The document contains a summary of Mergen Tapiyev's professional experience and qualifications. It lists his core competencies such as people management, sales management, marketing, and strategy development. It then details his 10 years of experience at Procter & Gamble in Kazakhstan and neighboring countries, where he held various roles managing distribution operations and implementing go-to-market strategies. His experience includes developing supply chains, negotiating with customers, assessing distributors, and leading sales teams.

1. T A P I Y E V , M E R G E N
E-MAIL: TAPIYEV.M@GMAIL.COM MOBILE: +7 701 743 09 35 CITIZENSHIP: KAZ
CORE COMPETENCIES
n People management
n Sales management via focusing on fundamentals (building distribution, pricing, shelving and merchandizing solutions)
n Trade and consumer marketing
n Commercial strategy development
n Consulting on creation of go-to-market strategies for FMCG companies
n Development of quality distirbution extension programs
n Multifunctional project management
n Qualified sales trainer
EXPERIENCE (ONE EMPLOYER SINCE FEBRUARY 2005 – PROCTER & GAMBLE, 10 YEARS)
Distribution Operations Manager Uzbekistan
February 2015-Present Procter & Gamble Kazakhstan Almaty, Kazakhstan
n Developing logistics supply model from production plant till the Uzbekistan border
n Developing portfolio and pricing strategy vs. key competitors
n Go-to-Market (G2M) Strategy planning and development to cover Uzbekistan territory
n Developing trade terms for UZ market
n Negotiation with key customer in Tashkent (shelf share, display share, financial terms)
n Assessment of Distributor overall capabilities via special Distributor Assessment platform.
n Hiring sales force and capability development of distributor sales organization.
Global Pharnacy Solution at Procter & Gamble (Cenral Asia channel leader)
Distribution Operations Manager North-East Kazakhstan (Tokkata distributor)
August 2013-Present Procter & Gamble Kazakhstan Almaty, Kazakhstan
n People management and capability development of distributor sales organization.
n Distribution extention
n Full responsibility for company sales and $NOS targets via delivering excellence in securing sales fundamentals in retail
and trade channels. - Overall business plan responsibility.
n Assessment of Distribution overall capalities via special Distributor Assessment platform
n Developing and implementing new G2M for pharmacy channel Kazakhstan
n Fully responsibility for pharmacy sales and $NOS across Kazakhstan
Distribution Operations Country Manager, Central Asian Republics & Mongolia (UZ/TJ/TM/KG/MN)
February 2012 – August 2013 Procter & Gamble Kazakhstan Almaty, Kazakhstan
n Full responsibility for company sales and $NOS targets via delivering excellence in securing sales fundamentals in retail
and trade channels. - Overall business plan responsibility.
n Go-to-Market (G2M) Strategy and Marketing strategy Development to grow Consumption development index and
Consumer Trial.
n Broad scale Distributor management and guidance on further development to serve more consumers, more completely.
n Leading internal multifunctional team consisting of Marketing, Finance, HR, Logistics members.
n Assessment of Distributor overall capabilities via special Distributor Assessment platform.
n Evaluating growth potential and working with multifunctional teams to win at retail.
n Capability development of Distributor sales organization.
n Design, delivery and execution of product and commercial initiatives.

2. T A P I Y E V , M E R G E N
E-MAIL: TAPIYEV.M@GMAIL.COM MOBILE: +7 701 743 09 35 CITIZENSHIP: KAZ
Market Strategy and Planning Gillette/Venus/Duracell/OldSpice brands, Central Asian Republics & Mongolia
June 2010 – February 2012 Procter & Gamble Kazakhstan Almaty, Kazakhstan
n People managememt and capability development: direct reports 2 subordinateds
n Devepoling trade plan in multifunctional team to reach Value/Volume share targets via enhanced business planning of media
investments and trade/sales fundamentals.
n Exploitation of Initiative Master Plans by Trade Channel via efficient use and choice of appropriate communication context
strategy and media tools.
n Shopper Based Design Development with Communication via Retail Performance Delivery based on Key Business Drivers.
n Pricing Recommendation, Competitive Assessment based on P&G Brand Building Framework 3.0.
n Sales and Operations Planning (Volume Planning) with Distributors in 4 regions and 3 countries.
n Creation of Customer Value Equations (CVE) to meet profitability and shoppability criterion set in OGSM (Objectives, Goals,
Strategies and Measures) of the Company
Key achievements:
n Delivered historically highest sales in Gillette Blades & Razors business FY 2011; FY2012
n The most successful in CEEMEA launch of Gillette Fusion ProGlide initiatives
Unit Manager, South/West Region Kazakhstan
October 2006 – June 2010 Procter & Gamble Kazakhstan Aktobe-Shymkent, Kazakhstan
n People managememt and capability development: direct reports 3 subordinateds RAM
n Go-to-Market (G2M) Strategy Development for Kazakhstan (extending quality coverage and brand distribution extension)
n Distribution extention
n Creation of long term Go to Market strategy for West/South region
n Relaunch of customer Loyalty program - "Golden Store" in south region which is awarded as a best program in P&G global
practices.
n Development of Integrated Initiative Master Plan for all trade channels with complexity assessment.
n Regional Distributor capability development
n Financial Internal Controls of trade funds used via Sales terms.
n Leading National Accounts/Modern Trade customers (West/South KZ)
Key achievements:
n Delivered historically highest sales FY2008-10
n 90% corporate coverage penetration vs. universe coverage
February 2005 –October 2006 Procter & Gamble Kazakhstan Aktobe, Kazakhstan
Customer business development department Caucausus & Central Asian Republics; Retail Account Manager
Aktobe
n Leading Aktobe modern trade customers (Anvar/Dina)
n Joint business planning P&G with key customers
n Developing Go to Market strategy for Anvar/Dina
n Launch co-marketing promotions in modern trade
EDUCATION
2000–2005 KIMEP (http://kimep.kz) Almaty, Kazakhstan
n BSS-MPA program