Pewdiepie, a famous Youtuber, created a competition brief called "Indies vs Pewdiepie" where he challenged fans to create games about him within 72 hours. Over 700 games were created and submitted. Pewdiepie then played and reviewed the games, thanking all participants. Steam Greenlight is an online game store where developers can sell games hoping to grow their popularity. Any developer can upload games to be tested and potentially added to the store. There is no deadline, and offensive games will not be approved. The Global Game Jam hosts an annual game jam competition where participants have a weekend (around 48 hours) to develop a video game in groups or individually

1. Terence Byrne
Contractual Brief
“A contractual brief is a type of brief or contract where a media company is employed by
the client in order to complete a project within the brief which is set to specific guidelines
which the media company must follow. It will be very important for the media company
to follow these guidelines and do exactly what the client states within the brief, if they fail
to do so this can result in a breach of contract and the company could face legal actions”
This is a legal document which is created between a client and also a producer. This
legal document then outlines the work in which needs to be completed by the company
as a whole. This document basically states the expectations of the client, what they
agree on and what they will be paid from doing the work.
Communication – In a contractual, communication is important as the client and the
producer need to be very clear on what is expected from each other. Also the
communications may vary over the legal document meaning that both the client may
meet face to face or one may email the other if the other is busy.
Time management – A deadline will be set in which both the producer and the client can
talk about the briefs. This will usually take place when other tasks need to be done.
Technical skills – the client hired will usually be free-lance or tempory and so the work
they do will need to be of a very good standard as this is usually not a full time job for
them. This means every little bit of work they do will count more than ever for the
business.
Career progression – This will be monitored closely and any issues with progression
will be looked into and usually a meeting is held between the producer and client in
which problems will be addressed.
http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html

2. Terence Byrne
NegotiatedBrief
“This type of brief will be brought up if the co-operative brief given to the two of more
media companies that are competing the project have any issues between themselves
about the brief or anything they would like to clearup with the client. Through the
negotiations the brief can then be changed in order tosuite every party taking part in the
production. This could be anything from changing the appearance of the product to
changing the products content as well as keeping it to the guidelines set in the brief
This is where both the producer and the client will come to a specified conclusion on the
brief of the project; usually in a meeting. Also, through the negotiations the brief can then
be changed in order to suite every party taking part in the production. This could be
anything from changing the appearance of the product to changing the products content
as well as keeping it to the guidelines set in the brief.
Communication – In a negotiated brief, commination is important as if the client does
not agree to this brief and wants some changes, they will have to confirmed with the
producer that the plans made may need to be looked through.
Time management – through this, deadlines will be set for the project in which the
client will need to keep on track of. If the client disagrees on the time they have, they
can address this at the negotiated brief meeting and changes may be made.
Technical skills – Depending on the project technical skills will usually be required. If so
the technical work will be monitored as usual and the project will be worked on via PC
etc.
Career Progression – In this style brief progression in a project will be openly negated
upon. In some cases this gives the project many different aspects from individuals
meaning the negotiation is open and free; based upon the project.
http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html

3. Terence Byrne
Formal Brief
“A Formal Brief is where a media company is given a brief by the client which outlines the
product which they want tobe made. This brief is very open and only gives enough
information to be able to produce the product, any issues or information that the media
company would like to go over can be discussed during the negotiations with the client.
Both the client and the company employed by them will formally agree on the project and
the brief but it cannot always be legally binding”
This this where a media company is given a brief by the client which shows the product
which they want to be created. Any problems or information that the company would
like to discuss; during the negotiations with the client are usually confronted and sorted
out. Both the client and the company employed by them will formally and finally agree
on the project and the brief; if the company believe and support in what the client is
suggesting.
Communication – In this brief communication is used usually based around problems
with the project. Usually the client will write to the producer about the brief for the
project. If the producer understands the clients statements based on the project, they
may change aspects of the brief so that the client fully understands what needs to be
done. However for this to happen; both the producer and the client will need to both
formally agree on the changes.
Time management – For this brief there will be a set deadline for the project being
worked on. If any clients are struggling to meet the deadline set; a formal letter from the
client to the producer may be sent in which the client can explain the issue of the
deadline. From this meeting, changes can be made if the producer sees this necessary
Technical skills – If the project is technical based and the client or even producer are
having issues such as technical issues; a meeting may be held portraying the issues and
how they can be fixed.
Career progression – A meeting will be held implying how the client is doing with the
project. The news will either be good or bad depending on how the client has been
working. However the results of the interview will be formal meaning on paper e.g. a
letter sent to the client’s house from the producer.
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html

4. Terence Byrne
Informal Brief
“An informal brief is not documented and is usually of the verbalkind. It is where the
client and the company which they have employed simply discuss the requirements for
the product they will be making and ultimately agrees upon the project”
An informal brief is not recorded on paper and is usually handled with a meeting so a
discussion can take place. It is where the client and the company carefully discuss the
product they want to be created. If both the client and company agree, future progress
on creating the product will then be looked upon.
Communication – The communication based on this brief is usually verbal and not
documented (formal). In this case if there are issues with the project the client can
simply talk freely to the producers on what they are having trouble with. This gives the
clients more of a chance to explain their situation and changes can be made there and
then.
Time management – The project usually has a deadline to be completed. If the client and
the producers are having trouble meeting the deadline, a verbal based meeting can be
held where each individual will be free to speak in one open conversation. They will
usually speak about getting more time to complete the project or how they can
complete this on time.
Technical skills – If the project includes technical skills, the project will be completed in
that style. Any difficulties due to technical issues will be addressed in an informal style
meeting in which the client can tell the producers what technical issues are affecting the
work.
Career progression – the producers or producers will usually hold a meeting (1 client at
a time). In this interview the producers will talk to them about how the client s
progression is and what improvements need to be made (if there is any)
http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html

5. Terence Byrne
CommissionBrief
“This brief is where a large media company will employ another independent media
company to create and produce the product for them, and after the product has been
made the larger company may go on to use the product for an external client whowill pay
the independent media company for making the product and they could even get a cut of
the royalties too. The brief is not negotiated between the company and the client,
however is negotiated between the twomedia companies”
This brief is where a usually large media company will employ another similar and
smaller media company to make and produce the product for them, when the product
has been created, the larger company may go on to use the product for a certain client
who will pay the independent media company for producing the product. Furthermore,
the independent company will usually choose a client who is willing to pay a good sum
of money for their work. The independent company could even get a cut of the royalties
too; if the client agrees. The brief is not negotiated between the company and the client;
however it is negotiated between the two media companies. Overall, the client only gets
to negotiate when the larger company wants to make a deal with them.
Communication – With this brief communication is very important as this includes 2
company’s working together, meaning many client and many producers. If
communication isn’t used to a good standard the project will simply fall apart and each
group will end up making huge major mistakes.
Time management – This will be portrayed informally and formally to make the
deadlines extremely clear so no mistakes are made. If mistakes are made in which the
deadline is missed, both groups will be told.
Technical skills – Depending on the project technical skills may be used. If so the best
technical workers will usually be suited with that part of the work. This is because the
project will then be of a good standard (professional)
Career progression – Considering this type of project is huge including many workers,
each individual will be brought into a meeting, and told how they are doing. This way
the meeting is organised and professional.
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html

6. Terence Byrne
Tender Brief
“A Tender Brief is where a client will advertise their brief and a production company will
bring together a proposal that they will pitch to the client, there could be multiple pitches
to the client from many different companies, so the client will then get the chance to
choose the proposal that they thinkbest suits their brief and offer the job to that
production company”
This is where a client will advertise their brief on TV and billboards and a production
company will imply a proposal that they will portray to the client. There could be
multiple pitches to the client from many different companies, meaning the client will
then have multiple choices to choose from. The client will then have the chance to
choose the proposal that they think best suits their brief and offer the job to that
production company. The company will then work on this project until complete.
Communication – this is one of the main areas in this style pitch considering the client
will be advertising the brief for the producers to bring together a proposal on pitching
the client. Then the next stage will be to communicate back to each different producer
and tell them whether the client has chosen that company or has passed them.
Time management – As usual for production, a deadline will be set in which the client
will have to have their advertisement ready to show each company. If not, the client will
be given a bad reputation by the producers as they were late and so didn’t care about
the production of advertising the brief.
Technical skills – Depending on how the client wants to take this, they may advertise
their brief through pc using many technical aspects or simply take another route e.g. a
handwritten letter to the producers.
Career progression – When the client has chosen a company (producer) to work with,
their work will be looked at to make sure that in this case the producers are doing what
the client wants and vice versa.
http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html

7. Terence Byrne
Co-operative Brief
“In the Co-operative brief there are usually two or more companies that are hired by the
client to work to the brief they have written for the specific project they want to be
completed. After both companies have received the brief they can then proceed to work
together to produce the product. If there is a disagreement or conflict in ideas there can
be a negotiated brief in order toresolve these issues”
In this brief two or more companies are brought together by the client in order to
cooperatively work on the product the client has asked for. This means that both groups
will work closely together to make sure their objective is complete correctly. Lastly, if
there are any problems in the groups; the issues will be announced and corrected.
Within this type of brief there are usually two or more companies that are hired by the
client to work to the brief they have written for the specific project they want to be
completed. After both companies have received the brief they can then proceed to work
together to produce the product. If there is a disagreement or conflict in ideas there can
be a negotiated brief in order to resolve these issues.
Communication – This is needed in this situation as if one of the company’s in the team
disagree on something, and it is ignored the company may leave in retaliation causing
huge problems as the project then may never be completed on delayed past the
deadline.
Time management – The team working towards finishing the projects will usually both
have different time tables and this will be monitored occasionally. If there is an issues
with time the producers can then let each other know and the client or clients will be
informed.
Technical skills – usually these will be required depending on the type of project. If so
the very best technical producers and clients will be chosen to complete the project.
Career progression – Both groups will monitor their progression and if there are any
issues, the clients will be let known by the producers.
http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html

8. Terence Byrne
CompetitionBrief
“This is where a client can put their brief out so it can be accessed by all of the different
production companies that are participating. It can sometimes been seen as a free
competition as each production company will complete the brief and the client can then
judge which company has the best project and as an award they have it published”
This is where the client produces a brief which is accessed.by a number of companies.
From this the companies can then choose one of the clients who in which have the best
idea for the project; and then have the project created.
Communication – This is important when it comes to addressing a large audience as this
brief includes getting the clients word out there loud and clear so any production
company’s hear their offers.
Time management – Usually the client will have a set time I order to set the work out
into the world for production companies to come forward; if not the clients ideas may
fall and production companies will either not know about them or simply give up with
the client.
Technical Skills – The client may use technical uses to get their work out to production
companies, e.g. adverts on TV, a website based on the client’s ideas etc.
Career Progression – When the client choses a company to go with, the career
progression will be monitored so the ideas of the production team stay strong and clear.
This way the team want fall behind putting them on edge with the work.
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html

9. Terence Byrne
Pewdiepie, a famous Youtuberis now a major client based around YouTube, and based around
gaming. On November 21st 2014, Pewdiepie decided to speak with the Gamejolt clients and told
them he wanted to set a challenge to his fans witchhad briefs and rules etc. He asked people to
create games mainly based around Pewdipie.He named the competition “Indies vs Pewdiepie”
Pewdipie decided to give the people 72hours and set out rules e.g. the games must represent the
jams theme, no racism or homophobic insults etc. There were no constraints meaning the games
could be made on any software fromGame Maker to Unity.
http://jams.gamejolt.io/indiesvspewdiepie
Pewdiepie aimed this task at his fans mainly
gamers including game creators.
Pewdiepie, made it clear that this may have a
budget and take time to do but the briefs he
stated made it clear
When the 72hours were up Pewdiepie played
the game made and sent to him. He even
filmed himself playing the games, thanking
everyone whoparticipated.
Now on the 15/01/2015 there is765games
Steam green light is an online game store in
whichdevelopers either big or small can sell
their products and hope they grow famous.
The products made and published on steam
greenlight are games either 2D or 3D.

10. Terence Byrne
The style of thisbrief isopenmeaninganyone cansignupand create a game to latersell. Whena
game is uploadedthe greenlightteamwill testplaythe game.Ifthe resultsare positive,the game
will be thenputon to greenlightasthe game wouldthen be accepted.
http://steamcommunity.com/greenlight/
There isno time scale fprsteamgreenlightas itis an opentime scale.Memberscanplaygames
frombig companiestosmall growingcompanies.The legal andethnical issuesare simple e.g.any
offensive gameswill notbe putongreenlight.A ethnical teamwill judge the game if itisseenas
racist etc.by the greenlighttesters.

11. Terence Byrne
http://globalgamejam.org/
The client is the company Global game jam and every year host a competition brief foranyone
whowants to, to come develop a video game in the space of a weekend. The time scale comes to
around 48 hours and allows individuals or groups to workon their brief
There is no specific audience as the brief is a
short period of time and is judged on the games
quality rather then that it is aimed at the
audience
The legal and ethical constraints are guideline
within the brief presentation shows all
competitors at the start, howeverthere are the
basic rules, of no racist or offensiveor personal
attacks. The only constraint that competitors
receive is the time scale as this constrains the
scale of the project.