The document discusses key considerations for small business owners creating websites, including being realistic about capabilities, understanding why websites are important for selling and growing a business, and ensuring the website provides a good user experience. Specifically, it notes the website needs to make a good first impression with its color, layout and images in the first 2 seconds visitors are on the page. It also stresses the importance of clear navigation, a descriptive heading and tagline, and resolving any other issues to satisfy both the business goals of making money and the user goals of finding answers.

1. {
@Inga Spouse

2. {

3. Whom are we talking about?

4.  Small Business Owner
 With regard to websites:
Over-confident
Under-confident

5. Why have a website?

6.  Sell More
 Grow the Business

7. And so begins the process
of translating the business
into a website

8. Meanwhile, out in the
Googleverse

9. Where have I landed?
For a visitor, landing on
a new website is a bit
like stepping out of the
Tardis into the
unknown

10. Initial Impressions
 Colour
 Layout
 Images

11. 2-second toe-dipping-time
running out

12. So why am I here?

13.  Random highlighted words
 No heading at all
 Use Tagline as heading

14. Navigation problems

15. Other problems

16. What makes a website work?
 For the business: Making money
 For the web-user: Finding an answer
 Best result – BOTH are satisfied