Waleed Al Kady has over 15 years of experience in sales management roles within fast moving consumer goods companies. He has a track record of exceeding sales targets and building strong customer relationships. Currently he is a Regional Sales Manager for Arrow Food Group in Saudi Arabia where he leads a sales team and is responsible for sales planning and target achievement across multiple sales channels.

1. Waleed Al Kady
SUMMARY
In brief,
 FMCG participant with extensive experience in multinational organizations
with ability to achieve both personal and organizational goals.
 Dynamic, +15 year sales career reflecting pioneering experience and record-
breaking performance in sales field.
 Outstanding success in building and maintaining relationships with key-
corporatedecision makers, establishing large-volumes, high profit accounts
with excellent levels of retention and loyalty.
 Exceptionally well organized with a track record that demonstrates self
motivation, creativity, and initiative.
 High level of communications with supportive divisions (Finance, Customer
Services, Logistics, IT …).
EXPERIENCE
REGIONALSALES MANAGER- SOUTH
ARROW FOOD GROUP – HENKEL BUSINESS
JULY 2015 – PRESENT
FUNCTIONAL RESPONSIBILITIES
 Reporting to the Sales Director.
 Channels (KA,Retail,WS,Discounts & DRD).
 Responsible for delivering sales fundamentals of distribution, shelving, pricing and
merchandising.
 Developing and leading the sales team to deliver sustained competitive edge of
Henkel products and range at the point of purchase for customers across the
channels.
 Play an integral role in using management skills and coaching skills to develop
further the team selling skills.
 Define sales potential through the region.
 Ensure vertical and horizontal distribution.
 Ensure to deliver monthly sales targets.
 Prepare , communicate and negotiate the yearly CDA’s with KA customers
across the region.
 Implement the Yearly, Quarterly Promo Calendar.
 Ensure Delivering the monthly proposals.
 High level acknowledgement of financial Issues.
 Ensure Monthly and yearly Reconciliations .

2.  Ensure to deliver coverage and productivity through the actual customers.
 Define the training needs for the team based on the Annual PDR.
 Responsible for full scan of the region.
 Responsible for creating journey plans by salesman, by area.
 Responsible for sales targets allocation by area by salesman.
 Responsible for targets by Volume to ensure proper distribution through the full range.
 Prepare for the proper data to be uploaded to hand held devices.
 Responsible for STR’S during the month.
 Responsible for Monthly Forecast.
AreaSales Manager – Riyadh
Crystal Arabia
April 2014 – June 2015
FUNCTIONAL RESPONSIBILITIES
 Reporting to National Sales Manager
 Prepare Sales plans and budgets to achieve or exceed the annual sales
objectives for the area. Monitor and control to ensure optimum utilization.
 Responsible for sales target allocation by channel by category by salesman.
 Maintain and exceed the SOS matching Market share objectives.
 Conduct regular market visits to ensure proper execution and implementation.
 Continuously seeking for new opportunities in order to increase sales .
 Set and Monitor the annual CDA’s implementation as per the agreed time plan.
 Set and Monitor Activity calendar with key accounts decision makers.
 Prepare and explain the monthly Canvass brief including ( Month priorities ,
NPD’s , Activities , Promotions and New prices” if any” ).
 Fill Gaps management to ensure area has ZERO Gaps.
 Sales Team development to fill the business requirements.
 Set and monitor Annual KPI’s as per the agreed criteria.
 Responsible for forecasting based on national growth plan- Volume & Value.
 Responsible for overall area finance reconciliation as per the agreed plan.
 Propose and Tracking the Monthly , Quarterly and Yearly Sales Team Incentives
.
 Responsible for area merchandising team to ensure high quality of services.
 On-going training , motivation , development , Coaching , team engagement and
leadership.
 Unit Sales Manager - Reckitt Benckiser
 Arabian Trading Supplies Ltd
 March 2003 – March 2014-Al Madinah 11 years

 FUNCTIONAL RESPONSIBILITIES
 Reporting to Area Sales Manager.
• Hold accountability for Branch, and work closely with ASM to manage market share
targets, distribution targets, growth strategy, along with providing leadership for
maximizing productivity of the Sales Force and Company assets placed in the Sales
Territories.

3. • Provide leadership on the day-to-day operations of the Branch, in line with the Annual
Operating Plan.
• Analyze marketing, sales and customer data to determine business growth potential
and to help Area Sales Manager devise sales strategy and tactics.
Ensure Implementation of the 4P’s.
• Responsible for optimum utilization of Branch resources, including manpower, assets
and financial budgets at the Branch level. Equitably assigns sales force targets to
ensure the Company’s financial objectives are appropriately allocated across the sales
territories, sales channels.
• Develop, maintain and improve business relations with customers in different sales
channels and seek opportunities for securing new business and growing the existing
business. Ensure compliance in execution of Key Account Customer Agreements.
• Invest considerable time in market on a regular basis to keep abreast of the market
trends and business dynamics, to handle customer issues, to monitor and guide sales
teams for greater effectiveness. Responsible for all product and promotional launches in
Branch sales territories.
• Direct and monitor deployment, utilization and servicing of all marketing equipment
placed in Sales Territories for product display and dispensation.
• Set performance goals, measure key performance indicators, share feedback and
coach on a continual basis, at both the Branch team and individual levels.
• Guide hiring, development, training, reward and growth of Branch Sales Team.
Key Account Sales Rep
Henkel- Egypt
May 2001 – February 2003 (1 year 10 months)Cairo, Egypt
Van Sales Rep- AL Amir Trading co
P&G -Egypt
January 1999 – December 2000 - Cairo, Egypt
LANGUAGES
 English
Professional working proficiency
Skills/Qualifications:
Coaching skills, Simdustry Business Decisions , Interpersonal skills , Meeting Sales
Goals, Motivation for Sales, Territory Management, Presentation Skills, Performance
Management, Building Relationships, Emphasizing Excellence, Negotiation, Results
Driven, Sales Planning, Managing Profitability
ADDITIONAL INFO
Date of Birth: Sept, 12, 1973
Marital Status: Married
Mobile: - 00966 -0566699131

4. Location: - South Region -Saudi Arabia
Email: -waleed.kady@gmail.com
Nationality: Egyptian