5 Simple Website Changes: Insider Secrets To Doubling Your Online leadsGreatCircle Studios
Web Design agencies often times forget the little man. Small business can make simple website changes to double their online leads and maximize their websites potential. These 5 easy steps can help:
1.Finding your target audience
2. Communicating effectively on your website
3.Smashing barriers
4. Guiding visitors through your website
5. Nurturing your website
Business Growth & Marketing Bootcamp September 2017Dave Pannell MCIM
Completly revised for 2017. Business growth does not happen by accident, or even through incredibly hard work. It comes by combining the right business model with the right marketing strategy.
The world of both business and marketing has changed. With customers in all sectors now going online, your business has to be there to meet them – and for a company to be successful it has to thrive using the new marketing mix. But there’s no point in investing in marketing (digital or otherwise) if you haven’t got your business basics right first. Do you have the right company culture for growth? Do you have a point of difference that sets you apart? Do you know your customer inside out?
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
We all know how important a company’s brand is, but what about the brand of the individuals that lead those companies? Digital marketing expert and Chartered Institute of Marketing Ambassador, Dave Pannell, to show you the power of building your own personal brand in the digital age.
National Safe Place: Participating in Online ConversationsNational Safe Place
This session focuses on how to effectively "listen" to the online conversations about your organization and then actively engage in the discussion. We'll explore strategies on how to raise your organization's online profile by creating engaging content and also provide some tips on how you might begin promoting your agency's efforts through the Web using a limited budget.
Facilitated by Jason Falls, VP of Interactive and On-line Communications, Doe Anderson
Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?
5 Simple Website Changes: Insider Secrets To Doubling Your Online leadsGreatCircle Studios
Web Design agencies often times forget the little man. Small business can make simple website changes to double their online leads and maximize their websites potential. These 5 easy steps can help:
1.Finding your target audience
2. Communicating effectively on your website
3.Smashing barriers
4. Guiding visitors through your website
5. Nurturing your website
Business Growth & Marketing Bootcamp September 2017Dave Pannell MCIM
Completly revised for 2017. Business growth does not happen by accident, or even through incredibly hard work. It comes by combining the right business model with the right marketing strategy.
The world of both business and marketing has changed. With customers in all sectors now going online, your business has to be there to meet them – and for a company to be successful it has to thrive using the new marketing mix. But there’s no point in investing in marketing (digital or otherwise) if you haven’t got your business basics right first. Do you have the right company culture for growth? Do you have a point of difference that sets you apart? Do you know your customer inside out?
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
We all know how important a company’s brand is, but what about the brand of the individuals that lead those companies? Digital marketing expert and Chartered Institute of Marketing Ambassador, Dave Pannell, to show you the power of building your own personal brand in the digital age.
National Safe Place: Participating in Online ConversationsNational Safe Place
This session focuses on how to effectively "listen" to the online conversations about your organization and then actively engage in the discussion. We'll explore strategies on how to raise your organization's online profile by creating engaging content and also provide some tips on how you might begin promoting your agency's efforts through the Web using a limited budget.
Facilitated by Jason Falls, VP of Interactive and On-line Communications, Doe Anderson
Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?
BrightonSEO: Volpe Marco (èdita) - how to create your own dynamic remarketingMarco Volpe
In my presentation at BrightonSEO April 2017 edition I shared reasons and methods to use custom dimensions in Google dynamic remarketing campaigns to increase website conversion.
What You're Going To Learn:
What is Reputation Management and Why It's Important
How To Get More Reviews on Google, Facebook and Yelp
How to handle negative reviews
My presentation for the October, 2011 Spokane Ad Federation. The presentation detailed how to dominate with data by creating goals, key performance indicators, and using advanced segmentation to understand visitor behavior.
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013Maureen Ladley
Whether your are marketing B2B or B2C, this presentation will help you with:
-Targeting the Right Audience
-Marketing Techniques, On and Off-line, including networking, speaking, strategic partnering, social media and email marketing strategies to name a few!
Grow Your Email List - From where it is to where you want it to beBria Sullivan
It’s no secret that email marketing works. But how do you get to a point where you have a list of email addresses to start marketing to? Where do you start to look to gather contacts of people interested in your organization? And how do you keep it all organized? If you’ve ever asked yourself these questions, you don’t want to miss this. We’ll dive into some easy ways to gather contacts wherever you go, and we’ll give you some tips for keeping contacts organized and segmented for easier marketing.
In this presentation you will learn how to:
• Get started with gathering email contacts
• Establish an organized contact segmentation process
• Grow your email lists online and in person
• Keep your subscribers interested after they sign up
Beyond Cold Calling: Bridging Social Selling with Inside Sales for A Winning ...InsideSales.com
Featuring Ken Krogue, President and Founder at InsideSales.com, and Koka Sexton, Social Selling Expert at LinkedIn
Ken Krogue made headlines in 2014 when he declared that cold calling was dead. The writing's on the wall: the sales process has fundamentally changed and buyers are harder to reach than ever before. Many traditional sales organizations still mistakenly believe the quickest and most effective way to set up meetings with prospects is dialing alone. Instead, a better strategy is to leverage social selling on LinkedIn to help speed up the process, warm up the introduction and land the account. Join Ken and LinkedIn's Koka Sexton (recognized by Forbes as one of the world's most influential social selling leaders) for an engaging discussion on how to use LinkedIn to create a winning strategy that will result in more conversations -- and ultimately, more closed deals.
In this webinar, you will learn:
-How to use LinkedIn to create your professional brand, find the right prospects and engage customers
-Best practices for closing deals faster with social signals
-Four simple steps you can do tomorrow to help you win
Tips from an expert Internet marketer for interview. A product can be developed from the interview with 100% commission going to the expert, in return for promoting to their list.
Last-Minute Holiday Email Marketing Idea (That you can start today!)Bria Sullivan
The holidays are fast approaching but you still don’t have a plan?
Not to worry!
We have some last-minute holiday email marketing ideas that you can put into place just in time to capture those crucial end-of-year sales.
Learn about social networking basics from the how, when, and where to network. The areas covered will include practical advice for your elevator speech, using social media, and finding events to put your new found skills to practice. You will gain confidence from this session and be able to apply them for more effective networking.
Interviewing Networking Master Class Fall 2016Andrew Malkin
Have you ever wished you could find a way to meet with a hiring manager, wanted to ace your interview, or sought to stand out from other talented candidates for a dream job? Andrew Malkin will help you discover how to foster and grow your network using the “Dead Mouse” concept, ace an interview using the SOAR method when answering questions, differentiate yourself from other talented candidates by creating a Personal Marketing plan.
**Presented as a free 2-hour educational session at Fairfield (CT) Public Library September 22, 2016
BrightonSEO: Volpe Marco (èdita) - how to create your own dynamic remarketingMarco Volpe
In my presentation at BrightonSEO April 2017 edition I shared reasons and methods to use custom dimensions in Google dynamic remarketing campaigns to increase website conversion.
What You're Going To Learn:
What is Reputation Management and Why It's Important
How To Get More Reviews on Google, Facebook and Yelp
How to handle negative reviews
My presentation for the October, 2011 Spokane Ad Federation. The presentation detailed how to dominate with data by creating goals, key performance indicators, and using advanced segmentation to understand visitor behavior.
Guerilla Marketing for Small Business, Build It Green Webinar, July 30, 2013Maureen Ladley
Whether your are marketing B2B or B2C, this presentation will help you with:
-Targeting the Right Audience
-Marketing Techniques, On and Off-line, including networking, speaking, strategic partnering, social media and email marketing strategies to name a few!
Grow Your Email List - From where it is to where you want it to beBria Sullivan
It’s no secret that email marketing works. But how do you get to a point where you have a list of email addresses to start marketing to? Where do you start to look to gather contacts of people interested in your organization? And how do you keep it all organized? If you’ve ever asked yourself these questions, you don’t want to miss this. We’ll dive into some easy ways to gather contacts wherever you go, and we’ll give you some tips for keeping contacts organized and segmented for easier marketing.
In this presentation you will learn how to:
• Get started with gathering email contacts
• Establish an organized contact segmentation process
• Grow your email lists online and in person
• Keep your subscribers interested after they sign up
Beyond Cold Calling: Bridging Social Selling with Inside Sales for A Winning ...InsideSales.com
Featuring Ken Krogue, President and Founder at InsideSales.com, and Koka Sexton, Social Selling Expert at LinkedIn
Ken Krogue made headlines in 2014 when he declared that cold calling was dead. The writing's on the wall: the sales process has fundamentally changed and buyers are harder to reach than ever before. Many traditional sales organizations still mistakenly believe the quickest and most effective way to set up meetings with prospects is dialing alone. Instead, a better strategy is to leverage social selling on LinkedIn to help speed up the process, warm up the introduction and land the account. Join Ken and LinkedIn's Koka Sexton (recognized by Forbes as one of the world's most influential social selling leaders) for an engaging discussion on how to use LinkedIn to create a winning strategy that will result in more conversations -- and ultimately, more closed deals.
In this webinar, you will learn:
-How to use LinkedIn to create your professional brand, find the right prospects and engage customers
-Best practices for closing deals faster with social signals
-Four simple steps you can do tomorrow to help you win
Tips from an expert Internet marketer for interview. A product can be developed from the interview with 100% commission going to the expert, in return for promoting to their list.
Last-Minute Holiday Email Marketing Idea (That you can start today!)Bria Sullivan
The holidays are fast approaching but you still don’t have a plan?
Not to worry!
We have some last-minute holiday email marketing ideas that you can put into place just in time to capture those crucial end-of-year sales.
Learn about social networking basics from the how, when, and where to network. The areas covered will include practical advice for your elevator speech, using social media, and finding events to put your new found skills to practice. You will gain confidence from this session and be able to apply them for more effective networking.
Interviewing Networking Master Class Fall 2016Andrew Malkin
Have you ever wished you could find a way to meet with a hiring manager, wanted to ace your interview, or sought to stand out from other talented candidates for a dream job? Andrew Malkin will help you discover how to foster and grow your network using the “Dead Mouse” concept, ace an interview using the SOAR method when answering questions, differentiate yourself from other talented candidates by creating a Personal Marketing plan.
**Presented as a free 2-hour educational session at Fairfield (CT) Public Library September 22, 2016
You Want A Digital Profile Social Networking For ProfessionalsMichelle Pellettier
Presentation to HAPPEN, the largest executive network - Toronto, Canada.
Learn the GoTo social network sites for professionals and why you want a digital profile.
Brand-ology:Tips and Tricks for Personal Branding Lauren Cooney
Tips and Tricks for building your personal brand; whether you're an individual, work for a company, or just trying to get your name out there, here are some tips and tricks used to be successful
Dana R Zezzo - VP of Sales for ProTowels Etc conducted a Social Media workshop for the promotional products online distributor Leaderpromos in Columbus, OH. The goal was to help account excutives understand the power that social media had in building customer relationships.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
From the Vocus monthly webinar series: "Analyzing the Impact of Social Media:
From Twitter to Facebook".
Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
2. Rules of this Seminar
This is a LIVE, Interactive event!
Keep your cell phone, PDA, Laptop on!
Turn your devices on “silent mode”
10 minute break
live.cws.net
@dekeyrel
#fbera
3. Introduction
Alan De Keyrel
President of Corporate Web Services, Inc.
Started in 1997
Web Design, Hosting, and Application Dev.
Staff of 10 programmers and web specialists
Innovative- Web 2.0 Expo in San Francisco
Reminds me of the “The Start of CWS”
4. The Start of CWS
Future is Uncertain
Opportunities Are Plentiful –Yahoo Directory
Anyone Can Succeed (I’m Proof)
5. Seminar Agenda
What is Social Media?
What’s Going On? New Possibilities Real Life Examples
• Explosive Growth • Data Mining • Targeted Facebook Ads
• Information vs. People • Transitive Trust • Latent Interest
• Trusted Online Identity Here • Communication Evolved • Persona Marketing
• Identity Goes With You • Weak Ties • ActionCoach CEO
• Changes Your Business • Passive Endorsements
6. What Social Media Tools Are You
Currently Using?
Grab your cell phone
Send a text message to 99503
Send a tweet to @poll
Browse to www.poll4.com
CWS1 = Facebook
CWS2 =LinkedIn
CWS3 = FriendFeed
CWS4 = Twitter
7. What is Social Media?
Not a “How to Use Twitter” seminar
Understand Fundamental Switch to be
successful in business
Evolution to focusing on people/relationships
Started 2-3 years ago
Facebook, Twitter, LinkedIn, MySpace
Focus on Two: Facebook and Twitter
Time-saving tips on both
13. Let’s Answer A Question:
Why should you
care about
all of this?
14. Let’s Do Another Poll!
Why did you attend this seminar?
Send a text message to 99503
Send a tweet to @poll
Browse to www.poll4.com
CWS6 = It’s better than working
CWS7 = I want to learn how to make money
CWS8 = I was curious what the experts had to say
CWS9 = I wanted to know if Social Media was important
15. What’s Going On?
Explosive “Social
Media” Growth
Women over 55 =
Fastest Growth in
Last Quarter
200 Million Facebook
users. 100 Million
daily visits
Facebookadded 23
Million in U.S. (6 mo.)
16. What’s Going On?
Forrester Research's “Social
Media Playtime is Over” report
- marketers intend to invest more in social media, but
are waiting to see benefits.
”World’s Most Influential
Companies = Facebook”
“Social Networking Has
Surpassed Personal Email”
17. Information vs. People
Leaving “Decade of Information”
Entering “Decade of People”
Acceptable to Share Personal Information
No longer “Arrogant” to post pictures, etc.
Trusted Online Identity is Here
Information is still there, but revolves around
your family, friends, etc.
The “Mom” Stamp of Approval
20. What does all this mean?
It’s time to change
the way
we think
about
“marketing”
21. New Customer Possibilities
New data can be mined about your
customers, prospects, friends
The expectation is that you do know your
prospect before calling
Transitive Trust - purchase decisions come
from friends. Who do you know in common.
22. New Customer Possibilities
Communication evolved. Face 2 face, phone
conference, email, Facebook.
Casual communication. Facebook brings
back the quot;personalquot; feel we lost w/ face 2 face
communication.
23. New Customer Possibilities
Help with the quot;weak tiesquot;.
Capture the long- tail. Exchange business
card at Business After Hours. Now you have a
chance to build that relationship on Facebook
24. New Customer Possibilities
Casual communications opens doors to
people otherwise unattainable.
Acceptable to “Friend” or “Follow” someone
you’ve hardly met.
Transitive Trust opens doors to “friends of
friends”.
Example will follow
after the break.
25. New Customer Possibilities
Example of young kid who tracks all
relationships when he's in 2nd grade.
Prospect quot;Namesquot; become real people. If
they know you, they are more open to
hearing what you have to say.
Facebook is CRM. Even better because it
gives you excuses to interact.
26. CRM Integration
Do you use a CRM?
Automatic data mining
Learn about your
prospects/customers
Who are their friends
What do you have in
common?
B2B vs. B2C doesn’t
matter. It’s the people!
27. E-Marketing
So, what does this mean for e-marketing?
Loyalty gets magnified on social networks
No longer just Chris, it's Chris and
all of his friends.
Facebook uses your friends to
decide who to show ads to.
Transitive trust between people
and products. If Chris wears
these pants, I may be more open
to them too.
28. E-Marketing
Passive endorsements.
You no longer have to write a letter or make a
call to promote something. Now you can just
join a fan page.
All of your friends find out about it when you
become a fan.
29. Hyper-Targeted Ads
Why show ads to everyone when you can
based on interest, sex, location.
Much more affordable and effective.
Capture quot;latentquot; interest vs. quot;intentionquot; based
interest. (ie: Googler’s are ready to buy)
Bonobos (fashion conscious, men, New York)
32. Persona Marketing
Jack Box is Cool. “Jack in the Box”, is not.
130,000 friends
Hangintherejack.com
33. Customer Service
No longer between just customer and
company
Now we Google for a solution.
We may complain on Twitter/Facebook
Are people complaining about you?
34. Customer Service
New media causes new challenges.
We solved Phone Support & Email support
Integrate social networking monitoring with
your existing workflow?
Respond in the same manner they contact
you (twitter, facebook, phone, etc).
Salesforce CRM for Twitter (example). Create
a case from a tweet.
35. Short Break
After break, I’ll show you some real life
examples of using Social Media for Business
Answer Questions
Give away free stuff
Survey
36. Ask your questions now!
What questions do you
have for Alan?
Text ASKCWS and your message to 99503
tweet @poll ASKCWS and your message
Browse to www.poll4.com
37. My Challenge
Brad Sugars CEO/Owner of ActionCoach
International Company
Multi-Million Dollar Company
50. Brad Sugars Challenge
You can help me “be memorable”
Sending a “Thank You/Birthday Gift”
Donate to the Cancer Schmancer Foundation
51. In Conclusion
My Top Social Networking Tools
What’s Going On? New Possibilities Real Life Examples
• Explosive Growth • Data Mining • Targeted Facebook Ads
• Information vs. People • Transitive Trust • Latent Interest
• Trusted Online Identity Here • Communication Evolved • Persona Marketing
• Identity Goes With You • Weak Ties • ActionCoach CEO
• Changes Your Business • Passive Endorsements
52. 6 Week Social Media Class
Learn Alan’s Social Networking Secrets
6 week course, starting in June
1 hour each week + Q & A
$599 fee ($499 if you sign up today)
Limited # of participants
What you’ll learn:
How Alan gained 3000+ followers on Twitter
Secret tools to automate & save time
Do’s and Don'ts of Facebook and Twitter
How to leverage social networking success