The client is Fourwalls, a production company based in London. They are commissioning a short film of no longer than 3 minutes to be delivered by November 15th, 2015 that appeals to audiences living in London. The only requirements are the time limit and genre is open. Any music used must be copyright free or have permission to avoid legal issues. Ethical issues could arise if the client or topic are portrayed negatively.

1. Kelsey Keighley
Contractual –“A contractualbrief is a typeof brief orcontractwhere a media company isemployed
by the client in order to complete a projectwithin the brief which is set to specific guidelineswhich
the media company mustfollow.Itwill be very importantforthemedia company to follow these
guidelinesand do exactly whattheclient stateswithin the brief,if they fail to do so this can resultin
a breech of contractand thecompany could facelegal actions.”
http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
Thisbrief iswhere a mediacompanywill be hiredby aclientwhowill thensetcertainguidelinesthat
mustbe followedtocomplete aproject.Itisveryimportantthatthe mediacompanyfollow the
guidelinesandbrief otherwise the mediacompanycouldface legal actions.
NHS Health and Safety Promotional Video
Communication- Thisbrief wouldbe done formallybecause there isn’tmuchcommunication
involved. Iwouldbe contacted bythe clientandaskedto complete thisprojecteitherinameeting
or overthe phone. Tokeepcommunicatedwiththe clientduringthe processof the projectIwould
use email,orcontact themoverthe phone if there were anyissues.
Time management- if the clientseta deadline for the projecttobe completed,Iwouldhave to
ensure Icompleteditwithinthe time limit.
Technical Skills- This woulddependon whatthe clientwantedthe videotolooklike.Reality,which
wouldneedme togo out andfilmreal life scenariosor ananimatedvideo,eitherwayIwoulduse
software suchas Adobe Photoshop,AfterEffectsandPremierPro
Career progression– If the clientwasimpressedbyendproductthentheywouldhopefullyaskme
to complete othervariousprojectsinsteadof searchingforotherpeople.Alsotheycouldpromote
me whichwould possiblygetme more work.
Negotiated - “Thistype of brief will bebroughtup if the co-operativebrief given to the two of more
media companiesthatare competing theprojecthaveany issuesbetween themselvesaboutthebrief
or anything they would like to clear up with the client. Through thenegotiationsthebrief can then be
changed in order to suiteevery partytaking partin the production.Thiscould be anything from
changing theappearanceof theproductto changing theproductscontentaswell as keeping it to the
guidelinesset in thebrief.” http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
Thisbrief isusuallybroughtupwhentwoor more mediacompaniesworkingonthe same project
have any issuesthattheyfeel shouldbe clearedupwiththe client.Theseissuescouldbe anything
fromthe productsappearance,orcontent.Thisbrief canthenbe changedto suiteveryone working
on that projectbutstill stayingwithinthe guidelinespreviouslyset.
Podcast
Communication- For thistype of brief,Iwould keepintouchwiththe clientthroughmeetings
mostlyor overthe phone.Thiswill helpif the clientormediacompanyhave certainissuesthat
neededtobe clearedup.
Time management– I will be toldaboutthe deadlinesbythe client.Toensure Icomplete the
projectwithinthe time Ihave beengivenIwill use mytime managementskills.If there are any
issuesIwouldthenbringitup forit to be negotiated.

2. Kelsey Keighley
Technical Skills– Workingon thisprojectwiththisbrief will allow me togainskillsthat will helpme
inthe future whentalkingtoclients. Iwill havetorecordaudio,use a mixingtable,have none
copywrite musicandjinglesreadytouse.
Career Progression– Thisbrief will helpwithmynegotiationskills,thiswill helpme inthe future
whenlookingforjobs.Ihave a betterchance of gettingajob if I can negotiate andcome to
agreementswhenneeded.
Formal – “This this wherea media company isgiven a brief by the client which outlinesthe product
which they are wanting to be made.Thisbrief is very open and only gives enough informationto be
able to producetheproduct,any issuesorinformation thatthemedia company would liketo go over
can bediscussed during the negotiationswith theclient. Both the client and the company employed
by them will formally agreeon the projectand the brief butit cannotalwaysbelegally binding.”
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
A formal brief iswhere amediacompanyisgivenabrief that containsveryspecificdetailsonhow
the clientwantsthe productto be made.The brief getsstraighttothe pointbuthas enough
informationtoproduce the product.Usuallythe clientandmediacompanythathasbeen employed
will agree onthe brief andprojectbutthiscannot alwaysbe legallybinding.If there are anyissues
the mediacompanycan bringthemup withthe clientduringthe negotiation.
Logo Design
Communication- Thisbrief containsveryspecificdetailshow the clientwantsthe producttobe
made.I wouldhave tocommunicate quite alotwiththe clienttoensure everythingwasdone to
theirstandards;thiswouldbe done mostlythroughaphone call or email.
Time Management-Forthisbrief itisveryimportantto meetthe deadlines.TodothisI will have to
planout inadvance,howmanydays a weekIwill be workingonthisprojecttocomplete it.
Technical Skills- Workingwiththisbrief will definitelyhelpme gainsome professional skillsasitis a
formal brief andeverydetail needstobe completed.The makingof thislogowill be done using
software suchas Adobe Photoshopandillustrator
Career Progression– Thisformal brief will helpme inthe future asitlooks professional andhasto
be completedtogoodstandards.Thiswill thenshow future clientsthatIam determinedto
complete achallengingtask.
Informal - “An informalbrief is notdocumented and isusually of the verbal kind.It is wherethe client
and the company which they haveemployed simply discusstherequirementsforthe productthey
will be making and ultimately agreesupon theproject”.
http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
Thisbrief isusuallydone throughameetingandisnot documented.The clientandthe media
companywhohave beenemployedwillsitanddiscuss brief forthe productthe clientwantstobe
made,as itmust appeal toeveryone.
Music Video

3. Kelsey Keighley
Communication– Thisbrief isusuallyveryverbal;alotof communicationwill be needed.Iwill have
to keepintouchwiththe clienttodiscussrequirements forthe productI will be making.Iwill keep
intouch throughemail,overthe phone andoccasionallyameeting.
Time Management– Keepingintouchwiththe clientwill helpme time how longitwill take me to
complete thisproject. Iwill create aschedule toensure Ikeeptomydeadlines.
Technical Skills– Workingon thisinformal brief will improve mycommunicationskillsandwill help
withmycareer progression. Iwill have tofilmthe wholevideo,make sure all of the clipsare upto
highstandardsthenput themall togetherintime withasong.The editingwill be dome inAdobe
AfterPremiere Pro.
Career progression– Thisbrief will helpimprove mycommunicationskillswhichwillhelpcomingto
agreementsinfuture work.Alsodoingthisworkuptothe clientsstandardswill hopefullybringme
more work.
Commission- “This brief is where a largemedia company willemploy an otherindependentmedia
company to createand producethe productforthem,and afterthe producthasbeen madethe
larger company may go on to be use theproductforan externalclient who will pay the independent
media company formaking theproductand they could even geta cut of the royalties too.The brief is
notnegotiated between thecompany and theclient, howeveris negotiated between thetwo media
companies.” http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
A commissionbriefiswhere anindependentmediacompanywillbe employedbya largermedia
companyto create and ideafora productthenproduce it.Afterthisproductis made the larger
companywill use the productforan external client.The external clientwill paythe independent
mediacompanyformakingit;sometimestheycangeta small percentage of the royalties.Thisbrief
isonlynegotiatedbetweenthe twomediacompanies,notthe client.
Radio Advert
Communication– While workingwiththisbrief itwill improve mycommunicationandnegotiation
skills.Iwill have tocommunicate withmyclienttocome toan agreementforthe idea,andthen
create the product.
Time Management– WhencreatingthisprojectI will have tomake a time schedule andkeepin
touch withmyclienttoensure thatthe standardsof external clienthave beenmet.AlsoIwill keep
to my deadlines.
Technical Skills– Workingwiththisbrief will improve mycommunicationskillsforthe future.Itwill
alsohelpme come to agreementswithotherbusinesses. Iwill have torecordaudio,use a mixing
table andany kindof software to create the advert.
Career progression– Thisbrief will hopefullyexpandmybusinessif Icomplete thisproject uptothe
beststandardsneeded.Itwill alsoencourageotherbusinessestocollaborate withme tobringin
more work.

4. Kelsey Keighley
Tender– “This is wherea client will advertisetheir brief and a production company willbring
togethera proposalthatthey will pitch to the client, there could be multiple pitches to the client from
many differentcompanies,so theclient will then get the chanceto choosetheproposalthatthey
thinkbest suitstheir brief and offerthe job to thatproduction company.”
http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html
Thisbrief usesadvertisementtochoose a specificmediacompany.A clientwilladvertise theirbrief,
a mediacompanywill thencreate aproposal that theywill pitchtothe client.A lotof different
companieswill be pitchingtheirproposalssothe clientwillchoose the companytheythinkbestsuits
theirbrief.
Corporate Rebranding
Communication– To ensure Iget chosenforthisprojectI will have tostayin touchto entice the
client.Iwill dothisthroughemail,maybe overthe phone.
Time Management– Workingwiththisbrief Iwill have toensure Iget itcompletedbefore the
deadline tohave achance of gettingchosen.Time managementwillhopefullybe showntothe client
so thiswill hopefullythroughthis.
Technical Skills– I will be gainingtime keepingsskillsbystickingtomydeadlines.AlsoIwill have to
getmy workcompletedtothe higheststandards;thiswill helpinfuture jobs.
Career progression– Workingwiththisbrief will definitelyhelpme getjobsinthe future.Itwill help
me progressinmy technical andcommunicationskills.
Co-operation- “Within thistype of brief there are usually two or morecompaniesthatare hired by
the client to workto the brief they havewritten for the specific projectthey wantto be completed.
Afterbothcompanieshavereceived the brief they can then proceed to worktogetherto producethe
product.If there is a disagreementorconflict in ideasthere can bea negotiated brief in orderto
resolve theseissues.”http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
Witha co-operationbriefaclientusuallyemploystwoormore companies,theywillwhenbe givena
brief forspecificprojecttheywantcompleted.The two(ormore) companies thenworktogetherto
produce the productthat was setby the client.If there are any issuesbetweenthe companies,itcan
be broughtus and discussedwithinanegotiatedbrief.
Ad Campaign
Communication– Workingwiththisbrief meanskeepingincontactwiththe clientandanother
mediacompany.Thisisimportanttoensure the any issuescanbe resolvedandalsocome to an
agreementaboutthe product.
Time Management– I will create a time managementschedulethatwill alsofitthe other
companies’ time frame whencompletingthisproduct.

5. Kelsey Keighley
Technical Skills– Withthisbrief I will needtouse myco-operative skillsasIwill be workingwith
anothercompanyto complete thisproject.
Career progression– Workingwiththisbrief will helpme infurtherbusinessesasitshowsI can work
withothercompaniestogeta job done well.
Competition– “This is wherea client can puttheir brief out so it can be accessed by all of the
differentproduction companiesthatareparticipating.Itcan sometimesbeen seen asa free
competition aseach production company willcompletethe brief and the client can then judgewhich
company hasthebestprojectand as an award they haveit published”.
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
Thisbrief iswhere a clientadvertisestheirbrief soitcan be accessedbya lot of mediacompanies
involvedinthe competition.Eachcompanywill thencomplete the brief andthe clientwill decide
whichcompanyhas produced the bestoutcome.
E4 E-Sting
Communication– Thisbrief will involvesome communicationtotryand persuade the clientto
choose yourpitch.Emailingthe clientorhavingotherthe phone meetingswillhelpthemdecide if
you’re bestforthe project.
Time Management– Workingwiththisbrief will definitelyhelpmanage mytime because Iwill have
to ensure mypitchisready andup to highstandardsbefore the deadline.Thiswill thenallow time
for the clienttoreviewthe pitchanddecide awinner.
Technical Skills–To complete thisprojectIwill needtoproduce astoryboard,and thencreate the
characters that will be usedtomake myE-Sting.FinallyIwill use AdobeAfterEffectstoinvolve the
movement.
Career progression– Workingwiththisbrief andcompletingthisprojectwill show Iamdetermined
to peruse myworkand my careerand hopefullywill helpwhenlookingforjobsinthe future.

6. Kelsey Keighley
Fourwalls short film
project is the client,
but David Lammy
MP will take an
important part in
the project.
This is the deadline for the
product to be delivered to
the client.
From this we know that
the target audience the
client wishes the
product appeals to is
people who live in
London.
The only requirements
this this project, is for
the short film to be no
longer than 3 minutes
and to respond to the
brief. The short film
can be any genre.
If the filmmaker uses music throughout the short film, they must have permission to use it or gets un-
copyrighted music from YouTube’s music library or Vimeo. This would be a legal issue if the filmmaker
used copyrighted music. An ethical issue would be if the filmmaker promoted the client or the focus of
the film in a negative way.

7. Kelsey Keighley
The client is the Marbella
International Film Festival.
The
requirements
are a short
film that last a
maximum of
30 minutes. It
also has to
include
credits.
The client
states that the
product must
be submitted
by the 15th
of
June 2015.
This film
festival is
being
submitted
and screened
in Marbella.
So the main
target
audience for
this festival
would be
Spanish
people,
although it
doesn’t state
that is for
Spanish
people only.
It also says
to add
Spanish
subtitles if
the film is in
English.
There could be a few legal and ethical issues; one would be if the
filmmaker promoted the client or the focus of the film in a negative
way. If the filmmaker uses music throughout the short film, they
must have permission to use it or gets un-copyrighted music from
YouTube’s music library or Vimeo.

8. Kelsey Keighley