The document outlines strategies for creating a janitorial flyer specifically targeting churches, addressing the challenges of marketing to non-profit organizations with limited budgets. It emphasizes the importance of subtlety in messaging, using general keywords without specific religious symbols, to avoid offending potential clients. The content also highlights the benefits of their cleaning services, such as low-cost solutions and maintaining a clean appearance, tailored to the unique needs of religious organizations.

1. Sample Janitorial Flyer
Targeting Churches

2. This is a blog and video on creating a commercial cleaning brochure, targeting
churches and religious organizations in general. One of the challenges with
marketing to churches is they are non for organizations and often do not have a
lot of money. The other challenge is how to let them know we specialize in
churches but at the same time be subtle and not offend anyone.

3. Janitorial Flyer
We were super careful in creating this brochure not to
include any symbols or reference to a specific religious
organization as we do not want to offend anyone.

4. Start The Marketing with A Headline
We started with a headline of “Don’t Take A Leap Of Faith with your next carpet
cleaner”. The keyword here is faith, just a subtle way to let prospects know we
understand their organization. Next to the headline is a picture tying into the
headline of taking that leap of faith. The point here is we wanted to use
keywords instead of being direct.

5. Sample

6. To View Full Sample Visit Our Blog
http://methodcleanbiz.com/2017/04/04/commercial-cleaning-brochure-targeti
ng-churches/

7. Solving Their Commercial Cleaning Problem
The paragraph or body we started with another keyword, the key to having
immaculate carpets is. Then the body was devoted to solving problems
common among churches. Some are not having to buy expensive equipment,
devoting maintenance staff’s time and of course the results. Often when
inhouse cleaners try to remove spills and stains they just wick back anyway in a
couple days because they do not have the training, detergents and equipment.

8. Picture
Next to the paragraph is a snapshot image of carpet cleaning, the problem here
was finding the right picture to plant the seed of a religious organization or
church without using any symbols. Some religions find that offensive and as
marketers we want to avoid offending the prospects we are trying to influence.

9. Youtube Video
https://youtu.be/MNS0wJ-AYqo

10. Focusing on Benefits
Last section is geared towards showcasing the core benefits of using our
service. The challenge with churches is they often have tight budgets for
commercial cleaning, carpet cleaning, etc. Most are staffed with lots of
volunteers and it can be difficult for a volunteer to pay top dollar for a cleaning
service or any contracting service when they are working for free.

11. Bullet Points
The key points we want to get across here is:
-setting up an ongoing routine, with larger ones we could split up in sections
while smaller buildings rotate services.
-Low cost solutions, now low cost doesn’t equal low profit when we are
splitting into sections or rotating

12. More Points
-main benefit of course is keeping a clean uniform appearance
This was a quick overview of some ideas to think about when creating a
commercial cleaning brochure, targeting churches.
To visit our blog Building !deas for more information