T H C 1 0 0
hello@reallygreatsite.com +123-456-7890 123 Anywhere St., Any City www.reallygreatsite.com
VISIT NW!
THE MEANING AND
IMPORTANCE OF TOURISM AND
HOSPITALITY INDUSTRY
THE RELATIONSHIP
OF TOURISM AND
HOSPITALITY
The Tourism and Hospitality Industry:
a powerful driver of the economic
engine of nations. The important
roles of tourism and hospitality as the
main instrument in socioeconomic
development of any nation cannot be
overstated.
Tourism and hospitality has become
one of the world’s largest and fastest
growing industries and it is because of
the several factors, such as rising levels
of income, improvements in
transportation and the low cost airline
services, easier access to
destinations by tourists and the
diversification of the industry with new
market niches.
VISIT NW!
The word TOURISM is derived
from the Hebrew word “torah”
which means studying,
learning, and searching.
VISIT NW!
Tourism is the act and process of
spending time away from home in
pursuit of recreation, relaxation,
and pleasure, while making use of
the commercial provision of
services.
VISIT NW!
Hospitality
The term is derived from
the latin word “ hospitare”
which means “to receive a
guest”.
VISIT NW!
It implies whereby a guest who is
away from home is welcomed by
a host where basic necessities are
provided such as food,
beverages, and lodging.
VISIT NW!
An industry comprises business
entity of food, beverages,
lodging or a combination of these
businesses to travelers during stay
in a destination.
VISIT NW!
The relationship between Tourism and
Hospitality
 Tourism affects hospitality.
 Hospitality affects tourism.
VISIT NW!
Hospitality Tourism
Promote each other and interact with each other.
Making contribution to the national economy and promoting the development
of the society
VISIT NW!
Hospitality Tourism
-Accommodation
-Food and Beverage
Services
-Time share
-Events/Entertainment
-Attractions
-Transportation
services
-Tour Operators
-Tourism
Information Centers
Hospitality and Tourism cannot be separated.
VISIT NW!
An area where has good hotel and
restaurant resources can attract more
tourists. People are search for better
accommodation and dining location so the
hospitality should be regarded seriously.
Tourism developed area have higher
demand for the hotel, more tourists’ needs,
more place to live and relax.
VISIT NW!
These two industries not only can
bring income to promote the
national economy, but also solve
the problem of employment and
with the development of the
society, human’s activities promote
the development of many new
industries. Hospitality and tourism
are two of these industries.
MEANING OF
TOURISTS
VISIT NW!
In 1937, the League of Nations
defined “tourist” as follows: “A
tourist is a person who visits a
country other than that in which he or
she usually resides for a period of at
least 24 hours.”
VISIT NW!
This was held to include persons
travelling for pleasure, domestic
reasons or health, persons travelling
to meetings or on business, and
persons visiting a country or a cruise
vessel even if for less than 24 hours.
VISIT NW!
In 1963, a United Nations
Conference on International Travel
and Tourism recommended a new
definition of a “visitor” as “any person
visiting a country other than that of
earning money.” This definition
covers two classes of visitors:
VISIT NW!
TOURISTS: Temporary visitors
staying at least 24 hours, whose
purpose could be classified as:
VISIT NW!
a. Leisure, such as recreation,
holiday, health, study, religion, or
sport.
VISIT NW!
B. BUSINESS
Travel that is undertaken for business
purposes. Business travel does not
include daily commutes or trips for
leisure purposes. Usually, business
travel implies work that requires being
away from home for at least a day.
Each individual journey is considered a
“business trip.”
VISIT NW!
C. FAMILY
Today, the U.S. Travel Association
defines “family travel” to include many
types of traveling parties, including
married couples traveling together,
spouses traveling with children,
grandparents traveling with
grandchildren, single parents with
children, reunion-goers, siblings with
relatives and more.
VISIT NW!
D. MISSION
Mission trips are defined as
experiences where Christians go
out into the world to help those in
need, whether the needs are
physical or spiritual.
VISIT NW!
E. MICE
Stands for Meetings, Incentives,
Conferences and Exhibitions
and it represents a lucrative part
of the tourism mix across the
globe. MICE can also be referred
to as Business Tourism or
Business Events.
VISIT NW!
EXCURSIONIST
An excursionist is a visitor without
an overnight stay, meaning that the
arrival and departure occurs in the
same calendar day. Also referred to
as a "same-day visitor".
VISIT NW!
EXCURSIONIST
excursionist are people who travel
for short trips that are undertaken
for pleasure and entertainment
purpose.
VISIT NW!
VISITORS ARE FURTHER
CLASSIFIED INTO:
• International visitor: Refers
to any person who travels to a
country outside his/her usual
environment.
VISIT NW!
VISITORS ARE FURTHER
CLASSIFIED INTO:
• Domestic visitor: Refers to
any person who travels to a
place other than that of his/her
usual environment but still
within the country.
COMPONENTS OF THE
TOURISM AND HOSPITALITY
INDUSTRY
hello@reallygreatsite.com +123-456-7890 123 Anywhere St., Any City www.reallygreatsite.com
1. ATTRACTION
•Attractions are a core component of
tourism. They are often called “tourist
attractions” because they tend to
attract tourists. Attractions are the
places, people, events, and things
that make up the objects of the tourist
gaze and attract tourists to
destinations.
ATTRACTIONS ARE
CLASSIFIED BASICALLY
INTO FOUR CATEGORIES
WHICH ARE AS
FOLLOWS:
1. NATURAL ATTRACTIONS
A favorable climate, high-quality air, land,
and water, scenic beauty, flora and fauna,
pristine forests, national parks, and other
protected areas, snow-capped mountains,
hills, valleys and rivers, hot springs,
geysers, etc. For e.g., Mount Everest,
Annapurna, etc.
2. MAN-MADE ATTRACTIONS
The ‘built heritage’—cities, towns,
buildings, landscape, amusement parks,
and theme parks, zoos, various sporting
events, etc. For e.g., Kathmandu Fun
Park, Jawalakhel zoo, etc.
3. CULTURAL ATTRACTIONS
Arts and culture, cultural diversity, cultural
fairs, festivals, celebrations, theatre, and
history/cultural museums, which depict
the history and culture of a country. For
e.g., Patan durbar square, manakamana,
Akala etc.
4. SOCIAL ATTRACTIONS
Meet and interact with the locals,
meet friends and relatives, and
community’s “hospitality”.
4. SOCIAL ATTRACTIONS
Meet and interact with the locals,
meet friends and relatives, and
community’s “hospitality”.
2. ACCOMMODATION
Accommodation in the destination
region is the temporary home of
the tourists. Tourist needs a place
to stay and relax (clean, hygienic,
and well- maintained
accommodation with a
comfortable bed, cleanliness, and
sanitary facilities with adequate
hot and cold- water supply).
Serviced accommodations
(provide meals and
housekeeping);
Commercial (e.g., hotels-5-
star, motels, resorts, inns,
etc.);
Semi-commercial (e.g., farm
stays, home stays, cottages,
etc.)
Semi-commercial (e.g., farm
stays, home stays, cottages,
etc.)
Non-commercial (staying
with family, relatives or
friends.)
Non-serviced (or self-catering)
accommodations (does not
provide meals and
housekeeping)
3. ACCESSIBILITY
(TRANSPORTATION)
Tourism ‘product’, the experience
is produced and consumed at the
same time. For tourism, it is the
tourists (consumers) who must be
transported to the destination to
experience the ‘product’ at the
place where it is produced, the
destination, rather than the
product being transported to the
consumers.
Many tourists visit multiple
destinations, and tourists like to
move freely about the
destination—local sites and
regions. It is important to have a
good network of international and
domestic airliners to transport
tourists to the destination and in
and around the destination.
A well-developed network of
airports, roads, railways, trails
and adequate means of safe
transport (public and private) are
important tourism infrastructures.
Transport should be hassle-free,
comfortable, safe, convenient,
regular, and affordable.
4. Amenities
Amenities are those
features that are useful or
which provide enjoyment,
comfort, and convenience.
It is also related to the
facilities when the tourism
business is slacking, many
amenities are provided as
a complementary product.
Tourist amenities include
food and beverage
facilities, safe drinking
water, good
communication, local
transport, proper waste,
and sewerage disposal
system, medical services,
reliable electric power, and
adequate water supply,
etc.
5. Activities
Apart from experiencing the tourism
‘product’, tourists would like to
involve in other facility-oriented
recreational activities—swimming
(natural or swimming pools, fishing,
boating, short-haul trips, nature
walks, sightseeing, shopping, etc., or
would just like to sit and relax.
Established Organizations (Public
and Private Partnership), Travel and
Tour
Operators, Trekking agents, and
favorable tourism policy, hassle-free
visa, and border formalities are other
important factors that contribute to
the growth of tourism.
6. Affinity (Hospitality)
It is the attitude with
which the service is
provided. Hospitality
includes performing the
service with a smile,
enthusiasm, untiringly,
and dedication.
For example, arranging guest room
supplies or serving food or beverage in
a presentable manner is a part of
hospitality. Many people prefer
homestays because of the hospitality
shown by the owners and villagers.
Therefore, affinity is an important
element in tourism marketing.
7. Actors (Operators)
Actors or operators play an important role in
tourism marketing as they are the host place
stakeholders. They are the ones who conduct
tourism and play a role in the proper
functioning of the tourism market. The tourism
board, Ministry, Local Institutions play the role
of actors in the context of Nepal.
8. Acts
•(Rules and Regulations)
In every aspect of life, rules and
regulations bind us for the smooth
running of an activity. Similarly, it
also plays an essential role in
tourism marketing. Acts enable the
tourists to follow a certain pattern
so that the guests as well as the
hosts both can enjoy different
aspects of tourism.
www.reallygreatsite.com
Do a research about the destination
Book your accommodation
Set the budgeting
Packing your belonging
Set the schedule
Complete travel documents
Book transportation ticket (compare several sites)
Explore Shodwe Beach
Ensure your happy long stay on vacation with the right
accommodation on the Shodwe beach holiday!
www.reallygreatsite.com
Prepare for takeoff on the
safe and cheapest flights
around
www.reallygreatsite.com
Research on the cost of transportation, accommodation,
food and drink, and also entertainment.
Make a financial plan for the whole trip
Keep track of your savings
Set your savings goals
Research, research, and research!
www.reallygreatsite.com
Don’t do it all by yourself
A LITTLE ADVICE
www.reallygreatsite.com
Look for online deals
Find local transportation for the
options
Buy travel insurance
Read reviews of the destination &
accommodation
Travel during off-peak times
www.reallygreatsite.com
Roll it! (Don’t fold
your clothes)
Choose easy to
match clothes
Use a
packing bag
Keep the toiletry
in a to go bag
Don’t take yourself seriously. Enjoy your trip,
this is what traveling is all about. Nobody
cares what you look like, you do you!
www.reallygreatsite.com
Now time to pack your things and
Let’s have have fun!
www.reallygreatsite.com

CHAPTER 1- (MACRO PERSPECTIVE).pptx

  • 1.
    T H C1 0 0 hello@reallygreatsite.com +123-456-7890 123 Anywhere St., Any City www.reallygreatsite.com
  • 2.
    VISIT NW! THE MEANINGAND IMPORTANCE OF TOURISM AND HOSPITALITY INDUSTRY
  • 3.
  • 4.
    The Tourism andHospitality Industry: a powerful driver of the economic engine of nations. The important roles of tourism and hospitality as the main instrument in socioeconomic development of any nation cannot be overstated.
  • 5.
    Tourism and hospitalityhas become one of the world’s largest and fastest growing industries and it is because of the several factors, such as rising levels of income, improvements in transportation and the low cost airline services, easier access to destinations by tourists and the diversification of the industry with new market niches.
  • 6.
    VISIT NW! The wordTOURISM is derived from the Hebrew word “torah” which means studying, learning, and searching.
  • 7.
    VISIT NW! Tourism isthe act and process of spending time away from home in pursuit of recreation, relaxation, and pleasure, while making use of the commercial provision of services.
  • 8.
    VISIT NW! Hospitality The termis derived from the latin word “ hospitare” which means “to receive a guest”.
  • 9.
    VISIT NW! It implieswhereby a guest who is away from home is welcomed by a host where basic necessities are provided such as food, beverages, and lodging.
  • 10.
    VISIT NW! An industrycomprises business entity of food, beverages, lodging or a combination of these businesses to travelers during stay in a destination.
  • 11.
    VISIT NW! The relationshipbetween Tourism and Hospitality  Tourism affects hospitality.  Hospitality affects tourism.
  • 12.
    VISIT NW! Hospitality Tourism Promoteeach other and interact with each other. Making contribution to the national economy and promoting the development of the society
  • 13.
    VISIT NW! Hospitality Tourism -Accommodation -Foodand Beverage Services -Time share -Events/Entertainment -Attractions -Transportation services -Tour Operators -Tourism Information Centers Hospitality and Tourism cannot be separated.
  • 14.
    VISIT NW! An areawhere has good hotel and restaurant resources can attract more tourists. People are search for better accommodation and dining location so the hospitality should be regarded seriously. Tourism developed area have higher demand for the hotel, more tourists’ needs, more place to live and relax.
  • 15.
    VISIT NW! These twoindustries not only can bring income to promote the national economy, but also solve the problem of employment and with the development of the society, human’s activities promote the development of many new industries. Hospitality and tourism are two of these industries.
  • 16.
  • 17.
    VISIT NW! In 1937,the League of Nations defined “tourist” as follows: “A tourist is a person who visits a country other than that in which he or she usually resides for a period of at least 24 hours.”
  • 18.
    VISIT NW! This washeld to include persons travelling for pleasure, domestic reasons or health, persons travelling to meetings or on business, and persons visiting a country or a cruise vessel even if for less than 24 hours.
  • 19.
    VISIT NW! In 1963,a United Nations Conference on International Travel and Tourism recommended a new definition of a “visitor” as “any person visiting a country other than that of earning money.” This definition covers two classes of visitors:
  • 20.
    VISIT NW! TOURISTS: Temporaryvisitors staying at least 24 hours, whose purpose could be classified as:
  • 21.
    VISIT NW! a. Leisure,such as recreation, holiday, health, study, religion, or sport.
  • 22.
    VISIT NW! B. BUSINESS Travelthat is undertaken for business purposes. Business travel does not include daily commutes or trips for leisure purposes. Usually, business travel implies work that requires being away from home for at least a day. Each individual journey is considered a “business trip.”
  • 23.
    VISIT NW! C. FAMILY Today,the U.S. Travel Association defines “family travel” to include many types of traveling parties, including married couples traveling together, spouses traveling with children, grandparents traveling with grandchildren, single parents with children, reunion-goers, siblings with relatives and more.
  • 24.
    VISIT NW! D. MISSION Missiontrips are defined as experiences where Christians go out into the world to help those in need, whether the needs are physical or spiritual.
  • 25.
    VISIT NW! E. MICE Standsfor Meetings, Incentives, Conferences and Exhibitions and it represents a lucrative part of the tourism mix across the globe. MICE can also be referred to as Business Tourism or Business Events.
  • 26.
    VISIT NW! EXCURSIONIST An excursionistis a visitor without an overnight stay, meaning that the arrival and departure occurs in the same calendar day. Also referred to as a "same-day visitor".
  • 27.
    VISIT NW! EXCURSIONIST excursionist arepeople who travel for short trips that are undertaken for pleasure and entertainment purpose.
  • 28.
    VISIT NW! VISITORS AREFURTHER CLASSIFIED INTO: • International visitor: Refers to any person who travels to a country outside his/her usual environment.
  • 29.
    VISIT NW! VISITORS AREFURTHER CLASSIFIED INTO: • Domestic visitor: Refers to any person who travels to a place other than that of his/her usual environment but still within the country.
  • 30.
    COMPONENTS OF THE TOURISMAND HOSPITALITY INDUSTRY
  • 31.
    hello@reallygreatsite.com +123-456-7890 123Anywhere St., Any City www.reallygreatsite.com
  • 32.
    1. ATTRACTION •Attractions area core component of tourism. They are often called “tourist attractions” because they tend to attract tourists. Attractions are the places, people, events, and things that make up the objects of the tourist gaze and attract tourists to destinations.
  • 33.
    ATTRACTIONS ARE CLASSIFIED BASICALLY INTOFOUR CATEGORIES WHICH ARE AS FOLLOWS:
  • 34.
    1. NATURAL ATTRACTIONS Afavorable climate, high-quality air, land, and water, scenic beauty, flora and fauna, pristine forests, national parks, and other protected areas, snow-capped mountains, hills, valleys and rivers, hot springs, geysers, etc. For e.g., Mount Everest, Annapurna, etc.
  • 35.
    2. MAN-MADE ATTRACTIONS The‘built heritage’—cities, towns, buildings, landscape, amusement parks, and theme parks, zoos, various sporting events, etc. For e.g., Kathmandu Fun Park, Jawalakhel zoo, etc.
  • 36.
    3. CULTURAL ATTRACTIONS Artsand culture, cultural diversity, cultural fairs, festivals, celebrations, theatre, and history/cultural museums, which depict the history and culture of a country. For e.g., Patan durbar square, manakamana, Akala etc.
  • 37.
    4. SOCIAL ATTRACTIONS Meetand interact with the locals, meet friends and relatives, and community’s “hospitality”.
  • 38.
    4. SOCIAL ATTRACTIONS Meetand interact with the locals, meet friends and relatives, and community’s “hospitality”.
  • 39.
    2. ACCOMMODATION Accommodation inthe destination region is the temporary home of the tourists. Tourist needs a place to stay and relax (clean, hygienic, and well- maintained accommodation with a comfortable bed, cleanliness, and sanitary facilities with adequate hot and cold- water supply).
  • 40.
    Serviced accommodations (provide mealsand housekeeping); Commercial (e.g., hotels-5- star, motels, resorts, inns, etc.); Semi-commercial (e.g., farm stays, home stays, cottages, etc.)
  • 41.
    Semi-commercial (e.g., farm stays,home stays, cottages, etc.) Non-commercial (staying with family, relatives or friends.)
  • 42.
    Non-serviced (or self-catering) accommodations(does not provide meals and housekeeping)
  • 43.
  • 44.
    Tourism ‘product’, theexperience is produced and consumed at the same time. For tourism, it is the tourists (consumers) who must be transported to the destination to experience the ‘product’ at the place where it is produced, the destination, rather than the product being transported to the consumers.
  • 45.
    Many tourists visitmultiple destinations, and tourists like to move freely about the destination—local sites and regions. It is important to have a good network of international and domestic airliners to transport tourists to the destination and in and around the destination.
  • 46.
    A well-developed networkof airports, roads, railways, trails and adequate means of safe transport (public and private) are important tourism infrastructures. Transport should be hassle-free, comfortable, safe, convenient, regular, and affordable.
  • 47.
  • 48.
    Amenities are those featuresthat are useful or which provide enjoyment, comfort, and convenience. It is also related to the facilities when the tourism business is slacking, many amenities are provided as a complementary product.
  • 49.
    Tourist amenities include foodand beverage facilities, safe drinking water, good communication, local transport, proper waste, and sewerage disposal system, medical services, reliable electric power, and adequate water supply, etc.
  • 50.
  • 51.
    Apart from experiencingthe tourism ‘product’, tourists would like to involve in other facility-oriented recreational activities—swimming (natural or swimming pools, fishing, boating, short-haul trips, nature walks, sightseeing, shopping, etc., or would just like to sit and relax.
  • 52.
    Established Organizations (Public andPrivate Partnership), Travel and Tour Operators, Trekking agents, and favorable tourism policy, hassle-free visa, and border formalities are other important factors that contribute to the growth of tourism.
  • 53.
  • 54.
    It is theattitude with which the service is provided. Hospitality includes performing the service with a smile, enthusiasm, untiringly, and dedication.
  • 55.
    For example, arrangingguest room supplies or serving food or beverage in a presentable manner is a part of hospitality. Many people prefer homestays because of the hospitality shown by the owners and villagers. Therefore, affinity is an important element in tourism marketing.
  • 56.
  • 57.
    Actors or operatorsplay an important role in tourism marketing as they are the host place stakeholders. They are the ones who conduct tourism and play a role in the proper functioning of the tourism market. The tourism board, Ministry, Local Institutions play the role of actors in the context of Nepal.
  • 58.
  • 59.
    In every aspectof life, rules and regulations bind us for the smooth running of an activity. Similarly, it also plays an essential role in tourism marketing. Acts enable the tourists to follow a certain pattern so that the guests as well as the hosts both can enjoy different aspects of tourism.
  • 60.
    www.reallygreatsite.com Do a researchabout the destination Book your accommodation Set the budgeting Packing your belonging Set the schedule Complete travel documents Book transportation ticket (compare several sites) Explore Shodwe Beach
  • 61.
    Ensure your happylong stay on vacation with the right accommodation on the Shodwe beach holiday!
  • 62.
    www.reallygreatsite.com Prepare for takeoffon the safe and cheapest flights around
  • 63.
    www.reallygreatsite.com Research on thecost of transportation, accommodation, food and drink, and also entertainment. Make a financial plan for the whole trip Keep track of your savings Set your savings goals Research, research, and research!
  • 64.
    www.reallygreatsite.com Don’t do itall by yourself A LITTLE ADVICE
  • 65.
    www.reallygreatsite.com Look for onlinedeals Find local transportation for the options Buy travel insurance Read reviews of the destination & accommodation Travel during off-peak times
  • 66.
    www.reallygreatsite.com Roll it! (Don’tfold your clothes) Choose easy to match clothes Use a packing bag Keep the toiletry in a to go bag
  • 67.
    Don’t take yourselfseriously. Enjoy your trip, this is what traveling is all about. Nobody cares what you look like, you do you! www.reallygreatsite.com
  • 68.
    Now time topack your things and Let’s have have fun! www.reallygreatsite.com