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Website Makeover Made Easy
The document discusses the challenges of overhauling a website for a publishing company. It notes that website makeovers are not easy, as technologies change rapidly, technical skills are scarce, and few have successfully implemented overhauls. Additionally, ongoing website costs and expensive consultants can make the process expensive. The document provides tips for successfully overhauling a website, such as setting measurable goals and budgets, identifying projects versus ongoing operations, testing software options, and focusing investments on results.
