizon
Wireless, Bristol Myers-Squibb, Burger King, Essence Magazine, and partnerships with NFL, NBA, Disney, DreamWorks,
Coca Cola, BET Univision and TV / Interactive One .
 LEADERSHIP SNAPSHOT 
 MANAGER, VERIZON MULTICULTURAL MARKETING STRATEGY & EXPERIENTIAL
Revenue & Market Growth…skilledinevaluatingneeds, identifying innovation
and emerging trends, opportunities, definingthe strategy, and mobilizingcross-
functional teams in executing programs, partnerships, and ad campaigns that
have elevated brand identity, expanded market share, and strengthened
visibility.
Results-Driven Marketing Strategist…recognized ability to conceptualize,
develop, plan, andmanage launchof integrated marketing, branding, messaging,
social, digital, sponsorship, advertising, and promotional campaigns that have
enhanced value-proposition of products, services, and brands.
Relationship Management & Collaboration…proven success in securing
consensus amongbusiness leadership, teams, vendors, and partners to achieve
business objectives and maximize value creation.
Digital & Social Media Expertise…strong cross-functional background in
digital and social promotion, developing ground breaking content, managing
development and creative processes for digital and broadcast programs,
establishing relationships with talent and sponsors for measurable success.
Integration & Experiential Lead…chosen to lead special branded
entertainment projects such as DreamWorks Turbo app/ game development
and integration with Dreamworks, Indycar;CES-consumer electronics show, as
well as executive and event management and creative development. Led
integration with broadcast properties and print publications.
Brand Management & DevelopmentLead…Crossfunctional brandalignment
projects; brand positioning and development. Develop research, analytics,
insight and campaigns to impact consumer market. Philanthropic program
development and execution.
Strategic Planning&Positioning
Programming, Content
Development, Advertising
Campaigns (Digital/Traditional)
Integrated Digital, Social,
Mobile, Video, Radio, Outdoor,
Merchandise&Print Solutions
Branded Entertainment, Talent
Management & Deal Negotiation
Film, Media, App, andGaming
Product Integration /
Experiential Activation
Branding, Sponsorship&
Experiential Specialist
Client & Agency Marketing,
Entertainment, Retail Experience

 PROFESSIONAL EXPERIENCE 
VERIZON WIRELESS – New York, NY & Basking Ridge, NJ
Dedicated 7-year career introducing strategies, partnerships, and programs to drive continued competitive growth.
Direct efforts of 13 agencies in organizing large-scale national events
Manager / Multicultural Marketing | 2011-present
Selected to newly established role to define and implement culturally-relevant sponsorship, media, and product integration
programs to reduce overall churn in the African American segment.
Revenue-Generating Marketing Strategies: Established and executed strategy contributing to reducing churn within 2
years. Developed innovative marketing campaigns for branded entertainment including talent deals; media, app
integration, promotional premiums; and sponsorships and events. Integrated marketing strategies including PR, digital,
social and creative communication.
Market Analysis and StrategicDevelopment: Provideinsightandsupportto the enterprise to better understand market
trends and dynamics. Identify opportunities in emerging markets. Forecasting based on consumer market trends.

2. LATASHA OWENS HOBDY
 Page Two of Three 
VERIZON WIRELESS – Continued…
Branded Program Management: Expandedandmanaged Verizoncreated tour, HowSweetThe Sound, afull yearnational
gospel choircompetition. Managedstrategic partnerships withGospel Music Channel andTribune, TV One, andRadio One
to expand awareness across the digital, TV, radio, and print platforms that reduced sponsorship budget by $12M. Direct
efforts of 13 agencies in organizing large-scaleevents inthe 14 cities. Manage and track multi-milliondollarbudget liaise
with Senior Diversity Leadership Team.
Program Development & Launch:Createdand managed the Black History MonthProgram to celebrateAfricanAmerican
history andculture. Developedcontentandcreativeto highlightkey individualsthatwereinnovativeacross digital,TV,and
on-lineplatforms, encompassingnotableexecutives and talent. Developedand implementedBlack Music MonthProgram
to driveother sponsorshipprograms andimproveoverall loyalty /retention. GrewHistorically BlackCollege& University
program nationally and grassroots events driving local promotions and remarketing efforts.
Sponsorship & Event Management: Developed and managed the marketing and product integration strategies for CES
(Consumer Electronic Show), MTV Awards, BET Honors, Stellar Awards, Essence Music Festival, CIAA and music tours.
Brand & Media Partnerships: Establishedandenhancedcritical relationshipswithDisney/ABC, DreamWorks, Mercedes,
Coca Cola, Proctor & Gamble, GMC, Warner Brothers, BET, Tribune, and Radio One/ TV & Interactive One.
Manager of Sponsorship & Integration | 2009-2010
Chosen to design, produce, and manage broadcast, digital, in book, and on-site activations forsponsorships and integrations with
Dreamworks and Disney Brands; GossipGirl, and LostTVShows; GQ, Travel& Leisure and Time Magazines;and Stellarand MTV
Music Awards to increase brand awareness and value-proposition across the brand.
Product Integrations: Designedstrategy and approach to successfullyshowcaseproducts onGossipGirl (WarnerBros.)
and Lost (ABC) TV showviascript, commercial and digital integration. Developed custom integrations to integrate brand
identity and product placement. Manage and track budget of $100M, and producereports for Senior Marketing and Media
Leadership Teams.
Industry-First Strategies: Drove the development of a cross-platform promotion leveraging print and digital platforms
with Travel & Leisure, Time and Maxim Magazines to increase adoption of brands new app, products and services.
Market Expansion: Developed a cross-platform creative plan and content to drive consumer engagement and brand
awareness prior, during, and post Stellar and MTV Video Music Awards. Strategy enabled an onsite correspondent to
provide behind the scene content to customers market leveraging SMS and MMS platforms. Led the concurrent product
integration on the Red Carpet and Pre Show activations.
Manager of Brand Advertising and Identity | 2008-2009
Recruited to define effective multi-media marketing strategies to increase awareness of brand within the highly competitive
consumer marketplace; and to drive a transformation of brand identity.
StrategicPlanning& Leadership:Managedthedevelopmentof brand advertisingprograms leveragingbroadcast, Outof
Home (OOH), and print platforms. Consulted with legal to secure clearances for naming, broadcast, and network claims.
Led the developmentof brand identifiers, and production of videos and collateral materials for internal communication.
Brand Transformation: Droveall efforts to redesignthelook and feel of the brand. Managed efforts of agency to conduct
brand andsegment assessments to identify key consumerdrivers. UpdatedBrandusageguidelines to ensurethesuccessful
rollout of the unified brand identity across the consumer space.
Cost Reduction: Recommendedandledthe standardization of outdoor creative productionthat reduced overall costs by
50%. Based upon success, evaluated and presented the integration of print and radio advertising strategies.
Multi-Cultural Production: Managed the development of promotional tags for Brand TV in Spanish and English.
Collaborated with pricingteam and led efforts of Hispanic agency to define the strategy, creative, and promotions. Acted
as African American insights subject matter expert, recommending marketing and media strategies and tactics.

3. LATASHA OWENS HOBDY
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BRISTOL MYERS-SQUIBB – Princeton, NJ
Account Director of Clinical Trials Advertising | 2007
Managed the developmentof effective marketing programs to secure consumerparticipation in clinicaltrials and establish brand
identity for new products.
Marketing Leadership: Led efforts of cross-functional creative, legal, traffic, fulfillment, and media teams in creating
advertisement and collateral materials for 3 new oncology, high blood pressure, and depression and anxiety drugs.
Brand & Product Development: Established the marketing strategies and developed brand identity for introduction of
products to the medical community,andto consumers leveragingradio / TV campaigns. Planned, presented, and executed
the marketing and research plans; assisted in media planning and execution; and managed budgets.
EDUCATIONAL TESTING SERVICE (ETS) – Princeton, NJ
Manager of Client Services | 2006-2007
Managed the development and execution of communication plans to increase awareness of new initiatives and product launches
for the K-12 Division testing materials in not for profit organization.
Media & Direct Marketing Strategies: Led efforts of public relations, government relations, project planning, event
marketing, and vendors to develop marketing materials to introduce new and changes to standardized tests to teachers,
administration, faculty, and school boards.
New On-line Marketing Launch: Developed content and communication strategies to educate educational clients
throughout the United States on company’s new on-line training programs.
UNIWORLD GROUP, INC. – New York City
Account Executive | 2002-2004  Assistant Account Director | 2001-2002
Earned promotion within 1st yearof hire basedon success inenabling key BurgerKingaccountto growmarketshare in the African
American segment.
Marketing & Promotional Strategies: Developed and presented concepts to clients to increase recognition and drive
continued growth. Created relevant advertising plans for events and sponsorships. Developed first endorsement and in-
show product integration with the Wendy Williams show that increased positive perception for the Source’s Lifestyle
segment.
Sponsorship & Partnership Development: Collaborated in securing and activating products with Universal Circus.
Established key partnership with Historically Black Colleges and Universities. Managed local and national sponsorships
and events, encompassing tours and street teams.
THESOURCE.COM / RUSSELL SIMMONS’ 360HIPHOP.COM (BET) –New York City
Freelance Consultant / Assistant Director & Lifestyle Producer | 2000-2001
Creative & Digital Platform Launch: Pivotal role in launching 360hiphop.com and developing ground breaking content
to feature artists and talent. Wrote, edited and researched music and lifestyle copy for print, broadcast and new media.
ESSENCE MAGAZINE – New York City
Editorial Assistant | 1998-2000
Creative Development: Developed concepts and wrote copy for arts, entertainment, and lifestyle and feature sections.
Experiential coordination of editorial events.
 EDUCATION& CREDENTIALS 
HOWARD UNIVERSITY Major inMarketing and Information Systems
MURRAY BERGTRAUM HIGHSCHOOLFOR BUISNESSCAREERS Major inMarketing and InformationSystems
Uptown /MCAEntertainmentInternship Marketing & Promotions