This document is a resume for Nikkolo Miguel Lim Ladao providing details of his work experience including positions as District Sales Manager for Zuellig Pharma Corporation and Area Sales Manager for Eagle Cement Corporation where he increased sales and market penetration. It also lists his education and qualifications which include experience in sales, marketing, business development, and SAP applications. The resume demonstrates his career progression with responsibilities growing from Key Accounts Executive to his current role as District Sales Manager.

1. NIKKOLO MIGUEL LIM LADAO
Mobile No. 0917 8003363
Tel. No. 02 - 645 4997
#63 Branding Iron St. Rancho 2 Estate
Concepcion Dos, Marikina City
Email Add: nikkoladao@ymail.com
CAREER OBJECTIVE: To contribute and utilize my knowledge, skills and abilities for the continuous
growth of the company where I work with.
SUMMARY OF QUALIFICATIONS
• Exposure to sales and marketing of consumer products.
• Excellent in market research and business development.
• Educated in SAP Business One application.
• Good Communication Skills
WORK ACCOMPLISHMENTS AND EXPERIENCE:
Company: ZUELLIG PHARMA CORPORATION
Current Position: DISTRICT SALES MANAGER, May 2016 – Present
 Lead the expansion/development of Small-Medium Modern Trade (SMMT-LKA) accounts
for GMA and manage a 5-member team.
 Increased sales from -4% to 12% through increasing availability at the least cost, product
knowledge dissemination, and implementing marketing programs to move out stocks.
 Introduced newly released products to the market and ensured marketing programs are in
place for brand awareness, product availability and customer support.
 Maintained an excellent business relationship with clients by leveraging on rapport building
through effective communication, strong listening skills and presentation and closing skills.
 Developed and improved selling skills of the Account Channel Mangers to ensure that area
target sales are always met. Conducted field coaching, implemented programs to achieve
excellent customer service to clients, conducted basic selling skills, and introduced Employee
Recognition Award for sales personnel.
 Identified and monitored the performance of competitors in the market.

2. Company: EAGLE CEMENT CORPORATION
Position: AREA SALES MANAGER, August 2015 – February 2015
 Increased area sales by 200% from less than 50,000 cement bags per month to 150,000-
250,000 cement bags per month.
 Increased market penetration by 140% from less than 30 active accounts to 72 active
accounts.
 Lead, planned, strategized and implemented operating procedures in the area that translated
to increased profitability to maximize sales objectives.
a. Conceptualized and implemented “Dealer’s Daily Activity Report” that monitored
productivity of their sales personnel which can be measured through their daily sales,
outlets visited, accounts receivables, brand availability, and proper implementation of
marketing programs.
b. Established an ordering system that enables retailers to monitor and maintain their
weekly inventory to avoid stock out and avoid loss sales.
c. Implemented market segmentation for dealers to be able to focus and grow their
assigned area.
d. Was able to arrange with the logistics group to have an assigned hauler in the area to
shorten the delivery period.
e. Trained and developed the dealer’s sales team through conducting “Basic Call
Procedure” to maximize their full potential in the execution of sales strategies that will
increase volume in the area.
f. Handled a quarterly and annual “Dealer’s Performance Review” to plan for short and long
term plans & programs consistent with delivering the optimum performance of the area.
 Maximized the full potential of the area by analysing the strengths and weaknesses of our
brand and of the competitors and implement programs that will mitigate the competitor’s
advantage over our brand.
 Closely worked with the dealers in the area to focus on their assigned territories, customer
strategy development, execution & achievement of sales target, distribution, merchandising
and budget management.
 Provide assistance to dealers in growing the area account’s business in the hardware
retailers, contractors, government projects and other channels.
 Manage regional budget and prepare business plans to be presented to the management
committee.
Company: BRITISH AMERICAN TOBACCO
Position: Trade Marketing Representative, April 2014 – December 2014
 Increased market penetration by 20% - 30% out of the 500 stores in the area.
 Established a sustainable network of key retailers to be assigned to the designated
wholesalers to aid in achieving the sales target.
 Supervise and control the selling process implemented by the Distributor Sales Supervisors
(DSS) and Distributor Sales Representative (DSR) to achieve the sales objective in terms of
availability, visibility, volume, margin, quality, and customer price of products.
 Coordinated with the DSS and DSR the Distribution Drive Plans, customer development
strategy, implementation of TM&D programs, and cycle activities & merchandising activities to
achieve sales target.
 Trained and developed the DSS and DSR by conducting “Method of TSD (Tell, Show, Drill) to
tap their full sales potential.
 Efficiently and effectively managed the resource allocation (Material, funds and equipment) of
the assigned area to ensure on time execution and full utilization.

3.  Effectively handled customer/ trade complaints with assistance/guidance of ASM.
Company: GINEBRA SAN MIGUEL, INC.
Position: Key Accounts Executive, August 2008 – March 2014
 Managed Modern Trade/Off-premise accounts to achieve target sales.
Puregold Price Club, Robinsons Supermarket, Rustan’s Group (Shopwise, Rustan’s
Fresh, Wellcome, Royal Duty Free), AFPCES, Cherry Foodarama, Ever Supermarket,
Isetann Supermarket, South Supermarket and Tropical Hut Supermarket.
 Was able to penetrate the “Must Stock List SKU’s” of supermarkets.
 Implemented marketing campaigns in different trade channels that helped increase sales.
 Properly monitored, updated, and provided written presentation of monthly sales and other
relevant information as needed.
 Monitor competitor’s activities (i.e. Pricing, Promotion, and Product details).
 Regularly coordinates with the Account Coordinators and Merchandisers to ensure the
availability, Shelf Display, Collaterals, etc. for all stores.
 Handled On-premise accounts in Makati, BGC, CAMANAVA & West Q.C. areas. Was able to
penetrate Bars, Chain accounts, Distributors, Gas Station, Hotels, Liquor shops, Restaurants,
etc., to wit:
(Gerry’s Grill, Dencios Grill, Padi’s, TGIF, Persia Grill , JT’s Manukan, Hassan Kebab &
Steaks, Cajun, Brazil Brazil, Kainan sa Kalye Kanluran (KKK), Pixies Sinugba, Chic-Boy,
Kowloon House, Leoning’s Pancit Palabok, Mr. Poon, Seoul Garden, Marina, Kangaroo
Jack, Quincy Supermarket, Distserv Inc.)
 Maintained 150 active outlets through establishing a good working relationship with outlet
owners, managers and staff. Likewise, properly handled customer complaints and requests.
 Achieved an overall growth of 200% in the CAMANAVA and West Q.C. areas and a 150%
growth in the Makati & BGC areas. Growth was attained through maintaining and seeding
different trade channels even with limited merchandising and promotional materials.
 Efficiently handled Accounts Receivable collections. Consistently achieved a monthly
collection of ninety percent (90%) and above.
EDUCATION
UNIVERSITY OF SANTO TOMAS
Bachelor of Arts and Letters (2003 - 2005) - Major in Behavioral Science
CENTRO ESCOLAR UNIVERSITY
Bachelor of Science (2005 - 2008) - Major in Hotel and Restaurant Management

4. SECONDARY: ROOSEVELT COLLEGE - Batch 2003
SEMINARS
BASIC SELLING PROCEDURE PERSONAL ENHANCEMENT by ABAGAIL ARENAS
ACACIA HOTEL 808 Bldg. Ortigas, Mandaluyong
APRIL 2014 May 2010
BASIC SELLING SKILLS WORKSHOP
San Miguel Head Office Mandaluyong
August 2008
ON THE JOB TRAINING
Astoria Plaza, Ortigas Business District Pasig City
PERSONAL DATA
Date of Birth : November 19, 1986 Weight : 160 lbs.
Civil Status : Married Sports : Basketball, Badminton, Billiards
Height : 5’7 Computer Skills: MS Word, Excel, Power Point