The document discusses different types of briefs used in media projects, including contractual, formal, negotiated, competition, informal, co-operative, tender, and commission briefs. For each brief type, an example project is provided and the key aspects of communication, time management, technical skills, and career progression are summarized. The briefs vary in their level of formality, whether they involve multiple companies, and how the project is commissioned. Overall the document outlines the different structures and processes involved in briefing media projects depending on the specific brief type.

1. Contractual Brief
An Contractual brief is a type of contract where a media companyis employed by a client in order to complete a
certain project this contract must be completed, if this contactis not completed it canresult in a breachof the contract
and the companycan face legalprosecutions.
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Formal Brief
An Formal brief is a given to a company, this brief which outlines the product the client is wanting to be made, the
brief is only gives the companyenough Information to be able to make the product, both the client and the company
will agree on the brief but it maynot always be legally binding.
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Negotiated Brief
An Negotiated brief is a brief given to two or more media companies who are completing a project, hey use this if
they have any issues about the brief or anything which they would like to talk about with the client, this can be
anything from changing the appearance ofa certain product or changing the whole of the products content as well as
keeping the product to the brief which has already been set.
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2. Competition brief
An competition brief is a brief which a client hands out to different production companies who are participating,
sometime it canseem like a free competition as eachproduction companyhas to complete the brief so that the client
canjudge which of the two companies have the best project idea.
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Informal brief
An informal brief is a brief which is not documentedso it is typically a verbal brief, for this brief the client and the
compan7 who have been employedjust discuss what the requirements are from the products which the will be making
and eventually agree on what the project they have suggested will be.
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3. Co – operative brief
An co – operative brief is a brief which is given to two or more companies working to create a specific product for a
client, whenthe brief is received the companies canthen work together to complete to project.
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Tender brief
An Tender brief is a brief which is advertised to companies which the companies will then come up with a proposal
and pitch their idea to the client, the client will then choose the one the think best fits what they are looking for and
offer the job to that production company.
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Commission brief
An commission brief is a brief which is usually used by larger media companies to get companies to get them to
produce a product for them, when the product has beenmade the larger companymight end up using he product
themselves for another client who will paythe media companyfor the making of the product, this brief is not spoke
about between the companyand the client usually just betweento media companies.
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4. Contractual
Example– radio advert
Communication- whenmakinga radio advert for a companyyou will needto stay in touch with them through either
email, meetings, phone calls, skype or any kind of social media, you would most likely speakto them once a weekto
checkeverything is okay with the progress being made.
Timemanagement- when making a radio advert for a companyyou will need make sure you manage your time
efficiently maybe by using a schedule so you stick to the time on the brief.
Technical skills –when making a radio advert for a companyyou will need have and be able to use the equipment
you require to make sure you product to the highest possible standards for your client, suchas a mixing desk and
recording equipment.
Career profession - when making an advert for a companyyou will them be able to progress with your own career
and go on to do adverts and maybe evenshows for bigger more popular radio stations.
Formal
Example– 1 hour radio show
Communication - whenmaking a 1 hour radio show for a company you will need to stay in touch with them through
email, calls and even meeting, you will only need to get in touch with them attest once a weekto checkon the
progress.
Timemanagement – when making a radio show you will needto manage your time efficiently the easiestwayto do
this is by using a schedule so you canstick to the time the brief..
Technical skills –when making a radio show you will and to be able to use the equipment required making a radio
show to a professional standard.
Career profession – when making a show for a companyafter the show has been aired you maythen get other radio
stations asking for you to do shows on the radio show.
Negotiated
Example– company logo rebranding
Communication - when makinga companyan new log is it very important you keep in touch with the client as they
maychange their idea or change the company they want to work with, you should keep in touch through emails,
weekly meetings, calls and various other social networking sites of you do not manage to get hold of them with the
first 3.

5. Timemanagement- when making a new logo for a company you will need make sure you manage your time
efficiently maybe by using a schedule so you stick to the time on the brief as the company mayneedthe new logo by
a certaindate.
Technical skills –when making a new logo for a company you will need have and be able to use the equipment you
require to make sure you product to the highest possible standards for your client, so that they will come to you for
more work in the future if needed,
Career profession - when making a new logo for a companyyou will then be able to progress with your own career
and maybe making this logo for this company will open up new projects for your company.
Competition
Example– short film festival
Communication - when makinga company a short film is it very important you keep in touch with the client as they
maychange the companythey want to work with, you should keepin touch through emails, weekly meetings or
weekly calls.
Timemanagement- when making a new short film you will need make sure you manage your time efficiently maybe
by using a schedule do you stick to the date the film is due for.
Technical skills –when making a short film you will needhave and be able to use the equipment you require to
make sure you product to the highest possible standards so that you get chosenand so that they will come to you for
more work in the future if needed,
Career profession - when making a new logo for a companyyou will then be able to progress with your own career
and maybe making this short film will open up new projects for your companyif it gets picked.
Informal
Example– musicvideo for an unsignedband
Communication - when makinga company a music video for an unsigned band is it very important you keepin
touch with the client as they maychange the company they want to work with, you should keepin touch through
emails, weekly meetings or weekly calls or any form of social media.
Timemanagement- when making a music video for an unsigned band you will need make sure you manage your
time efficiently maybe by using a schedule but it will be discussedbetweenthe company and the band of there will
be a due date.

6. Technical skills –when making a music video for an unsigned band you will need have and be able to use the
equipment you require to make sure you product to the highest possible standards, so that they will come to you for
more work in the future if needed,
Career profession - when making a music video for an unsigned band for a companyyou will then be able to
progress with your own careerandmaybe making this music video will open up new projects for your companyif it
gets a lot of views,
Co – Operative
Example– photography projects
Communication - when makinga company a photography projects is it very important you keep in touch with the
client as they may change the companythey want to work with, you should keep in touch through emails, weekly
meetings and calls.
Timemanagement- when making a photography projects you will needmake sure you manage your time efficiently
maybe by using a schedule, so you know exactly what to do and when for.
Technical skills –when making a photography projects you will needhave and be able to use the equipment you
require to make sure you product to the highest possible standards, so that they will come to you for more work in
the future if needed,
Career profession - when making a photography projects for a company you will then be able to progress with your
own careerandmaybe making this photography project will open up new projects for your company if you are
deemedgood enough.
Tender
Example– live TV interview
Communication - when makinga company a live TV interview is it very important you keepin touch with the client
as they maychange the company they want to work with, you should keepin touch through emails, weekly meetings
and calls.
Timemanagement- when making a live TV interview you will need make sure you manage your time efficiently
maybe by using a schedule, so you know exactly what to do and when for.
Technical skills –when making a live TV interview you will need have and be able to use the equipment you
require to make sure you product to the highest possible standards, so that they will come to you for more work in
the future if needed,
Career profession - when making a live TV interview for a companyyou will then be able to progress with your
own careerandmaybe making this live TV interview will open up new projects for your companyif you are
deemedgood enough at planning the interview.

7. Commission
Example– biased newspaper article
Communication - when makinga companya newspaperarticle is it very important you keepin touch with the client
as they maychange the company they want to work with, you should keepin touch through emails, meetings or
weekly calls or any other form of socialmedia.
Timemanagement- when making a newspaperarticle you will need make sure you manage your time efficiently
maybe by using a schedule.
Technical skills –when making a newspaperarticle you will need have and be able to use the equipment you require
to make sure you product to the highest possible standards, so that they will come to you for more work in the future
if neededyou also need to make sure that everything they want is in the article.
Career profession - when making a newspaperarticle for a companyyou will then be able to progress with your own
careerandmaybe making this newspaperarticle you may get work with bigger newspapercompanies of they feel you
are good enough.