A co-operative brief is where companies work alongside one another on a project. Each company has their own brief that must cooperate with the other company's brief. For example, two companies may want to make a short film but have different ideas. The companies will meet to discuss ideas and compromises to ensure both are happy. They will work closely together through communication and time management to complete the project according to both briefs. Working together allows skills sharing and builds trust for future cooperative projects.
Different types of creative production briefsPaigeward96
This document discusses different types of creative production briefs, including contractual, negotiated, formal, informal, commission, tender, and co-operative briefs. Contractual briefs involve a signed agreement outlining objectives, while negotiated briefs involve compromising between two parties' ideas. Formal briefs provide basic information from a client to produce a product. Informal briefs are created quickly but may lack clarity. Commission briefs involve a large company hiring another to create a product. Tender briefs are for new individuals sharing ideas with a company. Co-operative briefs require working with other organizations on the same product.
Task 1 - Creative Production Briefs and Preparation ryansharman
The document discusses different types of briefs that can be used between clients and media companies for projects. It describes contractual briefs, where specific guidelines must be followed. It provides examples of negotiated briefs, where two competing companies must negotiate aspects of the project. It also outlines formal briefs, which give basic instructions, and informal briefs, which are discussed verbally without documentation. Other brief types discussed include commission briefs, where a larger company hires another to create a product; tender briefs, where companies pitch project ideas to a client; co-operative briefs, where multiple companies work together on a project; competition briefs, where any company can participate; and client briefs, where requirements are specified.
The document discusses different types of client briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It provides definitions and advantages and disadvantages of each brief type. The document also addresses topics like reading the brief thoroughly, discussing the brief with the client, potential legal issues, and opportunities working on the brief could provide.
The document discusses different types of client briefs that a media producer may receive, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief. It is important to thoroughly read the brief to understand what is expected and the limitations. Discussing the brief with the client prior to production helps ensure both parties understand what is being produced to avoid legal issues and make the production process smoother. Employing discretion with a brief could allow for more creativity but risks producing something the client does not want.
The document discusses different types of client briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It also covers the importance of thoroughly reading and discussing the brief with the client prior to production. The client brief in this case requests the production of a graphic design project and specifies the deadline and constraints around fonts, images and copyrighted materials. Potential amendments to the product or budget are considered, as well as opportunities the brief provides for skill development, learning new skills, multi-skilling, and gaining experience contributing to a project.
This document outlines different types of client briefs that a media company may receive, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It also discusses the importance of thoroughly reading and discussing the brief with the client prior to production in order to understand what is being asked and ensure there are no legal or ethical issues. The document provides an example of a formal brief the client has given to create a leaflet about popular places to visit in York, with a deadline of May 19th.
The document outlines different types of briefs that can be used for media production projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It then discusses the student's brief for a rebranding project, which has elements of a formal and informal brief. The student will create a new logo, website, social media presence, and business cards for the client within 6 weeks. [END SUMMARY]
The document discusses different types of client briefs used in media production, including contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and my brief. Each brief type is defined and its advantages and disadvantages are outlined. The document also discusses the importance of thoroughly reading the brief, negotiating with the client prior to production, and potential opportunities working on the brief may allow.
Different types of creative production briefsPaigeward96
This document discusses different types of creative production briefs, including contractual, negotiated, formal, informal, commission, tender, and co-operative briefs. Contractual briefs involve a signed agreement outlining objectives, while negotiated briefs involve compromising between two parties' ideas. Formal briefs provide basic information from a client to produce a product. Informal briefs are created quickly but may lack clarity. Commission briefs involve a large company hiring another to create a product. Tender briefs are for new individuals sharing ideas with a company. Co-operative briefs require working with other organizations on the same product.
Task 1 - Creative Production Briefs and Preparation ryansharman
The document discusses different types of briefs that can be used between clients and media companies for projects. It describes contractual briefs, where specific guidelines must be followed. It provides examples of negotiated briefs, where two competing companies must negotiate aspects of the project. It also outlines formal briefs, which give basic instructions, and informal briefs, which are discussed verbally without documentation. Other brief types discussed include commission briefs, where a larger company hires another to create a product; tender briefs, where companies pitch project ideas to a client; co-operative briefs, where multiple companies work together on a project; competition briefs, where any company can participate; and client briefs, where requirements are specified.
The document discusses different types of client briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It provides definitions and advantages and disadvantages of each brief type. The document also addresses topics like reading the brief thoroughly, discussing the brief with the client, potential legal issues, and opportunities working on the brief could provide.
The document discusses different types of client briefs that a media producer may receive, including contractual, formal, informal, cooperative, negotiated, commission, tender, competition, and my brief. It is important to thoroughly read the brief to understand what is expected and the limitations. Discussing the brief with the client prior to production helps ensure both parties understand what is being produced to avoid legal issues and make the production process smoother. Employing discretion with a brief could allow for more creativity but risks producing something the client does not want.
The document discusses different types of client briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It also covers the importance of thoroughly reading and discussing the brief with the client prior to production. The client brief in this case requests the production of a graphic design project and specifies the deadline and constraints around fonts, images and copyrighted materials. Potential amendments to the product or budget are considered, as well as opportunities the brief provides for skill development, learning new skills, multi-skilling, and gaining experience contributing to a project.
This document outlines different types of client briefs that a media company may receive, including contractual, formal, informal, cooperative, negotiated, commission, tender, and competition briefs. It also discusses the importance of thoroughly reading and discussing the brief with the client prior to production in order to understand what is being asked and ensure there are no legal or ethical issues. The document provides an example of a formal brief the client has given to create a leaflet about popular places to visit in York, with a deadline of May 19th.
The document outlines different types of briefs that can be used for media production projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It then discusses the student's brief for a rebranding project, which has elements of a formal and informal brief. The student will create a new logo, website, social media presence, and business cards for the client within 6 weeks. [END SUMMARY]
The document discusses different types of client briefs used in media production, including contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and my brief. Each brief type is defined and its advantages and disadvantages are outlined. The document also discusses the importance of thoroughly reading the brief, negotiating with the client prior to production, and potential opportunities working on the brief may allow.
The document discusses different types of client briefs that media companies may receive, including:
- Contractual briefs which involve a signed agreement between both parties.
- Formal briefs where the client only outlines what they want and the producer must negotiate details.
- Informal briefs which are loosely defined verbal agreements that allow more creativity.
- Cooperative briefs where multiple companies work together on one project.
- Negotiated briefs that require compromise when companies can't agree on a single plan.
The document provides definitions and discussions of different types of client briefs that media companies may receive for projects. It defines briefs as contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and discusses the advantages and disadvantages of each type. It also includes sections for the student to describe which brief structure their client will use, the importance of thoroughly reading the brief, the nature and demands of their client's brief, and why it is important to discuss the brief with the client prior to production.
The document discusses the process of working to a client's brief in the creative media industries. It defines what a brief is and outlines the common structures of briefs, including contractual, negotiable, formal, informal, commission, tender, cooperative, and competition briefs. It emphasizes the importance of carefully reading the brief to understand requirements, timelines, and specifications. While contractual briefs cannot be negotiated, the document explains that it is generally good practice to negotiate other types of briefs to ensure feasibility and clarify expectations. Finally, it notes that working from a brief provides opportunities for skills development, industry experience, and networking in addition to financial compensation.
The document discusses different types of briefs that can be used for media production projects, including contractual, formal, informal, co-operative, negotiated, tender, competition, and my brief. Each brief type is defined and the advantages and disadvantages are outlined. The document also discusses reading the brief thoroughly, the importance of discussing the brief with the client prior to production, and potential limitations that could arise from the brief, such as timing, budget, and production constraints.
The document discusses a client project evaluation. There were two main legal constraints - finding a font that was free for commercial use and getting permission to use the client's photographs. Both issues were resolved successfully. Time management was initially poor due to a late previous project, but production finished early thanks to client feedback. Communication with the client went well, with frequent emails and incorporation of their feedback. Requirements of the brief were met, including social media integration and A4 sizing. Overall lessons included effective client communication and responsiveness.
This document summarizes different types of client briefs that can be used for media projects. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type of brief, it outlines the key advantages and disadvantages. The document also discusses reading the brief thoroughly, understanding the nature and demands of the client brief, negotiating the brief with the client prior to production, employing discretion with the brief, potential legal issues, and opportunities the brief allows.
How a chatbot instantly improves talent acquisition and candidate pre screeningAreeba Khan
I am pretty sure after reading the title you must be wondering how do chatbots work for talent acquisition, why you need them and is it worth it?樂
Well, the answer to your questions and concerns is simple, chatbots make your hiring procedures much easier and faster!
https://botsify.com/blog/chatbot-for-talent-acquisition
This document discusses different types of project briefs, including their communication styles, time management approaches, and career impacts. Some key briefs summarized are:
- Negotiated briefs involve negotiating project details with clients to understand their vision while sharing company perspectives.
- Competition briefs provide festival/competition terms, deadlines, and entry requirements to help participants understand fit.
- Co-operative briefs are created through discussion between multiple collaborating companies, requiring clear communication.
- Formal briefs strictly define client needs to maintain focus, while contractual briefs outline duties, processes, payments, and consequences for unmet expectations.
The document discusses different types of briefs used in creative projects, including negotiated, contractual, formal, informal, commission, tender, and competition briefs. For each brief type, the document outlines characteristics related to communication, time management, and career progression. Overall, the document provides an overview of the key elements and considerations for various brief styles used when commissioning creative works.
Jordan Armytage completed a project for Whitby Wildlife Sanctuary where he created a campaign poster for them. He communicated regularly with his client via email to discuss the project brief and get feedback on his work. Jordan had to manage his time within a two week deadline and work within the constraints provided by his client, such as only using materials they provided. Through this project, Jordan learned the importance of clearly defining the brief with the client and gaining real experience working within deadlines to a client's requirements.
The document discusses different types of client briefs for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It provides details on the definition, advantages, and disadvantages of each brief type. Key points covered include how contractual briefs provide the most structure and legal protection, while informal briefs involve more trust between parties. The document also discusses how to read, negotiate, and identify opportunities within a client brief.
Scott created poster designs for a client's beer products. He had to consider copyright issues with the fonts and ensure they were freely usable. The designs also had to adhere to advertising standards regarding alcohol promotion. Scott managed his time well over three weeks, spending one week on each poster. Communication with the client was limited but positive, with the client approving Scott's concept mock-ups. Scott fulfilled the client's requirements to include the brand logo in the final posters. The project helped Scott improve his digital art, layout, time management and experience working professionally to a brief.
The client has requested that the student design business cards for their trucking company. Specifically, the cards should feature an image of one of the client's trucks as the background and include contact details. The brief is informal as the client filled it out in person with the student. It is important for the student to thoroughly read the brief to understand what is being requested and ensure they do not create something the client does not like. There are no major legal, ethical or regulatory issues with the proposed design. The project will provide learning opportunities for the student to develop new skills like business card design and working with clients.
The document discusses different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It also summarizes the student's own brief, which is an informal verbal brief to create a campaign poster for a client's new animal hospital. The student will discuss the brief with the client to ensure they understand what is required and can negotiate any issues before production.
The document outlines different types of client briefs including formal, informal, co-operative, negotiated, commission, tender, competition, and contractual briefs. It then discusses the student's brief, which uses a formal structure. The student will need to meet with the client to discuss ideas and ensure there are no legal or ethical issues with the proposed designs for a menu, shopfront, and window frosting. The brief is an opportunity for the student to develop skills in project management, visual design, and working professionally for a client.
Planning and Pitching – Environment of Presentation
In my pitch, I was in front of my class, to help me I used a slide changer to change the slides from far away so I could engage with the audience more. I also used a camera which was placed in front of me on a tripod placed a head height so that I can be evaluated on my pitch, I also used the main mac to load up my prezi PowerPoint, I used this because it was connected to the projector and my PowerPoint could be projected bigger so that my class could see my PowerPoint clearer in order to fill out my survey monkey effectively.
This document provides instructions for creating an effective press kit, both physically and digitally, using Adobe InDesign and Photoshop. It outlines setting up page dimensions and templates in these programs. The document then describes key sections to include in a press kit, such as a project profile, portfolio, statistics, and testimonials. Templates and examples are provided for laying out each section to tell the story of a project and highlight accomplishments in a visually appealing format for media and potential clients.
The document discusses the planning and presentation of a pitch for a student magazine. It describes the setup used, including a slide changer to control slides from a distance, a camera on a tripod to record the pitch, and loading the PowerPoint presentation onto Prezi for a more stylish look. After the pitch, the student sent classmates a survey monkey link to provide feedback. The responses showed areas for improvement and were analyzed to strengthen the next pitch.
This document discusses different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and MY brief. It provides definitions and advantages and disadvantages of each brief type. The document also discusses the importance of thoroughly reading the brief, the nature and demands of the client brief, negotiating with the client prior to production, potential legal issues, and opportunities the brief allows for self-development, learning new skills, multi-skilling, and contributing to a project.
The document lists 3 businesses - Toshiba which is an electronics company, Pitney Bowes which is a software company, and Marks and Spencer which is a retailer.
This document describes 7 different commission test problems involving employees receiving various combinations of weekly salaries and commission rates based on sales amounts. The problems require calculating gross pay for each employee based on the sales amounts provided and their specific salary and commission structure.
The document discusses different types of client briefs that media companies may receive, including:
- Contractual briefs which involve a signed agreement between both parties.
- Formal briefs where the client only outlines what they want and the producer must negotiate details.
- Informal briefs which are loosely defined verbal agreements that allow more creativity.
- Cooperative briefs where multiple companies work together on one project.
- Negotiated briefs that require compromise when companies can't agree on a single plan.
The document provides definitions and discussions of different types of client briefs that media companies may receive for projects. It defines briefs as contractual, formal, informal, co-operative, negotiated, commissioned, tender, competition, and discusses the advantages and disadvantages of each type. It also includes sections for the student to describe which brief structure their client will use, the importance of thoroughly reading the brief, the nature and demands of their client's brief, and why it is important to discuss the brief with the client prior to production.
The document discusses the process of working to a client's brief in the creative media industries. It defines what a brief is and outlines the common structures of briefs, including contractual, negotiable, formal, informal, commission, tender, cooperative, and competition briefs. It emphasizes the importance of carefully reading the brief to understand requirements, timelines, and specifications. While contractual briefs cannot be negotiated, the document explains that it is generally good practice to negotiate other types of briefs to ensure feasibility and clarify expectations. Finally, it notes that working from a brief provides opportunities for skills development, industry experience, and networking in addition to financial compensation.
The document discusses different types of briefs that can be used for media production projects, including contractual, formal, informal, co-operative, negotiated, tender, competition, and my brief. Each brief type is defined and the advantages and disadvantages are outlined. The document also discusses reading the brief thoroughly, the importance of discussing the brief with the client prior to production, and potential limitations that could arise from the brief, such as timing, budget, and production constraints.
The document discusses a client project evaluation. There were two main legal constraints - finding a font that was free for commercial use and getting permission to use the client's photographs. Both issues were resolved successfully. Time management was initially poor due to a late previous project, but production finished early thanks to client feedback. Communication with the client went well, with frequent emails and incorporation of their feedback. Requirements of the brief were met, including social media integration and A4 sizing. Overall lessons included effective client communication and responsiveness.
This document summarizes different types of client briefs that can be used for media projects. It defines contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. For each type of brief, it outlines the key advantages and disadvantages. The document also discusses reading the brief thoroughly, understanding the nature and demands of the client brief, negotiating the brief with the client prior to production, employing discretion with the brief, potential legal issues, and opportunities the brief allows.
How a chatbot instantly improves talent acquisition and candidate pre screeningAreeba Khan
I am pretty sure after reading the title you must be wondering how do chatbots work for talent acquisition, why you need them and is it worth it?樂
Well, the answer to your questions and concerns is simple, chatbots make your hiring procedures much easier and faster!
https://botsify.com/blog/chatbot-for-talent-acquisition
This document discusses different types of project briefs, including their communication styles, time management approaches, and career impacts. Some key briefs summarized are:
- Negotiated briefs involve negotiating project details with clients to understand their vision while sharing company perspectives.
- Competition briefs provide festival/competition terms, deadlines, and entry requirements to help participants understand fit.
- Co-operative briefs are created through discussion between multiple collaborating companies, requiring clear communication.
- Formal briefs strictly define client needs to maintain focus, while contractual briefs outline duties, processes, payments, and consequences for unmet expectations.
The document discusses different types of briefs used in creative projects, including negotiated, contractual, formal, informal, commission, tender, and competition briefs. For each brief type, the document outlines characteristics related to communication, time management, and career progression. Overall, the document provides an overview of the key elements and considerations for various brief styles used when commissioning creative works.
Jordan Armytage completed a project for Whitby Wildlife Sanctuary where he created a campaign poster for them. He communicated regularly with his client via email to discuss the project brief and get feedback on his work. Jordan had to manage his time within a two week deadline and work within the constraints provided by his client, such as only using materials they provided. Through this project, Jordan learned the importance of clearly defining the brief with the client and gaining real experience working within deadlines to a client's requirements.
The document discusses different types of client briefs for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. It provides details on the definition, advantages, and disadvantages of each brief type. Key points covered include how contractual briefs provide the most structure and legal protection, while informal briefs involve more trust between parties. The document also discusses how to read, negotiate, and identify opportunities within a client brief.
Scott created poster designs for a client's beer products. He had to consider copyright issues with the fonts and ensure they were freely usable. The designs also had to adhere to advertising standards regarding alcohol promotion. Scott managed his time well over three weeks, spending one week on each poster. Communication with the client was limited but positive, with the client approving Scott's concept mock-ups. Scott fulfilled the client's requirements to include the brand logo in the final posters. The project helped Scott improve his digital art, layout, time management and experience working professionally to a brief.
The client has requested that the student design business cards for their trucking company. Specifically, the cards should feature an image of one of the client's trucks as the background and include contact details. The brief is informal as the client filled it out in person with the student. It is important for the student to thoroughly read the brief to understand what is being requested and ensure they do not create something the client does not like. There are no major legal, ethical or regulatory issues with the proposed design. The project will provide learning opportunities for the student to develop new skills like business card design and working with clients.
The document discusses different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, and competition briefs. It also summarizes the student's own brief, which is an informal verbal brief to create a campaign poster for a client's new animal hospital. The student will discuss the brief with the client to ensure they understand what is required and can negotiate any issues before production.
The document outlines different types of client briefs including formal, informal, co-operative, negotiated, commission, tender, competition, and contractual briefs. It then discusses the student's brief, which uses a formal structure. The student will need to meet with the client to discuss ideas and ensure there are no legal or ethical issues with the proposed designs for a menu, shopfront, and window frosting. The brief is an opportunity for the student to develop skills in project management, visual design, and working professionally for a client.
Planning and Pitching – Environment of Presentation
In my pitch, I was in front of my class, to help me I used a slide changer to change the slides from far away so I could engage with the audience more. I also used a camera which was placed in front of me on a tripod placed a head height so that I can be evaluated on my pitch, I also used the main mac to load up my prezi PowerPoint, I used this because it was connected to the projector and my PowerPoint could be projected bigger so that my class could see my PowerPoint clearer in order to fill out my survey monkey effectively.
This document provides instructions for creating an effective press kit, both physically and digitally, using Adobe InDesign and Photoshop. It outlines setting up page dimensions and templates in these programs. The document then describes key sections to include in a press kit, such as a project profile, portfolio, statistics, and testimonials. Templates and examples are provided for laying out each section to tell the story of a project and highlight accomplishments in a visually appealing format for media and potential clients.
The document discusses the planning and presentation of a pitch for a student magazine. It describes the setup used, including a slide changer to control slides from a distance, a camera on a tripod to record the pitch, and loading the PowerPoint presentation onto Prezi for a more stylish look. After the pitch, the student sent classmates a survey monkey link to provide feedback. The responses showed areas for improvement and were analyzed to strengthen the next pitch.
This document discusses different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and MY brief. It provides definitions and advantages and disadvantages of each brief type. The document also discusses the importance of thoroughly reading the brief, the nature and demands of the client brief, negotiating with the client prior to production, potential legal issues, and opportunities the brief allows for self-development, learning new skills, multi-skilling, and contributing to a project.
The document lists 3 businesses - Toshiba which is an electronics company, Pitney Bowes which is a software company, and Marks and Spencer which is a retailer.
This document describes 7 different commission test problems involving employees receiving various combinations of weekly salaries and commission rates based on sales amounts. The problems require calculating gross pay for each employee based on the sales amounts provided and their specific salary and commission structure.
The Hereford Commission seeks a photographer to create an exhibition celebrating the history and cultural significance of Hereford cattle. The deadline for proposals is March 1, 2010. The selected photographer will receive a £3,000 fee plus a production budget to develop new work and archive material for the 2010 Hereford Photography Festival from October 22-November 27. The exhibition has potential for national and international tours.
This document summarizes the different types of commissions in Malaysia, including permanent commissions like the Public Service Commission and Election Commission, as well as non-permanent special commissions. It outlines the objectives of commissions to act fairly and objectively. Details are provided on the various permanent service commissions, their establishment and roles in appointing positions. The roles of the Election Commission and Human Rights Commission of Malaysia are also summarized.
The document discusses various data link control protocols and HDLC frame formats. It covers topics like flow control, error control using automatic repeat request (ARQ), and different ARQ protocols including stop-and-wait, go-back-N, and selective repeat. It provides examples of how these protocols operate and calculates link utilization for different scenarios. It also discusses HDLC frame structures, types and fields, and the use of bit stuffing to ensure reliable data transmission.
This document discusses various methods of pricing, including cost-oriented and market-oriented approaches. It describes mark-up pricing, absorption cost pricing, target-return pricing, perceived value pricing, going rate pricing, and auction-type pricing. For each method, it provides examples of industries that use that approach and explains how to calculate pricing using that method. The key methods discussed are mark-up pricing based on desired profit margins, absorption cost pricing which includes all costs, and target-return pricing where the profit margin is set based on desired return on investment.
This presentation is about Cash and Trade Discounts. The formulas, examples, and definitions. Hope you like it. This is the thing that I used when I had my teaching demo in Bookkeeping.
The document discusses calculating markups and discounts for retail stores.
It provides examples of calculating markups based on a store's cost and its percentage markup. For a music store with a 67% markup, a CD that costs $10.50 would have a $6.80 markup.
It also discusses calculating discounts, with an example of a 20% discount on an item originally priced at $39.95 resulting in a sale price of $31.96 using either a two-step method or a one-step method.
The document concludes with assignment problems for the reader to complete related to these markup and discount calculations.
The client is Fourwalls, who are partnering with the London Short Film Festival for a competition brief. Entrants must produce a 3 minute short film exploring their personal experiences with the London housing situation. The deadline for submissions is December 31st 2014. The target audience is younger Londoners who will be most affected by housing issues. Entrants must obtain permissions and avoid unethical content. There are no constraints other than length and theme. The winning film will be chosen by housing and film experts.
A co-operative brief involves two or more media companies hired by a client to work together on a project outlined in a single brief. The companies receive the same brief and then collaborate to produce the requested work. If disagreements arise between the companies, aspects of the brief may be renegotiated to resolve issues and allow them to continue cooperating effectively.
A contractual brief explains the duties required of an employee and payment terms. It is a legal contract between companies and clients.
A commission brief provides artists an opportunity to develop and realize ideas for a commissioner within an agreed budget and timeline. It allows for collaboration between artist and commissioner.
A competition brief explains the guidelines and prize for a competition run by a company to advertise a new product or deal. It provides instructions for participating and what must be produced to enter.
The client is "The Big Lunch", a non-profit organization that brings neighbors together annually in UK cities. They issued an open brief for a competition, asking entrants to produce their own interpretation of the original 2009 Big Lunch TV ad that is 60 seconds or less and includes the logo, tagline and website. The brief leaves creative freedom but stipulates legal requirements like participants being over 16 and obtaining releases from all individuals appearing in the submission.
The document discusses different types of creative production briefs used in media industries, including contractual, negotiated, formal, informal, commission, tender, co-operative, and competition briefs. Each brief type is defined and an example is provided of how self-development opportunities may arise when working under a specific brief to complete a media project. Key aspects addressed include communication needs and methods, time management requirements, technical skills development, and potential career benefits.
A contractual creative media production brief outlines specific guidelines a company must follow when hired by a client to complete a project. Failure to meet the guidelines could result in legal action for breach of contract. A negotiated brief occurs when two parties have differing views on a brief and must compromise through discussion to find an agreement. An open formal brief provides enough information for the media company to produce the product but allows for negotiations to clarify details and issues, though the brief may not always be legally binding.
The document provides descriptions and examples of different types of creative media production briefs, including contractual, negotiated, formal, informal, commission, tender, and co-operative briefs. For each brief type, definitions are given from online sources and an example scenario is described. Key aspects of each brief such as communication methods, time management, technical skills, and potential career progression are discussed. The purpose is to gain a better understanding of the different brief structures used in creative media production projects.
The document provides descriptions of different types of briefs that can be given to media companies by clients for projects. It describes contractual, negotiated, formal, informal, commission, tender, co-operative, and competition briefs. For each brief type, it provides a definition and example of how that brief could be used for a music video project. Key aspects that are important for each brief type are also discussed, such as communication, time management, technical skills, and potential career progression.
The document discusses different types of creative production briefs:
1. Contractual briefs are formal legal agreements between clients and employees that specify duties, payment terms, and insurance requirements.
2. Negotiated briefs involve compromise between clients and creators as they develop a shared vision for the final product.
3. Formal briefs provide precise details about goals but allow for some negotiation, while informal briefs are more relaxed discussions.
4. Commission briefs involve a large company hiring an independent producer to create a product, tender briefs evaluate new creators, and competition briefs have multiple entrants pitching ideas to a client.
There are several types of production briefs described in the document. A contractual brief is a legal agreement between a client and production company that outlines responsibilities, payment terms, and other contractual obligations. A negotiated brief allows for more flexibility and discussion between parties to make changes. A commission brief involves a larger company hiring a smaller production company to create content. The document provides examples of how different types of briefs could be used and what skills would be developed through each type.
The document discusses different types of briefs that are used in media production including contractual, negotiated, formal, informal, commission, tender, co-operative, and competition briefs. For each type of brief, a definition and example is provided on how it is used to outline the goals and expectations of a project for a client. The main differences between the briefs are the structure, flexibility, level of input allowed from both parties, and whether they are binding or not. An informal brief for example allows more relaxed discussion while a tender brief provides a fixed budget.
The document discusses different types of briefs that are used in media production including contractual, negotiated, formal, informal, commission, tender, co-operative, and competition briefs. For each type of brief, a definition and example is provided on how it is used to guide a production project and the advantages and disadvantages of each for media professionals working with that type of brief.
A formal production brief is a written document that precisely outlines the goals and details of a project without unnecessary information. It is aimed at businesses. If given a formal brief to create a radio show, one would communicate with the target audience, find out deadlines, and use time management skills to complete it on schedule. Commission briefs are used by broadcasters like the BBC to hire production companies and produce programs within a set timeframe and budget. Competition briefs are similar to tenders but provide less detail, allowing many firms to submit entries for a job.
This document discusses different types of briefs used in competitions and between companies. A competition brief informs competitors of rules and how to enter a competition. It is more intense than other briefs as it directly addresses audiences from the beginning. A contractual brief is a legal agreement between a company and client detailing work requirements and payments. A negotiated brief involves two parties reaching agreement on ideas when they initially disagree. A tender brief involves companies providing estimated costs and work descriptions for a client to consider.
The document discusses the meaning and key aspects of various types of production briefs:
- Commission briefs involve an independent production company producing a program for a broadcaster according to the broadcaster's needs.
- Contractual briefs are legal agreements between clients and employees outlining duties, compensation, and other terms.
- Negotiated briefs involve different parties compromising to reach an agreed decision when they have differing ideas.
- Tender briefs involve contractors providing estimated costs for how a product could be produced for discussion by the commissioner.
- Formal briefs adhere to accepted professional standards as opposed to being casual.
- Cooperative briefs are formed democratically based on meeting
There are several types of production briefs that outline different levels of involvement between clients and production companies. A contractual brief allows clients more control over the process but can also lead to disagreements. A formal brief strictly outlines the client's goals without additional details, while an informal brief is a verbal agreement without official documentation. A negotiated brief involves compromise between differing ideas from clients and producers. A competition brief informs audiences of requirements for winning a competition.
This document outlines different types of briefs that can be used between media companies and clients. It discusses contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief. For each brief type, it provides the definition, advantages, and disadvantages. It also discusses reading the brief thoroughly, negotiating the brief with the client, potential legal/ethical issues, and opportunities the brief allows for exploration.
The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, cooperative, negotiated, tender, and competition briefs. It provides definitions and discusses the advantages and disadvantages of each type. Contractual briefs are legally binding agreements, while formal briefs outline the project but are not legally binding. Informal briefs involve verbal agreements only. Cooperative briefs involve multiple production companies working together, while negotiated briefs require companies to compromise on conflicting ideas. Tender and competition briefs involve clients selecting from submissions in response to a brief.
The document discusses different types of production briefs, including contractual, negotiated, formal, informal, commission, tender, cooperative, and competition briefs. It provides definitions and examples for each type. The key differences are whether the brief is secured by a contract, involves negotiation between parties, follows conventional structure or etiquette, is informal without documentation, is commissioned by a larger media company, involves competitive bidding or pitching, involves cooperative work between companies, or involves competitive assessment by clients.
Analysing Different Types of Production BriefsDeclanTyldsley
The document discusses different types of production briefs that clients can provide to production companies for making media products. It analyzes contractual, negotiated, formal, and informal briefs. For each brief type, it discusses aspects like communication, time management, technical skills required, and potential career progression impacts. The document provides examples of media projects that could be outlined under each brief type and compares the advantages and disadvantages of different briefs.
Both magazines use a single frontal image on the cover looking directly at the viewer. The titles of both magazines are partially obscured by the images, indicating their widespread recognition. They both use red and black colors, but in different ways. The Rolling Stone magazine conveys a brighter, happier feel while Hammer has a darker, grittier tone reflecting their different target audiences. The image on Hammer is more obscured and layered compared to the clearer image and lighting used on Rolling Stone.
The magazine cover uses design elements to draw attention to Miley Cyrus as the exclusive cover story. A large headline proclaims "Miley Cyrus" as the main attraction, while her provocative photo takes up most of the cover space using the rule of thirds. Although the Rolling Stone masthead is blocked by the image, its fame means readers will recognize it without seeing the name. The blurred background and placement of additional text also keeps the focus on Miley Cyrus as the headline star.
The magazine cover uses various design elements to engage its target audience of heavy metal fans aged 17-25. The masthead is obscured by an image of Marilyn Manson, signaling that the magazine is so well known its title does not need to be prominently displayed. Use of metal-associated fonts further hints at the magazine's musical focus. A direct gaze from Manson's main image works to draw viewers in and convey a sense of being watched. Clear cover lines in all capital letters draw attention to featured artists and stories. Layering of fonts, images and cover lines, along with dark color scheme of black, red and white, match the aesthetic expected by the target demographic.
This is a contact sheet which contains all the images i took for my magazinechloewhittle2
This document is a contact sheet containing images taken for a magazine. The photographer took many pink-themed pictures with staged lighting and a camera flash to have good options and keep consistency. They chose warm, relatable images for the magazine, including two serious pictures for the cover and spread, and four happier images to lighten the tone.
This document provides details for an upcoming photography shoot, including:
- The goal is to take professional quality photos relevant to a magazine theme.
- The shoot will take place in the college photography studio between February 25th and March 5th to utilize controlled lighting.
- The model, Chloe Whittle, will wear leather jacket, jeans, and boots to match an artist character.
- A range of shots such as close-ups and medium shots will be used along with different lighting techniques to convey visual messages.
- Health and safety precautions like tripping hazards and electrical safety will be followed.
The document summarizes the design elements of a magazine double page spread. The masthead matches the color of the main image's subject and uses the same title as the front cover. The main image features Olivia looking at the camera and was edited to soften edges and lighten her eyes. A blue-tinted background texture was added. Side images of Olivia were resized and arranged, then overlaid on the spread. Columns and an article about Olivia that references other articles were included to structure the text.
Chloe White is a 19-year-old up-and-coming singer who has found quick fame despite trying to keep a level head amid media attention. She cites Beyoncé, Adele, Miley Cyrus, Dusty Springfield, Chrissie Hynde and Dolly Parton as musical inspirations and hopes to one day inspire others as they have inspired her. She first pursued music in a school talent show girl band in primary school. After uploading songs to YouTube and social media, her career took off and her debut album reached top charts around the world, though the success still feels surreal to her.
This document compares and contrasts two music magazines, Q and Vibe. It summarizes that both magazines use bright red colors and large, recognizable mastheads. Their layouts are clear and easy to read. However, Q focuses on a different music genre than Vibe, uses different gendered images on the covers, and places cover lines and additional elements in different locations on the page. Q also includes a barcode, date, and price while Vibe does not.
The document discusses the layout and design choices for a magazine article interview. It describes using a black and white bold font for the title to match the cover and stand out. A single classmate's photo is used and placed in the bottom right corner with text wrapping around it. The background photo was lightly edited with brightness, contrast and cloning tools to clean it up while keeping a plain theme. The article is clearly organized with white bold questions and black answers to clearly identify the interviewer and interviewee.
The document discusses the layout and design choices for an article about an artist named Chloe White. It describes using a black and white bold title to match the front cover, including one clear image of the subject framed by text, and editing the background slightly for clarity. The questions and answers are organized with bold white font for questions and black for answers to clearly identify the interview format while keeping to the color scheme and avoiding cluttering the page.
1) Aaron Paul promoted the Need for Speed movie globally through appearances on shows like Jimmy Kimmel, Graham Norton, Top Gear, and gaming conventions to attract different audiences.
2) On Graham Norton, Aaron talked about his role in the film and Breaking Bad to attract existing and new fans. On Top Gear, he promoted the film's car racing elements.
3) At E3, Aaron appealed to gamers by discussing the film's connection to the original Need for Speed video game franchise.
REC and Quarantine are horror films released in 2007 and 2008 respectively that were filmed in a documentary style using handheld cameras. The American film Quarantine was a remake of the original Spanish film REC, produced by Screen Gems just one year later. Screen Gems sought to capitalize on the popularity and cult following of REC by quickly releasing the American remake, hoping fans of the original would see both films and increase overall profits through related merchandise, DVD sales, and exploiting trends in the horror genre at the time.
What was it like releasing your first albumchloewhittle2
Olivia Berry has become an overnight sensation after releasing her debut album at a young age. She discusses what it was like releasing her first album, noting it was scary but a good feeling to have it become a success. She identifies her musical style as pop/R&B and cites Dolly Parton and her mother as inspirations. While she receives some negative comments, she does not listen to them and is grateful for her supportive fans.
This document summarizes the creator's process for designing the front cover of their magazine. They were pleased with the final result, which represented music without instruments and was inspired by Miley Cyrus' Rolling Stone cover. Main elements of the cover include a photo of Olivia in the foreground over water, to symbolize clarity. Colors, font, and layout were chosen to look professional and make the photo and text stand out. The creator landed on the title "Record" as it relates to music and looks better than their first idea. They are happy with the professional quality achieved in the final design.
What was it like releasing your first albumchloewhittle2
Olivia Berry has had a breakout year, releasing her debut album which reached number one on iTunes. The album combines pop, R&B, and soul styles. Berry never expected to achieve this level of success and remains grounded, citing her family and fans as inspirations. While she enjoys keeping the meanings behind her songs private, her favorite is "Burgess" for its personal connection. Berry hopes to tour internationally and sees it as a way to boost her confidence while thanking fans for their support through the challenges of creating her album.
Using reception theory, the author interprets films differently based on their messages and how audiences receive them. Reception theory identifies three ways audiences perceive messages: dominant, when they agree with the message; negotiated, when opinions vary; and oppositional, when they disagree. The author's favorite films - Some Like It Hot, Breakfast at Tiffany's, and The Hangover - appeal to them through star power, meaningful messages, and conventions of their genres like humor, romance and drama. Analysis of scenes and stars shows how films aim to attract audiences and are open to different interpretations.
The document discusses Aaron Paul's promotion of the 2014 film Need for Speed. It describes his appearances on shows like Graham Norton, Top Gear, and at the E3 gaming convention to promote the film and attract different audiences. These appearances allowed him to discuss the film's plot and his role, show trailers, and participate in car-related activities. His popularity from Breaking Bad was leveraged to gain interest from existing and new fans.
This document discusses the tools in Reaper that allow importing voiceovers, music tracks, and controlling the pace of advertisements. Reaper allows importing recorded voiceovers and selected music tracks, and provides tools to ensure sound quality and crop sections. The document also notes Reaper's ability to speed up or slow down imported audio to adjust the pace of advertisements.
Olivia Berry used music called "Can Do" from the shared Q drive at her college in her radio advertisement. The music came from the shared drive accessible to the college. It was used without permission in her radio advertisement.
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1. Chloe Whittle
Different types of design briefs
Commission definition:
‘This is when a TV broadcaster, such as the BBC, employs an independent production company to
produce a program for their schedule. ‘
Source- http://wiki.answers.com/Q/What_is_a_commission_brief
Commission is when a large group or company employ an independent company in order to produce
a schedule which the larger company will then follow. For example the client could give me a brief
on how to make a music video.
Communication
The communication between me and my client will mostly be done over the phone due to the fact I
can understand him a lot more clearly when listening to his voice. I will also be able to gather more
detail unlike over an email which will require emails being sent back and forth wasting more time.
Time management
For my time management I will draw up a detailed production diary in order for me to follow. IN my
production diary I will include what I will do each day and what I hope to achieve. This will save me
plenty of time and will ensure me to finish in a suitable time for me and my client.
Technical skills
My technical skills for the music video will have to include using a camera and also using editing
software. I am already skill full will using editing software and how to work a camera which I will tell
my client. When working on the music video I will also gain more experience using sound
equipment which result in me learning more things about media equipment.
Career progression
By keeping in touch with my client throughout the production making I will inform him off my
progress. This will reassure my client due to the fact I am showing him he can rely on me. This in turn
will help me in my future with other production tasks due to the fact companies will be able to trust
me and they will know that I get things done in a good manner of time.
Contractual definition:
Definition
‘A contractual brief is a type of brief or contract where a media company is employed by the client in
order to complete a project within the brief which is set to specific guidelines which the media
2. Chloe Whittle
company must follow. It will be very important for the media company to follow these guidelines and
do exactly what the client states within the brief, if they fail to do so this can result in a breech of
contract and the company could face legal actions.’
Advantages
‘Having a contractual brief will be good for the media company involved as they will know exactly
what the project is and what they are being asked to do as the brief will be very detailed and go into
specifics that are not to be negotiated.’
Disadvantages
‘The disadvantage if this type of contract would be that if the media company think that there are
issues within the brief and they produce the product to their own standards this would not be
producing the product to the standards set by the client and they could decide to take legal action
and this could result in your company having a bad reputation for not completing projects to a set
brief.’
Source- http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
A contractual brief is a certain type of brief or contract that a company has laid out in order for their
client to follow. In the brief the company would have given a set or instructions/guidelines which the
client will then need to follow. The brief will also give the client a good understanding in what the
company want and how they want it done. If the client fails to follow the guidelines given then this
could result in a breech of contract which then could end in legal actions. For example the company
could ask me to make a music video.
Communication
Me and my client will meet up once a week in order for them to give me more information in what
they want their music video to look like and include. I will therefore follow the guild lines in order to
get the results the company wants.
Time management
Similar to the commission brief I will produce a production diary in which I will follow closely in order
to complete the music video by the time the company wants It finished. It will give me a good
guideline in what I need to do on a certain day and what I need to complete. This will result in me
saving a lot of time in which I could improve upon things.
Technical skills
By producing the music video I will gain more experience in using an editing software such as Adobe
Premier Pro but by also learning how to learn the camera. By learning how to use certain equipment
this will help me in my future with other tasks helping me.
Career progression
3. Chloe Whittle
As I’m making the music video I will follow the guild lines that had been given to me. This will then
earn my clients trust which create a bond between us. This will then give me a better chance of
getting a job in the future due to the fact other companies will look at my past progress and will see
that they can trust me to follow their guild lines and that everything will go smoothly.
Negotiated definition:
‘Negotiated - Two parties have differing ideas and a compromise has to be found that makes both
sides happy, sometimes involving a third party (An arbitrator)
Source- http://wiki.answers.com/Q/What_is_a_commission_brief
A negotiated brief is in some ways very explanatory. In this type of brief two different companies or
parties have different ideas from one another and therefore have to come up with a compromise.
This compromise has to make sure that both parties are happy. As an example both companies could
ask me to make a sort film.
Communication
I will have a meeting with both companies making sure I know what they both want and how they
want the short film to be portrayed.I will follow their brief closely making sure I include what both
companies want.
Time management
Similar to the two previous briefs I will produce a production diary in which I will follow closely and
effectively. I will design my production diary on Microsoft word which can also counts as a technical
skill. By following the production diary closely I will keep in good time ensuring I complete a certain
amount of work day by day giving me more time to do other things for the film e.g. improving
certain aspects of my editing.
Technical skills
I will show my clients that I have a good understanding in how to use editing software such as Adobe
Premier pro which will allow me to edit the short film. I will also ensure them that I am trained to
use Adobe Photoshop which will allow me to edit certain clips off the short film frame by frame
which requires a lot of experience.
Career progression
4. Chloe Whittle
As I complete the short film I will make sure I have followed the brief both companies have decided
about and I will make sure that I have kept in touch with both companies telling them about my
progress throughout the weeks. This in time will give me good references in order for me to obtain
another job which can require these skills. By using the software give to me and operating cameras
in gives me an advantage due to the fact I can use more facilities on the next brief given to me.
Tender definition:
‘Tender - The production company might find out someone is looking for a video. They put together a
brief with a proposal and a budget and send it to the potential client. The client would look at all the
different tenders they receive and choose the one they prefer.
Co-operative brief - You work alongside other production companies or organisations who also have
a brief therefore your brief has to co-operate with the brief they are working on as well’
Source-
http://wiki.answers.com/Q/Identify_the_different_types_of_briefs_used_in_the_media_industries
A tender brief is where a client announces they he/she’s looking for a video. A production company
will then put together a brief which will include a proposal and a budget which will then get sent to
the client who will then decide which tender he/she wants. However a client can receive a vast
amount of briefs which means the briefs sent by companies have to be well detailed and thought
out. For example the client could be looking for someone to make a music video.
Communication
In order for my brief to stand out amongst the rest I will use formal language so the client will get
the impression that I’m well educated and that I know what I’m doing. I will also be extremely
detailed in my brief giving them a good description in what’s going to happen in the music video and
how its going to play out. However I will not write a huge paragraph due to the fact the client may
get bored and put my brief to one side. Therefore I need to make my brief fun to read but at the
same time I will ensure I get straight to the point.
Time management
To keep on top off all my work I will make a production plan allowing me to write down what I’m
going to do on certain days and how long I’m going to it for. I will also produce a production diary
which allows me to recap on my day and see if I’ve missed anything out. I will also make a lot of
notes in order to put my brief together in a quick and more sophisticated time.
Technical skills
I will learn how to draw up a detailed and well thought out brief which will express me ideas in a
clear way. However while doing this I will have to make sure my brief stands out amoungst the rest
making sure I include a lot of my technical skills such as working on Photoshop, premier pro and
5. Chloe Whittle
general computer software. I will also show how I can use a camera which once again broadens my
ability’s in the media industry.
Career progression
By gaining more skills this will allow me to take up more jobs expanding my career path. By taking on
more jobs I will progress in my career to a suitable point in my life where I feel happy.
Formal definition:
‘This this where a media company is given a brief by the client which outlines the product which they
are wanting to be made. This brief is very open and only gives enough information to be able to
produce the product, any issues or information that the media company would like to go over can be
discussed during the negotiations with the client. Both the client and the company employed by them
will formally agree on the project and the brief but it can not always be legally binding.’
Advantage
‘Having this type of brief means that the client is open to any ideas or issues if there are any that
could be raised by the media company that is employed, this makes the work quite creative for the
media company and there is room for negotiation.’
Disadvantages
‘The disadvantages of this type of brief is that the media company may feel that the client has not
offered enough information for them to complete the product to the standard that the client wishes.
Also the fact that the brief is not always legally binding could bring up problems within the project
with things such as financial issues or a breech of contract.’
Source- http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
A formal brief is where a certain type of brief in given to a media company by the client explaining
what type of product they want making. However this brief is very open allowing the media
company to experiment. The client only gives the media company enough information in order to
make the product. If there’s a certain part of information that can’t be found in the brief then the
media company will then make negotiations with the client. Both parties have to be happy in order
for the production to proceed. For example my client could give me a advert to make.
Communication
As I am given the brief in this situation I will read the brief twice over making sure I don’t miss
anything out. I will also discuss the brief with my client and make sure I have a good idea in what
they want. I will also make any following notes that I need to. I will also phone my client a few times
a week allowing them to understand how far I am along with their production.
Time management
6. Chloe Whittle
Once again I will make a production long allowing me to plan out what Im going to do on certain
days and how im going to do it. I will make sure I follow this very closely due to the fact this will give
me less things to worry about. I will plan the advert out day by day and do things at a certain time.
Technical skills
I will ensure that my client knows that I know how to work a camera which I will need in order to
film the advert. I will also allow them to know that I am experienced with using a editing software
such as Premier Pro. However I will be able to prove that I can also follow instructions by producing
the advert I want.
Career progression
By following the brief closely and producing the advert the company wants I will gain their trust and
therefore I will be able to use them as my references who will then refer me on to other jobs. This
will allow me to access more jobs due to the fact companies will see that I am very trust worthy with
my work.
Co-operative definition:
‘Co-operative brief - You work alongside other production companies or organisations who also have
a brief therefore your brief has to co-operate with the brief they are working on as well’
Source-
http://wiki.answers.com/Q/Identify_the_different_types_of_briefs_used_in_the_media_industries
A co-operative brief is where companies work alongside one another. Each company has their own
brief and therefore one companies brief has to co-operate with the brief they’re working on as well.
For example we could both want to make a short film however we both could have different ideas.
Communication
For our communication me and the other production company will meet in a room and discuss our
ideas and take notes of both of our ideas. From there we will make compromises to ensure each one
of us is happy. We will also make sure we have equal say in how to want out short film to look,
however if one persons more experienced with making short films and using the camera then we
will make sure they have more control over the camera. We will also work very closely together by
emailing each night with the progress of the short film and phone calls due to the fact phone calls
allow us to get our point across more.
Time management
For my time management I will make sure I have very detailed notes on what’s going to happen in
our short film and how its going to look. I will once again produce a production log in order for me
to understand what’s going to happen throughout certain days. This will save a lot of time for both
production companies due to the fact we will not have to worry about if we’ve missed something
out not.
7. Chloe Whittle
Technical skills
I will be able to use a camera which is a big advantage due to the fact I will be able to gain more
experience. I will also be able to use a sound system which will be used to pick up people speaking. I
will also work alongside the other production company in order to edit the video to the way we both
want it. I will be able to use Premier Pro
Career progression
By working with another production company I will then be able to tell my other clients that I work
well in a team without any arguments. This then will make me more trustworthy and allow me to
accept more jobs which require me to work in a team.
Informal definition:
‘ An informal brief is not documented and is usually of the verbal kind. It is where the client and the
company which they have employed simply discuss the requirements for the product they will be
making and ultimately agree upon the project.’
Advantages
‘The advantages to this type of brief is that there is more verbal communication between the client
and the company they are employing which could mean that the media company will understand
fully exactly what the client is asking of them and they should be able to complete the project to the
client’s standards easily.’
Disadvantages
‘The fact that there is no written documentation or contract to prove the employment of the
company could mean that at the end of the project the client could easily fail to pay their employees.
Also this could mean that certain things like deadlines are not completely clear and this can cause
confusion for both parties.’
Source- http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
This type of brief is very different form the rest due to the fact it’s not documented but instead said
verbally. The client and the company discuss what’s going to happen and what the requirements are
for the brief. They will both then have a full understanding in what’s going to happen throughout the
whole brief without any confusion. For example my client could ask me to make a company logo.
Communication
Due to the fact that this kind of commission doesn’t require a written brief I will sit down with my
client and discuss how they want their logo to look such as colours images and writing. I will take
brief notes in order for to not forget any detail. I will make sure I listen carefully so I don’t miss any
8. Chloe Whittle
minor details that my client includes. I have to be very creative in this commission due to the fact I
have to put forward my ideas which will also be don’t while sitting round a table with my client.
Time management
I will make sure I take notes during our verbal brief making sure I don’t forget any details which will
allow me to proceed with the make of the company logo. I will once again sketch out little ideas of
the logo with my client before I actually begin to produce the final logo.
Technical skills
I will inform my client that I have a lot of experience with using Photoshop and that I know a lot of its
areas and how to create a very good and effective logo. This will allow me once again to make the
logo without nay trouble due to the fact I will already know how to use the software which is the
main problem in some cases.
Career progression
By verbally communicating with my client without relying on a brief all the time It will allow other
potential clients to see that I can think for myself and while at the same time keeping to what my
client wants. It will also prove I have a good understanding in what people what and that I have a
good memory.
Competition definition:
‘Competition brief: Like a tender, the media firm will be in competition, however the main difference
is possibly that the brief might be a little less detailed, and it may be possible for many firms to enter
the competition rather than just a few.This may produce some really great ideas, but it might be
difficult to decide between all of the media firms that have put forward their ideas and this could
slow the project down.’
Source- http://workingtoabriefmattwheeler.blogspot.co.uk/2011/09/understand-requirements-of-
working-to.html
A competition brief is in some ways like a tender brief due to the fact they both have competition
and therefore have to stand out amongst the others. However one main difference is that a
competition brief is less detailed which allows many firms to enter the competition. This could result
in some really good ideas which then has its own problem in which is will be difficult in order to
decide between all of the media firms who have put forward their ideas. This could alternately slow
the project down causing annoyance between both the client and the media company’s waiting to
hear. An example of this could be a music magazine.
9. Chloe Whittle
Communication
Due to the brief being a little less detailed them many of the other briefs I will make sure my clients
understand the main points of my ideas. I will not go into a lot of detail but instead get straight to
the paint so my client doesn’t get bored and therefore chooses mine. For the music magazine I will
make sure I get the main points across in what im going to included and how.
Time management
To save a lot of time I will plan out what I’m going to say in my brief before sending it off making
sure its not too detailed and not too long and boring. I will make sure I have a very good idea in how
I want the music magazine to look and how the layouts going to look. This will save a lot of time later
due to the fact I will be able to just proceed in making the music magazine.
Technical skills
Knowing that I can already use Photoshop this will allow me advance in making the music magazine
without wasting any time figuring out how to use the software. By using Photoshop to the best of
my abilities it will allow me to produce a very attracting music magazine.
Career progression
Knowing that even though I didn’t include a lot of detail in the brief and went straight to the paint
will allow my future clients to understand that I have very good ideas and that im very creative. It
will also prove that I don’t waste a lot of time thinking about what to do and how to do it,