The document outlines effective cold emailing tactics for generating leads, highlighting key strategies such as personalizing emails, maintaining brevity, and following up consistently. It emphasizes the differences between cold emails and spam, providing ten rules for successful outreach, including the importance of research and asking targeted questions. Additionally, it illustrates the process of engaging with potential clients through tailored content and persistent communication to close deals.

1. Cold E-mail Tactics That Generate Warm
Leads
Emilia Mosiewicz
Sales Director, LiveChat

2. 1.How to write responsive e-mails
2.How to open a dialog with a corporate client
3.How to close more deals with cold emailing
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3. What is Cold E-mailing?
“A cold email is an unsolicited e-mail that is sent to a receiver
without prior contact or a request for information previously.
Cold emails are different from spam mails. If some proper
procedures are not followed, a cold email could become a
spam mail”
- Wikipedia
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4. SalesHackingDay
10 Golden Rules
That will turn you into Cold E-mailing Super Hero

5. Keep it short
- 3 - 6 sentences
1.
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- short and simple
- clean
- mobile friendly

6. Bad E-mail

7. Good E-mail

8. Keep it clear
- focus on them
- get to the point
- talk benefits not features
2.
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9. Keep it natural
3.
- be human
- read it out loud
- imagine you are face 2
face with a prospect
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10. Not natural

11. Natural

12. Personalise it
4.
- do a research
- show you care
- tailor-made content
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13. Tailor-Made for Basecamp
Hello Jason,
Hope your holiday weekend went great. I'm outreaching to you because of two reasons:
#1. I would like to congratulate you on a great book!
"Rework" provided me with some great values. I really like that you cut the unnecessary content and delivered
just the essentials - it makes it an amazing piece, so pleasant to reread.
#2. I would like to ask you for some insights.
I 'd be happy to find out if our solution could boost sales and simplify support for Basecamp. I know that you
have an excellent support and use Twitter for customer inquiries.
Have you thought about doing it via chat straight on your page and help more customers?

14. Tailor-Made for IKEA
Hello Siri,
I’m outreaching to you because yesterday I had a call with Corey Walwalski, Customer Support Team Leader
at IKEA Canada.
Corey’s team is using our tool to chat with website visitors, answering their questions regarding an order,
tracking which products/landing pages are the most visited ones and converting visitors into customers. After
implementing LiveChat on their website, the conversation rate increased in 25%.
How about your customer service and sales goals? Is there anything missing at your current customer support
service that prevents you from selling to more customers online?

15. End it with a question
5.
- focus on your goal
- be specific
- be clear
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16. Examples
Are you available for a 15-minute Skype or GoogleHangouts meeting this week?
How about a quick call tomorrow afternoon?
Does your [AREA] team have any interest in learning more about [YOUR PRODUCT BENEFITS]?
Goal - Schedule a meeting
Goal - Get a feedback
Is there anything missing at your current [AREA] that prevents you from [THEIR GOAL]?
Have you ever though about improving [AREA] so you can [THEIR GOAL]?

17. Add cool signature
6.
- HTML format
- clean and pretty
- your happy face
- up to date channels
- web address
- phone number
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18. Keep following-up
7.
- make it natural and consistent
- make it valuable
- make it short
- make it funny
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19. Be different
8.
- find your unique style
- add your own cherry [ picture,
gif, song? ]
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20. Example

21. 9.
- prospect within your Ideal
Customer Profile
- automate your process
- work only with verified e-mail
addresses
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Prospect like a pro
Dux - Soup

22. Keep learning
10.
- A / B test
- measure open and
response rate
- test new ideas
- test different subject lines
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23. SalesHackingDay
# Open rate 60 % - 70 %
# Reply rate 20 % - 30 %
E-mail Campaign Example
1 E-mail + 5 Follow-ups

24. Sebastian Stadil
App for:
- Automatic swiping
- Automatic messaging
- Automatic date
scheduling

25. “Bonjour ! I read your profile and think we might get along; want to grab coffee some time
next week?”
No response. Wait one day. Second shot:
Perhaps I can tempt you with some pastries instead?
I know of place with fruit tarts, chocolate pies, and macaroons. :)”
No response. Wait one day. Third attempt:
“Fine, if you don’t like coffee nor pastries, we can do tea. How does tea sound?”
Her:
“You’re confident, I like that. Tea sounds good :)”.
Bingo. But I wasn’t confident, I was automated.

26. Results

27. How did it go?
“I failed at engineering love. 150 dates without success. Most
of the first dates led to nothing: we didn’t have much in
common.”
- Sebastian
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28. First E-mail
Hi {{FIRST_NAME}},
I’m reaching to you on behalf of LiveChat because:
- You work hard to {{SNIPPET_1}}
- Our tool can really help you convert more visitors into buyers
- {{WWW}} is one of the coolest e-commerce websites I’ve ever seen :)
Right now, 18.000 businesses, including 6,725 retail companies like Quicksilver, Warby Parker, and Kogan
are using LiveChat.
Our software allows to engage and chat with your customers directly on {{WWW}}, so you can increase your
sales and customer retention.
Does your team have any interest in a quick call to see if this is something they can effectively utilise?

29. Follow-up #1
Hello {{FIRST_NAME}},
I just realised I haven't received a reply from you and I'd like to give you more info on us.
I've been talking with a lot of e-commerce business' lately and most of them want to:
- Convert more website visitors into buying customers
- Increase customer happiness, loyalty, and retention
- Gather higher quality leads with more data about them.
Are you aiming for similar improvements at {{COMPANY}}?

30. Hi {{FIRST_NAME}},
I’m staying persistent here since I sense a possible fit. I’ve asked our e-commerce clients about their experience
before LiveChat. Without our tool they were:
- Losing customers due to worse engagement
- Missing new sales opportunities
- Having a higher cart abandonment rate
Have you been working on those issues too?
Follow-up #2

31. Hello {{FIRST_NAME}},
Since you still haven’t replied, I assume you may be busy. Just give me 1,2 or 3:
1. I’m interested - let’s talk!
2. You’re talking to the wrong person. You should contact our _____.
3. I’m [….] to busy [DOING AWESOME THINGS]
Follow-up #3
AWESOME GIF

32. SalesHackingDay
Dear {{FIRST_NAME}},
Refreshing my inbox, but still nothing here from you :(
Any chance for a reply?
Follow-up #4
AWESOME GIF

33. SalesHackingDay
Hi {{FIRST_NAME}},
I still haven't got any response from you. I'm guessing it's just a polite way to say "thanks, but no thanks".
I hope you don't mind me taking you off my contact list.
If at any point you would like to get in touch, I would be more than happy to reopen the topic.
Best of luck to you and {{COMPANY}}!
Follow-up #5
AWESOME GIF

34. SalesHackingDay
How to open a dialog
with a big company

35. Research
1.
- study their problems
- learn their goals
- find Decision Makers
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36. Tailor-Made
2.
- run 1 campaign for one
company
- personalise each e-mail
- connect on an emotional
level
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37. LinkedIn
3.
- be specific
- tickle their egos
- ask for referrals
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38. SalesHackingDay
Example #1

39. SalesHackingDay
Example #2

40. SalesHackingDay
How to close more deals
with cold e-mailing?

41. Ask questions
1.
- what are your objections?
- what are your concerns?
- what are your priorities?
- what is yours roadmap for this
year?
- when should we reconnect?
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42. Be persistent
2.
- with prospects that are
worth your time
- check-in once in a while
- send some valuable
content
- send a holiday card
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43. Be patient
3.
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- with prospects that are
more likely to convert
- mark a comeback in your
calendar and come back
strong