Web Copy Writing Guide
•Download as PPTX, PDF•
0 likes•25 views
This document provides lessons on writing effective web copy. It discusses positioning a product to solve problems, understanding the target audience, competitors, and traffic sources. It recommends using an intriguing tone without being salesy, including multiple calls-to-action, and testing web copy variations. Proper formatting and architecture is also important to maximize conversions and avoid clutter.
Report
Share
Report
Share
Recommended
Screw the MVP, Build a MLP (Minimum Lovable Product)
The document discusses building a Minimum Lovable Product (MLP) instead of a Minimum Viable Product (MVP). An MLP has just enough features and a strong user experience to gather validated learning from customers and retain them, while an MVP only focuses on gathering learning. Building an MLP from the start allows companies to create more valuable and loyal customers who will forgive mistakes. The document provides templates for a Business Model Canvas and Lean Startup Canvas to help plan an MLP, and advises conducting primary and secondary market research to test hypotheses and gather insights that can influence the product development.
Landing Page Testing: get customers...before coding
The document discusses how to get first customers online without coding through landing page testing. It describes identifying hypotheses about a business, building simple landing pages, marketing the pages through various low-cost channels, analyzing results, and provides a case study of how the authors used landing page testing to evaluate the potential viability of their own startup idea called The Wed Connect in just one week with minimal investment.
How to build_a_successful_mvp_lean-302
The document discusses minimum viable products (MVPs). It defines an MVP as "the minimum amount of effort you have to do to complete exactly one turn of the Build-Measure-Learn feedback loop." The goals of an MVP are to gain maximum validated learning with minimum effort and opportunity cost through rapid testing and iteration. There are different types of MVPs - problem exploration, product pitch, and concierge - which vary in opportunity cost from very low to medium. MVPs should test the riskiest assumption associated with a problem or solution hypothesis.
Time Management Tips When Blogging
Every person who uses the Internet knows what a blog is, but have you ever wondered what exactly doe...
Sales Deck Bootcamp Slides
I host a workshop called Sales Deck Bootcamp. The slides are used to complement the workshop, but probably does not completely stand on its own.
Sales presentations
The document proposes a blended learning approach to improving sales presentations. It involves online learning modules followed by in-person sessions. The online portion teaches techniques over 9 modules, with fact sheets summarizing key points. In-person sessions then allow applying techniques to sales proposals and practicing verbal communication skills. Students also get ongoing access to online resources. The blended approach is more effective and less expensive than only using in-person training.
How to start a successful web company with only $10 and 10 hours per week
A description of how lean startup techniques can be used to start a web business with limited means. Presented at Phnom Penh Barcamp '10
Learning To Fail To Succeed
The document discusses why people fail online and provides recommendations for success. It notes universal truths about today's internet such as people scanning content rather than reading thoroughly and having short attention spans. It also discusses that failures come from not taking chances and losing, and that successful people fail many times before succeeding. The document recommends books and blogs for learning best practices in areas like social media, content creation, and blogging.
Recommended
Screw the MVP, Build a MLP (Minimum Lovable Product)
The document discusses building a Minimum Lovable Product (MLP) instead of a Minimum Viable Product (MVP). An MLP has just enough features and a strong user experience to gather validated learning from customers and retain them, while an MVP only focuses on gathering learning. Building an MLP from the start allows companies to create more valuable and loyal customers who will forgive mistakes. The document provides templates for a Business Model Canvas and Lean Startup Canvas to help plan an MLP, and advises conducting primary and secondary market research to test hypotheses and gather insights that can influence the product development.
Landing Page Testing: get customers...before coding
The document discusses how to get first customers online without coding through landing page testing. It describes identifying hypotheses about a business, building simple landing pages, marketing the pages through various low-cost channels, analyzing results, and provides a case study of how the authors used landing page testing to evaluate the potential viability of their own startup idea called The Wed Connect in just one week with minimal investment.
How to build_a_successful_mvp_lean-302
The document discusses minimum viable products (MVPs). It defines an MVP as "the minimum amount of effort you have to do to complete exactly one turn of the Build-Measure-Learn feedback loop." The goals of an MVP are to gain maximum validated learning with minimum effort and opportunity cost through rapid testing and iteration. There are different types of MVPs - problem exploration, product pitch, and concierge - which vary in opportunity cost from very low to medium. MVPs should test the riskiest assumption associated with a problem or solution hypothesis.
Time Management Tips When Blogging
Every person who uses the Internet knows what a blog is, but have you ever wondered what exactly doe...
Sales Deck Bootcamp Slides
I host a workshop called Sales Deck Bootcamp. The slides are used to complement the workshop, but probably does not completely stand on its own.
Sales presentations
The document proposes a blended learning approach to improving sales presentations. It involves online learning modules followed by in-person sessions. The online portion teaches techniques over 9 modules, with fact sheets summarizing key points. In-person sessions then allow applying techniques to sales proposals and practicing verbal communication skills. Students also get ongoing access to online resources. The blended approach is more effective and less expensive than only using in-person training.
How to start a successful web company with only $10 and 10 hours per week
A description of how lean startup techniques can be used to start a web business with limited means. Presented at Phnom Penh Barcamp '10
Learning To Fail To Succeed
The document discusses why people fail online and provides recommendations for success. It notes universal truths about today's internet such as people scanning content rather than reading thoroughly and having short attention spans. It also discusses that failures come from not taking chances and losing, and that successful people fail many times before succeeding. The document recommends books and blogs for learning best practices in areas like social media, content creation, and blogging.
The new role for B2B PR - Five Minute Pitch
1. The document outlines the challenges that businesses now face in marketing due to three disruptive changes: information democracy, consumer technology, and search optimization. These changes have made information widely and constantly available, technology ubiquitous, and searching effortless.
2. Traditional marketing approaches like targeting hard-to-find buyers, relying on "free advertising," and simply explaining products are no longer effective. Clicks and ads don't necessarily lead to genuine discussions or build brands.
3. The document argues that owning discussions through starting conversations is now important for marketing. It promotes the services of Positive Marketing to help companies prospect in more places, discuss products anytime, and position themselves in the "River of News" flowing online through
Launching a Product
The founders of Perch launched their product with no money in 2009 after building it to solve their own needs. Their costs were paid back within 24 hours of launching, and they had a great product but minimal other resources. They competed in a crowded market by doing something different and better than competitors. They offered a free version but charged for additional features and support to fund ongoing development and put users first. They learned that caring deeply about users through support is important to the product's success.
Chris Merrill's Future M presentation, "The Future Face of Digital Business"
Chris Merrill's Future M presentation, "The Future Face of Digital Business"Super Webomatic's Makeover Machine
A powerpoint by Chris Merrill of Super Webomatic, who was a speaker at the Future M Boston event, "The Future Face of Digital Business." Originally presented at the event on Oct 7 2010 at the microsoft NERD center.Design Communication in Product Management | Latif Nanji
PT Toronto #12: Latif Nanji (Co-founder and CEO of Roadmunk) shares his talk “Design Communication in Product Management."
Design is a specialized skill, and as a PM, it can be intimidating—especially if it’s not your natural inclination. (Plus, there’s usually a design team to deal with that stuff, right?) But that mentality is a missed opportunity; it’s equally important for PMs to keep design top-of-mind when making decisions. Having spent most of his career as a product manager, Latif strongly believes that design should always be a priority for product managers. In this TKTK talk, Latif shares essential and actionable design principles that can be implemented in any product setting, and breaks down how PMs can put design at the forefront of their product strategy.
Latif Nanji is the co-founder and CEO of Roadmunk, a product roadmapping platform that enables organizations such as The Coca-Cola Company, Citibank, MasterCard and Adobe to visualize and collaborate on strategic plans.
Latif’s entrepreneurial chops extend beyond Roadmunk. He co-founded Pragmatic CEO, a Toronto meetup for tech entrepreneurs, and Pokerspace.com, an online social network for poker players. As an entrepreneur, he has raised over $3 million in venture and angel funding.
Latif’s background spans all things startup: from leadership and sales to product management and design. In his off-time, Latif is an avid reader, rock climber and skier.
The Three Phases of a Product Launch: Brand ROI Series
The document outlines the three phases of a successful product launch: the Brain Phase (pre-launch planning), the Work Like Crazy Phase (the first 6-12 months on shelves requiring fast adjustments), and the Love it or Leave it Phase (determining if the product is a success, marginal success, or failure within 12 months). It emphasizes the importance of understanding consumer behavior through modeling to plan effectively for all phases and ensure products meet or exceed expectations.
How to crush your remote sales presentations
Overnight, our society has transitioned to remote everything. From kids’ school, family get togethers to even virtual karate lessons. Now that we are comfortably numb to this change, we are never going to go back to the old way of doing things.
For more info
Visit Now:
https://vizetto.com/crush-remote-sales-presentations/
How to automate your business
This document provides tips on how to automate a business and make money without having to work. It recommends starting by identifying the end goal of automation and removing yourself from day-to-day business tasks. Key steps include outsourcing non-financial elements, creating and selling packaged information products, and automating business processes using tools like email templates and workflows. The overall goal is to get the business running efficiently without needing constant manual intervention, freeing up time for higher-level tasks.
Tom Drews: How to Deliver Captivating Webinars And Virtual Presentations
Learn how to design and deliver "Captivating Webinars and Virtual Presentations." Presented by Tom Drews, CEO of What Works! Communications. www.whatworks.biz
The stay at home sales team
The document provides suggestions for sales teams to adapt their work while having to work from home during the COVID-19 pandemic. It recommends that teams master virtual meeting technology, help customers by offering assistance like online workshops or business plans, and use the extra time to update customer relationship management databases and key account plans. It also suggests using the time to write testimonials and blogs, research competitors, practice sales skills through online resources, and conduct diagnostics of sales organizations.
Presentation tips
Steve Jobs provided several presentation tips that focus on engaging and connecting with audiences:
1) Thoroughly plan your presentation in the analog world before building your digital slides.
2) Create concise and attention-grabbing headlines for each slide that summarize the main ideas.
3) Introduce an "antagonist" to define sides and spark interest in your ideas.
4) Use visual slides with limited text to appeal to how the brain processes information.
5) Practice your presentation extensively to ensure you seem comfortable and prepared.
Why Most Startups Fail and Here’s How Not to
The document discusses 7 common reasons why most startups fail. These include: 1) Not understanding the user, 2) Being too in love with the technology, 3) Launching too slowly, 4) Having no real sales strategy, 5) Having a market that is too small, 6) Being a basic copycat of another successful concept, and 7) Burning through cash too quickly before generating revenue. The key lessons are to focus on the user, test before building many features, get to market fast, develop a sales strategy, ensure the market is large enough, differentiate your concept, and control costs until revenue is generated.
What even is a MVP for BowTie Springboard
A quick presentation about lightweight process for determining what your actual MVP is based on all of your ideas
Presentation Product Launch Shanghai Slideshare
This document provides an overview of a product launch presentation by Steven Zwerink. It discusses the challenges of commercializing products, DSM's product launch process, and their product launch toolkit. DSM's marketing office provides services like support, challenges, building business cases, guiding projects to market, facilitating launches, and providing tools to help internal teams launch 20 projects that aim to generate 1 billion euros from innovation. The presentation notes that product launches face difficulties like customer adoption barriers, business model selection, targeting the right customer segments, and determining pricing and promotion strategies.
The Four Ps And Powerpoint Mistakes
Negotiation and Sales expert Steve Jones from Focal Point Negotiation gives his tips for selling yourself and your business with PowerPoint - Four Ps and PowerPoint Mistakes
How to create and optimize high converting landing pages
The document provides tips on creating high-converting landing pages. It discusses two common mistakes marketers make: offering too much choice on landing pages, and breaking the connection between advertisements and landing pages. To fix these mistakes, it recommends focusing landing pages on a single call-to-action, and maintaining message, design, and conversational momentum between ads and pages. Split testing is recommended, but the document cautions that most tests do not yield improved results, so the time spent testing must be evaluated against the potential gains.
7 Things Matt Damon Taught Me About Digital Disruption | Paweł Halicki, Macos...
Outer space is a hostile environment and more and more businesses should relate to that. Just as The Martian’s protagonist struggles to survive by figuring his way out of the danger, subsequent industries are or will be forced to do the same. Because while interstellar or even interplanetary travel is still ahead of us, digital disruption is already here.
Presentation
Simplify presentations by focusing on one main idea per slide. Client expectations are for short, interactive presentations with fewer visuals that think about communicating with the audience rather than just presenting. Thorough practice is essential to identify and improve weak spots. Effective presentations answer questions about objectives, the audience, and recommendations to build a strong foundation. Presentation technology has evolved greatly over 40 years but content is still most important, so use visuals judiciously and remember to keep it simple.
Disruption festival securex
Deze inspiratiesessie gaf ik namens VOV lerend netwerk op ma 27/07 voor Securex in Ghelamco Gent, naar aanleiding van het securex disruptionfestival
Top 10 Website Redesign Disasters – And How to Avoid Them
Redesigning your web site right requires time and effort – and money. That means avoiding potentially costly mistakes is essential. Follow these rules of thumb and you’ll be well on your way to a successful redesign.1. Have a clear goal for your redesignEvery redesign should be the result of a clear business decision. Whether fulfilling a customer need or helping to boost your sales success, you need to know your bottom line for success.2. Know your audienceThe most important goal to keep in mind when planning is connecting with your target audience. Tailor your redesign to appeal to the market you want to reach, and work with your designer to find the perfect market fit. Aiming for “everyone” reaches no one.3. Simplify4. Design with a mobile-first attitude.Smartphones now make up more than 50% of the mobile market in the US, UK and Germany. Count on this trend continuing, and make sure your redesign is mobile-friendly. As a bonus, designing for mobile actually helps you to strip away unneeded features and content. Remember: Simplify.5. Budget your redesign according to expected return on investmentA technically good redesign can still be a losing proposition if it doesn’t match your market and income. Overly-complex solutions are expensive to build and hard to maintain. They will drain resources and reduce profit. Focus instead on things that work for you! Customer Lifetime Value (CLV) is your guiding principle for every redesign; use it.6. Include a clear Call To Action (CTA) on every pageAll the traffic in the world won’t help you if visitors leave in frustration. Give visitors an easy way to become customers by prompting a transaction on every page, so also…7. …increase CTA visibility by placing it close to the top of the pageThe top of every web page is the first thing people see – and worth its weight in gold. Scrolling is a conversion killer, so provide a CTA that’s instantly visible on all pages.8. Prompt visitors to “opt-in” on every pageEmail addresses are the breadcrumbs leading to sales success. If you don’t know who is visiting your site, why bother with one in the first place? Make it easy to opt-in, and you will not only have a chance to “close the deal” later, you will also learn about what works for your target group. Then make those improvements.9. Write headlines using the 50/50 ruleA well-worn rule suggests: Put half of your effort into the text and fully half into crafting an effective headline. Live it! Sure, this sounds like good advice. But how do you measure a headlines “greatness”? By comparing it to other headlines for effectiveness! Which brings us to…10. A/B test everything!By routing visitors to different versions of headlines and CTAs, you can directly compare their effectiveness. So make A/B testing your 3-month rule. Find headlines that WORK in real life. Then try to improve on them. Almost nothing else you do will have such an amazing payoff for so little effort.11. Your redesign is not the end!You may be wonderi
Why is my web business failing?
This document provides advice on why web businesses fail and how to simplify for success. It suggests that businesses often overcomplicate things instead of prioritizing what matters. The key is to simplify by focusing on goals, necessary elements to achieve goals, understanding your audience, being wary of trends, educating clients, and continually testing and learning. Chasing the wrong metrics like impressions or backlinks can be problematic, and unrealistic expectations, lack of audience understanding, and unwillingness to challenge clients also contribute to failure. Continuous testing, goal-setting, and trimming unnecessary elements are advised.
Affiliate Marketing Report
This document provides an overview of affiliate marketing and guidance for building a successful affiliate website. It covers the following key points:
- Affiliate marketing involves promoting other companies' products and earning a commission for each sale referred. It has low startup costs and barriers to entry.
- The four main steps to building an affiliate website are conducting market research to choose products, building the website, getting visitors, and optimizing for sales.
- Tips for success include setting goals, balancing research with taking action, and being patient. Common pitfalls to avoid are getting stuck in analysis, distraction by new opportunities, and unrealistic expectations about quick riches.
- Overall the document outlines a step-by-step
Product Mindset
Product School provides online and on-site courses in product management, data analytics, coding, and other topics taught by instructors from companies like Google and Netflix. It has 16 campuses worldwide and offers courses live online as well. The document promotes Product School's blog for learning more about its topics and lists featured speakers for its programs. It also contains standard legal disclaimers about copyright and permissions.
More Related Content
What's hot
The new role for B2B PR - Five Minute Pitch
1. The document outlines the challenges that businesses now face in marketing due to three disruptive changes: information democracy, consumer technology, and search optimization. These changes have made information widely and constantly available, technology ubiquitous, and searching effortless.
2. Traditional marketing approaches like targeting hard-to-find buyers, relying on "free advertising," and simply explaining products are no longer effective. Clicks and ads don't necessarily lead to genuine discussions or build brands.
3. The document argues that owning discussions through starting conversations is now important for marketing. It promotes the services of Positive Marketing to help companies prospect in more places, discuss products anytime, and position themselves in the "River of News" flowing online through
Launching a Product
The founders of Perch launched their product with no money in 2009 after building it to solve their own needs. Their costs were paid back within 24 hours of launching, and they had a great product but minimal other resources. They competed in a crowded market by doing something different and better than competitors. They offered a free version but charged for additional features and support to fund ongoing development and put users first. They learned that caring deeply about users through support is important to the product's success.
Chris Merrill's Future M presentation, "The Future Face of Digital Business"
Chris Merrill's Future M presentation, "The Future Face of Digital Business"Super Webomatic's Makeover Machine
A powerpoint by Chris Merrill of Super Webomatic, who was a speaker at the Future M Boston event, "The Future Face of Digital Business." Originally presented at the event on Oct 7 2010 at the microsoft NERD center.Design Communication in Product Management | Latif Nanji
PT Toronto #12: Latif Nanji (Co-founder and CEO of Roadmunk) shares his talk “Design Communication in Product Management."
Design is a specialized skill, and as a PM, it can be intimidating—especially if it’s not your natural inclination. (Plus, there’s usually a design team to deal with that stuff, right?) But that mentality is a missed opportunity; it’s equally important for PMs to keep design top-of-mind when making decisions. Having spent most of his career as a product manager, Latif strongly believes that design should always be a priority for product managers. In this TKTK talk, Latif shares essential and actionable design principles that can be implemented in any product setting, and breaks down how PMs can put design at the forefront of their product strategy.
Latif Nanji is the co-founder and CEO of Roadmunk, a product roadmapping platform that enables organizations such as The Coca-Cola Company, Citibank, MasterCard and Adobe to visualize and collaborate on strategic plans.
Latif’s entrepreneurial chops extend beyond Roadmunk. He co-founded Pragmatic CEO, a Toronto meetup for tech entrepreneurs, and Pokerspace.com, an online social network for poker players. As an entrepreneur, he has raised over $3 million in venture and angel funding.
Latif’s background spans all things startup: from leadership and sales to product management and design. In his off-time, Latif is an avid reader, rock climber and skier.
The Three Phases of a Product Launch: Brand ROI Series
The document outlines the three phases of a successful product launch: the Brain Phase (pre-launch planning), the Work Like Crazy Phase (the first 6-12 months on shelves requiring fast adjustments), and the Love it or Leave it Phase (determining if the product is a success, marginal success, or failure within 12 months). It emphasizes the importance of understanding consumer behavior through modeling to plan effectively for all phases and ensure products meet or exceed expectations.
How to crush your remote sales presentations
Overnight, our society has transitioned to remote everything. From kids’ school, family get togethers to even virtual karate lessons. Now that we are comfortably numb to this change, we are never going to go back to the old way of doing things.
For more info
Visit Now:
https://vizetto.com/crush-remote-sales-presentations/
How to automate your business
This document provides tips on how to automate a business and make money without having to work. It recommends starting by identifying the end goal of automation and removing yourself from day-to-day business tasks. Key steps include outsourcing non-financial elements, creating and selling packaged information products, and automating business processes using tools like email templates and workflows. The overall goal is to get the business running efficiently without needing constant manual intervention, freeing up time for higher-level tasks.
Tom Drews: How to Deliver Captivating Webinars And Virtual Presentations
Learn how to design and deliver "Captivating Webinars and Virtual Presentations." Presented by Tom Drews, CEO of What Works! Communications. www.whatworks.biz
The stay at home sales team
The document provides suggestions for sales teams to adapt their work while having to work from home during the COVID-19 pandemic. It recommends that teams master virtual meeting technology, help customers by offering assistance like online workshops or business plans, and use the extra time to update customer relationship management databases and key account plans. It also suggests using the time to write testimonials and blogs, research competitors, practice sales skills through online resources, and conduct diagnostics of sales organizations.
Presentation tips
Steve Jobs provided several presentation tips that focus on engaging and connecting with audiences:
1) Thoroughly plan your presentation in the analog world before building your digital slides.
2) Create concise and attention-grabbing headlines for each slide that summarize the main ideas.
3) Introduce an "antagonist" to define sides and spark interest in your ideas.
4) Use visual slides with limited text to appeal to how the brain processes information.
5) Practice your presentation extensively to ensure you seem comfortable and prepared.
Why Most Startups Fail and Here’s How Not to
The document discusses 7 common reasons why most startups fail. These include: 1) Not understanding the user, 2) Being too in love with the technology, 3) Launching too slowly, 4) Having no real sales strategy, 5) Having a market that is too small, 6) Being a basic copycat of another successful concept, and 7) Burning through cash too quickly before generating revenue. The key lessons are to focus on the user, test before building many features, get to market fast, develop a sales strategy, ensure the market is large enough, differentiate your concept, and control costs until revenue is generated.
What even is a MVP for BowTie Springboard
A quick presentation about lightweight process for determining what your actual MVP is based on all of your ideas
Presentation Product Launch Shanghai Slideshare
This document provides an overview of a product launch presentation by Steven Zwerink. It discusses the challenges of commercializing products, DSM's product launch process, and their product launch toolkit. DSM's marketing office provides services like support, challenges, building business cases, guiding projects to market, facilitating launches, and providing tools to help internal teams launch 20 projects that aim to generate 1 billion euros from innovation. The presentation notes that product launches face difficulties like customer adoption barriers, business model selection, targeting the right customer segments, and determining pricing and promotion strategies.
The Four Ps And Powerpoint Mistakes
Negotiation and Sales expert Steve Jones from Focal Point Negotiation gives his tips for selling yourself and your business with PowerPoint - Four Ps and PowerPoint Mistakes
How to create and optimize high converting landing pages
The document provides tips on creating high-converting landing pages. It discusses two common mistakes marketers make: offering too much choice on landing pages, and breaking the connection between advertisements and landing pages. To fix these mistakes, it recommends focusing landing pages on a single call-to-action, and maintaining message, design, and conversational momentum between ads and pages. Split testing is recommended, but the document cautions that most tests do not yield improved results, so the time spent testing must be evaluated against the potential gains.
7 Things Matt Damon Taught Me About Digital Disruption | Paweł Halicki, Macos...
Outer space is a hostile environment and more and more businesses should relate to that. Just as The Martian’s protagonist struggles to survive by figuring his way out of the danger, subsequent industries are or will be forced to do the same. Because while interstellar or even interplanetary travel is still ahead of us, digital disruption is already here.
Presentation
Simplify presentations by focusing on one main idea per slide. Client expectations are for short, interactive presentations with fewer visuals that think about communicating with the audience rather than just presenting. Thorough practice is essential to identify and improve weak spots. Effective presentations answer questions about objectives, the audience, and recommendations to build a strong foundation. Presentation technology has evolved greatly over 40 years but content is still most important, so use visuals judiciously and remember to keep it simple.
Disruption festival securex
Deze inspiratiesessie gaf ik namens VOV lerend netwerk op ma 27/07 voor Securex in Ghelamco Gent, naar aanleiding van het securex disruptionfestival
Top 10 Website Redesign Disasters – And How to Avoid Them
Redesigning your web site right requires time and effort – and money. That means avoiding potentially costly mistakes is essential. Follow these rules of thumb and you’ll be well on your way to a successful redesign.1. Have a clear goal for your redesignEvery redesign should be the result of a clear business decision. Whether fulfilling a customer need or helping to boost your sales success, you need to know your bottom line for success.2. Know your audienceThe most important goal to keep in mind when planning is connecting with your target audience. Tailor your redesign to appeal to the market you want to reach, and work with your designer to find the perfect market fit. Aiming for “everyone” reaches no one.3. Simplify4. Design with a mobile-first attitude.Smartphones now make up more than 50% of the mobile market in the US, UK and Germany. Count on this trend continuing, and make sure your redesign is mobile-friendly. As a bonus, designing for mobile actually helps you to strip away unneeded features and content. Remember: Simplify.5. Budget your redesign according to expected return on investmentA technically good redesign can still be a losing proposition if it doesn’t match your market and income. Overly-complex solutions are expensive to build and hard to maintain. They will drain resources and reduce profit. Focus instead on things that work for you! Customer Lifetime Value (CLV) is your guiding principle for every redesign; use it.6. Include a clear Call To Action (CTA) on every pageAll the traffic in the world won’t help you if visitors leave in frustration. Give visitors an easy way to become customers by prompting a transaction on every page, so also…7. …increase CTA visibility by placing it close to the top of the pageThe top of every web page is the first thing people see – and worth its weight in gold. Scrolling is a conversion killer, so provide a CTA that’s instantly visible on all pages.8. Prompt visitors to “opt-in” on every pageEmail addresses are the breadcrumbs leading to sales success. If you don’t know who is visiting your site, why bother with one in the first place? Make it easy to opt-in, and you will not only have a chance to “close the deal” later, you will also learn about what works for your target group. Then make those improvements.9. Write headlines using the 50/50 ruleA well-worn rule suggests: Put half of your effort into the text and fully half into crafting an effective headline. Live it! Sure, this sounds like good advice. But how do you measure a headlines “greatness”? By comparing it to other headlines for effectiveness! Which brings us to…10. A/B test everything!By routing visitors to different versions of headlines and CTAs, you can directly compare their effectiveness. So make A/B testing your 3-month rule. Find headlines that WORK in real life. Then try to improve on them. Almost nothing else you do will have such an amazing payoff for so little effort.11. Your redesign is not the end!You may be wonderi
What's hot (19)
Chris Merrill's Future M presentation, "The Future Face of Digital Business"
Chris Merrill's Future M presentation, "The Future Face of Digital Business"
Design Communication in Product Management | Latif Nanji
Design Communication in Product Management | Latif Nanji
The Three Phases of a Product Launch: Brand ROI Series
The Three Phases of a Product Launch: Brand ROI Series
Tom Drews: How to Deliver Captivating Webinars And Virtual Presentations
Tom Drews: How to Deliver Captivating Webinars And Virtual Presentations
How to create and optimize high converting landing pages
How to create and optimize high converting landing pages
7 Things Matt Damon Taught Me About Digital Disruption | Paweł Halicki, Macos...
7 Things Matt Damon Taught Me About Digital Disruption | Paweł Halicki, Macos...
Top 10 Website Redesign Disasters – And How to Avoid Them
Top 10 Website Redesign Disasters – And How to Avoid Them
Similar to Web Copy Writing Guide
Why is my web business failing?
This document provides advice on why web businesses fail and how to simplify for success. It suggests that businesses often overcomplicate things instead of prioritizing what matters. The key is to simplify by focusing on goals, necessary elements to achieve goals, understanding your audience, being wary of trends, educating clients, and continually testing and learning. Chasing the wrong metrics like impressions or backlinks can be problematic, and unrealistic expectations, lack of audience understanding, and unwillingness to challenge clients also contribute to failure. Continuous testing, goal-setting, and trimming unnecessary elements are advised.
Affiliate Marketing Report
This document provides an overview of affiliate marketing and guidance for building a successful affiliate website. It covers the following key points:
- Affiliate marketing involves promoting other companies' products and earning a commission for each sale referred. It has low startup costs and barriers to entry.
- The four main steps to building an affiliate website are conducting market research to choose products, building the website, getting visitors, and optimizing for sales.
- Tips for success include setting goals, balancing research with taking action, and being patient. Common pitfalls to avoid are getting stuck in analysis, distraction by new opportunities, and unrealistic expectations about quick riches.
- Overall the document outlines a step-by-step
Product Mindset
Product School provides online and on-site courses in product management, data analytics, coding, and other topics taught by instructors from companies like Google and Netflix. It has 16 campuses worldwide and offers courses live online as well. The document promotes Product School's blog for learning more about its topics and lists featured speakers for its programs. It also contains standard legal disclaimers about copyright and permissions.
help page ebook
The document provides guidance on building an effective help page for a product or service. It recommends including frequently asked questions, clear screenshots with descriptions, and an easy-to-use search function. Additionally, it suggests making contact information prominently available so customers can quickly get the help they need. The overall goal is to empower customers to help themselves as much as possible through a well-designed help page.
Tips & Tricks on how to build MVP
The document provides tips and tricks on building a minimal viable product (MVP) from lean startup practitioners. It defines an MVP as having the minimum feature that will encourage users to engage with the solution and test the idea with minimal resources. The document emphasizes testing ideas through landing pages, prototypes, customer interviews and other low-cost methods before investing significant time and money into full product development. It outlines 5 steps for transitioning from waterfall development to building an MVP, including identifying key features, removing non-essential elements, using iterative development and being prepared to fail often to learn quickly.
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
This document provides guidance on developing a minimal viable product (MVP). It recommends first researching customer needs through industry benchmarks and user interviews to identify problems and value propositions. The next steps involve creating a refined feature list aligned with goals, user journeys, and a moodboard graphic design. The MVP should be tested by gathering opinions from potential customers on a prototype rather than spending significant time and money. If the MVP proves the assumptions, then a second version can collect real customer data and payments. The overall process aims to validate a business idea with minimal waste before fully developing a product.
Internet marketing a guidebook to small business success 30 things you can do...
Internet marketing a guidebook to small business success 30 things you can do...BullsEye Internet Marketing
This document provides tips for small businesses to generate internet marketing through their website, traffic, and paid advertising. It recommends evaluating your website's effectiveness, setting up analytics to track traffic, optimizing for search engine results through keywords, links and listings, and using paid platforms like Google Adwords and Facebook ads. The goal is to educate yourself on simple marketing strategies to attract customers and see continuous business growth.Ugly websites make more money killer websites and electronic marketing for sm...
Coach Thom provides a seminar on improving business websites to increase revenue. Some key points covered include:
- Identifying the target audience and their goals/tasks when visiting the site to ensure it is easy for them to find what they need.
- Using compelling keywords that customers are actually searching for to improve search engine optimization and visibility.
- Structuring content in a clear, skimmable format with the most important information upfront since people rarely read entire pages online.
- Testing the site through usability studies and analytics to ensure it is optimized for the audience and achieving their goals efficiently.
Internet marketing-guidebook
This document provides an overview of internet marketing strategies for small businesses. It discusses the importance of website effectiveness, generating traffic through search engine optimization, analytics, and paid advertising. Additionally, it covers list building, contact management, and email marketing. The goal is to help small business owners implement simple marketing tactics on their own to see increased business growth.
An idiots blueprint v2
This document provides an introduction to building an internet business by learning key marketing components. It explains that marketing is essential for business success and how internet marketing can be done at low cost. The introduction emphasizes understanding customers' perspectives and giving value to others to attract more business. Basic computer skills are sufficient to get started in learning internet marketing concepts from this manual.
Internet marketing-guidebook
This document provides guidance on internet marketing strategies for small businesses. It discusses the importance of website effectiveness, generating traffic through search engine optimization, analytics, and paid advertising on Google and Facebook. Specific tips are provided in areas like website evaluation, keyword research, building backlinks, local listings, setting up Google Analytics, Google AdWords campaigns, and Facebook ads to help drive traffic to a business's website.
500 in 24 hours
This document provides instructions for creating a product to earn $500 in 24 hours. It outlines sourcing existing content called PLR (Private Label Rights) to repurpose into a new product like an ebook. Key steps include outsourcing graphics and video production, setting up a sales funnel using WarriorPlus, and launching the product as a Warrior Special Offer to start generating sales and building an email list for future products. Minimal skills are required as complex tasks will be outsourced, and the goal is to get a first product launched within 24 hours to prove the process.
Day5short
This document discusses developing a minimum viable product (MVP). It emphasizes the importance of understanding customer problems and market potential before building a product. It provides tips for preparing an MVP test, such as determining what to learn and selecting product features based on solving customer problems and closing sales. User stories and MVP examples are presented. The document concludes by assigning homework on further developing an MVP idea through customer interviews and updating the lean canvas business model.
"Les erreurs à ne pas faire sur votre homepage" par Oussama Amar
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Dans ce cours de growth hacking, Oussama te donne les règles pour bâtir une homepage pour gagner des utilisateurs.
- Une homepage ne devrait pas être faite pour plaire à tous. Elle t'aide à vérifier la pertinence de ta value proposition. Sois radicale, la haine est le plus court chemin vers l'intérêt ;)
- Par sa simplicité, une squeeze page te permet de savoir avec certitude ce qui marche.
- N'aie pas peur de recommencer. Si ta homepage n'est pas à 30% de conversion, tu n'y es pas encore.
- Une value proposition est la raison principale pour laquelle les gens vont s'inscrire sur ta homepage.
- Le but est de pouvoir expliquer clairement ce que tu fais, ce que ca apporte et pourquoi tu es le meilleur... en une phrase !
- Apprends le language de ta cible.
- Si tu vois quelque chose qui marche, tu le fais.
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Content Marketing by Rob Fitzpatrick
Presentation about Content Marketing by Rob Fitzpatrick (Founder Centric) given on Startupbootcamp Alumni Summit 23 & 24 Jan '14 in London.
Top10MistakesStartupsCanAovid
The document provides a summary of the top 10 mistakes that early stage startups can easily avoid. These include: not understanding the business model well enough; doing everything the first big client says; launching without customer input; building overly complex MVPs; designing for themselves without user research; pursuing too many opportunities; lacking a clear vision or monetization strategy; and not measuring product usage. Avoiding these common pitfalls can help startups focus their efforts and resources more effectively in the early stages.
Why SEO’s Are Hated and 50 Things You Can Do About It
SEO’s and really even digital marketers in general have a problem. No one likes us. That’s putting it mildly in some cases.
Here's what we can do to help change this perception!
Startup marketing: first steps and growth
Do things that don't scale is the first step. Then learn how to do marketing and finally use some tricks to grow your business!
5 Simple Website Changes: Insider Secrets To Doubling Your Online leads
Web Design agencies often times forget the little man. Small business can make simple website changes to double their online leads and maximize their websites potential. These 5 easy steps can help:
1.Finding your target audience
2. Communicating effectively on your website
3.Smashing barriers
4. Guiding visitors through your website
5. Nurturing your website
How To Launch A Product: 7 Tips To Drive Demand
Whether you're a product marketer, growth marketer or customer marketer, you'll be able to use the 7 steps in this guide to nail your next product launch and drive demand.
Similar to Web Copy Writing Guide (20)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Internet marketing a guidebook to small business success 30 things you can do...
Internet marketing a guidebook to small business success 30 things you can do...
Ugly websites make more money killer websites and electronic marketing for sm...
Ugly websites make more money killer websites and electronic marketing for sm...
"Les erreurs à ne pas faire sur votre homepage" par Oussama Amar
"Les erreurs à ne pas faire sur votre homepage" par Oussama Amar
Why SEO’s Are Hated and 50 Things You Can Do About It
Why SEO’s Are Hated and 50 Things You Can Do About It
5 Simple Website Changes: Insider Secrets To Doubling Your Online leads
5 Simple Website Changes: Insider Secrets To Doubling Your Online leads
Recently uploaded
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.The Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Recently uploaded (20)
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Web Copy Writing Guide
- 1. Web Copy 101
- 2. LESSON-1 (How To Sell Without Beings salesy) People in the online space don’t like to be sold to… Stop readers dead in their tracks…. Keyword: Intrigue them beyond their wildest imagination… So, tell me, what is it that stops you in your tracks? News… Infotainment….(normally works better with emails) 2
- 3. Lesson-2: Positioning The market is a saturated place. How does your product solve a problem, or a pain point? You stand out in this field with strategic positioning .. Before writing a single word of web copy, you should be asking yourself a few questions..3
- 4. 1. What is Your UVP? 4
- 5. Who Is Your Ideal Client? 5 2.
- 6. What Is Your Current Monthly Traffic sources And Your Main Traffic sources? 6 3.
- 8. What Is Your Strategy For Getting New Clients? 8 5.
- 9. 9 Which stage of awareness is your visitor currently at? Eugene Schwartz says that there are five levels: 1. Unaware 2. Problem aware 3. Solution aware 4. Product Aware 5. Most aware
- 10. Lesson #3 FT. An Unpopular Opinion: Ditch Carousels Generally, people on the internet are short on time… Unless, you’re an established brand, people might not want to wait and see all the big names you have worked with… The faster you can show them your credibility, the better. 10
- 11. Write In A Conversational Tone ✘ You want people to immediately understand your core message.. ✘ Tell me, when do you find yourself most captivated? ✘ If you think about it, it’s normally when you’re having a conversation with a friend. 11
- 12. Keep Your Web Pages Clear And Clutterfree Do you not feel embarrassed when a relative visits your house and they discover your house is a mess? 12 The same concept applies to web copy. Visitors to your site are sacred guests. Make them feel special. Stay clutter free.
- 13. See, initially you are writing is based on research and contains a bit of guesswork. But in this day and age, you want to say goodbye to guesswork. Use A/B testing when and where appropriate and make those tiny tweaks. Trust me, they are going to make a big difference in the long run. Split Test When Necessary And Applicable 13
- 14. Include Multiple CTA Buttons In Your Web Copy Multiple CTA buttons are a proven way to make sure that your conversion gets maximized. So, don’t miss out on this…. 14
- 15. Be Weary Of The Architecture Of your Web Copy Do you not feel embarrassed when a relative visits your house and they discover your house is a shambolic mess? 15 The same concept applies to web copy. Visitors to your site are sacred guests. Make them feel special and stay clutter free.
- 16. SEO Make Google your best friend Follow backlinko and neilpatel and keep yourself updated on the basics of on-page SEO. 16
- 17. WireFrame Tools Use wireframe tools to really get an idea of how you want to structure the copy on your site. Free wireframe tools include: wireframe.cc 17
- 18. 18 Found this helpful? Let me know in the comment section below. Don’t Forget To Save. Feel free to Share As Well. And, If you’re A Business Owner Seeing This, Then You’re In Luck. I’m Currently Offering Three Web Copy Critiques For Free. If you’d Like To Take Me Up On This, Then Let me Know In The Comment Section Below.
- 19. 19 if you’d like me to share my personal favorite resources for learning web copy, then let me know in the comment section below.