Meetings, incentives, conferences, and exhibitions (MICE) involve large groups coming together for a particular purpose. MICE events are centered around themes like hobbies or professions and aim to bring together professional, academic, or trade organizations. India is becoming a top MICE destination in Asia due to its rich culture and heritage, world-class hotels and infrastructure, and blend of modern amenities and tradition. Some of the top cities for MICE events in India include New Delhi, Hyderabad, Goa, Cochin, and Agra.

1. Presented By :-
M I C E
MEETINGS
INCENTIVES
CONFERENCES
EXHIBITIONS
ATREYEE GANGULY
Submitted To :- PROF. VANDITA HAJRA
Amity Institute of Travel and Tourism
Amity University West Bengal

2. Meetings, incentives, conferences, and exhibitions
(MICE)
• usually planned well in advance
• large groups are brought together for a particular purpose
MEETING : coming together of a number of people in one place, to confer
or carry out a particular activity.
INCENTIVE - meeting event as part of a programme which is offered to its
participants to reward a previous performance.
CONFERENCE - participatory meeting designed for discussion,
fact-finding, problem solving and consultation.
EXHIBITION - Events at which products and services are displayed.

3. MICE events :-
 Centred around a particular theme such as hobby, or a
profession or an educational topic.
 Aimed at professional, academic or trade organisations or
other special interest groups.
 Fastest growing segment of the tourism industry
catering to the business travellers.
The significance of the MICE industry is that it adds an
exciting layer to annual business meetings and
conferences transforming them from boring, dull all-
work-no-play get togethers to something pleasurable.
Work is most definitely the priority but the icing on the
cake is exhilarating new destinations, the exotica factor
and enjoyment factor.

4.  INDIA:
 One of world’s oldest civilization and largest democracy.
 Considered a major economic power driving the world
economy today.
 always been an enchanting destination for tourists from all
around the world.
 What makes India different from any other destination?
 Multitude of experiences that it offers.
 Unique impression, varied history, culture, customs, sights,
sounds, tastes and aroma.
 One experiences a fascinating amalgam of tradition & culture,
beauty & nature, style & splendour, warmth & courtesies,
comfort & convenience.
 Conferences in India bring fresh meaning to the concept of
combining work with pleasure.
INDIA as a MICE Destination

5.  Rich heritage, vibrant culture and its natural beauty already attracts
leisure tourists.
 With world class hotels and development of infrastructure, India is
now one of the top MICE destinations in Asia following closely on
the heels of Dubai, Malaysia and Hong Kong.
 India offers a healthy blend of culture, history, tradition, hospitality,
beauty coupled with modern amenities like deluxe and super deluxe
hotels and resorts that would appeal to the business traveller.
 International Congress and Convention Association (ICCA)
states:-
 India is 27th meetings market.
 The inbound MICE segment of India is growing at the rate of 15 to
29 per cent per annum.
 The conference market in India is valued at about $4.8 billion
INDIA as a MICE Destination

7.  NEW DELHI
 The Capital of India has been the favourite MICE destination during the
past few years.
 The charm is in its old heritage and modern facilities that make it perfect
for any business meeting or conference.
 Convention Centres : Pragati Maidan Exhibition Complex, The Indian
Habitat Centre, Federation of Indian Chambers of Commerce and
Industry (FICCI) to name a few.
 The convention hall of the Ashok Hotel, a pillar-less hall spread over
16,435 sq. ft. area has always been a favourite venue for meetings and
conferences.
 Other hotels that serve the purpose of in-house MICE facilities are The Taj
Palace, Hotel Le Meridian, Hyatt Residency, etc.
Top 5 MICE Destinations in INDIA

8.  HYDERABAD
 Pearl City of India, also known as Istanbul of India is an essential part of
Islamic Culture in the country.
 Finest epitomes of Qutab-Shahi architecture like Charminar, Jama Masjid,
and Mecca Masjid etc.
 The Shilpkala-Vedica, a multipurpose convention centre-cum-auditorium is
country’s second biggest convention centre.
 The Viceroy Hotel and Convention Centre overlooking the picturesque
Hussain Sagar Lake are some of the important MICE venues in Hyderabad.
 Hyderabad International Trade Expositions Limited having uber-modern
facilities to host international events.
Top 5 MICE Destinations in INDIA

9.  GOA
 Pristine beaches, scenic blue ocean, sylvan forests, palm-swathed hills,
 Mesmerizing islands, beautiful rivers and Indo-Portuguese architecture
make Goa a beguiling MICE destination.
 The city-state is top-ranked for business conferences and meetings.
 International Center, located on 14 Acres of land on Taleigao Plateau at
Dona Paula, is an ideal venue for conferences and exhibitions.
 Park Hyatt Goa Resort and Spa, Taj Exotica, The Leela also provide world-
class facilities for corporate events.
Top 5 MICE Destinations in INDIA

10.  COCHIN
 Ranked sixth best tourist places to visit in India by Neilson Survey
Company
 Has the highest number of national and international tourists in Kerala
 The Port City is set on a cluster of islands and narrow peninsulas and it
aesthetically and perfectly portrays the eclecticism of Kerala
 Le Meridien Cochin Resort and Convention Centre has a splendid
International convention centre with a capacity to seat approximately 1,600
people
 Other venues providing up to the par facilities for MICE events are Jewish
Synagogue and a Dutch Palace
Top 5 MICE Destinations in INDIA

11.  AGRA
 The city of Taj Mahal, the ultimate requiem of love has been a hotspot for
tourists visiting India
 The Mughal capital of India, during 16th century has a lingering past and
provides an excellent opportunity for business events.
 Jaypee Palace Hotel and Convention Centre is spread over an unbounded
25 acres of gracefully landscaped greenery
 The convention centre can cater approximately 1,500 guests with excellent
and avant garde facilities.
 Hotel Mughal Sheraton, Agra has a conference centre with a seating
capability of 750 people
Top 5 MICE Destinations in INDIA

12.  State-of-the-art hotels
 Well-trained staff with fluency in English
 Well-developed airways network and world class airports
 Various pre-tour and post-tour packages to supplement or support
MICE business operators.
Pleasant Surprises for MICE events in INDIA

13.  Convention Centres, Conference & Banquet Halls
 Exhibition Centres
 Auditoriums & Stadiums for hosting opening/closing ceremonies & other
events
 Accommodation in good 5-star and 4-star hotels
 Restaurants & Bars
 Recreation activities like Golf Course, Yoga & Ayurveda Centre,
Discotheque, Sports like Tennis, Squash, Badminton, Health Club with Spa
facilities
 Easy accessibility in terms of domestic and international flights.
Facilities available at all the Recommended
Venues :

14.  Poor road transportation
 Despite a lot of liberalization there is still a lot of red-tape to cut through.
 Lack of Infrastructural Development in Tourism Sector
 Largest Exhibition Centre in India, Pragati Maidan, needs immediate
refurbishments.
 Still not equipped to host any event which has 10000 or more delegate
capacity.
 The increasing amount of criminal offences in India has also created a
negative impact .
 All inclusive destinations and MICE hubs should be planned and
structured in a futuristic manner.
 MoT, along with the centres should promote India’s image as a MICE
Destination overseas through prominent media and publicity
campaigns.
 Government should also role out strict safety and security measures
for tourists.
Challenges to Overcome:-