The document discusses the internationalization of the Meetings, Incentives, Conventions and Exhibitions (MICE) industry and its influence on tourism business activities. It analyzes the link between internationalization and the MICE industry in relation to destination development. It reveals the cooperation process between foreign private companies and local governments in organizing the development of the MICE industry. It also substantiates the role of business tourism catalysts like Conventions & Visitors Bureaus in supporting innovative companies and projects. It discusses efforts made by governments, businesses, and organizations to comprehensively develop and promote the MICE industry.

1. THE INTERNATIONALIZATION
OF THE MEETINGS,
INCENTIVES, CONVENTIONS
AND EXHIBITIONS (MICE)
INDUSTRY:
ITS INFLUENCES ON THE
ACTORS IN THE TOURISM
BUSINESS ACTIVITY
Natalia Smagina
Department of World
Economy and
International
Economic Relations
Faculty of Innovative
Business and
Management Don
State Technical
University, Russia

2. Case :
MICE
influencing
country
tourism
development
in Russia
Analyze the link between internationalization
and MICE industry which is refer to the
destination development.
Public-Private Partnership (PPP), to strengthen
the trust between government and business
representatives on regional level.
Reveals the cooperation process between
foreign private companies and the local
government in organizing the development of
the industry connected to MICE.

3. Discussion
Substantiating the role
and place of a business
tourism catalyst in the
system of innovation
infrastructure
instruments and
institutions.
01
The article assumes that
business tourism catalysts
are the most optimal
mechanism to search for
and support promising
innovative companies and
projects such as
Conventions & Visitors
Bureaus (CVB), MICE
tourism.
02
Important to design
and launch specific
government programs
that would aim at
comprehensive and
practical development
and promotion of the
industry.
03
Considerable efforts have
been made by the
government, business,
non-governmental
organizations and their
clear and concrete
understanding of the
importance of addressing
this problem.
04

4. Implication
◦ The MICE industry as a conceptual category of
tourist industry is closely linked with tourism
and hospitality industry.
◦ It is an integral part of the tourism industry,
providing a significant positive impact on the
investment attractiveness and development of
regional areas of the national economy,
concerning to the context of international
economical relationship.
◦ The MICE industry plays a significant role in
the development of business, cultural and
scientific relations between regions and
countries.

5. Indonesia’s Issue
of MICE
◦ Based on ICCA (International Congress and
Convention Association) in 2016 Indonesia
ranks 40th with 94 meetings, while Thailand
(24), Singapore (28) and Malaysia (35) with
over 100 events.

6. MICE
Destination
Requirement
1. MICE facilities and lodging
2. Cost & affordability
3. Leisure and entertainment facilities
4. Service & professionalism (Human Resource)
5. Infrastructure & accessibility
6. Business/friendliness & image
7. Government support
Concluded by : Sanjay Nadkarni and Aliana Leong Man Wai “Macao’s
MICE Dream: Opportunities and Challenges” yang dimuat pada
International Journal of Event Management Research, volume 3, no.2,
2007

7. Reitha Fariza Hanividya, S.E
Seminar 5th MICE Discovery
7 Mei 2018
Pemetaan dan pendataan
16 destinasi MICE ke dalam strategi
pengembangan
wisata MICE 2015 - 2019

8. EAD KARUNIAWATI | 18030015