A talk for WordPress freelancers about building a recurring revenue stream for their businesses. Presented at WordCamp Atlanta 2016

1. @ nat haningr a m

2. @ nat haningr a m
From Birmingham, Alabama
Freelance Web Developer since 1995,
all WordPress since 2010
iThemes Training Instructor
Freelance Business Coach

3. @ nat haningr a m
I am not an expert.
I am a learner.
My Qualification:
I’ve been doing this long
enough to have made all the
common mistakes already.

4. @ nat haningr a m
Why Recurring Income is Critical
How to Create Recurring Income
The Difference Recurring
Income Can Make

5. @ nat haningr a m

6. Even if you make six figures this year,
in January you start
at zero again.

8. The more predictable a dollar is,
the more valuable it becomes.

9. @ nat haningr a m
Recurring income is the
of a successful freelance
web development business.

10. – Based on repeat
customers
– Revenue less than
$120M (2013)
– Dead
– Based on recurring
income
– Revenue more than
$6.5B (2015)
– Growing

11. @ nat haningr a m
More consistent income
More predictable work.
Spend time working not selling.
Maintain relationships
for additional work and referrals

12. @ nat haningr a m

13. @ nat haningr a m
Create a suite of
ongoing services
to bundle with your
core product

14. @ nat haningr a m
What do my customers need?
What services can I create
to meet those needs?
What resources do I need
to perform those services?

15. @ nat haningr a m
WCATL

16. @ nat haningr a m

17. Hosting
Backups
Updates
Security
Website Hosting and Maintenance

18. Social Media
Training
Social
Property
Creation
Social
Content
Creation
Social Media Services

19. Basic SEO
Training
Website
Optimization
Ongoing SEO
Content
Search Engine Optimization Services

20. @ nat haningr a m
2 Tools to Help…
brilliantly.net/worksheets

21. @ nat haningr a m
Articulate the gains, pains
and solutions you identified.
Leverage existing
client relationships.
Ask for referrals.

22. @ nat haningr a m

23. Cover your critical expenses with recurring revenue
Projects
Service

24. How would this
change your life?

25. @ nat haningr a m
Recurring income is the
of a successful freelance
web development business.

26. Q & A

27. @ nat haningr a m