Miles business plan

Contents
Value proposition plan
07 Market analysis
08 Startup analysis
09 Organization
10 Startup lifetime
2
11 Feasibility study
01 Project Summary
02 Project selection and
development phases
03 Project overall
04 Team
05
Traction and Valuation
Benchmarks
12 Pitching Questions
06

Project Summary
3
Description: what?
01.
 Miles People is created as digital solution for fitness
training programs via online.
 The project aims to be a networking platform
between trainer and trainee.
 E-commerce for selling home workout equipment
and supplement
Rationale: why?
02.
 Covid-19 lead to close all fitness centers and sports
clubs for months and market needs for digital
alternative.
 Lack of creativity and competition on digital services
on fitness industry in Middle East region.
Roles and responsibilities: who?
03.
 CEO : Abdelrahman Hussein
 Operation manager : Mohamed Sayed
 CTO: Ahmed Medhat
 Marketing & branding manager: Sief Ismael
Budget: how much?
04.
 Self-fund: 16000 USD
Outside partner(s): who else?
05.
 Company: Miles People
 Key contact: Abdelrahman Hussein
 Contact details: +491787245100/info@milespeople.com
Roadmap: when?
06.
Milestone Deadline
Company establishment 15/3/2021
Official product launching 01/4/2021
Mobile App. 30/4/2021
E-commerce fitness store 1/8/2021
1st annual balance sheet 31/12/2021
Monitoring: how successful?
07.
Milestone KPI
No. of customers 5000
No. of products on online store 5000
No. of orders 6585
No. of trainers 50
No. of training programs monthly 30

Project selection and development phases
4
IDEAS
Generation
Business
expansion
Evaluation
Test
Business plan
Choose best
ideas
Filtration
 Choose the
project idea.
Implementation Optimization
 Fit to market.
High operation
efficiency.
Development
 Expansion and
entre new markets.

Three-Step Process
5
01
Foundation
Develop MVP
Company foundation and shareholder
agreement was approved. The business
model was created. The business plan is
implemented. Now we have MVP
02
Optimization
Fit our product to market
Test different marketing campaigns and
market approach methods. The operation
system and products display design and
purchasing system under test.
03
Expansion
Increase customers' number. Entre
new markets
After customization and achieve
successful approach strategy we will
focus on exponential increase in sales
and customers' number.

Project Milestones
6
01. 02. 03. 04.
Initiating
Planning
Executing
High demand
registration
23/3/2020 urgent meeting to discuss the
closing of all fitness centers due to Covid-
19 and the alternative options. The team
delegate me to put crisis plan.
15/6/2020 launching our MVP to the
market. Situation analysis is implemented
to evaluate the business plan to reality.
In 3 weeks after demo launch, we have
got more than 220 registered customers
for free trials
1/4/2020 the 1st mind map and
digital transformation plan was
presented. 7/4/2020 The business
model was certified by founders

Project Milestones
7
05. 06. 07. 08.
1St sale
Cost to sale ratio
decreasing
Hired a mentor
2nd launch after product
development
In August 2020, we succeed to make 1st
sale.
In November 2020, We asked Mr. Mohamed
Mostafa, Chief Growth Officer of Nagwa to
be our monitor and he accepted.
In January 2021, we have acquired 13
customers and our prototype is
optimized for full operation.
In October and November, we have
noticed improvement in marketing
cost to sales ratio.

 Lead generation for 60000+ potential customers.
 Free trail classes for new users.
 Free cancelation policy
 Integrate AI system inside the platform, auto-
response system for orders, develop trainers account
features to manage posting training services,
develop users account to manage purchased
services and products.
 Develop the server speed and security by upgrading
our server to AWS.
 Initial capital 16000 USD covered from founders for
company establishment and MVP model.
 Raise-up 150000 USD via VCs and angel investors in
2021
 Increase human resources from 4 to 12 staff
members.
 Hire 3 customer & sales service, 1 content manager,
2 IT specialist, 3 Operator specialist.
 Training IT department on AWS, security and AI
integration systems.
Project overall
High-Level Project Overview
8
PROJECT
The chart shows a summary about project departments’ goals, information and company main components.
 4 founders’ expert on the industry covers business
development, operation, marketing and IT specialties.
 Equal shareholders and salary system was certified.

Project overall (Today vs. Tomorrow)
9
Goals, risks, rewards and aspirations
Today
 Market segment: Middle- & High-class families, sports
interest, athletic.
 Products & services: Training and fitness products.
 Geographical Scope: Egypt.
 Singularities: Integrate training and e-commerce in 1 platform
Tomorrow
 Market segment: Middle & High & Elite class families, sports
trends, athletic, secondary school
 Products and services: Networking point between trainers
and trainee. Create our sports brand in fashion industry.
 Geographical Scope: Worldwide.
 Singularities: 1st Online platform, mobile app, Sports store,
Sports fashion design (performance indicator and AI system
deliver suggested programs according to the customer data)

Project overall
10
Problem
 Covid-19 impact all fitness centers
and sports clubs not safe for sport
practicing.
 Low number of fitness centers per
100K population.
 High price of sports equipment.
Solution
 Develop digital solution to practice
fitness via online.
 E-commerce for supplement and
sports equipment.
 Digital features to analysis customer
behavior and provide a selective
preferences.
Risks
• Low trust online services and market
penetration difficulties.
• Weak security system
• Competition difficulties and burning
price strategy may be applied by
competitors.
Rewards
• Online alternative for fitness centres.
• Add business value to fitness industry
via digital sector.
• Help customers to be safe in home in
pandemic crisis now and future.
Strategy
 A mix penetration strategy between
cost and differentiation to attract
different customers' segment.
 Easy registration process at product
awareness stage and depend on
direct engagement from sales
department.

6/13/2021 11
Project Summary
The previous part covers the project idea, background about
different departments and future goals, address main problems,
risks, and hints about main solutions and rewards.
 The advantage of our platform which provide fitness training via
online due to covid-19.
 Our inspiration to lead health, fitness and wellness market in
future
 Main KPI’s and milestone for our start-up.

Founders Team
Abdelrahman Hussein
CEO
Startup mentor and
community leader in Bridge
for Billions, MBA from EU
business school.
page 12
Sief Ismail
Marketing Manager
Marketing specialist,
Certified from google,
Adobe &Autodesk
Mohamed Sayed
Operation manager
B&B fitness club founder
and general manager, SPA
and fitness management
form Gold's academy
Ahmed Medhat
CTO
Co-founder one gym, Co-
founder B&B gym. Senior
mobile app. programmer
and developer.
Team

Advisory board & networks
Mohamed Mostafa
Chief Growth Officer
at Nagwa.
page 13
Prof. Carlos Canivell
Associate Partner at Theron
Advisory Group & Professor at
EU Business School
Saad Saleh
CTO at DentaCarts
Noha Ehab
Fitness instructor at many
Egyptian TV programs
Sara Elsayad
Certified fitness trainer from
Samia Academy for Sports
Training.
Ismael Abdullah
Holds a degree of
excellence in Physical
Education.
Diaa Mamdoh
Holds an international
certificate from (ISSA) -
California from Golds Academy.
Coaches Team
Team

Value proposition plan
6/13/2021 14
1) Uniqueness of the idea as Miles 1st online platform in
MENA provide online training platform with real and live coaches.
2) Online platform for being fit and healthy at home by providing
online coaches, fitness equipment and supplement in one platform.
3) Our E-commerce will lead the fitness and sports industry within
3 years because of price competition advantage over competitors
after improving our logistics costs.
4) Emotional value: Success, Confidence, Power, healthy, safety.
Rational value: Quality, price, branding, After sales service.

Value proposition plan (Canvas Model)
6/13/2021 15
Products Customers
Gains
Digital solution,
Competition,
Affordability
Needs
Training safely,
Save time, live
certified coaches,
Quality of services
and products
Pains
Pandemic effect, No
interaction from live
coaches in digital apps,
no nearby gyms, no
privacy for ladies
Experience
Easy website
map, free
cancelation
policy, Coach
advice
Benefits
Online coach &
fitness products in
one place.
Wide options of
programs and
classes.
Cost advantage
lead.
Benefit from
product
development and
operation cost for
GCC market.
Features
Coach
management
system.
Notification
system.

S t a t i s t i c s
Traction and Valuation
Benchmarks

Traction and Valuation Benchmarks
Competitor Name
Annual
Revenue
Number of
Employees Start-up valuation Employee Growth Total Funding Online Review Pricing
#1 Youngevity $129.1M 478 N/A N/A - N/A
#2 Awair $9.7M 36 3% N/A - N/A
#3 Balanced Body $78.8M 292 N/A N/A - N/A
#4 Chuze Fitness $81M 300 N/A N/A - N/A
#5 SelfEcho $2.2M 8 N/A N/A - N/A
#6 EPX Elite
Perfo...
$49.7M 184 N/A N/A - N/A
#7 Sunrider
Intern...
$180.6M 669 N/A N/A - N/A
#8 Molekule $38.1M 141 -16% N/A - N/A
#9 The Bar
Method
$184.4M 683 N/A N/A - N/A
#10 Center for
Yout...
$17M 63 17% N/A - N/A
#11 Freeletics $54 M 200 4% $70M
6/13/2021 17

Traction and Valuation Benchmarks
Market size for fitness segment app. by country 2020
Country Total Revenue Start-up market lead Share percentage
United states $1551.9M
UK $538M
Germany $509M Freeletics 10.1%
France $353M
MENA N/A Al-Coach N/A
6/13/2021 18
Our expectation for e-service fitness in MENA represent 1% of the revenues of traditional fitness centres.
The Total revenue in fitness club industry is 3 Billion dollar and the e-service market size around 30 Million dollar.
Our target to lead the e-service fitness by acquiring 25% of market share with 10 Million dollar
Revenues in 2025.

Market analysis
Addressed Challenges
19
01
Online users trust issues
Middle East market suffers from consumers trust issues
to online services and products due to the difference
from expectation to reality.
 Lack of quality. Price comparison is used as
promotion method more than introduce real offers.
 The online purchasing culture still not widely spread
among Middle East consumers.
02
Market penetration and expansion
The cost per consumer attraction and engagement may
reaches 40% of service cost at the beginning.
 The penetration cost per lead is high. The persuasion
process is longer than normal at starting phase.
 Expansion strategy will nee more study for new
markets and customers segmentation and behavior.
03
Security and development of our service
The current software technology is older 2 editions. The
security system provided by outsourcing company but
after consulting specialist the server should be upgraded
to AWS and we should hire security specialist.
 Hackers can hack payment page and display our
consumers to credit risk.
 The current software should be upgraded to more
fast response and shorter purchasing process.

Market analysis
Customer Strategy
20
 Low efforts for registration through landing page.
 Free trail sessions and webinars for product awareness and
testation.
 Persuasion for purchasing.
 Re-purchasing offer and word of mouth marketing.
Consumer
Journey
 Store
 Training classes
PAID SERVICES
 Webinars
 Free cancelation
after 1st class
FREE SERVICES
 Customer experience
 Product development
GOAL
 Coaches marketing
 Sales funnel
TRANSITION

Market analysis (Customer segmentation)
Our target segmentation is cost lead strategy
21
Individual
Users
Businesses
Agencies &
Coaches
 70% of expected consumers.
 Purchasing power: Products price
100$ and less.
 Revenue percentage: 45 - 50 %
 Discounts, offers & free sessions.
 Referral code commission.
 Database collection and sales
 Trail sessions.
 Promo offers.
 Marketing contracts.
Customer segmentation 1
Cost lead strategy (Certified)
 30% of expected consumers.
 Purchasing power: Products price
100$ and higher.
 Revenue percentage: 50 - 55 %
 Discounts, offers & free sessions.
 Referral code commission
 Database collection and sales
 Trail sessions.
 Promo offers.
 Marketing contracts.
Customer segmentation 2
Differentiation strategy

Market analysis
BCG and Ansoff analysis
6/13/2021 22
BCG
The situation is expected to be between question Mark and dog at
started phase which it will be challenged because of low
profitability and high operation costs. The plan is to position our
platform in question mark in 1st year before we develop success
strategies to move to star position where we will be recognized for
a loyal number of customers and minimize the services, products,
and operation cost.
Ansoff analysis
In our case, we have existing market and new
products through focusing on product
development by adding new features,
customer behaviour analysing system,
develop new training courses, increase the
number of courses and products in our store.

Market analysis
6/13/2021 23
Competition analysis
Description O T
Barriers to entry and exit (High) due to lack of creativity in
business model, difficulties in service
delivery and customer trust issues for
Online products. High failure percentage in
the e-commerce market.
Proactive and initiative the
market needs.
Difficulties in purchasing process.
Customers power
of negotiation
(High) The online customers' still weak in
ccomparison to global markets and attract
new users will need time and persuasion
process.
We can build new users by exploiting the
current crisis.
The sales gross can be over- estimated or
under high expectation.
Potential response and
strategies from our competitors
to the activity of our company.
(Medium) The main competitor "El-coach"
focus on cost strategy lead concept.
Nowadays they expand their activities to
online coaching management system.
The pricing strategy can attract a wide
customer segmentation.
The lead cost strategy from competitors is
an indicator of market penetration
challenges.
Suppliers power of negotiation (Low) Many alternative for coaches and
products ssuppliers'
The operation can be maintained and
recovered so fast.
Losing good coaches can affect business
quality and customer satisfaction
Substitutes products
or services
(Low) The market has a rare
regional fitness apps option.
The right marketing message can attract
the local segment to use our platform.
Many users started to use foreign apps as
alternative for regional ones.

Market analysis
Customers reviews
24
They have nice trainers with great equipment’s -
Abdullah
Miles always different. they have a great system. and
equipment - Eman
Fabulous company from trusted people - Sultan
Very good suit and friendly - Mohamed
They are professional people ..trainers are excellent ,friendly
and caring... their services are a good value for money. And
offering variable equipment's needed in affordable prices. -
Eman

Market analysis
Marketing plan via stages
25
Webinars
& free
sessions
SMM &
Google Ads.
Build in-house
customer data
influencers
Promotions &
referrals
Starting stage & still raise-up potential
customers awareness.
Attract new customers, motivate for
purchase & re-purchase our services &
products. The current customers are the
best marketers for our project.
Integration
multi-
marketing
tools
Marketing maturity stage. We know the
best tools and channels to attract new
customers and increase the sales rate.

Startup analysis
Feature Development
26
DESIGN LEGAL IMPLEMENT DEPLOY APPROVE
ANALYSIS
NOW FUTURE
IT
DEVELOPMENT
Front end design
Browsing speed
Purchase system
User's account
Trainer's account
Online credit card payment security
Services content
Browser behavior analysis system
Online video app. (zoom)
MARKET
Market Research
Consumer Segmentation
Lead generation per cost efficiency
Satisfaction rate
Engagement to sales ratio
Ads reach

Startup analysis (Implementing time plan)
Gantt Chart
27
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
Company foundation
MVP development
Mobile App.
Hire
E-commerce Development
Fund
In progress Not yet MILESTONE 1 MILESTONE 2 MILESTONE 3

Startup analysis
Comparison of State – Today Vs. Tomorrow
28
50%
50%
Coaches
programs
Store Sales contribution
Sales contribution
15%
30%
55%
Miles brands
Coaches
programs
Store Sales contribution
Sales contribution
2022 - 2025
2021
DESCRIPTION
The business transition plan will be processed within 2 years
from now. The sales contribution is expected, and our plan is
to maintain the expectation to reality. The future is designed
according to the most services have higher demand.
 The founders will transfer the scope of business from
providing services & products to platform for trainee and
vendors to offer their services and products to
consumers.

Startup analysis
Strategy
29
INPUTS
EXPECTATIONS
INPUTS
• Human and financial resources.
• Monitors, accelerator, and incubator
programs.
• Market research, sales and marketing
diagnoses, technical issues diagnoses.
EXPECTATIONS
• Raise-up capital to 16000 USD in 3 months.
• Exponential increase in sales monthly and
pre-seed fund.
• Achieve annual sales around 250500
thousands USD in 1st year.
ASPIRATIONS
TACTICS
ASPIRATIONS
• Be the 1st of the training fitness via online in
Middle East.
• Lead the fitness industry in next 5 years in
MENA
• Lead global Market within 10 Years.
TACTICS
• Upgrading and optimizing the marketing and
sales funnel.
• Using influencers in the industry and outside
of the industry.

Startup analysis
Process Phases
30
 Develop MVP
 Put business plan and strategy.
 Establish the company, arrange the contracts and MOU between founders.
 Minimize the cost of marketing per sale.
 Priority for results.
 optimizing operation cost and balance between costs and results.
 The targets are achieved and well-expected.
 Marketing and sales funnels are developed and customized.
 Expansion plans and pitching the project for new investors to entre new markets.
Launching
Survival
Sustainability

Startup analysis
Positive & Negative Factors
31
INTERNAL & POSITIVE FACTORS
 Strong IT department on mobile app and website
development
 Initial customer number already purchased our service.
POSITIVE NEGATIVE
EXTERNAL & POSITIVE FACTORS
 A strong monitoring and advisory board
 Many accelerators and incubators programs were offered to
us.
INTERNAL & NEGATIVE FACTORS
 We do not have a security specialist in current stage.
 Lack of experience on providing digital services.
 Team efficiency still under expectation and we need to
higher-up productivity level.
EXTERNAL & NEGATIVE FACTORS
 Low conversion rate from the market.
 Online services and e-commerce companies are struggling on
attracting new customers in Middle East region.
 Low online purchase ratio on comparison to other regions
such as Europe, North America and Asia.
INTERNAL
EXTERNAL

Startup analysis
SWOT
32
 High competence team in business
development, operation, IT, marketing and
designing.
 Data base for targeted customers.
 Easy access and purchase process system.
 Experts on fitness industry from 8 years.
S
Strengths
 Lack of experience in providing online
services.
 Security system covered outsourcing, and we
need to hire security specialist.
 High barrier for market penetration.
 High customer acquisition cost ratio at
beginning of the operation.
W
Weaknesses
 Covid-19 will lead to increase the numbers of
online users.
 The capacity of current fitness centres will
decrease 50% and the customers will look for
online alternative.
 Limit numbers of competitors on wide
segment of customers.
O
Opportunities
 The technology is dramatically changed
specially in IT sector.
 Imitate our business model.
 Competitors offer burning price to push us to
exist from the market.
T
Threats

Startup analysis
Contingency plan ( 3 scenario )
33
01
Good scenario
Product market fit and high growth
monthly
We have a certain equation for growth
and proof traction results from sales. The
business is scalable business.
02
Expected scenario
Growth rate improvement
The product market fit will take from 3 to
6 months of operation. After that period,
we will have a certain equation of growth
and proof traction
03
Bad scenario
Growth rate is under valuation
Slow-down gross and market penetration
issues : in this case we should re-evaluate
the targets and re-design our business
model and continue product
development.

Organization
34
CEO/Management board
Operation department
IT and product
development
Marketing & Sales
Department
TRAINING
ROOMS
MANAGEMENT
PLATFORM
DEVELOP
MENT
SOCIAL
MEDIA
CONTENT
MANAGER
PRODUCTS
PURCHASING
MOBILE APP.
DEVELOPMENT
PRODUCTS
DELIVERY
BUSINESS
DEVELOPER
SALES
MEMBERS
Finance
HR
Advisory board

Organization
Extended Stakeholder Buy-in
35
Project
Advisory
board
Sharehold
er1
Sharehold
er2
Accelerato
r
Suppliers
Customer
Seg.2
Customer
Seg.1
Employee
Founders
Monitors
Advocate/Supporter
Neutral
Angel Investors/ VCS (Pre-seed)
150000 USD
Seed round investment ( VCS )
2000000 USD
Training programs
Self-fund: 16000 USD
Employees stock shares
Trainees and buyers

MVP launching
Startup lifetime
Road Map Status
36
Stage 3 Stage 3
Expansion 1 Entry new market
Prototype testing Expansion 2
The main target to
develop a success
approach and
penetration strategy to
entre the market.
Repeat success
strategies. Keep the no.
of sales and customers
increase exponentially.
Customize the operation
process and maintain
the performance. Raise
150000 USD fund.
Seed investment or
round A investment
worth 2000000 USD for
shareholder 15 to 20 %
of the company. The
expansion will upgrade
the total business with
new targets and market
segmentation.
Enter new market and
we will make a case
study between 4
markets: Europe, North
America, South America
and Asia.
Round A or B
investment worth
9000000 USD for
shareholder 15 to 20 %
of the company. The
operation will expand to
own assets such as
clothing factory and AI
development unit.
2023 2024 2025
2020 2021
Stage 1 Stage 2
Stage 1

Startup lifetime
Product Life Cycle
37
Innovators
Testers Early-Adopters Early Majority Late Majority Laggards X-Laggards
2020
2021
2030
2040

Feasibility study
6/13/2021 38
PRE-SEED ROUND FINANCING
Key Objectives Milestones to Achieve
Hire professional sales team. Reduce customer acquisition cost from
40% to 15% and retention rate from 7 to
20%.
Contract with new coaches to attract
better segmentation and target GCC
Increase the revenues by 30% monthly
and enter GCC Market.
Continue product development for
product market fit model
The business model ready for launch and
fully operated by November.
Contract with new merchants and
maintain our products and delivery cost
to offer price advantage for customers

Feasibility study (Coaches programs)
6/13/2021 39
Financial information (assumptions year 2021)
CAC
27.5%
CHURN RATE
32%
CLV
60 USD
PAYBACK
15 DAYS
GROSS PROFIT
8%
GROSS MARGIN
35% Monthly
MoM Revenue Growth
27% Monthly
Cash Flow Positive
After 6 Months

6/13/2021 40
Year 2021 Revenues
Nov , Dec , Jan , Feb , Mar , April , May , Jun , Jul , Total 21/22
Number of courses 200 260 320 380 440 500 560 620 680 3960
Average price per
course $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Revenue per month
$10,000.0
0
$13,000.0
0
$16,000.0
0
$19,000.0
0
$22,000.0
0 $25,000.00
$28,000.0
0 $31,000.00 $34,000.00 $198,000.00
Total expenses per
month
$13,410.0
0
$15,400.0
0
$16,910.0
0
$18,234.0
0
$19,107.0
0 $20,783.00
$21,734.0
0 $23,394.00 $24,618.00 $173,590.00
Profit -$3,410.00 -$2,400.00 -$910.00 $766.00 $2,893.00 $4,217.00 $6,266.00 $7,606.00 $9,382.00 $24,410.00

6/13/2021 41
Year 2021 Expenses
Nov , Dec , Jan , Feb , Mar , Apr , May , Jun , July , Total 21/22
Coach fees $5,000.00 $6,500.00 $8,000.00 $9,500.00 $11,000.00 $12,500.00 $14,000.00 $15,500.00 $17,000.00 $65,900.00
Marketing $4,000.00 $4,810.00 $5,440.00 $5,890.00 $6,160.00 $6,250.00 $5,880.00 $5,580.00 $5,100.00 $49,110.00
Sales fees $800.00 $1,040.00 $1,280.00 $1,520.00 $1,760.00 $2,000.00 $2,240.00 $2,480.00 $2,720.00 $15,840.00
Operation cost $2,940.00 $2,940.00 $2,940.00 $3,234.00 $3,557.00 $3,913.00 $4,304.00 $4,734.00 $5,208.00 $33,770.00
Development cost $300.00 $390.00 $480.00 $570.00 $660.00 $750.00 $840.00 $930.00 $1,020.00 $5,940.00
Others $370.00 $370.00 $370.00 $370.00 $370.00 $370.00 $370.00 $370.00 $370.00 $3,330.00
Total expenses per
month $13,410.00 $15,400.00 $16,910.00 $18,234.00 $19,107.00 $20,783.00 $21,734.00 $23,394.00 $24,618.00
$173,590.0
0

Feasibility study (E-commerce)
6/13/2021 42
Year 2021 Revenues
Mar , Apr , May , Jun , Jul , Total 2021
Number Of Products 200 300 450 675 1000 2625
Average Per unit $20.00 $20.00
Revnue per month 4000 6000 9000 13500 20000 52500
Total Expenses 6214 8820.57 12633.8121 18346.86396 26452.86363 72468.10969
Profit -2214 -2820.57 -3633.8121 -4846.863963 -6452.863632 -19968.10969

Feasibility study (E-commerce)
6/13/2021 43
Year 2021 Expenses
Mar , 2021 Apr , 2021 May , 2021 Jun , 2021 Jul , 2021 Total
Operation cost $469.00 $483.07 $497.56 $512.49 $527.86 $2,489.98
Product cost $3,200.00 $4,800.00 $7,200.00 $10,800.00 $16,000.00 $42,000.00
Delivery cost $625.00 $937.50 $1,406.25 $2,109.38 $3,125.00 $8,203.13
Missorts $320.00 $480.00 $720.00 $1,080.00 $1,600.00 $4,200.00
Marketing cost $1,200.00 $1,620.00 $2,160.00 $2,970.00 $4,000.00 $11,950.00
Development cost $200.00 $300.00 $450.00 $675.00 $1,000.00 $2,625.00
Others $200.00 $200.00 $200.00 $200.00 $200.00 $1,000.00
Total $6,214.00 $8,820.57 $12,633.81 $18,346.86 $26,452.86 $72,468.11

Feasibility study
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
21/22 2022
Projected financial plan
Revenue Expenses Profit & Loss
6/13/2021 44
2021-2022

Pitching Questions
6/13/2021 45
About THE Business
Covid-19 lead to new situation for business environment where commercial shops closed for few months and expected to be influenced by the current crisis after re-opening.
The solution of using virtual training via online creates a new opportunity in the market and help many customers to keep healthy in home.
What is your project/company's unique value proposition?
Uniqueness of the idea as Miles 1st online platform in Middle East provide online training and design many different features for different training programs. The idea will be
developed as a networking platform between trainers and trainee in future.
What are your project/company's key differentiators? Description of your product or service.
The platform offer wide options of coaches, fitness and wellness programs. The sports store is additional service in this stage and our plan in future to develop another
platform for sports store and enter fashion industry by designing our own sports brand.
What is your target market, and how does your product/service meet the needs of this market?
Middle- & High-class families, sports interest, athletic. Digital alternative for fitness training and more flexible time. The situation of covid-19 will lead to decrease participants
in fitness centres in favour of online alternatives. Our service is providing online training at anytime and anywhere. Certified coaches and wide options of fitness and wellness
programs.
USP’s
Emotional value: Success, Confidence, Power, healthy, safety.
Rational value: Quality, price, branding, After sales
Who are your target customers?
The primary market is Egypt, Saudi Arabia, UAE, Kuwait, Bahrain, and Qatar.

Pitching Questions
Business info
Founded in ? 15/4/2020
Total number of employees today : 4
Target number of employees: 11, Development status of your product : MVP – 1st
month operation
First product or service delivery date: 01.04.2021
About your Finances
Revenue YTD: 200 USD
Target break-even date: 1/2/2022
Total capital investment to date: 16000 USD
Characteristics of the current investment you are seeking : Pre-seed
We expect this to last to: 1.6.2021
Current burn rate ($ spent/month): 500 USD
6/13/2021 46

Projected balance Sheet
2021-2022
47 6/13/2021
Projected Balance Sheet 2021 2022
Assets $200,501 $649,812
Current Assets $200,501 $649,812
Cash $200,501 $649,812
Accounts Receivable $0
Long-Term Assets
Liabilities & Equity $200,501 $649,812
Liabilities $50,180 $365,996
Current Liabilities $50,180 $365,996
Accounts Payable $0 $0
Income Taxes Payable $80 $33,374
Sales Taxes Payable $50,100 $332,622
Long-Term Liabilities
Equity $150,321 $283,816
Paid-In Capital $150,000 $150,000
Retained Earnings $321
Earnings $321 $133,495

INFO. Sheet
INVESTMENT REQUEST 150000 USD
COMPANY INFORMATION
Company Name: MILES PEOPLE
Web Address: milespeople.com
Street:
City Cairo
Country Egypt
Postal Code
Your Name Abdelrahman Hussein
Phone +491787245100
E-mail abdelrahmanzarad@gmail.com
COMPANY VALUATION
METHOD VALUE
Berkus Method 1500000 USD
TRANSACTION EQUATION - INVESTMENT FOR SHARES
INVESTMENT PROPOSAL EQUIVALENT SHARES (%)
150000 USD 10%
6/13/2021 48

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