The document provides an overview of Cappadocia, a region in Turkey known for its unique geological formations, rich history, and diverse attractions including hot air balloon rides, underground cities, and ancient churches. It highlights key destinations, local culture, culinary traditions, annual festivals, and significant increases in tourism, reaching 3.8 million visitors in 2019. Additionally, it emphasizes the need for improved accommodation capacity to support the growing number of visitors in the area.

1. N
E
S
W
CAPPADOCIA
International Tourism
and trends Project

5. OVERVIEW:
”Katpaktukya” Persian word for Cappadocia
Horses are still important to the locals who call Cappadocia home and they also offer an alternative mode of transport for
visitors.
 Understand the site through Maps
 Facts
 Popular places visited.
 Understand the place through the
main attractions.
 Underground cities
 Valleys
 Culture
 Shopping
 Entertainment
 Festival
 Food
 Statistics

7. VIDEO
The above video will
give an overview about
the attractions in
Cappadocia.
Add a description of the
video here.

8. Land of beautiful horses and fairy
chimneys
Not a city or town but an attraction. It is
created by 3 Anatolian provinces –
Nevsehir, Keyseri and Nigde.
Colour coded – Red Tour (North
Cappadocia) & Green Tour (South
Cappadocia
The name of the region is created by the
erosion of the soft layers formed by the
lava & ashes ashes sprayed by the
volcanic mountains of
Erciyes, Hasandağ and Güllüdağ, and
shaped by rain, wind, and ice for millions
of years.
Cappadocia’s landscape was formed by
volcanic erosion. Thick ash solidified into
a soft rock, called tuff, and over time the
tuff rocks eroded with wind and water,
creating the iconic fairy chimneys we see
today.

9. FACT
• There are a number of underground cities in Cappadocia, some
connected by a network of tunnels. These subterranean
settlements were made possible thanks to the pliability of the
soft rock. Many are open to visitors, however, a lot of the land in
the area is private property.
• There are as many as 600 churches carved from the soft
Cappadocian rock, and possibly many more that have not yet
been discovered. These churches date back to Medieval times
and display beautiful painted frescoes, which have retained an
amazing amount of color and detail over the centuries though
some painted figures have had their eyes scratched out by
superstitious locals afraid of the Evil Eye.

10. FACT ABOUT
YOUR VISIT
• The region of Cappadocia
is a large grape
producer and it’s believed
that wine-making has a
long history here. There’s
a number of wine-tasting
shops where visitors can
sample the goods and in
recent years wines from
the region have won
international awards
• Christians gave the town of
Göreme its name meaning
‘you cannot see here’, as
they hid in the area during
the Arab invasion.

11. Destinations
It is better to visit and
understand the attractions
to see according to the
destinations.
With its distinct natural
structure and mysterious
corners, each village in
Cappadocia offers guests
a dreamlike journey of
discovery and adventure.

12. Most popular places
• Göreme, Avanos, Çavuşin, Ortahisar and Pigeon
Valley - most popular places to visit.
• Kaymaklı and Derinkuyu - underground cities –
there are 300.
• Devrent Valley
• Karanlık and Tokalı Churches ZelveChurches of
Üzümlü and Balıklı

13. Ürgüp | Urgup
Urgup is well-known for its ancient villages' rock cones
and magnificent stone dwellings. The town is a bustling
tourist destination and a must-see in Cappadocia. Enter
this cave to observe the hundreds of years ancient cave
houses. With fairy chimneys, early Christian rock
churches, and excellent vineyards, it is a mystical city. It
contains a combination of old and modern goods.
Urgup, which is located in a wine zone, also holds an
International Wine Competition and Vintage Festival
every October. It is a hub for handcrafted carpets, and
hot air ballooning is popular for viewing the area's
natural beauty from above.
• Three grace fairy chimneys |Named as Named
as Osiana or Assiana at Byzantine period and
Başhisar at Seljuks and Burgur Castle at
Ottomans
• Turasan Winery

15. Goreme
• Goreme, formerly known as Korama, is located in the heart
of a valley filled with beautiful fairy chimneys and tuff rock
cones. Jerome appears in the cave chapels of the tenth and
eleventh centuries, carved out of volcanic rock. The
settlement is half-buried in the hill, its stone building facades
concealing a labyrinth of cave rooms beneath.
• On Müze Caddesi, a short walk from the centre on the way to
Göreme Open-Air Museum, are the fresco-adorned El Nazar
Kilise (Evil Eye Church) and Sakli Kilise (Hidden
Church).Hikers will delight in discovering fairy chimneys,
underground cave churches, and panoramic vistas.
• Goreme National Park is located in Turkey's Central Anatolia
area, within the borders of the province of Nevsehir.The
presence of numerous fairy chimneys produced by wind and
moisture is the most notable characteristic of Goreme
National Park.The site's worth is enhanced by the columbaria
on the high slopes of the Soganli, Zelve, and Uzengi Valleys,
as well as the monk cells carved into the valleys' depths.
Göreme

16. Goreme Open Air Museum
Goreme National Park and the Rock
Sites of Cappadocia –UNESCO World
heritage sites.
• Goreme National Park
• Derinkuyu Underground City
• Kaymakli Underground City
• Karlik Church
• Theodore Church
• Karain Columbarium
• Soganli Archaeological Site.
Kaymakli Underground
City
Theodore Church

17. Derinkuyu Underground City
Soganli Archaeological Site.

18. Uchisar
• Uchisar, the highest point in Cappadocia, is positioned high on a
cliff.
• In terms of settlement type, Uchisar is similar to Ortahisar's
settlements. Three castles may be found here, including the
magnificent Uchisar Castle. Taking in the vistas from the castle,
particularly at sunset, is a once-in-a-lifetime experience.
• Consider a massive, porous rock stretching towards the sky, and
then imagine yourself standing on top of it. The Uçhisar Castle or
a hot air balloon ride are the ideal ways to take in the sights and
sounds of Uchisar. Through the pigeon valley, it has one of the
nicest trails. Nature is the one who sculpted it.
• Today, stores and kiosks surround the castle, selling a variety of
souvenirs such as rugs, marble ornaments, mirrors, and, of
course, tasty dry nuts and fruits to keep you company.

19. Kocabag Winery
Uchisar Castle
Trail to the castle

20. Avanos
• Avanos, a major town situated along the banks of
the Kizilirmak River, is known for its traditional
handicrafts and excellent examples of local
architecture. A layer of turquoise transforms the
unique soft and oily clay, which is derived from
riverbeds. Its origins can be traced back to the
Hittites.Avanos is one of Cappadocia's most
popular tourist destinations, especially for its
pottery workshops.
• With an amazing collection of ceramics from all
throughout Turkey, the Guray Ceramic Museum
honours this pottery legacy. Chez Ali is another of
Avanos' well-known ceramics masters. Every year
in August, the town holds the Avanos
International Tourism and Handicrafts Festival.

22. Ortahisar
• It's a rock-cut fortress that looks exactly like
Uchisars. One of the first multi-story towns with a
fascinating archaeological past. The edifice, which
served as a stopover for historical Silk Road caravans
during the Hittite period, is actually a massive fairy
chimney. It houses ethnographic museums, churches,
and monasteries dating back to the Christian era.
Apples, lemons, oranges, and potatoes brought in
from the Mediterranean have been scooped out of
the valley sides.
• Üzümlü Church, Sarca Church, Cambazl Church,
Tavşanl Church, Balkan Deresi Churches, and Hallaç
Deresi Monaster are all ought to visit sites.

23. Sakir Pasa Medrese
Asagi Mosque Eleni Church
Red Valley

24. Mustafapaşa Village
(Sinassos- ancient
times)
• A hidden gem of architectural and cultural surprises located
in the south of Ürgüp. Rûm, or Greek Christians, coexisted
with their Muslim neighbours.With its gorgeous stone houses
and churches, the town leads us to vestiges of many
different eras.Behind statuesque neo-classical façades,
attractive homes (konak) display magnificent specimens of
stonework.
• The minaret of a 17th-century Seljuk mosque towers above
one of the town's two squares, while subsequent sights such
as the Ottoman-era akir Paşa Madrasa and the spectacular
late-nineteenth-century Church of Constantine and Helen are
also in the town centre.
• The Gomeda valley, west of Mustafapaşa, is one of the early
Christian sanctuaries where pilgrims flocked between the first
and eleventh centuries. It is similar to, but smaller than, the
Ilhara valley. Residences, chapels, and shelters from bygone
eras are hewn into the live rock along the valley's walls. The
vista of the river that snakes down the valley from there is
well worth the trip.

25. Gomeda Vadisi
Pankarlik valley
Cappadocia Art & History
Museum

26. Rose Valley

27. Cave dwelling

28. Underground cities
• Derinkuyu
• Kaymaklı
• Özkonak
• Mazı
• Tatlarin
• Ihlara Valley
• Selime Monastery
• Hacı Bektaş-ı Veli
There are more than 150 - 200 underground cities in Cappadocia. Out of which only
36 are discovered. The below are the cities that date 3000BC old.

29. Valleys
• Red Valley (Kızıl Vadi)
• Çavuşin
• Paşabağ (Monk’s Vineyard)
• Zelve
• Devrent
• Gülşehir

30. Culture
Shopping Streets
Entertainment
Festivals
Food

31. SHOPPING
STREETS
Cappadocia is renowned for its pottery
tradition, especially in the town of Avanos.
You’ll find many pottery and ceramic shops,
and shops selling handcrafted items. You can
buy gift items such as ornaments made from
pottery, candle holders, jugs or stews.
Carpets
• Tribal Collections,
Göreme(carpets 101)
• Galerie İkman
• Kervan Rugs
• Sultan Carpet
• Bazaar 54 (silk produce
that’s handmade)
•
Market
• Bedestan (warehouse
dedicated to textiles &
carpets)
• Kapalı Çarşı (largest
bazaar built by the
ottomans ; restored in
1970s and 1980s)
• Ürgüp Market (A weekly
market on Saturday which
has fresh produce.)
• Göreme Market (Locally
made food delights.)

32. Tash Takı (handmade bead & stone pendant with local motifs
and tassels)
Kapadokya Ebru Sanat Evi (“Ebru” (paper marbling)
artworks as well as ebru techniques used on fabrics for one-of-
a-kind scarves.)
Naile Art Gallery (Naile Art Gallery (In this gallery,
Cappadocian artist Naile Bozkurt exhibits and sells her ebru
work, as well as a fine range of both traditional and
contemporary artworks, as well as her highly abstract, modern
ebru work on ceramic tiles and silk scarves.)
Melih's Gourds (Melih Erolu carves highly carved lamps and
lampshades out of hollowed and dried gourds, casting
magnificent patterns on your walls.)
Sota Boutique (Nil Tuncer sourced and arranged this
exhibition to showcase the best of Turkey's modern artisan
work. Vintage kilim cushion covers and other naturally dyed
textiles with striking geometric motifs, as well as some seriously
weird ceramic items, are all on the menu.)
Kadıneli (Avanos' women's cooperative produces funky,
colourful felt purses, adorable knitted children's toys, crocheted
jewellery and scarves, and local gourmet delicacies like manti
pasta and preserves.)
İkizler Atölyesi (Levent and Mehmet, twins, make unusual
contemporary ceramics that riff on Anatolian themes and motifs
but are unlike anything else in town.)
Argos (classy, handmade ceramics that you wont find
anywhere else.)
Sultan's Charm (Stacks of lovely hand-loomed and organic-
cotton Turkish hamam items, as well as Harbiye soaps, are
available)
Kocabağ Winery Shop (Best place for wine tasting ,with
varieties of grapes. It attracts connoisseurs’ offers free tasting)

33. ENTERTAINMEN
T AREAS
Listen to the wind breezes
passing through the fairy
chimneys.
Whirling Dervish Ceremony
(The nightly 45-minute whirling dervish
ceremony at the Saruhan is the best in
Cappadocia. The sema (Mevlevi worship
event) is nowhere like as striking as
those held in Konya or Bursa, despite the
evocative surroundings.)

34. FESTIVALS
In the layered terrain of
Cappadocia, a fairy-tale
celebration is held.
 Cappadocia Balloon Fest
 Cappaddox
 Cappadocia Music festival
 Cycling festival
 Ultra Trail

35. Other Festivals prominent in Cappadocia
• Run fire Cappadocia Ultra Marathon
• Kaymakli Cream Festival
• Aksalur Cherry Feast
• Cappadocia Annual International
Mountain bike Stage Race and Festival
• International Art Camp in Cappadocia
• Goreme Local Food Contest (Forgotten
Flavours of Goreme)
• Urgup Grape Harvest Festival
• Avanos International Tourism and
Handicrafts Festival
• Haci Bektas Veli Commemoration
Ceremony
• Raid light Aladaglar Sky Trail
• Urgup International Wine Competition
and Vintage Festival
• Cappadocia Culture and Tourism
Festival

36. FOOD CULTURE
MUST HAVE
1. Clay Pot Kebab (Testi Kebab
2. Kayısı Yahnisi
3. Zerdeli Pilav
4. Nevşehir Mantısı
5. Kuru Kaymak
6. Cappadocian Vineyards
7. Manti [signature dish] (small pockets of pasta,
stuffed with meat, cheese served it tomato &
or garlic sauce.)

37. Gul-boregi Kuru-fasulye liste-stuffed-quince
Yaprak-sarma
Manti liste-sac-tava

38. Food
• Central Asian culinary traditions have been influenced by
Middle Eastern and Mediterranean cuisine.
• Dinner starts by appetizers with a selection of “meze”. It
consists of fresh salad leaves and tomato with yoghurt and
garlic, savory pastries, chopped salad, various vegetable
dishes cooked in olive oil, stuffed aubergine ,etc.
• Main courses are usually grilled meat or fish, skewered
meat, kebabs, meatballs and stews
• Raisons, Fruit
Leather
• Pekmez
• Köftür
• Dried Apricots
• Pumpkin Seeds
• Dried Cream

39. TESTI KEBAB
Traditional earthen ovens gradually cook meat, veggies, and lentils in a sealed clay pot. When the pot is shattered,
the smoky aroma and flavour inside burst forth, filling one with a sense of supreme satisfaction.

40. Statistics
• An article in 2020 stated that the tourism records of 2019 have been broken and crossed 3.8 million visitors.
• Cappadocia has seen an all time increase of 30% in the number of foreign visitors have been noticed in the year
2019.
• Cappadocia's museums and archaeological sites were visited by 3,834,134 people in 2019, according to estimates
from the Nevşehir Directorate of Culture and Tourism. This represents a 30 percent increase over the previous year
and a 157 percent increase over 2016, when the region welcomed about 1.5 million visitors.
• The graph began to decline due to poor trends in Turkey's tourism business, which had surged in 2016. In August,
however, almost 566,000 visitors visited the Göreme Open Air Museum. It became the most popular tourist
destination, with 1.4 million tourist arrivals. In 1985, UNESCO added Göreme National Park to its list of World
Heritage Sites. It is becoming one of Turkey's most popular tourist destinations.
• The graph began to decline due to poor trends in Turkey's tourism business, which had surged in 2016. In August,
however, almost 566,000 visitors visited the Göreme Open Air Museum. It became the most popular tourist
destination, with 1.4 million tourist arrivals. In 1985, UNESCO added Göreme National Park to its list of World
Heritage Sites. It is becoming one of Turkey's most popular tourist destinations.
• TÜRSAB said that they would hosting over 5 million tourists in 2020. Visitors come from Far East, Balkans, Russia,
and other European countries. Turkish officials decided to launch direct flights from Japan. , China,, Taiwan & other
Southeast Asian countries.
• The only problem that Cappadocia is facing is the accommodation. They have to increase the capacity of this
destination. There's has been a time where accommodation was 90% occupant and some bookings had to be
declined.
*Talip Aldemir, chairman of the Association of Turkish Travel Agencies (TÜRSAB) Cappadocia Regional Chapter Executive Board

41. STATISTICS
31 456 076 31 782 832
34 910 098
36 837 900
36 244 632
25 352 213
32 410 034
39 488 401
45 058 286
12 734 213
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
50 000 000
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
ARRIVING FOREIGN VISITORS (2011-2020)
Arriving Foreign Visitor

42. 0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
ARRIVING FOREIGN VISITORS BY MONTHS (2019-2020)
2019 2020

44. THANK YOU
Wrap up your presentation, last
thoughts, contacts for travel,
references.
Avantika Badgujar
04 | TYBVOC TTM