SlideShare a Scribd company logo
6 Questions To Plan Your
Website Redesign
A Websum Presentation
Man without purpose
is a bumbling bee.
Website without
purpose is a waste of
time and money.
Here’s question # 1 …
What is the
of your website?
Is it
to provide information?
be a e-commerce store?
build your email list?
or something else …
DEFINE IT.
WRITE IT.
MEMORIZE IT.
You can build it.
But they don’t
always come.
Ask this
question next.
How will customers
my website?
The best strategies are
• Content Marketing
• Search Engine Optimization
They’re not easy to implement which is exactly the
reason why they work incredibly well.
It WORKED. YAY!
Your website
has visitors.
Ask this
question next.
What do you want them
when they come?
Reflect back to
your purpose
to answer this
question.
Unlike Window
Shoppers,
Real Customers
spend a lot of
time on your site.
This begs the question …
How will you get them to
on your website?
1 word … RELEVANCY
Your content, your products
and your services need to be
relevant to your audience.
If they don’t care, they won’t stay.
Acquiring
customers is
expensive.
Keeping them
is cheap.
How will you bring them
to your website?
Quality Products.
Top-Notch Service.
Easy Transactions.
Miss the boat here, and you can kiss them bye-bye forever.
Plan
Do
Check
Act
You planned.
You did.
Let’s check.
So you can
once again,
act.
How will you
the results?
Analytics tell you what’s
working and what’s not!
MONITOR THEM.
If it’s not working … go back and fix it.
A Quick Recap …
1. What is the purpose of your website?
2. How will customers find your website?
3. What do you want them to do when they come?
4. How will you get them to stay on your website?
5. How will you bring them back to your website?
6. How will you monitor the results?
Do you want a
DISCOUNTon your next website design?
Go to the next slide.
Just do this …
1. Share this presentation on Slide Share.
2. Email us at TheBest@Websum.com and let us
know that you shared it.
$375 for a click of a button and an email is a steal of a deal.
www.websum.com
P: (978) 764-2279
E: thebest@Websum.com
Website Design
Graphic Design
Website Maintenance
Presentations
SOME OF OUR CLIENTS

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Six (6) Questions to Plan your Website Redesign