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Email Marketing Mistakes
The presentation by Loren McDonald outlines 12 common mistakes in email marketing, detailing issues such as poor welcome email processes, lack of personalization, and inefficient user navigation. It emphasizes the importance of using subscriber data effectively, optimizing emails for different devices, and maintaining a good frequency of communication to avoid unsubscribes and negative impacts on reputation. The session encourages marketers to recognize their mistakes and continuously test and improve their strategies.
