The document discusses different types of briefs that media companies may receive from clients. A contractual brief sets strict guidelines that must be followed to avoid legal issues. A commission brief involves one media company hiring another to create a product, while a negotiated brief allows parties to discuss changes. A tender brief involves companies pitching proposals to a client, while a formal brief gives creative freedom within guidelines. A co-operative brief involves multiple companies working together on a project.

1. Task 1 JustinFox-Rothwell
•Contractual - A contractual brief is a type of brief or contractwhere a media company is employed by the
clientin order to complete a project within the brief which is setto specific guidelines which the media
company must follow.It will be very important for the media company to followthese guidelines and do
exactly what the clientstates within the brief, if they fail to do so this can resultin a breach of contractand the
company could facelegal actions.
A contractual brief is oneset out by a company where you will haveto work already pre-set guidelines so you
work to an already agreed brief.
•Commission - This brief is where a largemedia company will employ an other independent media company to
create and produce the product for them, and after the producthas been made the larger company may go on
to be use the product for an external clientwho will pay the independent media company for makingthe
product and they could even get a cut of the royalties too.The brief is not negotiated between the company
and the client,however is negotiated between the two media companies.
This is likea sub-contractor eg a radio station mightemploy a an independent company to do them a jinglefor
their radio showor even a car company may employ a radio station to create a jingleand will begive almost
complete free artistic license.
•Negotiated - This type of brief will bebrought up if the co-operative brief given to the two of more media
companies that are competing the projecthave any issues between themselves about the brief or anything
they would liketo clear up with the client.Through the negotiations the brief can then be changed in order to
suiteevery party takingpart in the production.This could be anythingfrom changingthe appearanceof the
product to changingthe products content as well as keeping itto the guidelines setin the brief.
A negotiated brief is where all parties will sitdown and try and discussthe best path to go down when it
comes to the brief so they negotiate too see what everyone can offer and platformideas.
•Tender - This is where a clientwill advertisetheir brief and a production company will bringtogether a
proposal thatthey will pitch to the client,there could be multiplepitches to the clientfrom many different
companies,so the clientwill then get the chanceto choosethe proposal thatthey think best suits their brief
and offer the job to that production company.
This is where a company will bringforward a presentation and then present ideas this will probably consistof
mood boards and ideas generation then narrowed down to a few potential options
•Formal - This this where a media company is given a brief by the clientwhich outlines the product which they
are wantingto be made. This brief is very open and only gives enough information to be ableto produce the
product, any issues or information thatthe media company would liketo go over can be discussed duringthe
negotiations with the client.Both the clientand the company employed by them will formally agreeon the
project and the brief but it cannotalways be legally binding.
This is where the media company will be given free rein on the project however it can be negotiated to see
what path the clientwould liketo go down whether it be serious and more relaxed and less formal.
•Co-operative - Within this type of brief there are usually two or more companies that arehired by the client
to work to the brief they have written for the specific project they want to be completed. After both
companies have received the brief they can then proceed to work together to produce the product. If there is
a disagreement or conflictin ideas there can be a negotiated brief in order to resolvethese issues.

2. This is where the company and the clientwill work together in a cohesiveteam to try and find the best way of
tacklingthe brief and then can work back and forth until they come up with the right idea.
•Informal - An informal brief is notdocumented and is usually of the verbal kind.It is where the clientand the
company which they have employed simply discusstherequirements for the productthey will bemakingand
ultimately agrees upon the project.
•Competition - This is where a clientcan put their brief out so itcan be accessed by all of the different
production companies that are participating.Itcan sometimes been seen as a free competition as each
production company will complete the brief and the clientcan then judge which company has the best project
and as an award they have itpublished.
This is where the rules will beset out before the startof the competition see Cheltenham shortfilmfestival
annotation down below this is the standard kind of procedure.
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
Thisis an internationalfilmbrief the
rulesare that it has to be inclusive
and has be promotional foryour
owncountry,so obviouslythe
political ramificationswouldbe
tight,itmust alsobe in Frenchor
English.
It alsorequires180 words inEnglish
to appeal tothe director.

3. http://www.cheltfilmsoc.org.uk/images/LibraryBrief.pdf
The brief isbrokendowninto
sectionsonthingssuchas the actual
task andoutliningrules andspecificThe target
audience –the
target
audience isthe
people of
Cheltenham
it’sprobably
goingto be
usedforsome
kindof
promotional
video
Objectives –
the objective is
to inspire the
younger
people and
raise to profile
of the town
Legal and ethical
restrictions there
doesn’tseemtobe
manyjust thatit
has to be
promotional and
inclusive tosociety

4. Legal and ethical – youare
givenfree range itjusthas to
be innovative andoriginal
and ithas to able to be
relatedtoeverydaylife
Objective –the objective istocreate
a short filminunderten minutesit
isquite a broad andopenbrief
The brief isgeneral andopenso it
couldbe free up to artisticlicense

5. Contractual brief -
Communication – you could go for a meeting with them and then discuss whatkinds of things they are looking
for within the brief and see whether it’s something you would liketo do
Time management – if you’re workingto a contractthere will beassetdeadlineand also target time deadlines
that you will probably have
Technical skills –your technical skills will bewithin your limits becauseyou have time constraints and will also
have a contract so you will notbe stepping outsideof your boundaries.
Career – this will develop your independent working skillsand also improvetime keeping it will also possibly
open up new offers to other contracts in the future.
Commission brief –
Career – this is a sub contracted piece of work so it wont really affectyour career as you already havea job
with the
Technical skills -
Technical skills -
Communication -