The document discusses different types of production briefs, including contractual, negotiated, formal, informal, commission, tender, cooperative, and competition briefs. It provides definitions and examples for each type. The key differences are whether the brief is secured by a contract, involves negotiation between parties, follows conventional structure or etiquette, is informal without documentation, is commissioned by a larger media company, involves competitive bidding or pitching, involves cooperative work between companies, or involves competitive assessment by clients.

1. Different types of production briefs
Contractual - Of which something is secured by a contract. For example if I was
making a advert with another company then I would have a contract, stating that
we were working together. On the contract it should state the liability insurance
and payment. http://www.thefreedictionary.com/contractual
Negotiated – To discuss with someone and to arrange or settle something by a
discussion, for example a you can negotiate a contract with someone about a new
job. http://www.thefreedictionary.com/negotiated
Formal – Done in accordance with convention or etiquette. For example one would
be more formal with their boss at work rather than with their friends, also you
would be in a formal situation when discussing contracts before making a production
http://www.oxforddictionaries.com/definition/english/formal
Informal - An informal brief is not documented and is usually verbal. It is where the client
and the company which they have employed simply discuss the requirements for the
product they will be making and ultimately agree upon the project.
http://www.thefreedictionary.com/informal
Commission – This is when a larger media company such as the BBC would
employ a small independent media company to create and produce a product for
them. http://www.thefreedictionary.com/commission
Tender - This is where a client will advertise their brief and a production company
will bring together a proposal that they will pitch to the client, there could be multiple
pitches to the client from many different companies, so the client will then get the
chance to choose the proposal that they think best suits their brief and offer the job
to that production company. https://www.gov.uk/tendering-for-public-sector-
contracts/overview
Co- Operative - Within this type of brief there are usually two or more companies
that are hired by the client to work to the brief they have written for the specific
project they’re wanting to be completed. After both companies have received the
brief they can then proceed to work together to produce the product. If there is a
disagreement or conflict in ideas there can be a negotiated brief in order to resolve
these issues. http://www.thefreedictionary.com/cooperative
Competition – This is where a client would put forward their ideas of them to be
assessed by different production companies.

2. Communication – I think communication is key when creating a project, if
communication fails when creating a project that’s when things start to go wrong and
don’t get done properly. Having a face to face talk would be the most professional
thing to do if possible, but if not a Skype call or normal telephone call would be fine. I
feel like having a meeting face to face is more professional and would be better for
the client and me because questions can be answered in more depth and this would
lead to less confusion and problems later on in the project.
Time management - Once I have gathered all the information from the client I can
start to make a time table of how long the project should take to complete. When the
time table is complete it is important to stick to the times set because if I over run
how long I said it would take then this would not impress the client and could lead to
them not using me again in the future or not recommending my company to their
friends/family. Time management is important because it can be seen as rude and
ignorant if late and so this would not be good for the relationship between me and
the client.
Technical Skills – With having my own company I would have learnt people skills.
For example I would be able to speak to clients face to face with confidence. If I was
creating a advert for the client I would be the director and producer on the set
making sure everything ran smoothly and everything that the client asked for was
being met.
Career Progression – If I am successful with the 3 categories above during my
client’s project then hopefully I would get recommended to his business partners and
friends. Furthermore by managing the 3 categories above well the client is likely to
come back to you in the future for different projects. It is sensible for a client to come
back to the same company because they would work well together because they
already have a relationship together and know how I work.
Who is the client?
The client for this project is for Salford Royal NHS Foundation Trust.
What media products does the client require?
The client requires me to create a high quality short film, ranging from 60 – 90
seconds. They would like it to encourage patients and visitors to support and sign up
for the Foundation Trust.

3. What is the time scale that the client has gave you?
The client has given me 3 months, to create the product, anything that is submitted
after the 8th June will not be accounted for.
Who is the intended target audience the client wishes the product(s) to appeal
to?
The intended target audience that the client are trying to appeal to are the patients
and visitors to support and sign up to the foundation trust member.
What are the legal and ethical issues relating to the production?
The legal and ethical issues related to the product are that it has to be 60 – 90
seconds and shot in high definition. Colours can be used but they need to be part of
the NHS palette.