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{
@Inga Spouse
{
Whom are we talking about?
   Small Business Owner


   With regard to websites:
    Over-confident

    Under-confident
Why have a website?
   Sell More

   Grow the Business
And so begins the process
of translating the business
       into a website
Meanwhile, out in the
Googleverse
Where have I landed?
             For a visitor, landing on
             a new website is a bit
             like stepping out of the
             Tardis into the
             unknown
Initial Impressions

       Colour

       Layout

       Images
2-second toe-dipping-time
       running out
So why am I here?
   Random highlighted words

   No heading at all

   Use Tagline as heading
Navigation problems
Other problems
What makes a website work?
        For the business: Making money

        For the web-user: Finding an answer

        Best result – BOTH are satisfied

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Small business owners and perceived website mysteries

Editor's Notes

  1. Intro Background Plan for presntation
  2. Used to doing everything themselves Make autonomous decisions Know every small detail Wondering why his website isnt working that well
  3. Provide service
  4. Make own website Go to developer Maybe get designer in Last point – thinking of content. We know our business anyway
  5. Empathy
  6. Colours they like Developer lets client choose No designer involved Layout is a favourite wordpress theme Images are favourite images No link to business FIRST DATE FRONT DOOR – chappie
  7. Welcome Home Free Monthly
  8. Non-intuitive headings Categorisation Customer point of view Opening on a non-home page Not having Home Business Restructure
  9. Saying too much too fast Businesses grown from blogs Not having enough pages No About Us No Contact page No way of asking questions No way of interacting No geographical location
  10. Build something that people actually need