The document discusses strategies for using social media and e-marketing for business purposes. It provides tips for using various social networks like Twitter, LinkedIn and Facebook to engage customers and drive traffic. The document also reviews best practices for e-marketing, including metrics to track, design considerations, legal compliance, and pitfalls to avoid. Finally, it emphasizes integrating social media and e-marketing as part of a multi-channel marketing strategy to achieve goals like increased sales, leads and brand awareness.