Supermarket UK is an industry-wide series of studies into the changing values and behaviours of shoppers to the big six supermarkets – Tesco, Asda, Waitrose, Sainsbury’s, Morrisons and Co-Op. It will investigate the effect of societal changes - including the economy, new technologies and social media - on supermarket consumer behaviour, and examine trends for the future. This is the first in a series of research studies, which will culminate with an indepth report in 2012.
FollowFridays - The Limitations of Social MediaAdNerds
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
Supermarket UK is an industry-wide series of studies into the changing values and behaviours of shoppers to the big six supermarkets – Tesco, Asda, Waitrose, Sainsbury’s, Morrisons and Co-Op. It will investigate the effect of societal changes - including the economy, new technologies and social media - on supermarket consumer behaviour, and examine trends for the future. This is the first in a series of research studies, which will culminate with an indepth report in 2012.
FollowFridays - The Limitations of Social MediaAdNerds
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
Facebook ROI for brands - The value of fans, engagemend and conversationSocial Embassy
Research by Social Embassy - Facebook ROI for brands – a study that looks at the impact of brand engagement on Facebook in relation to brand commitment, brand preference, NPS and spend.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
User Generated Content Research Brief
Retailers are beginning to understand how user-generated content (UGC) can
be a critical component to their brand experience.
Managing the online social consumer: A guide to social media marketing for Ma...Anand Varadarajan
The modern consumer seeks a flawless online experience as well as consistent high quality brand engagement. The consumer of today wields the power of social media that can establish or destroy a brand. Becoming social has become mandatory now rather than being just a marketing experiment. The presentation studies the emerging behavioral traits of an online social consumer and suggests practical tips for online marketers, CEOs and project managers to ace the new social trend.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've put together a list of must-see sessions, restaurants, transit tips, and more.
Breaking through the clutter: Using content, analytics and paid to achieve RO...22squared
The competition for consumer attention between brands is at an all-time high, and social media platforms get more complicated everyday, making it a daunting task for brands and small businesses to understand what it takes to drive awareness, engagement and sales. To achieve true ROI via platforms like Facebook, Twitter, Instagram and Pinterest, you need art and science. 22squared's Chris Tuff will simplify the newest platform technologies and offerings, discuss the nuances of the new marketing analytics, and provide 10 strategies for brands to create compelling content that spans multiple platforms and leverages paid to reach the right audiences, move product and drive true ROI.
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared
- @christuff
- @22squared
- #socialfresh
- http://socialfreshconference.com
On January 24, Apple commemorated the 30th anniversary of the Mac. Got us to thinking all those other technologies 30 years back (and the numbers behind them).
Reminisce & enjoy!
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
Facebook ROI for brands - The value of fans, engagemend and conversationSocial Embassy
Research by Social Embassy - Facebook ROI for brands – a study that looks at the impact of brand engagement on Facebook in relation to brand commitment, brand preference, NPS and spend.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
User Generated Content Research Brief
Retailers are beginning to understand how user-generated content (UGC) can
be a critical component to their brand experience.
Managing the online social consumer: A guide to social media marketing for Ma...Anand Varadarajan
The modern consumer seeks a flawless online experience as well as consistent high quality brand engagement. The consumer of today wields the power of social media that can establish or destroy a brand. Becoming social has become mandatory now rather than being just a marketing experiment. The presentation studies the emerging behavioral traits of an online social consumer and suggests practical tips for online marketers, CEOs and project managers to ace the new social trend.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've put together a list of must-see sessions, restaurants, transit tips, and more.
Breaking through the clutter: Using content, analytics and paid to achieve RO...22squared
The competition for consumer attention between brands is at an all-time high, and social media platforms get more complicated everyday, making it a daunting task for brands and small businesses to understand what it takes to drive awareness, engagement and sales. To achieve true ROI via platforms like Facebook, Twitter, Instagram and Pinterest, you need art and science. 22squared's Chris Tuff will simplify the newest platform technologies and offerings, discuss the nuances of the new marketing analytics, and provide 10 strategies for brands to create compelling content that spans multiple platforms and leverages paid to reach the right audiences, move product and drive true ROI.
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared
- @christuff
- @22squared
- #socialfresh
- http://socialfreshconference.com
On January 24, Apple commemorated the 30th anniversary of the Mac. Got us to thinking all those other technologies 30 years back (and the numbers behind them).
Reminisce & enjoy!
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
Facebook APIs: There's More Under the Hood than Anyone Knows22squared
June 28, 2011, AllFacebook Expo presentation by Chris Tuff, VP/Social Media Director at 22squared (http://www.mediabistro.com/afexpo/program.asp).
Facebook APIs: There's More Under the Hood than Anyone Knows
What’s available through Facebook’s APIs? No one really knows. Many think that the only available statistics lie in Facebook Insights, but since Facebook opened up their Insights API, a treasure trove of data is available to agencies and brands. API dashboards from companies like AllFacebook, Socialbakers and PageLever serve as the new focus groups and using their tools, agencies are able to identify a brands’ active and engaged fanbase and parallel those segments to determine if they’re reaching brands’ target consumer, if they’re targeting these consumers with paid Facebook ads and if not, what adjustments need to be made to their engagement strategy and idea of that brands’ target consumer. This session will also examine the role of social media as it relates to brands as a whole, and explain why there is so much value for brands on Facebook. We’ll go on to discuss confusion around ad APIs and Facebook Connect APIs (what brands can access within consumer profiles), and share what else Facebook tools and insights can bring to both social media marketing and brand positioning.
From insights on Generation Z, to the new developments around VR and robotics, check out Mindshare NA's insights and takeaways from SXSW Interactive 2016.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations on which sessions you shouldn't miss.
This is the twelfth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.iprospect.com
www.isobar.com
www.aemedia.com
A few weeks ago, I had the privilege of attending SXSW Interactive. In a nutshell, SXSWi is where all the geeks converge and talk about everything and anything digital. Surprisingly, me, my iPhone and my Mac laptop fit in well there. Who would've thought?
Anyway, this was my first year to go, so there was definitely a learning curve. There were so many speakers and topics to cover, it was quite overwhelming. But all in all, I had a blast and even learned a thing or two.
So here it goes, the thing or two I learned. Most of the stuff you might already have heard before, but it serves as a good reminder of how we should approach marketing, especially in the digital space. I've also conveniently left out all the things I learned from 5pm on (man, can geeks party).
- Kevin Botfeld, Associate Creative Director and Writer, 22squared
Trend-watching is a perennial buzzword for brands and retailers, but rarely is its full power harnessed successfully. This presentation for the 14th Annual Shopper Insights in Action conference outlines the "trend commandments" to follow for success in identifying and taking advantage of industry trends.
- Jen Grant, SVP, Director of Brand Planning, 22squared (@jengrsnap1, @22squared, @Shopper360, #Shopper360)
- David Yeend, VP, Planning Director, 22squared (@davidyeend)
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
As gender roles and responsibilities evolve, we set out to understand the collaborative effect of couples on household shopping. This report reveals our findings on team shopping and the importance of being a team-friendly brand.
Another year has passed, and that means another look back at our own predictions on the trends that shaped our industry. Take a look at our 2014 report card and our thoughts on what's to come this year in the areas of shopping, media, technology, and consumer trends.
Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics. With social media becoming so engrained in the way companies do business, measuring its contribution on a wing and a prayer is no longer enough. CIOs need to help enforce disciplined approaches to website analytics, synchronizing metrics to capture and track leads and building 360° views of the customer.
Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London.
For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.
The Social Commerce IQ™: Retail, 8thBridge (http://www.8thbridge.com/socialcommerceiq) has analyzed the top 200 retailers on Facebook and ranked them based on their Social Commerce IQ™. We examine how these retailers use Facebook and what strategies are the most critical for success. We believe that retailers with a higher Social Commerce IQ™ create better experiences for their customers.
Insights from the report include:
Social shopping engagement rates are 30% higher than other status updates
Over 35 million people have shared a product on Facebook
35% of people are more likely to buy a product if it has more Likes on the product page
Nearly 60% of Likes on product pages are driven by product owners
22 million people have been driven to make a purchase based on a Facebook recommendation
More about the authors here:
http://www.linkedin.com/in/melissabuening
http://twitter.com/erikeliason
http://twitter.com/paulwbmarsden
ad:tech Sydney The Attribution Of Digital MonetisationTiphereth Gloria
ad:tech Sydney session Thursday 15 March 2012
Don’t Sell Me ... Tell Me - The Attribution Of Digital Monetisation
The Australian retail market has reached a tipping point. Modern consumers are canny, demanding good product knowledge and good customer experience. Retailers need to be on top of the latest technologies and understand how they can affect the bottom line. But where is the conversation really happening and why isn’t it on your website? Forums, price comparison sites and social networks all give consumers an insight beyond our immediate knowledge, how can you benefit your bottom line from this trend?
Actionable Insights
• How do you close the measurement loop and monitor the value of the media channels to see which are being monetised and are really driving your sales?
• When does a media plan become a revenue plan?
• If you're not in the discussion, you're missing the opportunity to influence - how can you hold sway without being salesy?
Share of voice of Target is more than 50% among top US Retail BrandsSimplify360
Trying to understand what people are talking about retail brands, Simplify360 picked top 5 Retail brands and went deep into their conversation.
The report tries to understand what people talk about these Retail Brands.
A presentation I gave at the Bristol and Bath Marketing Network event in May 2012. The audience was a mix of small businesses looking for social media lead generation tips and larger companies and agencies looking to see what the latest trends and opportunites are with social data.
David Nour on Enterprise Social Market Leadership 6.10David Nour
David Nour, author of Relationship Economics on Enterprise Social Market Leadership. Social Networking is about "presence;" Social Market Leadership is about "purpose."
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
Wondering how vertical networks like Spiceworks change how IT pros research and buy technology? Get the inside scoop on:
- The latest Forrester research on social IT purchasing trends
- How real IT pros use social networks to make buying decisions
- Social marketing success stories from marketers like you
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...PulsePoint Group
A PulsePoint Group Study based on a survey by The Economist Intelligence Unit (Wave I - 2012) presented at Arthur W. Page Society, Spring Seminar, March 2012
You've heard the talk that professional social networks have become the go-to resource for connecting with IT buyers and decision makers. Go beyond the hype and learn how successful tech marketers are amping up their social strategies for real business impact.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. What is The SMBI looks at the value
the SMBI? of social media actions to a brand
Do these: Social media actions
Games
Competition
Watch video
Comment
Follow on Twitter
Tweet
?
Lead to these: Brand actions
Visit brand website
Enquire
Consider
Prefer
Buy
2
5. The SMBI is a unique piece of research
that looks at the value of engaging
people through social media
Social media action It provides benchmarks
It looks at the propensity It provides data that
of these people to then brands should use for
go on to do brand actions prioritising content
4
6. Our research has a huge sample
to provide accuracy and reliability,
and a large brand base
No other media agency 7 categories, 37 brands
is investigating the to date (we continue to
value of social media add brands)
actions to brands to the
degree SMG is
8,000 people to date Representative of
(with new people regular Facebook,
added as we continue YouTube and Twitter
to survey brands) users, across age and
social grades
5
7. Sample
7 Categories Representative sample
37 brands of regular Facebook,
YouTube and Twitter
users, across age and
social grades
8000 sample An ongoing survey
since June 2011
6
10. People who perform a social media action on
Facebook are 2x more likely to do a future
brand action than those who visit only
Likely to: Likely to do a
SMBI across
all brands future brand action
Visit only 34%
Do a social 78%
media action
9
11. And that’s true on YouTube too
Likely to: Likely to do a
SMBI across
all brands future brand action
Visit only 31%
Do a social 78%
media action
10
12. SMBI Facebook FMCG Lowest SMBIs
Findings Intangiable
Goods
Highest SMBIs
SMBI
78%
Finance 28% 279
74%
Media and Entertainment 31% 239
79%
Technology and Telecoms 34% 232
79%
Food and Drink 35% 226
81%
Health and Beauty 41% 198
82%
Retailers 43% 191
11
13. The Brand Action Table
Visit Brand’s Find out more Consider Prefer Buy Average
Website
Game 63% 62% 61% 51% 55% 59%
Likelihood of social media action
Competition 73% 71% 68% 61% 63% 68%
Watch video 86% 86% 78% 68% 70% 80%
Post positive 89% 86% 80% 69% 73% 81%
comment
Share page 91% 90% 83% 73% 75% 83%
with others
Follow the 93% 92% 87% 80% 82% 88%
brand on Twitter
Tweet about 94% 93% 89% 86% 84% 91%
this page
Average 84% 82% 78% 70% 72% 78%
For every 100 visitors who are likely to post a positive
comment, 89 of them are then likely to visit the brand’s website
12
14. The more the social media action is centred
on advocacy, the greater the value to a brand
All brands Likelihood of future brand action
Visit Brand’s Find out more Consider Prefer Buy Average
Website
Game 63% 62% 61% 51% 55% 59%
Likelihood of social media action
Competition 73% 71% 68% 61% 63% 68%
Watch video 86% 86% 78% 68% 70% 80%
Post positive 89% 86% 80% 69% 73% 81%
comment
Share page 91% 90% 83% 73% 75% 83%
with others
Follow the 93% 92% 87% 80% 82% 88%
brand on Twitter
Tweet about 94% 93% 89% 86% 84% 91%
this page
Average 84% 82% 78% 70% 72% 78%
These actions have the most value
13
15. But less than a third of people are
likely to do an advocacy based
social media action
Likely to:
Play a game 53%
Enter a competition 42% 69% of people who
Watch another competition 39% do an advocacy based
action are existing
Post a positive comment 37% customers
Share page 30%
Follow on Twitter 13%
Post a Tweet 10%
14
16. Is your content good enough?
People who are likely to do an advocacy
based social media action agreed that:
“This Facebook page stimulated 81%
my curiosity”
“This Facebook page had a strong 80%
impression on my visual senses”
“This Facebook page made me think” 74%
“I experienced strong positive emotions 70%
whilst viewing this Facebook page”
15
17. Top line learnings
and implications
Learnings People who actively engage with a brand
on social media = 2x as likely to do a brand
action than those who just visit
Tweeting and following via Twitter correlate
most strongly with future brand actions
Games and competitions are less successful
The more the social media action is focused at directly driving purchase funnel behaviour.
on advocacy, the greater the likelihood of
moving down the purchase path
Leaving the brand’s page to go to brand
website is the most common brand action
Implications Social media involvement leads to much
more than awareness or interest
Give reasons for people to deeply engage with
the brand in order to:
Drive word of mouth
Prioritise content depending upon Go further down the purchase funnel
strategy i.e. What is the role of social
media for your brand? Games and competitions may be more suitable
for generating loyalty and relationship
Keep social media content up to date
to maintain involvement
16
18. About Starcom
MediaVest Group
Starcom MediaVest Group (SMG) is one of the largest For more information,
communications groups in the world, specialising in media please contact:
buying and management, response media, internet and
digital communications. It operates two separate agencies Adam Rattner,
under the group banner – MediaVest and Starcom– each Business Development Director,
London and EMEA
built around a distinct focus and expertise set. SMG is part
adam.rattner@smvgroup.co.uk
of Publicis Groupe, the world’s second largest media
+44 20 7190 8071
counsel and buying group, the world’s third largest
communications group and a global leader Steve Smith,
in digital communications. Head of Thought Leadership,
steve.smith@smvgroup.co.uk
We can help you plan, design, activate and measure +44 20 7190 8667
your social media and integrated campaigns.
Get in touch to discover your brand’s SMBI Mairi Clark,
Marketing Manager,
Please visit @SMG_London on Twitter and LinkedIn mairi.clark@smvgroup.co.uk
and explore our work at www.emergingspaces.co.uk +44 20 71908318
17