The document proposes combining a traditional direct mail campaign with a website to gather customer feedback and update contact information from an outdated customer database. It suggests sending mailers with unique codes to direct customers to a website where they can indicate their interests and update their contact details through a series of short, clickable questions, in order to provide useful lead data to the sales department. The goal is to get attention through mail and drive people to the interactive website for feedback in a simple way using basic tools.