Publicis Groupe is one of the largest global advertising and communications groups, with over 45,000 employees across 104 countries. It owns agencies such as Leo Burnett, Publicis, Saatchi & Saatchi, and digital agencies Digitas and Razorfish. The document discusses VivaKi, Publicis Groupe's media services division that was formed by combining ZenithOptimedia, Starcom MediaVest Group, and digital agencies. VivaKi's mission is to increase clients' marketing efficiency through proprietary tools and scale. Leadership profiles of key executives in Greater China are also provided.

1. VivaKi Greater China Introduction

2. Publicis GroupePublicis Groupe is one of the world’s largest media counsel, planning and buying group, and is a global leader in digital and healthcare communications.With activities spanning 104 countries on five continents, the Groupe employs approximately 45,000 professionals.The Groupe has Leo Burnett, Publicis, Saatchi & Saatchi, Fallon, 49%-owned Bartle Bogle, Starcom MediaVest Group, ZenithOptimedia; interactive and digital marketing unit Digitas and Razorfish. Publicis Groupe represent US $50 billion in global ad-spend and influence.Publicis Groupe owns interactive and digital marketing firms Digitas and Razorfish, with strength of new media planning, creative and buying.The newly established Vivaki Group aggregates ZenithOptimedia, Starcom MediaVest Group, VX, Digitas and Razorfish.

3. Publicis Groupe Chairman & CEOMaurice Lévy is recognized as one of the world’s leading figures in the industry. He has successfully managed a program of aggressive international expansion that today gives Publicis Groupe’s multinational clients the broadest range of advertising and communications services wherever and whenever needed. Maurice Lévy was named Chairman/CEO ("Président du Directoire") of Publicis in 1988. From the early 80’s, Mr. Lévy took personal responsibility for the international development of Publicis Conseil, becoming Chairman in 1984. He joined Publicis in 1971 with responsibility for information technology. He very quickly became Managing Director of Publicis Conseil. Maurice Lévy holds the distinctions of “Commandeur” of the French Légion d’Honneur and “Commandeur” of the Ordre National du Mérite.Maurice LevyChairman & CEO of Publicis Groupe

4. About VivaKiPublicis Groupe is one of the world’s largest media counsel, planning and buying group, and is a global leader in digital and healthcare communications.VivaKi aggregates the marketplace influence of Publicis Groupe five autonomous brands in media planning and media buying agencies:Two global media agencies: ZenithOptimedia and Starcom MediaVest GroupOne media buying agency: VivaKi Media ExchangeTwo digital marketing agencies: Digitas and RazorfishWith over 1,500 employees in ChinaVivaKi is one of the largest media buying group in China by consolidated buying VivaKi Media Exchange

5. Our Organization

6. Our MissionVivaKi exists to help to build better connections with their audiences by increasing the efficiency and productivity of their marketing investments. In reinforcing their leadership, they fully intend to benefit from the huge growth in the digital sector in Greater China and to win substantial new market share overall. VivaKi will be differentiated by four essential elements:Scale: Creating client value by aligning brand resources and operationsInnovation: We are building the world’s largest center for developing new technologies necessary for their client’s growth. The VivaKi Nerve Center develops new tools, partnerships and technology for its brands. It is fueled by Performics and Phonevalley.Technology: Proprietary tools will be developed to improve exchanges and benefit from leveraging scaleTalents: Passionate, committed and motivated people are the foundation of VivaKi and will become a core competency, as it becomes THE place to work.

7. Leadership in Greater ChinaSteven ChangCEO, ZenithOptimedia Greater ChinaSteven is a senior and respected media professional in the industry. He has nearly 20years experience in integrated media planning field. Steven was honored Top 10 China Advertising Executivesand was selected as Best Media Director in Asia Region of British Airway in 1995. He has been Chairman of Hong Kong 4As Media Committee since 1995. An EMBA of Kellogg-HKUST, he is a guest professor in communication department for Beijing Normal University and Hunan Science and Technology Institute. Steven also writes columns on China Business Journal.Bertilla TeoCEO, Starcom Greater ChinaBertilla Teo will officially join the SMG network as Chief Executive Officer for Greater China in January, 2010. In her previous role as CEO of MEC North Asia, Teo was responsible for the strategic development and operations of MEC in this important region. Prior to helming MEC North Asia, Teo was managing director in its Singapore office, where she successfully oversaw the merger of CIA and The Media Edge, guaranteeing a smooth transition for blue-chip clients such as SingTel, Singapore Airlines, Citibank and Chanel.

8. Leadership in Greater China阳狮锐奇Ken HongManager Director, Digitas China Hong joins Digitas from Razorfish’s Seattle office, where he was the VP of Strategy, Analytics and Innovation. His extensive background in strategy and CRM spans across key. Building on Digitas’ expertise in the luxury and ecommerce sector, Hong’s role will be critical in evolving existing client relationships and forging new ones in the space. In this context, Hong will also lead Made by Digitas, a luxury and premium brands dedicated entity, to continue to become the leading digital agency serving luxury brands in China. Connie MaCT&TO,VivaKi Greater ChinaConnie Ma has 11 years experience in human resource area across FMCG and media industries. Prior to her current role as Chief Talent & Transformation Officer, VivaKi Greater China, she was the Director of Human Resource, Publicis Group Media China. She had worked earlier in Unilever for about 10 years, hosting the roles as HR Manager, Learning Manager, Talent Manager, and most recently the HR Director of Brand Development and R&D in North East Asia. She had built best-in-class training, leadership development and management trainee programmes for Unilever China.Publicis Groupe Brands AssetVivaKiPubliclisLeo BurnettSaatchi & SaatchiMS&LPublicis Helthcare

9. Publicis Groupe Brands AssetPublicisPublicis was founded in 1926 in Paris, and focuses on changing the conversation about brands to give them sustainable growth in an era of empowered consumers. It stands out with local strength and global collaboration, and has 10,000 employees across the globe. Publicis is seamlessly intertwining with Publicis Modem, one of the most respected digital networks in the world.www.publicis.comLeo BurnettFounded in Chicago, lllinois, Leo Burnett is the world’s eighth largest advertising agency network, with 7400 employees in 95 full-service agencies in 83 countries. It creates ideas for many of the world’s most valuable brands and successful markets. www.leoburnett.com

10. Publicis Groupe Brands AssetSaatchi & SaatchiFounded in 1970, Saatchi & Saatchi has 7,000 people in 150 offices in 86 countries. It presents the Saatchi & Saatchi New Directors’ Showcase at the Cannes International Advertising Festival, and the Saatchi & Saatchi Hero Show at Clio Awards. It also hosts the Saatchi & Saatchi Award for World Changing Ideas.www.saatchi.comMS&LMS&L is a leading global communications firm, with a network of 54 offices spans North America, Latin America, EMEA and Asia Pacific regions. The agency specializes in using research and insights to create and execute powerful communications strategies that are critical to client success. MS&L's core expertise area covers public affairs, corporate communications, crisis & issues management, consumer marketing and digital communications, amongst others. MS&L works for many of the world's largest companies and most successful brands, including Procter & Gamble, General Motors, Coca-Cola, Nestle, Eli Lilly, Hoffmann-La Roche, Best Buy and Heineken. www.mslworldwide.com

11. Publicis Groupe Brands AssetMedia et Regies EuropeMedia et Regies Europe concentrates on one activity, the sale and marketing of advertising space, across all media: Press, Magazines, Radio, Cinema, Outdoor in France, Spain and the US, Indoor, Internet.Founded in 1938 in Paris by Marcel Bleustein-Blanchet, MRE has 510 employees in Europe et in the US. Its clients include advertising agencies, media agencies and advertisers.www.groupemre.com Publicis Healthcare Communications GroupLeader in innovative and integrates healthcare communication, Publicis Healthcare Communications Group is one of the largest worldwide networks. It provides a unique range of capabilities including advertising and medical education, sales and marketing, medical and scientific affairs, healthcare consulting.www.publicishealthcare.com

12. Publicis Groupe Brands AssetCommunication corporatePublicis Public Relations & Corporate Communications Group(PRCC) aligns all of the public relations, public affairs and corporate communications resources in Publicis Group. Services cover a broad scope of public relations and corporate communications strategies and expertise including corporate branding, institutional communication, crisis and issues management, public affairs, financial communication and investor relations, consumer marketing and entertainment marketing.