MICE tourism refers to Meetings, Incentives, Conventions and Exhibitions - events that bring large groups together for particular purposes. MICE tourism benefits local economies through high spending on transportation, accommodation, food and attractions. Top global MICE destinations include Thailand, South Korea, Estonia, Japan and India, while in the EU the leaders are Germany, the UK, Austria, Spain and France. When selecting sites, factors like accessibility, facilities, local support and entertainment are considered.

1. MICE Tourism
- - -Saru Chithiran- - -

2. What is MICE ?
• Meetings, Incentives,
Conventions and Exhibitions
• M - To manage all arrangements
which is required in normal
general Meetings
• I - To organize incentive tour
for your corporate
• C - To organize meetings of
wide level called conference
and manage all arrangements for
larger groups

3. What is MICE ?
• E - To organize exhibitions at
global level on various
exhibition grounds
• Generates multiple benefits to
host countries and regional
economies
• particular type of tourism in
which large groups, usually
planned well in advance, are
brought together for some
particular purpose

4. Sectors affected +vly
• Transportation, entertainment,
accommodation, food and
beverage, attractions, travel
trade – due to the high-value
spending potential of
delegates, exhibitors, and host
organizations

5. Top Global Destinations
• Thailand
• South Korea
• Estonia
• Japan
• India

6. Top EU Destinations
1. Germany
2. UK
3. Austria
4. Spain
5. France
1. London
2. Vienna
3. Barcelona
4. Berlin
5. Paris

7. Site selection process
• Accessibility
• Local Support
• Accommodation facilities
• Meeting facilities
• Site information
• Risks involved
• Profitability
• Entertainment and Recreation