COMMUNITY -BASED TOURISM CASE STUDIES
IN VARIOUS STUDIES & LESSONS FROM THEM
COMMUNITY -BASED TOURISM CASE STUDIES
IN VARIOUS STUDIES & LESSONS FROM THEM
COMMUNITY -BASED TOURISM CASE STUDIES
IN VARIOUS STUDIES & LESSONS FROM THEM
COMMUNITY -BASED TOURISM CASE STUDIES
IN VARIOUS STUDIES & LESSONS FROM THEM
COMMUNITY -BASED TOURISM CASE STUDIES
IN VARIOUS STUDIES & LESSONS FROM THEM
INTRODUCTION
COMMUNITY TOURISM
Travel to local indigenous communities that have invited outsiders to experience their
customs, food, lifestyle, and set of beliefs.
Residents of the community taking collective responsibility,& facilitate tourism.
The ability to make decisions is in the hands of the community along with the
support of NGO and government facilitation.
The residents earn income by providing accommodation, become land managers,
entrepreneurs, provide & produce services to be offered to the tourists.
Discover local habitat, wildlife, celebrate & respect traditional cultures, rituals &
wisdom.
Characteristics
Indigenous
leadership
Sustainability
Cultural
immersion
KEY TAKEAWAYS
Value
Indigenous people
understand the value
associated with the
biodiversity they have.
1
Collaboration
If organisations are
working together
anything is possible.
2
Goal
A common goal can be
achieved by working
together in a strategic
manner, making sure that
no one is left behind.
3
Fair trade
Regardless of how big or
small the tourism firm or
community is fair trade of
distribution of income
should happen at every
level.
4
KEY TAKEAWAYS
Thanh Ha Pottery
Village
Hoi An Village, Central Quag Nam province
HISTORY
• Thanh Chiem hamlet has a traditional pottery village for a
long time in the 16th century.
• Then they relocated craft community Thanh Ha village, which
is now Hoi An historic town. It has now been renamed Thanh
Ha Pottery Village Hoi An.
• Thanh Ha Pottery Village Hoi An, where the port town of Hoi
An has seen its ups and downs throughout history. It also had
its moments of glory in the seventeenth century, earning a
reputation as a "national product."
• And while certain stages appear to have been forgotten,
Thanh Ha village has been handed down to posterity to this
day due to the passion of the people's work.
• Thanh Ha pottery village has grown even more brightly as a
destination for tourists to visit and experience both domestic
and international visitors since Hoi An old town was classified
as a world cultural heritage
ACTIVITIES OTHERTHAN POTTERY
Activities other than pottery: Explore the largest ceramic
park in Vietnam. Have you ever heard about Thanh Ha
Terracotta Park – the largest Ceramic Park in Vietnam?
This park is a unique ceramic museum in Vietnam.
Thanh Ha Terracotta Park was built five years ago in the
traditional pottery village of Thanh Ha, in Thanh Ha
ward, Hoi An, with a total investment value of more than
VND 22 billion, an area of ​​​​nearly 6,000 square meters.
Architect Nguyen Van Nguyen is the owner and the
person who designs, invests, and builds.
-Arrangement garden
-Production camp
-Sa Huynh pottery area –
Cham
-Areas of other traditional
craft villages
-The exhibition area displays
priceless antiques that live
forever over time.
-Miniature world area: recreating
the nation’s history through the
years and the World’s wonders such
as Sydney Opera House of Australia,
or Taj Mahal of India, Statue of
Liberty of America.
Its pottery products are made from
the main raw material of clay and
serve various purposes in daily life
such as cups, bowls, jars, vases,
flowerpots, animal shapes, and
other examples with various designs
and rich colours;Thanh Ha pottery,
in particular, is noticeably lighter
than other brands such as BatTrang
and PhuocTich products.
The durability ofThanh Ha products
is particularly robust, and the pieces
are distinctive, due to the special
technique of processing soil and the
combination of repeated
manipulations.
Strategy
The home market, with a
focus on interior design
and decoration.
Overseas markets where
handicrafts are sold
directly to international
tourists.
Global export markets,
namely in Europe and
North America.
The revenue from
tourism-related sales has
accounted for 85 percent
of overall ceramic
revenue.
Thanh Ha pottery
village's markets
mostly follow three
distribution channels
OPPORTUNITIES OF CBT
DEVELOPMENT INTHANH HA
POTTERYVILLAGE:
Sets
it
apart
Potential tourism resources:- Its traditional features
including as space, nature, and architecture.
Second, the hamlet still practices traditional pottery
production, allowing tourists to receive hands-on
experience.
Third, traditional festivals continue to take place on a yearly
basis, with a variety of distinctive games drawing tourist
participation. According to the authors, these resources
have resulted in one-of-a-kind tourism items for Thanh Ha
pottery village.
The government support: International organizations as
the German Technical Cooperation Agency (GTZ), Japan
International Cooperation Agency (JICA), Netherland
Development Organization (SNV), and the World
Tourism Organization (UNWTO) supported the Vietnam
National Administration of Tourism in developing and
promoting these new types of tourism and facilitating
the linkages between Vietnamese tourism industry and
traditional handicraft industry.
This policy obviously contributes to preserving
traditional craft skills not to mention creating jobs for
young locals. Government has provided capital for the
upgradation of the infrastructure, better conditions for
developing CBT.
Awareness towards CBT of Thanh Ha community:
Meetings between the authority and the community are
held on a regular basis in Thanh Ha pottery village, since
the government wishes to enhance community
awareness about CBT. As a result, local community
leaders properly explain the CBT process and offer
training programs to local residents.
Hospitality of the host community:- Residents of Thanh
Ha frequently connect with guests and demonstrate
their warmth during chats.
CHALLENGES
Lack of Human resources.
A lack of producing area and materials
A lack of CBT strategic management at community level
The competition of other industry products in market
Miso Walai homestay
development
Mukim Batu Puteh, Kinabatangan Sabah (Malaysia)
MISO WALAI
MEANS
“STAYING
TOGETHER” IN
ORANG
SUNGAI
LANGUAGE
KOPEL
Trained and hired locals as cooks, guides,
boat drivers.
KOPEL -
preserved the
livelihood of
the local
people.
• The cooperatives dividend is divided amongst 300 people.Kampung Batu
Puteh, Kampung Menggaris, Kampung Perpaduan, and Kampung Singgah
Mata.
• KOPEL and SFD (Sabah Forestry Department) – Pin Sipu Forest Reserve,2015
• KOPEL –bring communities together – achieve common goals & operate
under the ownership – by-share idea. (managed by the community now.)
• Involvement of SFD – developed locals self esteem and confidence. SFD and
KOPEL reply on tourists to supply their income.
• Initiative created and funded by the state government in collaboration with
Sabah Forestry Department.
• Locals assist with the planning of ecotourism activities & create capacity to
manage the activities.
MESCOT
MESCOT – Programs inception -
coordinating community support,
tourism activities among groups,
training villagers as guides,
accountants, and maintenance staff,
and providing communications
support, all while keeping the original
community groups separate
administrative units.
MESCOT registered Homestay
program with the Sabah State Ministry
ofTourism,Culture and environment
on paper in 1999.
MESCOT
•Boat - Wildlife observation
cruises
•Guiding - training of local guides
& history
•Groups On culture –humanitarian
activities
•Handicrafts from Tulun Tukou -
women trained in handicraft
production - 4 communities
•Learning about traditional music
& dance
•Cooking local food amongst the
homestay activities
•Walks through farms & orchards
Activities
MISO WALAI
HOMESTAY
PROGRAM
The Miso Walai Homestay program was officially advertised and started in
November of 2000.
The Miso Walai homestay program's major goal was to include the local
population in community-based ecotourism, where guests' experiences would
be based on traditional orang Sungai culture and daily activities.
Day to day activities like eating communally on traditional mats , bathing in a
tub, washing by the river while living in a local village homestay. Farming ,”oil
palming, fish & prawn trapping on the river”
About 208 Mukim Batu Puteh residents are directly or indirectly involved in the
program, with 23 families participating in the homestay program and 48 locals
participating in the Boat Services Association.
Meanwhile, 33 young people joined the sukarelawan MESCOT environmental
protectors, 22 young people joined the MESCOT Cultural Group (MSG), and
more than 60 individuals joined the Tulon Tokou Handicraft Association.
LESSONS LEARNED
Individual Human
Capital
Development
Research Phase Exposure Phase
Brainstorming
Phase
Planning Stage
MESCOT
members training
program
Leadership
CONCLUSION
Throughout the research
paper we observed the
changes that the
community based tourism
programs did and there
efforts to sustain it.
At several community
based places, people travel
their because they know
that their expenditure is
going to the communities,
instead of just their interest
in the destination.
Conclusion
2020
32 million
people -
poverty
Low wage
workers
,elderly,
indigenous
residents,
people with
disabilities,
etc.
Size doesn’t
matter –
inclusiveness
matters

Community based tourism - Case study (Thanh Ha pottery village |Miso walai Homestay)

  • 1.
    COMMUNITY -BASED TOURISMCASE STUDIES IN VARIOUS STUDIES & LESSONS FROM THEM
  • 2.
    COMMUNITY -BASED TOURISMCASE STUDIES IN VARIOUS STUDIES & LESSONS FROM THEM
  • 3.
    COMMUNITY -BASED TOURISMCASE STUDIES IN VARIOUS STUDIES & LESSONS FROM THEM
  • 4.
    COMMUNITY -BASED TOURISMCASE STUDIES IN VARIOUS STUDIES & LESSONS FROM THEM
  • 5.
    COMMUNITY -BASED TOURISMCASE STUDIES IN VARIOUS STUDIES & LESSONS FROM THEM
  • 6.
  • 7.
    COMMUNITY TOURISM Travel tolocal indigenous communities that have invited outsiders to experience their customs, food, lifestyle, and set of beliefs. Residents of the community taking collective responsibility,& facilitate tourism. The ability to make decisions is in the hands of the community along with the support of NGO and government facilitation. The residents earn income by providing accommodation, become land managers, entrepreneurs, provide & produce services to be offered to the tourists. Discover local habitat, wildlife, celebrate & respect traditional cultures, rituals & wisdom.
  • 8.
  • 9.
  • 10.
    Value Indigenous people understand thevalue associated with the biodiversity they have. 1 Collaboration If organisations are working together anything is possible. 2 Goal A common goal can be achieved by working together in a strategic manner, making sure that no one is left behind. 3 Fair trade Regardless of how big or small the tourism firm or community is fair trade of distribution of income should happen at every level. 4 KEY TAKEAWAYS
  • 11.
    Thanh Ha Pottery Village HoiAn Village, Central Quag Nam province
  • 12.
    HISTORY • Thanh Chiemhamlet has a traditional pottery village for a long time in the 16th century. • Then they relocated craft community Thanh Ha village, which is now Hoi An historic town. It has now been renamed Thanh Ha Pottery Village Hoi An. • Thanh Ha Pottery Village Hoi An, where the port town of Hoi An has seen its ups and downs throughout history. It also had its moments of glory in the seventeenth century, earning a reputation as a "national product." • And while certain stages appear to have been forgotten, Thanh Ha village has been handed down to posterity to this day due to the passion of the people's work. • Thanh Ha pottery village has grown even more brightly as a destination for tourists to visit and experience both domestic and international visitors since Hoi An old town was classified as a world cultural heritage
  • 13.
    ACTIVITIES OTHERTHAN POTTERY Activitiesother than pottery: Explore the largest ceramic park in Vietnam. Have you ever heard about Thanh Ha Terracotta Park – the largest Ceramic Park in Vietnam? This park is a unique ceramic museum in Vietnam. Thanh Ha Terracotta Park was built five years ago in the traditional pottery village of Thanh Ha, in Thanh Ha ward, Hoi An, with a total investment value of more than VND 22 billion, an area of ​​​​nearly 6,000 square meters. Architect Nguyen Van Nguyen is the owner and the person who designs, invests, and builds. -Arrangement garden -Production camp -Sa Huynh pottery area – Cham -Areas of other traditional craft villages -The exhibition area displays priceless antiques that live forever over time. -Miniature world area: recreating the nation’s history through the years and the World’s wonders such as Sydney Opera House of Australia, or Taj Mahal of India, Statue of Liberty of America.
  • 15.
    Its pottery productsare made from the main raw material of clay and serve various purposes in daily life such as cups, bowls, jars, vases, flowerpots, animal shapes, and other examples with various designs and rich colours;Thanh Ha pottery, in particular, is noticeably lighter than other brands such as BatTrang and PhuocTich products. The durability ofThanh Ha products is particularly robust, and the pieces are distinctive, due to the special technique of processing soil and the combination of repeated manipulations. Strategy The home market, with a focus on interior design and decoration. Overseas markets where handicrafts are sold directly to international tourists. Global export markets, namely in Europe and North America. The revenue from tourism-related sales has accounted for 85 percent of overall ceramic revenue. Thanh Ha pottery village's markets mostly follow three distribution channels
  • 16.
    OPPORTUNITIES OF CBT DEVELOPMENTINTHANH HA POTTERYVILLAGE: Sets it apart Potential tourism resources:- Its traditional features including as space, nature, and architecture. Second, the hamlet still practices traditional pottery production, allowing tourists to receive hands-on experience. Third, traditional festivals continue to take place on a yearly basis, with a variety of distinctive games drawing tourist participation. According to the authors, these resources have resulted in one-of-a-kind tourism items for Thanh Ha pottery village. The government support: International organizations as the German Technical Cooperation Agency (GTZ), Japan International Cooperation Agency (JICA), Netherland Development Organization (SNV), and the World Tourism Organization (UNWTO) supported the Vietnam National Administration of Tourism in developing and promoting these new types of tourism and facilitating the linkages between Vietnamese tourism industry and traditional handicraft industry. This policy obviously contributes to preserving traditional craft skills not to mention creating jobs for young locals. Government has provided capital for the upgradation of the infrastructure, better conditions for developing CBT. Awareness towards CBT of Thanh Ha community: Meetings between the authority and the community are held on a regular basis in Thanh Ha pottery village, since the government wishes to enhance community awareness about CBT. As a result, local community leaders properly explain the CBT process and offer training programs to local residents. Hospitality of the host community:- Residents of Thanh Ha frequently connect with guests and demonstrate their warmth during chats.
  • 17.
    CHALLENGES Lack of Humanresources. A lack of producing area and materials A lack of CBT strategic management at community level The competition of other industry products in market
  • 18.
    Miso Walai homestay development MukimBatu Puteh, Kinabatangan Sabah (Malaysia)
  • 19.
  • 22.
    KOPEL Trained and hiredlocals as cooks, guides, boat drivers. KOPEL - preserved the livelihood of the local people. • The cooperatives dividend is divided amongst 300 people.Kampung Batu Puteh, Kampung Menggaris, Kampung Perpaduan, and Kampung Singgah Mata. • KOPEL and SFD (Sabah Forestry Department) – Pin Sipu Forest Reserve,2015 • KOPEL –bring communities together – achieve common goals & operate under the ownership – by-share idea. (managed by the community now.) • Involvement of SFD – developed locals self esteem and confidence. SFD and KOPEL reply on tourists to supply their income. • Initiative created and funded by the state government in collaboration with Sabah Forestry Department. • Locals assist with the planning of ecotourism activities & create capacity to manage the activities.
  • 23.
    MESCOT MESCOT – Programsinception - coordinating community support, tourism activities among groups, training villagers as guides, accountants, and maintenance staff, and providing communications support, all while keeping the original community groups separate administrative units. MESCOT registered Homestay program with the Sabah State Ministry ofTourism,Culture and environment on paper in 1999. MESCOT
  • 24.
    •Boat - Wildlifeobservation cruises •Guiding - training of local guides & history •Groups On culture –humanitarian activities •Handicrafts from Tulun Tukou - women trained in handicraft production - 4 communities •Learning about traditional music & dance •Cooking local food amongst the homestay activities •Walks through farms & orchards Activities
  • 26.
    MISO WALAI HOMESTAY PROGRAM The MisoWalai Homestay program was officially advertised and started in November of 2000. The Miso Walai homestay program's major goal was to include the local population in community-based ecotourism, where guests' experiences would be based on traditional orang Sungai culture and daily activities. Day to day activities like eating communally on traditional mats , bathing in a tub, washing by the river while living in a local village homestay. Farming ,”oil palming, fish & prawn trapping on the river” About 208 Mukim Batu Puteh residents are directly or indirectly involved in the program, with 23 families participating in the homestay program and 48 locals participating in the Boat Services Association. Meanwhile, 33 young people joined the sukarelawan MESCOT environmental protectors, 22 young people joined the MESCOT Cultural Group (MSG), and more than 60 individuals joined the Tulon Tokou Handicraft Association.
  • 27.
    LESSONS LEARNED Individual Human Capital Development ResearchPhase Exposure Phase Brainstorming Phase Planning Stage MESCOT members training program Leadership
  • 28.
  • 29.
    Throughout the research paperwe observed the changes that the community based tourism programs did and there efforts to sustain it. At several community based places, people travel their because they know that their expenditure is going to the communities, instead of just their interest in the destination. Conclusion 2020 32 million people - poverty Low wage workers ,elderly, indigenous residents, people with disabilities, etc. Size doesn’t matter – inclusiveness matters

Editor's Notes

  • #8 Characteristics -  Indigenous leadership (community assumes collective responsibility for all the tourism activities - stay, accommodation, internal travel, local food, cultural activities. Communities reap the benefit,-sustainable alternative as compared to other travel organizations. Instead of mass tourism, is more important collective well being ) ,  Sustainability ,& (Accommodate as much as possible keeping in mind carry capacity ; long term sustainability- avoid strain on their resources ; limited guest -local agriculture, not more than their stay capacity; energy support efficiently managed. ; sustain culture & traditions- indigenous) Cultural immersion.(experience diversity & customs of another culture[beliefs, social norms- increased knowledge & awareness], interact with communities)
  • #9 Characteristics -  Indigenous leadership (community assumes collective responsibility for all the tourism activities - stay, accommodation, internal travel, local food, cultural activities. Communities reap the benefit,-sustainable alternative as compared to other travel organizations. Instead of mass tourism, is more important collective well being ) ,  Sustainability ,& (Accommodate as much as possible keeping in mind carry capacity ; long term sustainability- avoid strain on their resources ; limited guest -local agriculture, not more than their stay capacity; energy support efficiently managed. ; sustain culture & traditions- indigenous) Cultural immersion.(experience diversity & customs of another culture[beliefs, social norms- increased knowledge & awareness], interact with communities)
  • #11 The economic growth will of tourism sector will happen only if each sector under the tourism industry will work together.
  • #16 Aside from the advancement of craft-based tourism, the artists of Thanh Ha pottery village have wished to devise an effective strategy for growing their ceramic products, such as creating fine art ceramic products for export.
  • #17  As a result, Thanh Ha pottery village has also received great attention and support from the authority. Another endeavor from the government to develop tourism in this village is to provide training classes about pottery products taught by artisans for the young generation in the village. Locals are also enthusiastic in teaching tourists about the ceramic production process, engaging them in it, and introducing them to the items displayed at their establishment. When interviewed, the majority of visitors expressed their appreciation for the indigenous people's kindness and hospitality. . Hospitality of the host community:- Residents of Thanh Ha frequently connect with guests and demonstrate their warmth during chats. Locals are also enthusiastic in teaching tourists about the ceramic production process, engaging them in it, and introducing them to the items displayed at their establishment. When interviewed, the majority of visitors expressed their appreciation for the indigenous people's kindness and hospitality.
  • #18 In addition, various obstacles to the growth and operation of CBT in the study area are explored in order to find viable solutions.
  • #22 10 species of primates (including Orang Utan, proboscis monkeys and Bornean gibbons) 50 mammal species including iconic Pgymy elephants More than 250 bird species including hornbills
  • #23 Kinabatangan River Habitat – ecosystem ; Sabah's fauna ; Kinabatangan Wetlands Resort settlement – housing amenities ; Miso Waleh is developed in Mukim Batu Puteh ;A rural community dependent on logging, hunting,fishing ,agriculture – environment conscious – source of income. More than 35 houses- 400 individuals living & working – homestay complex – 20 indigeneous language speakers – neighbouring Orang Sungai populations. for my reference KOPEL and its Lower Kinabatangan biodiversity protection programme heartily thank the efforts of the local villagers and visitors. To keep these initiatives going, we need more help from tourists, volunteers, and private and government organisations. The Model Ecologically Sustainable Community Conservation and Tourism (MESCOT), [began working in 1996 – batu Puteh community – lower kinabatangan wildlife sanctuary – save Orang Sungai] Combined Koperasi Pelancongan (KOPEL) with MESCOT in 2013
  • #24 Kinabatangan River Habitat – ecosystem ; Sabah's fauna ; Kinabatangan Wetlands Resort settlement – housing amenities ; Miso Waleh is developed in Mukim Batu Puteh ;A rural community dependent on logging, hunting,fishing ,agriculture – environment conscious – source of income. More than 35 houses- 400 individuals living & working – homestay complex – 20 indigeneous language speakers – neighbouring Orang Sungai populations. for my reference KOPEL and its Lower Kinabatangan biodiversity protection programme heartily thank the efforts of the local villagers and visitors. To keep these initiatives going, we need more help from tourists, volunteers, and private and government organisations. The Model Ecologically Sustainable Community Conservation and Tourism (MESCOT), [began working in 1996 – batu Puteh community – lower kinabatangan wildlife sanctuary – save Orang Sungai] Combined Koperasi Pelancongan (KOPEL) with MESCOT in 2013
  • #27 Kinabatangan River Habitat – ecosystem ; Sabah's fauna ; Kinabatangan Wetlands Resort settlement – housing amenities ; Miso Waleh is developed in Mukim Batu Puteh ; A rural community depended on logging, hunting, fishing ,agriculture – environment conscious – source of income. More than 35 houses- 400 individuals living & working – homestay complex – 20 indigenous language speakers – neigbouring Orang Sungai populations.
  • #28 Individual human capital development: to raise tourist awareness and understanding, notably among MESCOT pioneer groups members; The MESCOT group acquired and documented information about the local biodiversity, including six different forest types and other points of interest, throughout the research phase. Recording and documentation of "aural history," traditional beliefs, traditional remedies, traditional forest resource uses, indigenous culture, and the area's historical relevance and "living legacy.“ Exposure phase: at this step, participants were exposed to real-life scenarios in tourism through training, seminars, and study visits to various tourist attractions, facilities, and places. Exposure visits were also designed to collect data on current tourism products and identify gaps and potential activities that had not yet been produced. During the brainstorming phase, all of the material acquired regarding possible activities was recognized, short-listed, and decisions were made about which activities were appropriate for the region. The business strategy, marketing plan, budgets, strategies, and codes of conduct were all drawn up during the detailed planning stage. MESCOT members' skills development: appropriate skills for running or managing tourism activities were offered to local MESCOT members. Establish leadership/local champion: the project's leadership and organization were decided after considering the three key stakeholders: the government, non-governmental organizations, and self-appointed community representatives