Nowadays, social networks are now important part and parcel of business and life of everyone. Therefore, you, as a business owner, should take their presence seriously, look at it smartly, and have a plan to use them to achieve sales and marketing goals. Like other "Smart Business" books, this book is based on a smart look; It means looking at existing standards and realities from different angles so you can succeed at what you do. Based on this, you will learn how to use social networks smartly in business.
This document is a project report submitted by Pradeep Bhausaheb Chaudhari, a student at Vishwakarma Institute of Management in Pune, India. The report is titled "A Study of digital marketing and social media platforms" and was conducted for Technex Technologies Pvt. Ltd. as part fulfillment for Pradeep's MBA degree. The report includes declarations, acknowledgements, lists of tables and figures, and an index outlining the contents of the report, which will analyze digital marketing and social media platforms.
This document is a study on digital marketing conducted at ValueProp Corporate Solutions. It includes an introduction to digital marketing, objectives of the study, and scope. The document contains chapters on advantages of digital marketing, history and overview, business strategies, digital marketing tools and trends, internet marketing models and effects, web analytics methods, email marketing, search engine marketing and optimization, mobile advertising, and SMS marketing. It concludes with findings and suggestions. Methodology, data collection sources, and sampling areas are also discussed.
Digital marketing for businesses whitepaper from The Room MarketingAlex Montalvo
The evolution of advertising mediums in recent years has transformed the
marketing landscape for businesses. The emergence of technology combined
with the launch of social media platforms has provided businesses with fresh and
newer opportunities to attract and convert their leads into customers
- The document outlines a digital marketing plan for Tesla Automotive to expand its target market and boost sales.
- Key objectives are to increase sales by 20% over 3 years, find ways to lower production costs and prices without losing quality, and increase brand awareness worldwide.
- Strategies include creating a customer loyalty referral program, holding global showcases of new products, and building batteries in-house to lower costs.
- Tactics include social media campaigns, television ads, and a first-time buyers promotion offering $1000 gift cards for customer referrals that purchase a Tesla.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.Aabhishek Sharma
This document is a project report submitted by Abhishek Sharma for the degree of Master of Business Administration. The report examines digital marketing and its impact on revenue generation. It begins with an introduction that defines digital marketing and outlines the key components of the digital marketing ecosystem, including integrated channels like search engine optimization, social media, and video. It also discusses integrated services like analytics, content management, and digital strategy. The report will analyze how these digital marketing tactics can impact revenue generation.
This document is an industrial training report submitted by Ashish Jangid to Jaipur Engineering College & Research Centre. It discusses Ashish's completion of a 40 hour training program in digital marketing at Google Digital Garage. The report includes chapters on digital marketing topics like channels, trends, and the impact of digital marketing. It also discusses Ashish's acknowledgements, abstract, table of contents and conclusion from the training.
AD COOP is a Moroccan company that exports Argan oil and other natural products. Their current marketing strategy relies on word of mouth and trade shows. The digital marketing plan proposes improvements in three key areas:
1. Optimizing their website to improve usability, content and search engine optimization.
2. Implementing a Google AdWords campaign to drive more traffic to the site.
3. Enhancing their social media presence on Facebook and Twitter through better content, engagement and identifying influencers.
The goals are to increase website visits, improve search engine rankings, and expand brand awareness through leveraging digital channels. Recommendations focus on understanding customers and testing various strategies to determine the most
This document is a project report submitted by Pradeep Bhausaheb Chaudhari, a student at Vishwakarma Institute of Management in Pune, India. The report is titled "A Study of digital marketing and social media platforms" and was conducted for Technex Technologies Pvt. Ltd. as part fulfillment for Pradeep's MBA degree. The report includes declarations, acknowledgements, lists of tables and figures, and an index outlining the contents of the report, which will analyze digital marketing and social media platforms.
This document is a study on digital marketing conducted at ValueProp Corporate Solutions. It includes an introduction to digital marketing, objectives of the study, and scope. The document contains chapters on advantages of digital marketing, history and overview, business strategies, digital marketing tools and trends, internet marketing models and effects, web analytics methods, email marketing, search engine marketing and optimization, mobile advertising, and SMS marketing. It concludes with findings and suggestions. Methodology, data collection sources, and sampling areas are also discussed.
Digital marketing for businesses whitepaper from The Room MarketingAlex Montalvo
The evolution of advertising mediums in recent years has transformed the
marketing landscape for businesses. The emergence of technology combined
with the launch of social media platforms has provided businesses with fresh and
newer opportunities to attract and convert their leads into customers
- The document outlines a digital marketing plan for Tesla Automotive to expand its target market and boost sales.
- Key objectives are to increase sales by 20% over 3 years, find ways to lower production costs and prices without losing quality, and increase brand awareness worldwide.
- Strategies include creating a customer loyalty referral program, holding global showcases of new products, and building batteries in-house to lower costs.
- Tactics include social media campaigns, television ads, and a first-time buyers promotion offering $1000 gift cards for customer referrals that purchase a Tesla.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.Aabhishek Sharma
This document is a project report submitted by Abhishek Sharma for the degree of Master of Business Administration. The report examines digital marketing and its impact on revenue generation. It begins with an introduction that defines digital marketing and outlines the key components of the digital marketing ecosystem, including integrated channels like search engine optimization, social media, and video. It also discusses integrated services like analytics, content management, and digital strategy. The report will analyze how these digital marketing tactics can impact revenue generation.
This document is an industrial training report submitted by Ashish Jangid to Jaipur Engineering College & Research Centre. It discusses Ashish's completion of a 40 hour training program in digital marketing at Google Digital Garage. The report includes chapters on digital marketing topics like channels, trends, and the impact of digital marketing. It also discusses Ashish's acknowledgements, abstract, table of contents and conclusion from the training.
AD COOP is a Moroccan company that exports Argan oil and other natural products. Their current marketing strategy relies on word of mouth and trade shows. The digital marketing plan proposes improvements in three key areas:
1. Optimizing their website to improve usability, content and search engine optimization.
2. Implementing a Google AdWords campaign to drive more traffic to the site.
3. Enhancing their social media presence on Facebook and Twitter through better content, engagement and identifying influencers.
The goals are to increase website visits, improve search engine rankings, and expand brand awareness through leveraging digital channels. Recommendations focus on understanding customers and testing various strategies to determine the most
This report consist of complete description of how digital marketing affect small and medium enterprises in current scenario and it's advantages for advertising with all possible research methodology
This document discusses the audiences that the National Network for Manufacturing Innovation (NNMI) needs to engage with and how they relate to each other. It defines key audiences for NNMI as the general public, media, policymakers, manufacturing community, institute organizers, members, and funding agencies. It presents these audiences as existing across different stages from unaware to participating. The goal is to strategically move audiences along this path in order to increase awareness, foster participation, and grow the NNMI program by engaging the right audiences and understanding what participation means for each group. The document prioritizes these audiences, with the manufacturing community, policymakers, and general public seen as the top three audiences to focus engagement efforts on.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
Digital Marketing Fundamentals Training .
Training held on 31 May and covered :
> Marketing & Digital Marketing definition
> Marketing vs Advertising vs PR
> Digital Marketing Landscape
> Digital Marketing benefits
> Types of Digital Marketing
> Online advertising
> Google Analytic
> Social Media Marketing
> Content Marketing
> Email Marketing
> Mobile Marketing
This document provides a final report on a capstone project conducted by Mariana Tello and Mihail Chirichenko for Student Competitions AB. The project involved developing and implementing a new product called MiniComs, which are smaller, more scalable versions of the company's existing full competitions. Over the 6-month project, Tello and Chirichenko created a technical platform for MiniComs, ran pilot MiniComs for two companies, conducted market research, and contacted over 100 potential company clients. While initial goals and timelines were overly optimistic, regular communication helped realign expectations. The project confirmed MiniComs' potential to help Student Competitions achieve its strategic goals through a more standardized,
This document outlines the agenda for a 2-day conference on integrated marketing communications in Vietnam. The conference will discuss trends in IMC in Vietnam, developing consistent brand messaging through strategic IMC planning, using social media and guerrilla marketing techniques, event sponsorships, digital branding, consumer loyalty programs, brand engagement, mobile marketing, and evaluating IMC strategies. Various companies will present case studies on how they have implemented successful IMC campaigns in Vietnam across different marketing channels and platforms.
This document is a project report submitted by Dipty Mishra, a student at Banasthali University, for a comparative study of nacho chips in Jaipur, India. The report studied the nacho chip market in Jaipur, specifically at transportation hubs, to help PepsiCo successfully launch their Doritos nacho chips brand in India. The study found that Cornitos by Greendot was the only competitor in the nacho chip category in Jaipur. It also analyzed the flavors, prices, availability, and customer response of Cornitos at different locations like railway stations, bus stands, and auto stands. The report provided data on the popularity of Cornitos flavors and insights on distributing Doritos
This is a presentation about opportunities and challenges in the media sector. Held by Alf Lande, Lac 2.0 AS, at the conference Oslo Content Marketing Camp, May 20., 2015 - at Rockefeller Music Hall.
The document outlines the agenda for a two-day conference on branding in the digital age. The conference will consist of 10 sessions focusing on case studies from various companies. Topics that will be discussed include building an online brand identity, boosting brand visibility through search engine optimization, designing brand experiences that connect emotionally with consumers, differentiating a brand to stand out, driving customer loyalty, enhancing brands through mobile initiatives, and integrating digital branding across multiple platforms. Presenters will share best practices on leveraging digital resources to strengthen brands.
The document provides guidelines and best practices for developing effective yearly media strategies and briefs. It recommends including elements such as media KPIs, budget considerations, target audience segmentation, and timing of marketing activities. The author, Robert Johnson, has extensive experience in online marketing, media management consulting, and improving marketing and media ROI.
The document provides details about AngelFrills, an online store that sells custom made dresses for kids. It discusses the company's business model, products, target audience, and digital marketing strategy. The digital strategy includes search engine optimization, search engine marketing using Google AdWords, social media optimization on platforms like Facebook and Instagram, email marketing using MailChimp, and analyzing results through Google Analytics. The strategy is aimed at young parents who prefer online shopping for designer kids' clothes.
Digital marketing is a medium to promote products or brands using electronic media like the internet. It includes techniques such as search engine optimization, pay-per-click advertising, social media marketing, content marketing, email marketing, mobile marketing, and marketing analytics. Digital marketing allows marketers to easily track and measure campaign performance and make adjustments to improve results. It also provides more cost-effective targeting of audiences based on demographics and interests to generate higher revenues and returns on investment than traditional marketing.
This document is a study conducted by Shahista Ahmed on the effect of native advertising on consumer attitudes and behavior. It was conducted for her Master's degree in marketing at Rizvi Institute of Management Studies and Research under the guidance of Dr. Kalim Khan. The study includes a literature review on digital marketing and native advertising. It discusses how native advertising can be effective if implemented with sufficient strategy, learning, coordination and transparency. It also examines some challenges with native advertising, such as concerns about transparency.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Digital Marketing & Revenue Generation: A Framework for Accountable MarketingComplexant
In today’s digital marketing landscape there are no more excuses. Gone are the days where we would buy ads and hope for the best. Today, we have access to data that marketers could have only wished for a few years ago.
As a result, CEOs now want marketers to become 100% ROI-focused. Unfortunately less than 1 in 3 companies are able to properly calculate marketing ROI.
In this guide we look at the Accountable Marketing Methodology that we developed at Complexant to provide you with a structured approach to work from and build upon. Any marketing department can use this methodology to go from a traditional or lead-gen focused marketing organisation to an accountable, revenue-focused marketing organisation.
We will look at:
- How the Media Landscape has changed and how that affects the role of marketing.
- The CAM Methodology for Accountable Marketing.
- The Four Revenue Pillars and 5 Revenue Milestones.
- Why (new) Digital Marketing tactics aren't the answer.
While each and every organisation is unique and the scope of this guide only scratches the surface of the overall revenue marketing discussion - we hope you will find it valuable as a reference point to build upon when your formulating your own plans.
For more stuff like this visit our blog at http://www.complexant.com
The integrated marketing campaign "Target-on-Campus" aims to increase Target's accessibility and brand awareness among college students through campus events and social media interactions. It includes monthly pop-up stores on college campuses, dorm room design competitions with Target gift cards as prizes, and a "Target2U" mobile app offering delivery and discounts. Research found that college students value social media, convenience, and affordability. The campaign is designed to make Target the preferred shopping destination of incoming freshmen and their parents over six weeks by directly engaging students on campus through interactive experiences and discounts. Effectiveness will be measured by comparing pre-and post-campaign surveys of brand awareness, attitudes, and sales data.
Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...Krishna De
Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals?
Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications.
If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe
If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com
This digital marketing plan was created by Ali David, Monica Mccarver and Christopher Banks for Motion Sphere, an immersive simulation experience company. The plan aims to increase brand recognition through social media strategies on Facebook, Instagram, and YouTube. It also suggests expanding events in the US and internationally. Advertising tactics proposed include YouTube and Instagram ads, search engine optimization, and pay-per-click advertising. Key performance indicators like new contracts, social media followers, website traffic will measure success.
This report consist of complete description of how digital marketing affect small and medium enterprises in current scenario and it's advantages for advertising with all possible research methodology
This document discusses the audiences that the National Network for Manufacturing Innovation (NNMI) needs to engage with and how they relate to each other. It defines key audiences for NNMI as the general public, media, policymakers, manufacturing community, institute organizers, members, and funding agencies. It presents these audiences as existing across different stages from unaware to participating. The goal is to strategically move audiences along this path in order to increase awareness, foster participation, and grow the NNMI program by engaging the right audiences and understanding what participation means for each group. The document prioritizes these audiences, with the manufacturing community, policymakers, and general public seen as the top three audiences to focus engagement efforts on.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
Digital Marketing Fundamentals Training .
Training held on 31 May and covered :
> Marketing & Digital Marketing definition
> Marketing vs Advertising vs PR
> Digital Marketing Landscape
> Digital Marketing benefits
> Types of Digital Marketing
> Online advertising
> Google Analytic
> Social Media Marketing
> Content Marketing
> Email Marketing
> Mobile Marketing
This document provides a final report on a capstone project conducted by Mariana Tello and Mihail Chirichenko for Student Competitions AB. The project involved developing and implementing a new product called MiniComs, which are smaller, more scalable versions of the company's existing full competitions. Over the 6-month project, Tello and Chirichenko created a technical platform for MiniComs, ran pilot MiniComs for two companies, conducted market research, and contacted over 100 potential company clients. While initial goals and timelines were overly optimistic, regular communication helped realign expectations. The project confirmed MiniComs' potential to help Student Competitions achieve its strategic goals through a more standardized,
This document outlines the agenda for a 2-day conference on integrated marketing communications in Vietnam. The conference will discuss trends in IMC in Vietnam, developing consistent brand messaging through strategic IMC planning, using social media and guerrilla marketing techniques, event sponsorships, digital branding, consumer loyalty programs, brand engagement, mobile marketing, and evaluating IMC strategies. Various companies will present case studies on how they have implemented successful IMC campaigns in Vietnam across different marketing channels and platforms.
This document is a project report submitted by Dipty Mishra, a student at Banasthali University, for a comparative study of nacho chips in Jaipur, India. The report studied the nacho chip market in Jaipur, specifically at transportation hubs, to help PepsiCo successfully launch their Doritos nacho chips brand in India. The study found that Cornitos by Greendot was the only competitor in the nacho chip category in Jaipur. It also analyzed the flavors, prices, availability, and customer response of Cornitos at different locations like railway stations, bus stands, and auto stands. The report provided data on the popularity of Cornitos flavors and insights on distributing Doritos
This is a presentation about opportunities and challenges in the media sector. Held by Alf Lande, Lac 2.0 AS, at the conference Oslo Content Marketing Camp, May 20., 2015 - at Rockefeller Music Hall.
The document outlines the agenda for a two-day conference on branding in the digital age. The conference will consist of 10 sessions focusing on case studies from various companies. Topics that will be discussed include building an online brand identity, boosting brand visibility through search engine optimization, designing brand experiences that connect emotionally with consumers, differentiating a brand to stand out, driving customer loyalty, enhancing brands through mobile initiatives, and integrating digital branding across multiple platforms. Presenters will share best practices on leveraging digital resources to strengthen brands.
The document provides guidelines and best practices for developing effective yearly media strategies and briefs. It recommends including elements such as media KPIs, budget considerations, target audience segmentation, and timing of marketing activities. The author, Robert Johnson, has extensive experience in online marketing, media management consulting, and improving marketing and media ROI.
The document provides details about AngelFrills, an online store that sells custom made dresses for kids. It discusses the company's business model, products, target audience, and digital marketing strategy. The digital strategy includes search engine optimization, search engine marketing using Google AdWords, social media optimization on platforms like Facebook and Instagram, email marketing using MailChimp, and analyzing results through Google Analytics. The strategy is aimed at young parents who prefer online shopping for designer kids' clothes.
Digital marketing is a medium to promote products or brands using electronic media like the internet. It includes techniques such as search engine optimization, pay-per-click advertising, social media marketing, content marketing, email marketing, mobile marketing, and marketing analytics. Digital marketing allows marketers to easily track and measure campaign performance and make adjustments to improve results. It also provides more cost-effective targeting of audiences based on demographics and interests to generate higher revenues and returns on investment than traditional marketing.
This document is a study conducted by Shahista Ahmed on the effect of native advertising on consumer attitudes and behavior. It was conducted for her Master's degree in marketing at Rizvi Institute of Management Studies and Research under the guidance of Dr. Kalim Khan. The study includes a literature review on digital marketing and native advertising. It discusses how native advertising can be effective if implemented with sufficient strategy, learning, coordination and transparency. It also examines some challenges with native advertising, such as concerns about transparency.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Digital Marketing & Revenue Generation: A Framework for Accountable MarketingComplexant
In today’s digital marketing landscape there are no more excuses. Gone are the days where we would buy ads and hope for the best. Today, we have access to data that marketers could have only wished for a few years ago.
As a result, CEOs now want marketers to become 100% ROI-focused. Unfortunately less than 1 in 3 companies are able to properly calculate marketing ROI.
In this guide we look at the Accountable Marketing Methodology that we developed at Complexant to provide you with a structured approach to work from and build upon. Any marketing department can use this methodology to go from a traditional or lead-gen focused marketing organisation to an accountable, revenue-focused marketing organisation.
We will look at:
- How the Media Landscape has changed and how that affects the role of marketing.
- The CAM Methodology for Accountable Marketing.
- The Four Revenue Pillars and 5 Revenue Milestones.
- Why (new) Digital Marketing tactics aren't the answer.
While each and every organisation is unique and the scope of this guide only scratches the surface of the overall revenue marketing discussion - we hope you will find it valuable as a reference point to build upon when your formulating your own plans.
For more stuff like this visit our blog at http://www.complexant.com
The integrated marketing campaign "Target-on-Campus" aims to increase Target's accessibility and brand awareness among college students through campus events and social media interactions. It includes monthly pop-up stores on college campuses, dorm room design competitions with Target gift cards as prizes, and a "Target2U" mobile app offering delivery and discounts. Research found that college students value social media, convenience, and affordability. The campaign is designed to make Target the preferred shopping destination of incoming freshmen and their parents over six weeks by directly engaging students on campus through interactive experiences and discounts. Effectiveness will be measured by comparing pre-and post-campaign surveys of brand awareness, attitudes, and sales data.
Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...Krishna De
Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals?
Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications.
If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe
If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com
This digital marketing plan was created by Ali David, Monica Mccarver and Christopher Banks for Motion Sphere, an immersive simulation experience company. The plan aims to increase brand recognition through social media strategies on Facebook, Instagram, and YouTube. It also suggests expanding events in the US and internationally. Advertising tactics proposed include YouTube and Instagram ads, search engine optimization, and pay-per-click advertising. Key performance indicators like new contracts, social media followers, website traffic will measure success.
This document provides Educators Financial Group's social media strategy and guidelines. It aims to outline EFG's social media approach and serve as a reference for marketing, sales, customer service, and operations teams. The strategy focuses on raising awareness of EFG's brand and services, improving engagement, and generating leads. Key performance indicators include acquiring 500 new social media followers per year and improving engagement rates. The document also provides guidance on social media platforms, content development, community management, and governance.
I've uploaded this presentation for aspiring social media practitioners looking for guidance in building their program from scratch.
Use this as a template to create your own process and daily workflow.
Ines Mergel - Designing Social Media Strategies - IBM - 2012Ines Mergel
This document provides a guide for government managers to design an effective social media strategy. It discusses the importance of having a clear social media strategy that is aligned with an organization's mission and goals. The guide outlines key components to address in a social media strategy, including defining roles and responsibilities, identifying target audiences, appropriate content and platforms, daily routines, and metrics for measuring success. It also provides examples of social media tactics an organization can use, such as pushing official content out to social media and pulling user-generated content back in. The overall purpose is to help government agencies thoughtfully develop social media policies and practices that increase transparency, participation and collaboration with the public.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Introducing Social Media Marketing Jump - Give Yourself a Head Start in Social Media Marketing. Inside this eBook, you will discover the topics about growing your business via social media, stirring the interest of your potential customers, social media tactics you should know, social media platforms that really matter, how to choose a platform, the top for social media platforms, how social media traffic can boost your website ranking, everything you need to know about social engagement, measuring your social media success, the future of social media and so much more!
The purpose of this ebook is to educate. The author and the publisher does
not warrant that the information contained in this e-book is fully complete
and shall not be responsible for any errors or omissions. The author and
publisher shall have neither liability nor responsibility to any person or entity
with respect to any loss or damage caused or alleged to be caused directly
or indirectly by this e-book.
This e-book has been written for information purposes only. Every effort
has been made to make this ebook as complete and accurate as possible.
However, there may be mistakes in typography or content. Also, this e-
book provides information only up to the publishing date. Therefore, this
ebook should be used as a guide - not as the ultimate source.please click here https://www.digistore24.com/redir/398181/Arsolanki/
This presentation is about how to develop yourself in social media .
Any business that does not use social media marketing strategies these
days is missing out on all the benefits that such strategies can bring your business. Just think of how far they’ve come from being considered as novelty about five years ago. Now, businesses and organizations simply cannot do without social media. In fact, it is already considered a critical part of their marketing mix.
why would you choose to miss out all these benefits when you can start learning more about social media marketing right away?
Building a Social Media Marketing Plan Step-by-Step Guide.pdfSMM Panel
Craft a winning social media marketing plan with our step-by-step guide! Maximize your online presence and engagement. Get started now!
Social media marketing has become an indispensable part of the modern business landscape. With billions of people using social media platforms worldwide, it offers a golden opportunity to connect with your target audience, boost brand awareness, and drive business growth. However, to make the most of social media marketing, you need a well-thought-out plan. In this comprehensive guide, we'll take you through the step-by-step process of building an effective social media marketing plan that can help you achieve your business objectives.
Social media marketing involves creating and maintaining social media profiles, posting engaging content, and interacting with followers to achieve marketing goals. It has several benefits including humanizing a business, driving traffic, generating leads and customers, increasing brand awareness, and building relationships. While requiring an investment of time and resources, social media marketing can help businesses connect with customers and promote their brand if done strategically and appropriately across major platforms like Facebook, Instagram, LinkedIn, and Twitter.
Social media for sustainable tourism development dissertation manoj kumarManoj Kumar
Abstract
This dissertation’s objectives are To understand consumer point of view and Create an internet based marketing plan Aiming at Increasing consumer awareness and recognition worldwide, Create a consumer facing entity which is loved by people Thus making it profitable for companies to behave responsibly and to Build loyal communities which will support efforts in difficult times and Lastly increase sales
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
This document discusses social media marketing practices on the platform SlideShare. It begins by introducing social media marketing and defining its key features. It then focuses on SlideShare, outlining 10 best practices for promoting content on SlideShare, including creating a promotion plan, leveraging different social media channels, expanding content with additional materials, designing infographics, writing blog posts, and more. The main social media marketing practice on SlideShare emphasized is creating targeted and focused campaigns with clear objectives.
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1) The author outlines steps for developing an effective media relations strategy, including researching target markets and media platforms, creating a contact list of suitable media, and defining objectives for each media relationship.
2) Key aspects of the contact list include the media name, type, size, distribution, contact details, and relationship objectives. Objectives should focus on communicating with the target market.
3) Internal company media can provide opportunities to reach target audiences and should be considered. The strategy should differentiate target markets and assign codes to optimize media selection and relations.
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
Here are some key things that trainees will learn during the training:
The basics of digital marketing and how to create a successful digital marketing strategy
How to boost your online presence and increase your visibility on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more
How to create engaging and effective content that resonates with your target audience
How to measure the success of your digital marketing campaigns and make informed decisions based on data analysis
By the end of this training, trainees will have a solid understanding of digital marketing and social media management, and the skills necessary to drive business growth and succeed in the industry.
Smart insights social media marketing strategyAdCMO
This document provides templates and guidance for creating a social media marketing strategy in 7 steps. It discusses setting business goals for social media marketing, including goals around sales (Sell), communications (Speak), customer service (Serve), costs (Save), and brand building (Sizzle). It also provides templates for defining key performance indicators, mapping objectives to strategies and tactics, and assessing an organization's current social media capabilities. The overall aim is to help organizations develop a comprehensive yet practical social media strategy aligned with their business goals.
The document outlines the key components and steps to developing an effective social media marketing plan. It recommends beginning with an executive summary that highlights the goals and strategies of the plan. It also suggests conducting a competitive analysis by creating a SWOT chart and analyzing the company's current social media presence. The plan should then detail the content creation, distribution, and monitoring tactics that will be used across different social media platforms to meet marketing objectives and metrics for tracking engagement and ROI.
In case you intend to register a brand or trademark, but do not fully understand the concept, I advise to read this book with an open mind. In this book, the concept of trademark, the difference between brand and service, copyright and copyright are described in simple language. In addition to discussing the importance and reasons for having a trademark in business, the things you should know before starting registering a trademark are described briefly and practically. At the end, the process of registering a trademark is described in detail.
Every compulsion force people to be creative. It makes them to think deeply and retrospect on methods that can be applied to get things done in a smart way. Conversely when everything is available people will move within certain framework. a s a teenager aiming to start a business I was limited due to the lack of capital. Because of this I developed creative methods. Applied them and achieved successful results. I have presented what I have gained over the years of experience and activity in the field of business events. In this book entitles “Smart Venue Marketing” As the venue manager by reading this book you will learn how to use the potential of such Spaces to enter a larger market and earn money.
1) The document provides guidance on smart time management techniques through establishing goals, prioritizing tasks, creating to-do lists, and minimizing distractions.
2) Key steps include setting goals and priorities, listing motivations and distractions, scheduling tasks based on individual productivity patterns, making daily decisions, and creating a to-do list focusing on one task at a time.
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There is no “I” in the team; everything is “We”. A person can be a member of a team but they can’t be a team on their own. A team consists of more than one individual person. Doing a business requires a team. This book is one of the books in series of "Smart Business" that teaches you how to build a team in three steps. You will also learn the benefits of team building, how to maintain it, and evaluate its performance.
From the past, customers who are satisfied with using a product or service, introduce it to others. Business owners use this potential of their satisfied customers and the word-of-mouth advertising tool for marketing, turning their customers into sellers of their products and making a profit for them by using modern tools. This process of attracting customers and making profit for the referrer is called “referral system” (referral/affiliate system). Having such a system is one of the best ways to develop the business. In this book, this concept and its function are described in simple language and with a smart view in order to use it in your business. This means looking at existing standards from new angles and using your business's best approach based on your unique circumstances.
We have all, somehow, needed to present a topic in the past or will have to do so in the future. In the book series of "Smart Business", we try to teach you to look at a subject from different angles, and choose and apply the best method based on your circumstances.
In this book, in simple language, we explain the different aspects of a presentation. What you will learn includes the types of presentations, the steps for preparing a presentation program, the features you can use to improve the presentation, the importance of nonverbal communication in the presentation, and finally, the things you need to know when presenting.
There have been series of new opportunities made available by internet. The internet has made it possible for everyone to make money, and over time, more and more ways are rising from the online world; Ways that have previously been impossible or very difficult to monetize. By reading this book as one of the books in the series of "Smart Business" " you will learn four main methods of online money-making that allow you to grow as a small or medium-sized business and maintain and develop your market.
Online marketing is a way of communicating with the customer that started with the advent of the Internet and today, along with other marketing methods.Like the other books in the "Smart Business" series, the subject of this book has been studied with a smart look and from different angles, then you can develop the best possible plan for yourself based on your circumstances. Firstly, the benefits of online presence are stated. Then, the process of online marketing program, including the structure of the program, its implementation methods, evaluation and modification are explained in detail.
Today, entering the online world is inevitable for any business. If you simply follow the traditional ways of doing business, not only will you not have new customers, but also lose old customers. Switching to an online business means starting your own online business from scratch or starting an online business alongside your traditional business. Like other "Smart Business" books, different angles of change to online business are explained to you in this book.
Smart Hiring" is another books in the series of "Smart Business" where you are exposed to unique techniques of the smart hiring process. This book teaches you to see different angles of hiring alongside the current standards in business and it charges you to improve this process in such a way that enables you to reach the ultimate goal of selecting and hiring the right person.
Smart Goal Setting” is another book in the series of "Smart Business" in which the smart method of goal setting is taught. Some of the points made in the book are general, which can be generalized to personal goals, and the other part is specifically to business.
If you want to start a franchise business, you need to understand how to start. As stated in my other books under the titles "Smart Business", "smart" means having a comprehensive view of a business topic from different angles and finding and choosing the best method based on your circumstances. In this book, the subject of franchising is examined from two views; from the point of view of someone who wants to own a franchise of a business, and from the point of view of someone who wants to start a franchise business and sell a branch.
Smart Event Participation as an ExhibitorBaharehNouri
One of the most important marketing issues in any business is smart participation in events. Regardless of who you are at an event, be the exhibitors or visitors of the event, this is a book that is purposely designed to furnish you with what you need to know. In this book, you will learn to look at this subject from different angles and how to take advantage of the event opportunities as an exhibitor to reach your goals. In this regard, you learn practical strategies from someone who has used them in practice.
Achieving effective results from visiting events requires goal setting and planning. Otherwise, getting the desired result will be based on chance.In this book, like other books in the "Smart Business" series, you will learn to look at the subject of visiting the event from different angles. You will also learn to take advantage of the opportunities associated with each event and use them to realize your business goals.
In recent years holding events has become a popular business. Like any other business an event needs to be properly introduced and marketed to achieve its goal by attracting a sufficient and appropriate audience i.e. participants and visitors . To attract the right audience create financial resources, to hold an event and earn a reasonable income from the sale of its services you need to devise a solid marketing strategy, programs and operational methods. This book takes a smart look at a variety of marketing methods. It gives you smart ideas to how you can successfully market an event and earn from it. A smart look/ ideas means looking at issue from different angles and the result is finding new solutions based on the circumstances of your unique events and its particularities.
This book is simply a compendium of the techniques I have tried and have used in my business dealings. I shared with you I have learned through the practical experience of holding and managing different types of events . Also, in this book you learned all the steps involved in organizing an event including designing, planning, implementing and following up the event. Smart and practical attitudes are well employed un the process of teaching my books that is a subject is viewed from different angels so that the readers can be taught to have a comprehensive view.
“Change” is crucial for any organization, company and business of any industry. Its purpose is to achieve positive and clear results. The need to change causes an organization to change its structure and system or modify its parts.This book is one of the books of "Smart Business" series in which you will learn the reasons that force you to change or modify the structure, process or system, the types of changes, the preliminary actions, the process of change, and finally the plans for change in an organization.
It does not matter if you plan to start a multi-million-dollar international business or a small shop in your neighborhood. You need a plan to set it up. This book will teach you how to write a business plan smartly, meaning you will learn how to make a plan with a comprehensive view and from different angles which you can use to start your business or boost sales of your existing business.
The document outlines the process for selecting a business name, which includes 6 main steps:
1. Creating an initial list of suggested names from various sources.
2. Evaluating the suggested names to check availability and similarities.
3. Screening the names by removing those already registered, similar to competitors, or existing in the target industry/location.
4. Further evaluating the screened names based on criteria like legal registration possibilities, domain availability, social media use, and future development potential.
5. Rating the screened names on memorability, pronunciation, spelling, attractiveness, and cultural meaning.
6. Selecting the final name based on evaluation scores, or further narrowing options if
Self-Evaluation Life Roadmap Formula(SELF)BaharehNouri
This book draws the way of achieving "goals/ purposes" in work and life with the help of simple yet executable steps. it also shows how to focus on ones peculiar reality.
In the end , you will have lists and exceptional analyses, the most detailed one of which are written based on your own current "strength", "weaknesses", goals/ purposes', and current possibilities as well as internal , external factors and those around you. These will be written around your own language and expressions.
Nothing is more important than being acquainted with your peculiar realities by which you implement your plans. Although most people think that they are some what aware of their moral characters ( some of the are extremely insistent on their full understanding of their own selves). along the way, they become more realistic, introspective, deeper and more focused on their personality traits.
With this book you will be able to create a list of factors, such as strengths, weaknesses and how they affect the process of acheiving your goals.
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The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
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3. Smart Social Media Marketing (Smart Marketing
Book Series)
Title
Master Steve
Author
Somayeh Amiri, Tara Kamangar
Colleagues
Keyvan
Layout
Designer
Silk Road Publishing (Toronto, Canada)
Publisher
Printed Book: 978-1-927060-93-3
EBook: 978-1-927060-94-0
ISBN
www.MasterSteve.com
Website
Attributions:
Images Credits:pikisuperstar / Freepik
Note: The author of this book gives the right to use
the present content, provided that the source is cited,
to professors, educators, teachers, lecturers, and aca-
demic and non-academic educational centers, for an
indefinite period.
The copyright of this bookis internationallyregistered
for the author.
4. Contents
Introduction ........................................................................................................................5
Chapter 1:
Chapter 1: The Importance of Social Media in Business...... 6
a) The Necessity and Appeal of Using Social Media in Business ....7
b) The Purpose of a Business’s Presence on Social Media ................ 9
c) The Importance of Strategy for Presence on Social Media .......11
Chapter 2:
Chapter 2: Identifying the Target Market and Tools to
Do So......................................................................................................................12
a) The Importance of Identifying the Target Market in Social
Media Marketing ................................................................................................... 13
b) Tools to Identify the Target Market on Social Media ..................17
Chapter 3:
Chapter 3: Advertisement in Social Media.............................19
a) Social Media as an Advertisement Tool ............................................20
b) Some of Advertising Resources of Social Media ............................23
c) Advertisement Fee in Social Media .........................................................25
d) Stages of Advertisement in Social Media ............................................27
e) Smart Advertisement in Social Media ..................................................28
f) The Importance of Time in Advertising Plan ..................................34
g) The Importance of Recognizing Competitors in Designing an
Advertising Plan .....................................................................................................36
h) Google: The Main Competitor of Social Media ............................38
5. Smart Social Media Marketing 4
Chapter 4:
Chapter 4: The Process of Presence on Social Media....40
a) Choosing Social Media Platforms to Use ............................................41
b) The Process of Presence on Social Media ..........................................44
1) Creating an Account ..................................................................................45
2) Inviting Others to Join You....................................................................46
3) Content Providing to Attract Audience.......................................... 47
4) Analyzing the Presence on Social Media ......................................58
Chapter 5:
Chapter 5: Attracting Audience in Social Media: Tips and
Methods..............................................................................................................64
a) Tips for Attracting Audience .......................................................................65
b) Methods of Attracting Audience ..............................................................70
Chapter 6:
Chapter 6: Methods and Rules of Sharing Contents on
social media ....................................................................................................74
Afterword .........................................................................................................................83
List of figures
Figure 1: the process of presence on social media ..............................44
6. 5
Introduction
Social media has affected various aspects of people's lives and
become one of integral parts of our business and life. Nowa-
days, everybody deals with social media one way or another
and spends some hours of the day on these platforms.
It's been a while since the number of social media users
has exceeded 3 billion. The importance of social media
is highlighted as the number of users and the time they
spend on these platforms increase daily.
Therefore, as someone who owns a business, you need
to consider social media smartly and take it seriously; pre-
pare a plan to persuade your audience to spend some of
their time to follow you on social networks.
Like in the other books in the "Smart Business" series,
this book's topic is also based upon a smart perspective
towards business, namely, looking at current facts and
standards by a new perspective using various points of
view to achieve success.
What you will learn in this book includes using social
media in business and how to use these platforms smartly
to achieve the goals of sales and marketing.
8. 7
The Importance of Social Media in Business
a) The Necessity and Appeal of Using
Social Media in Business
1.
1. Nowadays, presence on social media has become
a necessity. As a business owner, you can utilize
different methods, so your audience can really
follow what you do. You may advance this process
using ambient advertising. However, using social
media is an effective method because the tools
available in these platforms are appealing for
everybody and people constantly use them.
9. Smart Social Media Marketing 8
2.
2. The main appeal about social media is not the
number of users in these platforms. There are
numerouswebsites and othermediawith a plethora
of viewers. The appeal about these networks comes
in two aspects:
9
Ongoing engagement of audience (power of
engagement)
The main reason people turn to social media
is the power of these networks in engaging the
audience. There is no other tool or medium
with such power.
For instance, consider television that has had
many audiences all over the world for years, but
it's a one-way medium. The audience can only
reach out their messages to TV programs via
live call or sending SMS, and such communica-
tion is quite limited, but in some social media
platforms, thousands of people are comment-
ing and having live discussions and talks from
all around the world in real-time.
9
Easy to use and interact with
In addition, using social media is extremely
easy and the audience (customer) is prepared to
join you.
For example, many people still have diffi-
culty sending emails and don’t have any email
address but use various social media platforms
with no trouble.
10. 9
The Importance of Social Media in Business
b) The Purpose of a Business's Presence on
Social Media
Presence on social media is
necessary but not sufficient.
You need to define a goal for your presence on social
media. If you don’t define a goal, you are unable to analyze
your activity. Analysis is always conduced based on goals.
In marketing strategies, two main goals are usually pur-
sued:
¾
Sale
¾
Branding
But you need to examine and determine the goals of your
presence on social media from other points of view, as well:
ƒ
Do you intend to attract more followers?
ƒ
Do you intend to have more interactions with
the audience?
ƒ
Is it your goal to have more attendants in your
events?
ƒ
Is it your goal to increase the number of viewers
on your business website?
11. Smart Social Media Marketing 10
Define the goals of your presence on social
media and evaluate the result according to
these goals.
If the goal of your presence on social media is to sell
products, use tools that direct the audience to sale implic-
itly or explicitly. For example, you can get interesting tools
by selecting the option "Add a Button" on Facebook.
You can increase your sale by offering coupons, dis-
counts, direct link to sale, last status on the market, cut-rate
sale, and so on among posted contents on social media.
Try and pursue more than one goals and
make plans to achieve them.
Notice 1
Notice 2
25
12. 11
The Importance of Social Media in Business
c) The Importance of Strategy for Presence
on Social Media
As you write the general plans and necessary strategies
in your business plan, write your business's marketing
plans and strategies in your marketing plan.
Such as the case with any other business activity, you
need to have a formulated strategy for marketing and pres-
ence on social media and design certain plans to achieve
the marketing goals.
1
1
The social media strategy
has its special place in the
marketing plan. This sec-
tion is mostly placed under
the topic of online market-
ing, and sometimes, a whole
separate topic is basically
considered for it. This is
due to the great importance
of social media.
2
2
Formulate the strategy
for the presence of your
business on social media
based on the general plan
of your company and
make plans for the details
of your operational plan.
This must include the fol-
lowing items:
z
Content providing
z
Advertising style
z
Method of notifica-
tion regarding incen-
tives
14. 13
Identifying the Target Market and Tools to Do So
a) The Importance of Identifying the
Target Market in Social Media Marketing
1.
1. When entering any new marketing setting, you
need to have sufficient knowledge regarding it and
prepare the plan for your presence according to
the parameters of that setting. Social media is no
exception. You need to write down the activities
and plans for your presence on these platforms
separately. This must be done according to each
platform's qualities.
The phrase “target market”
needs to be constantly in front
of your eyes for all marketing
activities.
15. Smart Social Media Marketing 14
2.
2. To have an influential presence on social media,
you need to get to know your target market by
answering the following questions:
¾
Who is your target market?
¾
Where is your target market located?
¾
On which social media can your target market
be found?
¾
What is your target market's status in terms of
measures such as age, gender, income, educa-
tion, and other variables of your target market?
Make plans for your social media strategy
based on the qualities of your target market.
Being aware of your target market qualities
helps you know which social media plat-
forms the customers to whom you intend to
offer your products mostly use.
3.
3. The distribution of audiences on social media
depends on the type of your service or product
and is a determining factor in formulating the
marketing plan in social media.
Notice
Note
16. 15
Identifying the Target Market and Tools to Do So
4.
4. Depending on the product you offer and the
business model you have, a certain social media
platform might be more appropriate for your
activity. For example, Instagram may be a good
choice for selling cosmetic services, but LinkedIn
may be a better choice for educational services.
5.
5. Some social media platforms are more important
and have more users. Some other ones such as
Snapchat have a more exclusive style and special
users of their own.
B
A
C
D
D
C
B
a
17. Smart Social Media Marketing 16
6.
6. Only a part of your target market may be present
on social media. For instance, if you own a juice-
production business, a part of your target market
includes young people who are also present on
social media. Therefore, your marketing plans
through these platforms must be suitable for the
young generation.
Another part of your target market includes
mothers and women in general. Therefore, some
of your marketing plans such as ambient or TV
advertising must be suitable for this group who
mostly shop in person or watch TV programs.
Activity in social media with-
out considering the influential
audience will lead to the waste
of money and time.
7.
7.
Facebook has the greatest number of audiences
among social media platforms, but is it enough
for pursuing your goals to be present only on this
social media platform?
18. 17
Identifying the Target Market and Tools to Do So
b) Tools to Identify the Target Market on
Social Media
1.
1. Social media gives you tools so you can determine
or limit your target market.
¾
The option of sending messages to audiences
who are inside the circle of your target market
is one of these tools.
¾
Determining the geographical location of
the target market is one of ad filters on social
media; i.e. the place in which you are looking
for customer is determined.
¾
In addition to determining the geographical
location, you can also determine the audience's
age group or gender for whom you want your
advertisement to be displayed.
Using this method, you can create a setting
where only the audiences you look for will
be able to see you and the cost you spend on
advertisement won't be wasted.
19. Smart Social Media Marketing 18
2.
2. In Facebook as a social media platform, you can
apply all the aforementioned filters. Select the
circle of your audiences in a specific city and
display your ad in a more detailed way inside
an area within a particular radius. You can also
select the audiences of your ad according to their
interests. For example, if you choose the category
of art and music in Facebook, one billion people
all around the world can be your audience. A
circle of people is determined for each type of
interest.
21. Smart Social Media Marketing 20
a) Social Media as an Advertisement Tool
1.
1. In the US market, more than 80 billion dollars
are annually spent on advertisement in social
media. According to estimates, this figure will
reach about 113 billion dollars in 2020. Such
amount is not a number than can be easily
underestimated.
The highest advertising
expense in social media is spent
in Facebook, Twitter, Insta-
gram, LinkedIn, Pinterest, and
SlideShare, respectively.
22. 21
Advertisement in Social Media
2.
2. You can use social media as an advertising tool in
two ways:
¾
First, using free tools by the method of manage-
ment and activity in your social media account,
or in fact, using the options in your own page;
¾
Second, advertisement in social media.
These two cases are totally independent of
each other and the way of handling each one is
different. Separate the case of managing your
personal page in these platforms from the case
of using the page for advertisement.
3.
3. Advertisement in social media is easier than using
free options. Each social media platform has a section
for advertisement and you can easily order an ad.
For example, when you open a Facebook page,
there is a plain section for advertisement in the
menu above the page. This is also the case with
many other social media platforms.
4.
4. Each social media platform offers you different
advertising tools. Use these tools based on the goals
of your presence on social media. For example,
your goal could be introducing your account page
or participation of the audience in a contest. As
mentioned in the previous chapter, you first need to
determine the goal of your activity on social media.
23. Smart Social Media Marketing 22
Recognize different tools of social media and
update your knowledge of how to use them.
5.
5. Social media made it possible so that the person
who orders an ad can determine the circle of their
audiences as much as possible. It means they can
target unique audience and reach them directly
through the ad. The problem with the previous
generation of digital advertisementwas that despite
spending money, the person who has ordered the
ad wasn’t sure if their ad has been displayed for
their target market. Most times, regarding the
previous generation, digital advertisements are
displayed to the wrong group of customers.
The proper knowledge of tar-
get market prevents from wast-
ing advertising costs in social
media.
Notice
24. 23
Advertisement in Social Media
b) Some of Advertising Resources of Social
Media
For example, as a social media platform, Facebook pro-
poses 15 different offers for advertisement (to the date this
book was written). By the offers it provides, this platform
has made advertising so easy that you can run your own
advertisement without having any special expertise. Some
of its tools are as follows:
¾
The ad on which the audience clicks and they read it in
addition to seeing the notification.
¾
The ad when your post is viewed by many people
(Boost Your Post).
¾
Another type of ad is promoting the website you have
introduced on your Facebook page.
¾
Before you go to the advertisement section to adver-
tise your page, it offers you to advertise your page
(Promote Your Page).
¾
It offers you to increase the number of viewers for your
post or video.
¾
You can advertise an event, add members for it, or ask
people to comment on a post.
¾
You can define the time period for displaying your ad;
that in which day of the week and in which hours it is
going to be displayed.
25. Smart Social Media Marketing 24
¾
Another option is displaying the ad in a way that it
will be shown mobile friendly. You can see how your
ad is displayed on a computer screen and on a mobile
screen.
¾
You can define it so that your video will be displayed
on the page of people who follow a certain page such as
a famous radio channel or a TV network.
You can modify the selected filters in trial run and
choose your audience stringently. In that case, the number
of your audiences will be minimum and you will pay less
in advertisement.
26. 25
Advertisement in Social Media
c) Advertisement Fee in Social Media
In advertising and marketing, money
will go up in smoke in the blink of an
eye. Due to overlooking some primary
principles in the way money is spent, the
budget sometimes drains out without
the goals being achieved.
Each person considers a certain
amount of budget for advertising
depending on their type of business.
Social media such as Facebook requires
you to determine the budget you have
considered for advertising.
This number can be 5 dollars per day
or more. The platform then informs you
about the number of individuals who
will see your ad based on the specified
amount. For example, if you pay 20 dol-
lars a day, between 7 to 22 individuals
will see your ad.
27. Smart Social Media Marketing 26
¾
In social media, in exchange for
everyclickonanad,acertainamount
is deduced from the payment made
by the person who orders the ad.
¾
In some types of advertisement, the
amount is deducted based on the
number of views.
Before spending money on adver-
tisement and in order to yield an effec-
tive result, consider some simple mat-
ters:
ƒ
Have a clear and outlined advertising
message.
ƒ
Theresultofyouradshouldbeachiev-
able and measurable, not idealistic.
ƒ
Your ad must be relevant and towards
accomplishing your goal.
ƒ
Your ad must be done at the right time
and based on the current setting in
the target market.
28. 27
Advertisement in Social Media
d) Stages of Advertisement in Social Media
Pursue the process of advertising in social media accord-
ing to the following stages:
1.
1. Recognize your tar-
get market.
2.
2. Recognize the so-
cial media on which
your target market
is present.
3.
3. Determine your tar-
get market on social
media where your
customers are active.
4.
4. Define the goal of
your presence on
social media.
5.
5. Identify the adver-
tising tools in your
selected social me-
dia platforms (what
advertising methods
and what options do
you have for putting
your ad in the select-
ed platform?)
6.
6. Determine your ad-
vertising budget.
7.
7.
Prepare and define
your content, ad,
or advertising cam-
paign.
8.
8. Put the ad to the test
in the target mar-
ket.
9.
9. Examine and ana-
lyze the results of
advertising in social
media.
10.
10. Define the course of
action for the rest
of your activity ac-
cording to the yield-
ed results from your
evaluation.
29. Smart Social Media Marketing 28
e) Smart Advertisement in Social Media
Smart advertisement in social media requires a new per-
spective from various points of view towards advertising.
Following items shed light on these points of view for you:
1 The form and content of an ad are of great
importance in achieving your presence on
social media.
Your ad design must be in a way that
attracts the audience and pursuits them to
follow your activities. Simply displaying the
ad to the audience is not enough, and the
main objective is to attract the customer and,
consequently, boost sales.
2 Pay attention to the philosophy of design,
and define the place for everything in your
ad according to that philosophy.
3 Every social media platform has its qualities,
and your ad must be designed according to
these certain qualities.
For example, Twitter and Facebook have
different structures and you need to consider
the circumstances for each one when you put
an ad. You shouldn’t repost in Twitter the con-
tent you publish in Facebook, and vice versa.
30. 29
Advertisement in Social Media
4 Design a distinct advertising strategy for each
social media platform.
In Twitter, you may be able to maneuver
over branding, while in Facebook, you can
think about both sale and branding. Face-
book has added many tools which help with
sales.
5 In designing your advertising plans, use the
target market as the basis. The set of plans
you define for each social media platform
must belong to a certain target market.
For example, your advertising content
when your customers are companies is
different from when your customers are
women.
6 Social media has made it possible to define
various advertising series and it makes your
advertisement extremely influential.
Define multiple advertising campaigns.
Each one should target their own specific
audience; you should avoid targeting tens of
groups of audiences with one plan.
31. Smart Social Media Marketing 30
7 Customize your ad for anything you adver-
tise and for any target market you have.
You can easily define various advertising
series in social media.
It is recommended to define multiple
and diverse advertising plans with different
schemes and plots for your various target
markets and consider a budget for each one.
For example, someone who lives in Ottawa,
or Calgary , or Toronto prefers to see a con-
tent which contains local signs of that area.
By customizing your ads, you indicate that
you respect the audiences and their taste.
This is something that can result in attracting
the audience.
8 Provide your content and advertising design
based on your target market's culture and ge-
ography and consider their sensitivities.
Presently, large companies provide their
contents based on neighborhoods of each
city. There is a certain neighborhood in
Toronto where Portuguese residents are liv-
ing. The telecommunication company uses
Portuguese language and cultural signs in
their ad for that neighborhood.
32. 31
Advertisement in Social Media
9 Keep the harmony in design.
The importance of harmony is doubled
especially if your ad is a part of a series of
advertisements offered in billboards and
other forms of advertising. If you keep a
certain harmony in various ads and diverse
places, the ad will be gradually embedded
in audiences' minds and remembered by
them.
An advertisement without har-
mony is unlikely to make a tide
for branding and sales.
10
Your ad design should be mobile-friendly
and the entire ad must be seen on a mobile
screen.
It is smart to design your ad in a way that
the user can easily see it on a mobile phone.
Many ads are elaborately designed, but since
they aren’t tablet and mobile-phone-friendly,
they can't be seen properly and a great deal of
potential views is lost.
33. Smart Social Media Marketing 32
11 Adhere to clarity of message in your adver-
tisement so that the audience would imme-
diately get your point.
12 Advertise in a way that the result of your ad-
vertisement would be measurable.
Sometimes, your advertisement is not ade-
quately fruitful. In that case, check why your
advertisement has failed.
13 Your advertisement must be relevant to your
goal and help you accomplish your goal
quickly.
Don’t forget that your goal must be
achievable. You need to be able to evaluate
the degree of its realization based on the
yielded results. In other words, don’t define
idealistic goals.
34. 33
Advertisement in Social Media
14 If you want to advertise smartly, check out
large companies' advertisements and learn
from them.
Supported by ongoing research, these
companies perform a series of advertise-
ments, and you can learn informative tips
for your advertisement by checking out their
works.
Advertisements by others are
like a classroom for you to
learn things.
35. Smart Social Media Marketing 34
f) The Importance of Time in Advertising
Plan
In your advertising plan, consider temporal conditions,
occasions (holidays) and qualities of the target market in
terms of time, and be aware of when you need to work on
what type of advertisement.
Occasions are really important for people;
in designing your advertisement, consider
occasions of the area where the target mar-
ket is located.
A few years ago, Starbucks, which is a well-known
coffee shop, had no plan for Christmas. This holiday
was so important for people that they wrote "Merry
Christmas" on the mugs in the coffee shop and by
doing so, they criticized the way Starbucks acted that
year.
ƒ
For instance, if there is advertisement in Christ-
mas, you need to consider the mood of those
days in your advertisement.
ƒ
Consider a time such as 7 to 9 a.m. for, say, the
target market including physicians because
many physicians check their emails during that
period.
Notice 1
36. 35
Advertisement in Social Media
ƒ
Your advertisement sometimes needs to be dis-
played during the day and not at nights. This
is because your audiences follow that platform
during the daytime.
ƒ
Make a list of the most important occasions and
select the ones among them which are the most
relevant occasions to your target market. Then,
incorporate them into your advertisement.
Have in mind adequate considerations
regarding the occasions which lead to bias.
For example, if you have considered an advertisement
for Chinese New Year, you need to consider a plan for tra-
ditions of other nationalities. Otherwise, you may lose a
significant share of the market and your audiences.
Notice 2
37. Smart Social Media Marketing 36
g) The Importance of Recognizing
Competitors in Designing an Advertising
Plan
Identifying competitors is one of the
most important matters in designing the
series of advertisingplan. Before designing
the advertising plan for your business on
social media, evaluate your competitors'
performance, identify their presence on
social media, and see which sections they
have targeted and how they advertise.
Without being aware of competitors' perfor-
mance, designing a plan for your presence
on social media is 100 percent wrong and
causes the waste of your financial resources.
Designing an advertising plan similar to your
competitors' which happens due to your lack
of knowledge about how they function will
turn you into the big loser of this competi-
tion.
Note 1
Note 2
38. 37
Advertisement in Social Media
Since you share target market with
your competitor, try and learn a lesson
from their failures and successes, and
familiarize yourself with the customers'
reaction to your competitors' advertise-
ment and with your competitors' pres-
ence on social media.
Take a smart look at your com-
petitors, identifytheir advertis-
ing methods and get inspired.
.
Being aware of your competitors' perfor-
mance helps you distinguish whether what
you do for your presence on social media is
right and define your advertising campaign
based upon the result of analyzing your
competitors.
Note
39. Smart Social Media Marketing 38
h) Google: The Main Competitor of Social
Media
Social media platforms now differ
in comparison to the initial days they
were launched. Today, these platforms
follow the advertisement method
of Google after they have identified
the ways Google has succeeded in
advertisement. At the same time, these
platforms attempt to invent creative
methods to get ahead of this company
and its methods. For example, there is
always an ad in the right corner of a
Facebook page and it even shows you
the option "Create Ads".
Google is the main competitor
of social media, and the high-
est cost in digital marketing is
spent in Google.
40. 39
Advertisement in Social Media
Google is still applying extremely cut-
ting-edge methods for advertisement.
This company stands above social media
by far and constantly brings in various
options during the time.
While competing Google, social
media concluded that if they wanted
to have advertisement, they should let
their users order ads and have ads in a
market they define by themselves.
Google's advertisement is smart; it
checks the content of your emails and
the pages you view, and it shows you dif-
ferent ads accordingly.
Other websites may have such smart
option, as well. After you enter a website
based on Google Ads but you don’t make
any purchases, the ads for that website
are displayed for you so many times
because the system has seen your poten-
tial interest and considers the possibility
of pursuing you to make a purchase if
the ad display is repeated.
42. 41
The Process of Presence on Social Media
a) Choosing Social Media Platforms to Use
Before discussing social media presence, first, you need to
answer this question: Which social media platform do you
need to be present on?
Type of a business is of great
importance in prioritization of using
social media. For example, platforms
such as Instagram and Facebook are
interesting for someone who owns a
restaurant, winery, fashion line, beauty
line etc,. LinkedIn and Facebook
are suitable for someone who works
in accounting, publishing etc.; or
another example is Pinterest which
has recently become popular among
clothing stores.
43. Smart Social Media Marketing 42
Choose the appropriate social media
platform to use based on your target
market, and create an account using
your brand's name.
You must be present on well-known
social media platforms. You need to
leave a trace of yourself in certain
platforms, namely, Facebook, Twitter,
Pinterest, YouTube, and LinkedIn.
Be more active in a platform on
which your target market has more
presence.
As an important social media
platform, LinkedIn has been extensively
developed in recent years because it's
not a general platform, and whenever a
discussion is about business, LinkedIn
is the name that is raised. LinkedIn is
extremely important in North America.
44. 43
The Process of Presence on Social Media
Like Instagram, Pinterest has also
been developed extensively because
it's an image and video-oriented
platform; people who have lots of
online customers can't dismiss Pin-
terest.
YouTube is advancing day by day.
Accordingly, it has become much
easier to work with it. Since YouTube
has the option of live broadcast, it has
provided basic editing tools which
help you edit your content. With that,
you can tweak your content toward
specific customers.
Take Facebook and YouTube seri-
ously for sharing video content on
social media.
45. Smart Social Media Marketing 44
b) The Process of Presence on Social Media
Figure 1: the process of presence on social media
Creating
an Account
Inviting
Audiences
Providing
Content
Analysis
46. 45
The Process of Presence on Social Media
1)
1) Creating an Account
Create your business's page (not personal page)
on social media platforms you have chosen to use.
This should be the first step. When you launch a
page to advertise your business, use the page exclu-
sively for that purpose.
¾
Create a neat, organized and technically-stan-
dard page.
¾
Put appropriate pictures and images above
the page, and check whether these images are
properly seen on mobile screens.
¾
In your page, put correct and full information,
including your website address and your logo.
You may wonder if it's better to purchase an account.
Is it a right move to buy pages which already have a huge
number of followers?
It depends on you to decide to buy an account. How-
ever, check the following items before the purchase:
¾
Where are the followers of the page in ques-
tion located in terms of shopping?
¾
Is their location overlapped with the geograph-
ical location of your target market?
Certain social media tools offer you such information
and other data on your followers.
¾
Is your product suitable for these people?
In this case, you can buy the page.
47. Smart Social Media Marketing 46
2)
2) Inviting Others to Join You
In the second step, use the Invite tool to attract
audience.
¾
First, use this tool to make contact in the warm
market. You become more experienced by
relying on this market and your relations and
acquaintances.
¾
Use phone numbers and email addresses of
your friends and invite them to visit your page
and provided content.
Before inviting others, ensure your page's
design, content and the way it is displayed
are well tailored. You must also test the page
before it is published. By sending email or
using the Invite tool on your page, invite
others to visit your page. In this case, invited
people will follow you and introduce you to
other people, as well.
Notice
48. 47
The Process of Presence on Social Media
3)
3) Content Providing to Attract Audience
The third step is content providing and creat-
ing attraction to absorb more audiences. In this
stage, you need to focus on social media plat-
forms on which your target market is more pres-
ent.
Don’t miss the chance to attract
the audience by inviting peo-
ple to an empty page with no
content.
¾
On your page on social media, you can share
all kinds of content:
ƒ
Textual content
ƒ
Visual content
ƒ
Audio content
Visual content including image and video is
more popular.
Note 1
49. Smart Social Media Marketing 48
Instagram is popular because it is designed
based on image and video.
Use all kinds of content, keep your page
active.
Keeping your page active
means keeping your page alive
which is an important and
definite principle in attracting
more audiences and maintain-
ing the current ones.
Note 2
Note 3
50. 49
The Process of Presence on Social Media
In providing advertising content of your business on
social media, consider the following points:
1.
1. Provide your advertising content on social media
based on your policy.
2.
2. Follow the 20/80 rule.
¾
Don’t dedicate more than 20% of your pub-
lished content on social media to directly
advertise your business.
¾
Ensure 80% of your content on social media
is indirectly related to your products and ser-
vices.
3.
3. Pay attention to technical matters such as image
resolution, video quality and edit appropriately.
Sometimes the reason behind your content not
getting any views is ignoring technical matters.
4.
4. Reporting events held in your geographical area
is one of interesting and influential contents to
increase the number of followers.
51. Smart Social Media Marketing 50
In any city you are located, certain events such
as sport contests, art festivals or industrial fairs
are held. Many people are interested in watching
short videos, highlights and talking points of these
events. So you can make them available to people
on your page to increase your reach and followers.
Take videos and photos of these events as much as
it's related to the nature of your business, and pub-
lish the contents on your social media pages.
5.
5. To provide content for your audience, do not copy
materials which are in public access. Reposting
already-published materials is not interesting at
all. By doing so, you are wasting your time and your
audiences'. Your audiences need to know that they
will find points and tips on your page that can't be
found in other mediums.
6.
6. Content providing is quite cost-efficient. However,
with smartphones, you can easily take photos and
videos, edit them using basic tools, and publish
them along with a short caption effortlessly and
quickly.
Even if you intend to make some slideshows,
you can prepare it with free apps; or if you want to
create motion graphic design, you can fix it using
low-priced or free apps.
52. 51
The Process of Presence on Social Media
7.
7.
Select novel and appealing subjects for advertising
videos and photos of your business. Thousands
of people might have visited a book fair, but your
viewpoint towards the events is undoubtedly
different from others'. Even if several people take
photo of one object from the same angle, their
view will be different.
8.
8. Providing exclusive educational content is
another means of content providing suitable for
social media.
Prepare and publish short contents appro-
priate for your audiences.
Using this method, you can easily introduce
your business, brand, and the services and prod-
ucts you intend to sell.
In certain social media platforms such as Face-
book and Instagram, you can make use of easy-to-
use tools to create training videos regarding the
technical field of your business.
For example, one who works in interior design
for buildings can teach how to clean a dirty piece
of furniture or offer ideas about furniture layout
and where to place TV in a room. You can talk
Note
53. Smart Social Media Marketing 52
about interior decoration and how to place furni-
ture for a better experience in a room. This and
many other contents can be explored to gain more
followers on your page and more customers for
your business.
You can prepare hundreds of interesting pho-
tos and videos without spending any money. Each
training has its fans.
If you are working in interior decoration,
you can make and share training videos and
audios about numerous learning ideas in this
regard. This is an extremely effortless and cos-
tless tool.
9.
9. Use the tool of live video on social media. Live
video is interesting for many people who will
follow it.
Use the tool of live video on social media
when you have a clear plan and idea. For
example, you can provide your training con-
tent in form of live videos, or offer a part of
customer service in live.
Notice
54. 53
The Process of Presence on Social Media
10.
10. Provideyourexclusiveyet unique content, as much
as possible, and don’t use the contents provided by
others so you can attract more audiences.
But in case of reposting others' contents, use
content provided by credible groups, source and
known individuals.
Pay attention that less than 20-30% of your
social media page content can be the con-
tents from others' pages.
For two reasons:
¾
The first reason is copyright. After all, you own
a business and there is a possibility of being
sued for using others' contents, especially if
you use them for advertisement without asking
for permission.
¾
The second reason is that your audience must
be able to see your exclusive content not oth-
ers'. If your audiences feel that you don’t have
any content of your own, they won't follow
you.
Notice
55. Smart Social Media Marketing 54
11.
11. Repost a content that is needed by your audience
while it's valid and interesting, as well.
Some believe that people are tired of seeing ads
because there is too much advertisement on social
media. The reason behind this fact is applying
improper methods.
12.
12. Use creative methods to get ahead of your
competitors who bore the audience by bombing
them with ads due to their lack of knowledge.
When others apply improper
methods, it’s an opportunity
for you to make the best of the
circumstances.
56. 55
The Process of Presence on Social Media
13.
13. Encourage your audiences to provide content.
The users in your page can be
providers of unique and attrac-
tive contents for you, and this
can happen by mutual interac-
tion and requires you to direct
and manage the contents sent
by users.
One of the ways for audiences
to provide contents is pursuing
them to leave comments and
express their opinions.
Be careful that users don’t make trivial discus-
sions on your page because it makes viewers weary
and decreases the number of your followers. In
addition, your audiences assume that you don’t
have any material to offer and that you are trying
to provide content in this way.
57. Smart Social Media Marketing 56
14.
14. Turn your social media page into a place for
customer service.
Create a setting for answering users' questions.
This move has certain benefits:
¾
Customers will have to visit social media to get
the answers to their questions.
¾
It results in content providing.
¾
People with similar questions get their answers.
There is usually a page for customer service on
many websites, but these pages don’t have many
visitors. By immediate or even delayed response
in social media, you can create something like a
discussion forum where other people also partic-
ipate in discussions, and by doing so, you provide
content.
15.
15. Take your audiences' comments on your contents
seriously.
Respond to each comment without wasting any
time. By responding quickly, you both entice oth-
ers' participation and create discussions.
The quicker you respond, the more participa-
tion and engagement you receive from your cus-
tomers. You can create a setting in which others
can express their opinions.
58. 57
The Process of Presence on Social Media
16.
16. Don’t delete your audiences' critical comments
but rather respond to them. Don’t defend yourself.
Provide rational answers to resolve any possible
ambiguity in others' minds.
17.
17. Provide content on the pretexts such as birthday
of the company's members. This move creates an
intimate atmosphere.
We used to produce a program in which we
interviewed people about their private life. The
result was unbelievable. Even the private life of
people who weren’t famous was quite interesting
for the audiences, and lots of people followed our
page to follow up those people's private life.
59. Smart Social Media Marketing 58
4)
4) Analyzing the Presence on Social Media
A)
A)
Always analyze the yielded results of your
own work. Analyzing the results can prevent
from many possible losses.
Simply deciding to do some-
thing and doing it won’t put
you in the path towards prog-
ress.
In any business, if you haven’t
considered analytic tools, not
only don’t you do a systematic
job, but also you swim against
the current!
Few years back, I worked on an ad in Facebook. Tens of
thousands of people referred to me. A year later, I did the
same ad with a different circle of audiences and higher
expenses, but I didn’t receive even a tenth of the former
feedback. In the first confrontation, this incident wasn’t
pleasant for me, but analyzing it provided me with great
information for our future ads.
60. 59
The Process of Presence on Social Media
B)
B)
Examine the results and impact of your adver-
tisement on social media based on the goals
you have defined for your presence on social
media.
¾
What is the asset of your advertisement
for achieving your goal?
¾
Are the goals you were pursuing accom-
plished by advertisement and presence on
social media?
¾
How helpful has your presence on social
media been in your branding?
¾
How much did your presence on social
media increase the number of visitors to
your website?
Simply having visitors is not
enough. What matters is hav-
ing influential visitors.
High traffic or great number of
visits for your ad is not simply
enough. What matters is influ-
ential traffic.
61. Smart Social Media Marketing 60
Your ad must lead to your desired result such as more
sales because of your audiences' visits.
Without constant analysis,
advertisement is a blind move
which won’t get you to your
desired goal.
62. 61
The Process of Presence on Social Media
C)
C)
There are many tools for analyzing results.
Analysis can be conducted both through plan-
ning or using app options. For example:
¾
In case of advertisement by redirecting
the link to a landing page, you can find out
the statistics on people who have referred
to your website through that ad, and then,
analyze the results and check if you have
accomplished your goals.
¾
You can use companies which provide
analytic services.
¾
You can analyze your advertising cam-
paign using app design by your planners.
¾
Limited run before starting the job is one
of the methods to analyze an advertising
plan. You must test your plans and never
abandon them.
For example, when you want to invest
on advertising campaigns heavily, test your
ad in a smaller circle of your defined audi-
ences using lower budget and check how
much successful you would be in yielding
your desired results. Then, according to
the results, you decide whether you con-
tinue or not.
63. Smart Social Media Marketing 62
D)
D)
Notice that the audience is attracted to more
direct ads. Therefore, your ad links must go
straight to the page where the ad in question is
described, not to the main page of your website.
For example, when the ad is about a dis-
count plan, customer doesn’t have time to go
to that section in question through the main
page and leaves the website immediately as
he/she is redirected to the main page.
E)
E)
Evaluate the impact of anything you do on
achieving your goal.
¾
Analyze the number and behavior of visi-
tors on your website.
¾
Analyze each plan for at least one time a
week and examine the extent of accom-
plishing your goals.
¾
If you look for short-term impact by your
ad, analyze it every few hours.
¾
Continue effective and productive methods
in a professional and organized manner.
¾
Troubleshoot the methods that don’t yield
any desired result. If it's impossible to fix the
flaws found in those methods, stop apply-
ing those methods. Sometimes, you need to
stop running a plan and design a new one.
64. 63
The Process of Presence on Social Media
F)
F)
Notice that your knowledge on its own does
not guarantee that you would do your job
correctly. In digital marketing world, sev-
eral factors are defining whether you will
yield the needed results or not. Sometimes,
the users' behavior is different from what you
have predicted. Hence, you must always check
the feedback on your ads and formulate your
future plans based on your audiences' behav-
ioral pattern.
66. 65
Attracting Audience in Social Media: Tips and Methods
a) Tips for Attracting Audience
Attracting viewers on social media is a
time-consuming task. Be patient in this
process. All your social media pages are
not going to become popular overnight.
Spend a great deal of time to intro-
duce your presence on social media,
and persuade the audience to follow
your page by providing eye-catching
contents. This content will attract more
followers to your business page on social
media.
67. Smart Social Media Marketing 66
In the first place, use social media
to communicate with your current
customers.
Try and bring in your current
customers or the warm market (relatives
and friends), and then gradually, add
people who have the potential to join
you in your social network.
Build your page gradually and learn
what to do and how to add people to
your network during the time.
Thousands of people are not sup-
posed to join your social media initially
so you wouldn’t know what to do and
how to keep them. If you attract lots
of people in the beginning days with-
out having any plans for them, they will
leave your page and it's hard to bring
them back.
68. 67
Attracting Audience in Social Media: Tips and Methods
Using social media tools, invite people
to view certain content, something that
you think is popular and special such as
a contest.
Invite people to follow your page.
Use page management tools to
improve your performance on social
media.
Use your blog to introduce your social
media page. Blog is seen well in smart
search. You can also repost your materi-
als in blogs so they can be seen in search
on social media and your followers will
increase.
69. Smart Social Media Marketing 68
Use social media tools based on your
capabilities and resources, and check
what activities you can do using these
tools. Focus on these activities so others
get to know your strengths and follow
you accordingly.
Try and form a close relationship
with your audiences and persuade
them to participate. If visitors feel that
you are trying to sell a product to them,
they won't follow you. You can't sell
anything without creating a close rela-
tionship.
Have continuous activity. An action
taken only for a certain period will be
fruitless.
70. 69
Attracting Audience in Social Media: Tips and Methods
Proceed according to the plan you
have prepared for the audience. Avoid
reposting any interesting content you
see and getting out of the course you
have defined.
We had a Facebook page with tens
of thousands of followers, but when
the content of the page got changed,
the number of followers strangely
decreased because the followers
expected to see what was offered in the
former contents.
71. Smart Social Media Marketing 70
b) Methods of Attracting Audience
To attract more viewers, social media platforms have
designed free tools for users. These tools provide you with
an opportunity to target your audiences.
1.
1. Running a contest is one of the methods of
attracting audiences. Contest attracts new
audiences and guarantees participation of old-
time audiences.
¾
If you started a contest and didn’t yield the
desired result, be patient. This action is not
going to yield any results overnight.
¾
The prize you give in the contest plays a great
role in attracting the audience. The prize can
be either some of your products or promoting
gifts that are consuming such as inexpensive
gift cards.
¾
As prizes, offer your products or services that
are cost-efficient for you. By doing so, you have
both persuaded the audiences to be with you
and introduced your products and put them
out for use.
72. 71
Attracting Audience in Social Media: Tips and Methods
¾
If you start a contest, be on time in announc-
ing the name of winners and the way prizes are
given because everybody is interested in a con-
test and follows it.
¾
Be creative in the way you hold your contest.
The prize of a contest might not be very valu-
able, but the contest itself and the way of par-
ticipation could be so enticing that people don’t
care about the prize and attend the contest for
excitement.
¾
Don’t be content to a contest online. You can
hold an interesting contest in a crowded and
high-traffic location and post its video on social
media. By doing so, many audiences will join
your page, hoping to get the news on future
contests and attend them.
Contest is one of the best ways of attracting
the audience, and prize and gift are one of
the best ways of introducing your services
and products.
Note
73. Smart Social Media Marketing 72
2.
2. You can attract customers byabsorbing comments
and feedbacks of your current and potential
customers.
The feedbacks on your products have a heavy
impact on purchases made by others, and in fact,
on sales of your product.
Currently, more than 80% of Amazon's cus-
tomers read reviews of products before purchas-
ing.
Others’ opinion is always
important for everybody else
directly or indirectly.
You can absorb customers on social media and
ask them to express their opinions. The audience
will get to know you by reading others' comments,
and consequently, they will decide whether to take
you seriously or not. It will also keep your page
active.
74. 73
Attracting Audience in Social Media: Tips and Methods
3.
3. Poll is one of the efficient tools in provoking
participation on social media.
You need to know what your
customers think of you.
¾
Using polls, you become aware of your custom-
ers' opinions and viewpoints about you.
¾
Provide adequate information for polls. Other-
wise, the audiences won't get into the page and
you will lose many potential viewers.
¾
Consider gifts for attempting a question or for
voting in polls or actions like that, so you can
yield a better result.
76. 75
Methods and Rules of Sharing Contents on Social Media
Apply smart methods for sharing contents. If you proceed,
using ordinary and conventional methods, the number
of your followers will gradually decrease. You must think
ahead of time and post content that is novel for your audi-
ence to see.
The option of reposting materials of
your website on your social media is one
of the essential options that you need to
consider while designing your business
website.
Repost the interesting social media
contents in discussion forums and blogs,
and put the link to your page below these
contents so audiences get persuaded to
visit your page.
77. Smart Social Media Marketing 76
In some social media platforms,
there are open pages and groups which
allow you to share your content in
them.
Have a sharing strategy for any of your
provided contents, whether they are
textual, visual or audio files. As you con-
tinue to share your content, your con-
tent get to get more views.
Any company can use its con-
tent and absorb followers on its
social media pages.
For example, I am working on launch-
ing a project regarding talent contest and
finding new talents in different fields
78. 77
Methods and Rules of Sharing Contents on Social Media
such as singing, and I follow any page
related to this topic; in other words, my
choice is only based on content and it
doesn’t matterwhetherthat page belongs
to which individual or company.
Therefore, sharing contents properly
is of great importance. It can get the
content to the audience who are looking
for it.
By sharing contents properly,
you find the right audience,
and this is the first step in
boosting the number of fol-
lowers.
Before sharing any content, examine
the following items:
¾
Is the prepared content ready to be
shared?
¾
Is an appropriate caption attached
to the video and photo?
¾
Is the video edited properly? Doesn’t
it have any extra frames?
79. Smart Social Media Marketing 78
When you post a video or photo,
you need to write a short caption as its
description so the audiences can decide
whether to see it or not. Simply upload-
ing a photo or video is not enough.
Respect timing in posting contents on
social media.
Don’t share contents and materials
without any pause. Sometimes, you need
to upload one or two texts or photos
during the day. Some companies do it
weekly.
Based on the type of your audiences, con-
sider a minimum interval for posting con-
tents.
Some social media platforms have
some tools for posting contents at certain
times. You can apply these tools or apps
for time management.
Notice
80. 79
Methods and Rules of Sharing Contents on Social Media
Via email, notify others about
the contents you put on your social
media.
Time is of great importance in social
media marketing. A user may not visit
your page during a certain time and
miss the posted content. Therefore,
you need to remind social media users
via email to visit the updated content.
Use operational email sending apps for
doing it.
81. Smart Social Media Marketing 80
To introduce your contents to your
audiences, define an email marketing
strategy.
In this strategy, have an organized
database and differentiate emails based
on location, age, gender, education
status and interests. Then, send the
suitable content for each group instead
of sending the same content to all of
your audiences!
If you intend to make a tide,
first you need to be a good
surfer. If you make a tide with-
out knowing how to surf, you
are the one who will drown!
Have your own unique and exclusive
contents for social media so your cus-
tomers realize that they can only access
these contents throughyoursocial media
pages and cannot get them in other feed
channels such as websites.
82. 81
Methods and Rules of Sharing Contents on Social Media
For example, you have a topic
called "Thursdays", and you share
exclusive news about discounts and
the market on Thursdays without
publishing these pieces of news any-
where else.
You can also allocate prizes for vis-
its in certain days so your audiences
become dependent of you and visit
your page on weekends habitually. This
dependency may even lead them to fol-
low you on other days of the week in
search of other incentives. This move
increases your interaction with follow-
ers and makes them follow up your
page. It also helps you make your fol-
lowers loyal to you.
Don’t disregard the presence of all
people on social media. Based on task
division, everybody, ranging from
employees to managers, can update the
company’s page on social media.
83. Smart Social Media Marketing 82
Your social media content can be seen
in Google search. Therefore, apply SEO
(Search Engine Optimization) strategy
in social media.
You may need to hire someone for
this job. Some brands outsource the
task of updating and keeping their social
media alive to brands that specialize in
social media management. This method
will be fruitful.
Don’t get sidetracked and never
forget this principle that your
goal for being present on social
media is introducing your busi-
ness, branding, and selling your
services and products.
Sometimes, you get so side-
tracked bysome aspects of these
platforms such as like for posts
and so on that the principle of
your presence and your goal of
presence get overlooked.
84. 83
Methods and Rules of Sharing Contents on Social Media
Afterword
Social media platforms are constantly changing and
they offer new services as technology becomes more
advanced. Many of these changes happen due to advanced
options provided by new mobiles and tablets. You must be
able to use these changes to your advantage and use it to
boost your presence on social media.
Social media platforms have prepared themselves for
future changes so they can adapt their plans to them. Soft-
ware companies that provide social media services con-
stantly adapt themselves to current circumstances. That
is, they think about every event before it happens. Com-
panies such as Microsoft and Facebook notify their users
about new software tools that they will offer in the market
soon so their customers can adapt to these new changes.
In addition to using new tools,
keepyourinformationupdated
regarding social media.
Always look for gaining under-
standing, knowledge and expe-
rience, and never assume that
you have learnt everything.
Always understand that there
is more to learn.