Task 1 // FMP

1. Final Major Project – Task 1
Contractual– ‘A contractual brief is a type of brief or contract where a media company is employed by
the client in order to complete a project within the brief which is set to specific guidelines which the media
company must follow. It will be very important for the media company to follow these guidelines and do
exactly what the client states within the brief, if they fail to do so this can result in a breech of contract
and the company could face legal actions’.
http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
‘A contractual brief is a contract with a media company and a client where the client’s project is
undertaken by the media company where specific guidelines must be met. ‘
A production which might be used with the contractual brief could be for example a music video, this
meaning that the artist/band who is the client will contact the media company asking for certain things
and giving guidelines for what they want and how they want their music video to be produced.
Communication is the first thing which is important with this kind of brief because of the guidelines which
must be met, to make sure all the conditions are kept I would use the communication of meetings and
emails. When it comes to this I would use the use of meeting at least a once weeks prior before filming
for the music video and at least email once a day to make sure any changes are made. Now onto time
management, to keep the client up to date with what’s going on I would create some sort of schedule on
showing what’shappens when over a certain period of weeks/months. The technical skills would be fairly
easy and mostly done by the media company because it is their profession, hardware would be the
camera, lighting, microphone etc. which the media company will takefull responsibility of and sometimes
the artist/band showing them what they would like. Software is just the matter of editing the music video
clips together to produce the final outcome. Last but not least would be the career progression, from
having this contract with a popular artist/band because of how popular they are this could lead in
recognition for your work and allows you to get noticed by others. For other people to see your work a
portfolio can be made in order to do this, it comes with many benefits and allows more opportunities in
the future.

2. Negotiated – ‘This type of brief will be brought up if the co-operative brief given to the two of more media
companies that are competing the project have any issues betweenthem selves about the brief or
anything they would like to clear up with the client. Through the negotiations the brief can then be
changed in order to suite everyparty taking part in the production. This could be anything from changing
the appearance of the product to changing the products content as well as keeping it to the guidelines set
in the brief.’
http://creativemediaatjt.blogspot.co.uk/20 13/03/negotiated-brief.html
‘A negotiated brief is brought up when two companies are both competing for a project and have issues
between themselves about the brief or anything they would like to clear up with the client.’
An example of a negotiated brief would be if the client hired two or more media companies to produce a
music video, the media companies must negotiate terms between them to agree on some aspects the
video, (such as what is included within the frames) to produce the client in the right way and ultimately
end up with a final outcome of the video. Communication is important within this brief as it makes the
first impression on the client, which needs to be a positive one as you would need to keep them up to
date with their music video via email and meetings to keep the conditions met to make the music video
suit the client. Time management is also key as you would need to keep the client up to date with
schedules for the future weeks and months of their music video such as dates as casting and or filming
and how the client will be presented in the video. Technical skills would mean the hardware that the
product would be produced on such as the cameras, lighting, microphone if needed. The software that
the music video may be presented or edited on will create the final outcome. The media company will
usually take care of this responsibility. A career progression could end up depending on the clients
popularity and reputation, which could end up in future clients which would be possible by being noticed
with items such as a portfolio.
Formal – ‘This where a media company is given a brief by the client which outlines the product which they
are wanting to be made. This brief is very open and only gives enough information to be able to produce
the product; any issues or information that the media company would like to go over can be discussed
during the negotiations with the client. Boththe client and the company employed by them will formally
agree on the project and the brief but it cannot always be legally binding.’
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
‘A formal brief is where a media company is given brief which outlines the product in which they are
wanting to made, this is open and only gives the media company basic instructions.’
An example of a formal brief would be if a client was to be interviewed for a newspaper/magazine by a
media company, then the client would provide the media company with information to which the media
could use as outlines and fashion into an interview that was discussed with the client, but not everything
said could be on the record, therefore if something off record was printed, then it may not be legally
binding. Communication is important within this brief as it makes the first impression on the client, which
needs to be a positive one as you would need to keep them up to date with their magazine/newspaper
via email and meetings to keep the conditions met to make the print work outcome be what the client
wanted. Time management is also key as you would need to keep the client up to datewith schedules for
the future weeks and months of their print work such as dates as hiring of staff and or conducting
interviews for the magazine/newspaper. Technical skills would mean the hardware that the product
would be produced on such as the cameras for photos and the software for typing the text. The software

3. that the print work may be presented or edited will create the final outcome. The media company will
usually take care of this responsibility. A career progression could end up depending on the clients
popularity and reputation, which could end up in future clients which would be possible by being noticed
with items such as a portfolio.
Informal – ‘An informal brief is not documented and is usually of the verbal kind. It is where the client and
the company, which they have employed simply, discuss the requirements for the product they will be
making and ultimately agree upon the project.’
http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
‘An informal brief is usually done verbally and is not documented, the client and the media company
simply discuss requirements for the agreement of the project.’
An example of this brief would be if a client such as local shop/charity/workshop to ask a media company
if they could document what they were doing, what they were bringing to the community and show
aspects of the business and because promoting them to bring more people together and aware of their
establishment. This would only be an informal brief because the media company do almost all of the
work allowing the clients to sit back and not have that much say what is going on because they arethe
professionals. When it comes to communication first of all it would be very informal of course this
meaning in person just general chitchat of what will happen and also now and again phone calls to
arrange dates of filming if they were in the shop location. Time management also takes a role within this
brief because you would need to let the client know when the media company is going in to film within
the shop for example and also to see opening times if needed. Technical skills for this would be mostly
the production side of the media company with would mean filming, recording sound, actors if needed
this would all be done under at a professional standard and be well produced. Career progression within
this would be very good for the media company because of the client being a local business other
businesses in the area could also take interest in what is being done and also want this to be done for
their company as well and for people to see the media companies work they could make a website with
portfolios for example.
Commission – ‘This brief is where a large media company will employ an other independent media
company to create and produce the product for them, and after the product has been made the larger
company may go on to be use the product for an externalclient who will pay the independent media
company for making the product and they could even get a cut of the royalties too. The brief is not
negotiated betweenthe company and the client, however is negotiated between the two media
companies.’
‘This is when a large media company hires an independant media company to create and produce a
product for them.’
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
An example of a commission brief would be if an independent media company hired another
independent media company to create a poster, then the second media company would be trusted by
the first to bring new ideas and authority for this task, as well as the second media company might also
get a cut of the royalties too. Communication is important within this brief as it makes the first
impression on the client, which needs to be a positive one as you would need to keep them up to date
with their poster via email and meetings to keep the conditions met to make the poster outcome be
what the client wanted. Time management is also key as you would need to keep the client up to date

4. with schedules for the future weeks and months of their advert such as dates as appointments with
directors and or layout design specialist. Technical skills would mean the hardware that the poster would
be produced on such as the cameras if there areany pictures on the poster and or people to do research
for the poster. The software that the poster may be presented or edited will create the final outcome.
The media company will usually take care of this responsibility. A career progression could end up
depending on the clients popularity and reputation, which could end up in future clients which would be
possible by being noticed with items such as a portfolio.
Tender – ‘This is where a client will advertise their brief and a production company will bring together a
proposal that they will pitch to the client, there could be multiple pitches to the client from many different
companies, so the client will then get the chance to choose the proposal that they think best suits their
brief and offer the job to that production company.’
http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html
‘A client will advertise their brief and a production company will come forth presenting their idea and
pitch.’
An example of a tender brief would be if the client choose to do a music video for their company, they
would create a brief and advertise it. Then several media production companies will create a proposal
that will be pitched to the client, to which the client will choose their favorite music video pitch, and go
with that company. Communication is important within this brief as it makes the first impression on the
client, which needs to be a positive one as you would need to keep them up to date with their music
video via email and meetings to keep the conditions met to make the music video suit the client. Time
management is also key as you would need to keep the client up to date with schedules for the future
weeks and months of their music video such as dates as casting and or filming and how the client will be
presented in the video. Technical skills would mean the hardware that the product would be produced on
such as the cameras, lighting, and microphone if needed. The software that the music video may be
presented or edited on will create the final outcome. The media company will usually take care of this
responsibility. A career progression could end up depending on the clients popularity and reputation,
which could end up in future clients which would be possible by being noticed with items such as a
portfolio.
Co-operative – ‘Within this type of brief there are usually two or more companies that are hired by the
client to work to the brief they have written for the specific project they re wanting to be completed. After
both companies have received the brief they can then proceed to work together to produce the product. If

5. there is a disagreement or conflict in ideas there can be a negotiated brief in order to resolve these
issues.’
http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
‘Co-operative brief is when there are two or more media companies that are hired by the same client,
and they both have to have written for this specific project.’
An example of a co-operative brief would be if a client wanted to produce a documentary, they would
hire two or more media companies who would work together to produce the documentary that would fit
the clients brief, if these two companies disagree on anything, they will have to negotiate the brief to
achieve a final documentary. Communication is important within this brief as it makes the first
impression on the client, which needs to be a positive one as you would need to keep them up to date
with their documentary via email and meetings to keep the conditions met to make the documentary
outcome be what the client wanted. Time management is also key as you would need to keep the client
up to date with schedules for the future weeks and months of their documentary such as dates as
casting, filming and locations depending what the theme of the documentary is. Technical skills would
mean the hardware that the documentary would be produced on such as the cameras, lighting,
microphone. The software that the documentary may be presented or edited will create the final
outcome. The media company will usually take care of this responsibility. A career progression could end
up depending on the clients popularity and reputation, which could end up in future clients which would
be possible by being noticed with items such as a portfolio.
Competition – ‘This is where a client can put their brief out so it can be accessed by all of the different
production companies that are participating. It can sometimes been seen as a free competition as each
production company will complete the brief and the client can then judge which company has the best
project and as an award they have it published.’
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
‘Competition is when a client puts out their brief so that it can be accessed by all different media
companies allowing them participation, this can sometimes be seen as a free competition because at the
end the client will judge on the best.’
An example of competition brief would be if a client was to produce an article or newspaper of some
sort, they would place the brief somewhere public for several production companies to access and create
their own product based of this brief, to which at the end, the client will choose the best one and have it
published. Communication is important within this brief as it makes the first impression on the client,
which needs to be a positive one as you would need to keep them up to date with their
magazine/newspaper via email and meetings to keep the conditions met to make the print work
outcome be what the client wanted. Time management is also key as you would need to keep the client
up to date with schedules for the future weeks and months of their print work such as dates as hiring of
staff and or conducting interviews for the magazine/newspaper. Technical skills would mean the
hardware that the product would be produced on such as the cameras for photos and the software for
typing the text. The software that the print work may be presented or edited will create the final
outcome. The media company will usually take care of this responsibility. A career progression could end
up depending on the clients popularity and reputation, which could end up in future clients which would
be possible by being noticed with items such as a portfolio.

6. Client
Media
Product
Target
Audience
Deadline