The document discusses different types of briefs used in media projects, including contractual, formal, informal, negotiated, co-operative, competition, tender, and commission briefs. It describes key aspects of each type of brief such as how communication, time management, technical skills, and career progression apply. It also includes examples of each type of brief and links to additional information sources.

1. Task 1:
Contractual:‘An agreemententered into between an employerand an employeeat the time the
employeeis hired thatoutlines theexact natureof their businessrelationship,specifically what
compensation theemployeewill receive in exchangefor specificworkperformed’.
http://www.entrepreneur.com/encyclopedia/employment-contract
A contractual brief isa type of brief orcontract where a mediacompanyisemployedbythe clientin
orderto complete aprojectwithinthe brief whichissettospecificguidelineswhichthe media
companymustfollow.Itwill be veryimportantforthe mediacompanytofollow these guidelines
and do exactlywhatthe clientstateswithinthe brief,if theyfail todoso thiscan resultina breach
of contract andthe companycouldface legal actions.
Communication:Whenusingcommunicationincontractual itisimportantto doso. For example
whenmakinga musicvideoyouwill be communicatingwiththe makersandproducers,youwill
needtocommunicate toform a contract whichcouldinclude deadlinesthatyouwouldhave toget
the work done intime forthat deadline.Time managementwhenmakingamusicvideoyoucould
make a schedule whichcontains all the tasksyouwouldneedtocovertoget the workdone for the
deadline.Inthe schedule youcouldwrite the tasksandthe time you’re settingyourself tocomplete
them.
Time Management:Time managementwouldbe veryconsideredwheninacontractual brief,thisis
because the deadlinedate forthe specificprojecte.g.amusicvideowouldbe setsoyouwouldneed
to spreadout eachbitof workto get itdone for the deadline.Makingaschedule orsome othertime
productive sheetisacommonand essentialwayof equallyusingthe time youhave togetthe work
done intime.
Technical Skills:The technical skillsyouare mostlikelytoneedwhendiscussingacontractual brief
will be uponthe projectyouare discussing,forexample if youwere todiscuss acontractual brief
aboutan upcomingmusicvideoyouwill needskillstocreate thatvideo.Skillscanbe fromschool,
College;University’sbutalsowouldbenefithavingsome type of previousexperience inthe music
videoindustry.
Career Progression:Yourcareer progressionwoulddependuponhow well youperformwithinthe
brief.Obviouslyif youfail ordon’tsucceedinthe projectthenyouwouldn’thave progressedin
termsof gettingthe workcompleted.Butif successful andyouperformagood amount of work then
your progressionwouldhave progressedandcouldleadontomore projectsandjobsinthe future.

2. Negotiated:‘Thistype of brief will bebroughtup if the co-operativebrief given to the two of more
media companiesthatare competing theprojecthaveany issuesbetween themselves aboutthebrief
or anything they would like to clear up with the client. Through the negotiationsthebrief can then be
changed in order to suiteevery partytaking partin the production.Thiscould be anything from
changing theappearanceof theproductto changing theproductscontentaswell as keeping it to the
guidelinesset in thebrief’.
http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
A negotiatedbriefcanbe formedwhen twoormore companiesaren’tcompletelysatisfiedwith
theirprojector othertypesof disagreementinthe group.Forexample thisbrief canbe usedwhen
creatingan advertof some kindand the companieshave adisagreementwithinthe project,soa
negotiatedbriefwillbe formedtocome toan agreementto successfullyconclude toan
understandinginthe project.
Communication:Communicationduringanegotiatedbrief will be necessaryasthe companiesor
people willhave tonegotiate tocome toa conclusionwithinthe project,sowhencommunicated
theycan come to an agreementandsolve the problemstheyhadinthe project.
Time management:Time managementwhendiscussinganegotiatedbrief isessentialasyouwould
needtoplanout timesanddatesfor the brief totake place.Withinthe brief there will be
disagreementssoplanningnegotiationsbetweenpeople andcompanieswill arrange time more
productivelyduringthe producttheyare tryingto form.
Technical skills: Your technical skillswouldimprove throughoutthe brief,butwhengoingintothe
brief youwouldneedskillstocontribute tothe productyouare forming.The skillswill dependon
whatyou are forminginthe brief mostcommonlyskillsyoucanfindwhendoingcoursesatcollege
or universitiesorevenpreviousprojectsyouhave workedon.
Career progression:Careerprogressionwouldformduringthe brief asyoulearnandstart to
understandthe brief more andmore.Asyouprogressyoulearnmore whichcouldbe useful and
benefitmore jobsandbriefsinthe future.

3. The brief states what the client needs to for fill the
upcoming tasks. It also talks about their successful
previous year, the brief is shown that a proposal is needed
for all genres of media. From short films to animation the
client will need to pitch to the CBBC about their product
etc…
Formal: ‘This this wherea media company is given a brief by the client which outlinesthe product
which they are wanting to be made.Thisbrief is very open and only gives enough informationto be
able to producetheproduct,any issuesorinformation thatthemedia company would liketo go over
can bediscussed during the negotiationswith theclient. Both the client and the company employed
by them will formally agreeon the projectand the brief butit can’talwaysbelegally binding’.
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
A formal brief canbe foundwhena clientof a certainproductis wantedtome created,sothisbrief
concludeswhenthe clientproposesthe productwhichiswantedtobe made to the company and
theyforma formal brief todiscussthe product.Duringthisbrief the clientwillmore thanlikelygive
informationaboutthe product,andinsome casesthisbrief can’talwaysbe legallybinding.
Communication:Communicationwill be involvedinaformal brief asthe clientandthe company will
needtodiscussthe productthat will wantto be formed.Forexample if the clienthadthe ideato
create a newadvertisementforanupcomingproducta formal brief can be arrangedwiththe
leadingcompanytodiscussaboutmakingthe advertisement.
Time management:Time managementwillbe consideredinaformal brief byarrangingtimesfor
tasksto be completedspreadovertime.Youwill alsoneedtoaccumulate time todiscussthe formal
brief withthe company;thiscan be formedusingatime schedule whicheasilyarrangestime forthe
brief totake place.
I founda commission
brief onthe CBBC
website whichshows
infull detail whatthe
CBBC are lookingfor
and whatjobsare
available forthe
clientsare assigning
for.
Thiswas alsoincludedinthe brief under
whatthe CBBC waslookingfor,itsayswhat
opportunitiescanbe achievedafterthis
brief whichcouldbe a wayof progressing
the clientscareer.

4. Technical skills:The technical skillsyouwill needtoperform aformal brief will be basedonthe
projectyouare workingon.For example if the companywere workingonanadvertisementlike I
mentionedpreviouslythenyouwouldneedskillstocomplete thatadvert.These skillscouldbe
formedfrompreviousprojectsorexperience inthatworkindustry.
Career progression:Formal briefscouldprogressyourcareerina wayof gettingexperience from
thisprojectwhichcouldbenefitformingotherprojectsinthe future. If yousucceedduringthis
projectitwill benefitlaterinotherprojects.
Informal: ‘Informalisthe oppositeof formal,in communication informalcan beused as a casual
formof information sharing typically used in personalconversationswith friendsorfamily members.
Within a businessenvironment,informalcommunicationissometimescalled the grapevineand
mightbe observed occurring in conversations,electronicmails,textmessagesand phonecalls
between socializing employees’.
http://www.businessdictionary.com/definition/informal-communication.html
An informal brief isabrief whichisn’tdocumentedandissimplywhere the clientandthe company
discussabouttheirupcomingproduct. The companyseta product to complete foracertaindate for
it to be finished,the clientsthencreate thisproductsothat itwill be successfullycreatedintime for
the deadline date.
Communication:Duringthisbrief itwon’treallyimprove yourcommunicationskillsasyouwill just
discussthe requirementsforthe upcomingproductandstart production.Butthisdoesn’tmeanthat
communicationwon’tbe needed,communicationisprime whendiscussingnew projectsfor
productionsoyouwill needtogo intoproductioneligible tocommunicate withthe company.
Time management:Time managementisverynecessarywhengoingintoaninformal brief.If you
use your time productivelyyouwillsucceedthe projectintime forthe deadline date,managingtime
couldeasilybe arrangedbyforminga schedule withall yourequiredtimestogeteachtask
completed.Alsohavingadiarywithdatesandbrief timeswill make iteasiertoremindyouthe task
whichisneededtocomplete.
Technical skills:Technical skillswillbe neededduringaninformal brief andwill mostlikelyimprove
overthe time of the brief, technical skillse.g.cameraworkforthe musicvideowhichislatergoingto
be shot will be neededforthe productas withoutthe skillsyouwon’tbe able tosucceedinthe
project.These skillscanbe formedfromprevious projectsthatyou’ve workedonorqualifications
fromcollege/universities.

5. Career progression:Asyougather informationandlearnthroughoutthe projectsyouwill thengain
qualificationswhichcouldleadtobiggerprojectsinthe future.Duringthe informal brief the project
will probablygive youmore ideasformore projectsandprogressinterms of yourlatercareer.
Commission: ‘Theword commission hasseveralvery differentmeanings,butin its mostbasic
meaning,commission isthe act of passing a responsibility to someoneelse.If you receive a
governmentcommission thatmeansyou havebeen assigned a taskby thegovernment’.
http://www.vocabulary.com/dictionary/commission
A commissionbriefiswhere acompanypreferablyabigcompanyteamupwitheithera smaller
companyor a companyof the same scale.These twocompanieswill discussproductsandprojectsin
the mediaandultimatelysucceed.Youcouldfindcommissionbriefsinthe mediabyresearching
radionewswhichcollaborateswithothernews,the companiesowningthe news willdiscussnews
for laterprojects.
Communication:It isessential thatyougointo a commissionbrief abletocommunicate withthe
opposingcompanyorclient.Youwill needtocommunicate withthe companiesthatyouare working
withto conclude newproductsthatwill laterbe created.There are manycommissionbriefsinvolved
inthe mediaindustryandwithoutthe use of commissiontheycouldn’tproduce the productsthey
need.
Time management:Managingyour time duringa commissionbriefwouldmake the projectyou’re
workingonmuch easierthanitis.Schedulingspecifictasksforcertaindatesandtimesiscommonly
useda lotwhenproducingproductsinthe media.Makinga time schedule willbe goodtohave
duringa projectbecause thiswill helpyougetthe tasksdone intime forthe contracteddeadline.
Technical skills:You will needthe skillstooperate the technical featuresinthe mediawhichinthis
case will be involvedinthe commissionbrief. Beingapart of the mediathere ismostlikelytobe a
lotof technical equipmentwhichyouwill needtoknow how touse.
Career progression:Aftercompletingthe productwhichwasneededforthe commissionbriefyou
will be leadtothe nextstepof your mediacareer.If the product issuccessful andfinishedinthe
requiredtime thenmore opportunitiesandprojectswill ultimatelycome up.
Tender: ‘Tendercan mean a few reasonsonebeing a sealed bid or offerdocumentsubmitted in
responseto a requestfortenders and containing detailed information on requirementsand terms
associated witha potentialcontract.See also tenderoffer’.
http://www.businessdictionary.com/definition/tender.html
Tenderbrief iswhere aclientcouldshow companiestheirownbrief sothatthe companiescan
propose theirpitchtothe client.The pitchcouldinclude projectsandnew opportunitiesinvolvedin
theirbusiness,the clientwill thenpickthe companywhich isbestforthem.There canbe more than
one companywhocan pitchto the clientsothere ismore than one selectionforthe clienttochoose
from.

6. Communication:Communicationismuchneededduringthistype of brief becausethere will be
manydifferentpeople negotiatingtheirideastothe clientsocommunicationwillbe usedto
conclude the client’s decision.
Time management:Time managementwillbe usedalotduringthisbrief because companieswill
have to arrange meetingswiththe clienttogive the clienttheirpitch.The clientcouldmanage
his/hermeetingtime byhavingadiarywhichincludesall the meetingstimes;thiswill prepare the
clientfortheirupcomingdiscussions.Time managementwill be includedafterthe pitchwhenthe
clienthasfinalisedhis/herdecisionandwillthenbe assignedprojectswhichinclude deadlineswhich
the clientwill have toarrange time toget the tasks done.
Technical skills:Not muchtechnical skillswill be putintothistype of brief comingfromthe clients
perspective,the clientwill needskillslike how tooperate equipmentwhichmaybe usedintheir
laterprojectse.g.a hightechcamera for whenshootingaTV show or advert.Fromthe companies
perspective theywillneedskillstoknowhow tooperate a computerfor whenforexample they
pitchto the clientusingimageswhichcanbe projectedfromthiscomputerthatwouldbe the most
ideal wayto propose toa client.
Career progression:Intermsof latercareeropportunities forthe clientinthisbriefaftertheyhave
beenassignedtasksfromtheirchosencompanytheycouldthenleadontobiggerprojectsfrom
biggercompanieswiththe skillsandeducationtheylearnfromthispreviouscompany.
Here’s a tenderbrief I
foundonGoogle,itstates
where the brief istaking
place,whatcan be
accomplishedandwhatis
involvedinthe brief.This
was putonto google for
people to see and
contribute theirideas.
Alsoitshowsthe
partnershipsthe
companyhas pickedup
fromthe previousyear,
as youcan see there a
range of different
productioncompanies
shownbelow.

7. Co-operative:‘Within this type of brief there areusually two or morecompaniesthatarehired by
the client to workto the brief they havewritten for the specific project they’rewanting to be
completed.Afterbothcompanieshavereceived the brief they can then proceed to work togetherto
producetheproduct.If there is a disagreementorconflict in ideas there can be a negotiated brief in
orderto resolve theseissues’.
http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
For a Co-operative brief the twocompaniescouldformtogethertocreate a productsuch as a new
showinthe mediaindustry.The companieswillbothhave tocontribute towardstheirproductto
accomplish,thiscouldalsoformdisagreementwhichcouldaffectthe time theyhave before the
deadline.Inorderto solve theirdisagreementtheycouldbothgointonegotiationandconclude
theiroverall product.
Communication:Communicationwouldbe involvedduringthisbrief because the twocompanies
will have todiscusstheirproductandif any disagreementoccurs thentheywill needto
communicate toresolve theirdifferences.Youwill needcommunicationskillsin co-operative briefs
because a lotof communicationwill take place.
Time management:You will needtonegotiatetimeswithyourjointcompanytoarrange meetings
for whenyouare discussingthe product.Alsomanagingtime forlatertasksthatwill need
completingafternegotiatingof the finalisedproduct.
Technical skills:Whenin a co-operative briefyouwill needskillstopitchtothe othercompanyof
your ideasof products,alsothe technical skillsof operatingthe equipmentwhichwill be needed
afterthe discussionandthe chosenproduct.
Career progression:Co-operative brief willinclude lotsof useful informationandqualifications for
the clientinthe future,forexample whenworkingonaTV show thiscouldeventuallyleadonto
more opportunitiesinthe mediabusiness.
Competition:‘Thisis wherea client can put their brief out so it can be accessed by all of the
differentproduction companiesthatareparticipating.Itcan sometimesbeen seen asa free
competition aseach production company willcompletethe brief and the client can then judgewhich
company hasthebestprojectand as an award they haveit published’.
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
A competitionbrief issimplyacompetitionforcompaniestopitchtheirideastoa clientorclients
and the bestor most suitedwill be joinedwiththe companytoachieve theirproduct.Thiskindof
brief couldbe foundinthe mediaforwhena clientiscomposingaproductand othercompaniescan
compete tocreate the productalongside the client.
Communication:communicationwillbe usedthroughoutthisbrief asthe clientandcompanywill
needtodiscusstheirproductsandnegotiate the final productwhichsuitesbestforthe bothof
them.Alsothe communicationfromthe othercompetingcompanieswillneedgooduse for

8. communicationskillsasthere isone chance of gettingthe spot.I theydidn’thave the skillsthenit
will be a bigdisadvantage towardsthe client.
Time management:Time will be essential whenworkingonthisprojectbecause there will onlybe a
limitedof time tocomplete the finalisedproduct.Time couldeasilybe managedbyforminga
schedule toworkfromspreadingoutall the giventaskswithtimesforthemtobe achievedforthe
deadline.
Technical skills:For the clienttechnical skillswillbe neededforfuture purposes,isyoucan’toperate
a camera for the showtheywill be filmingthenthere will be lessof needforthe chosenclient.When
goingintothisbrief mostpeople whowillbe competingwouldhave previouslygainedskillsfrom
otherexperiencesinmedia,alsothe skillstheylearntfromcollege anduniversitieswill benefitthere
chance of gainingthe job.
Career progression:The client’sfuture careercouldbe benefitedbythe use of the new joinupwith
thiscompany.Alsothe skillsthatwill be gainedfromthe projectcouldopenupmore opportunities
whichcouldendup leadingintothe clientsdreamcareerposition.
I founda competition
brief onthe internetfor
people tocompete to
earna role inspecific
plays.Itstatesthe
followingteam
members,playtitles,
datesand other
essential information.
Heresthe list
of playsthat
people are
competingfor